2009 F150 Media Forum

Download 2009 F150 Media Forum

Post on 11-Aug-2014

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DESCRIPTION

Presentation given at the media forum at the Allen Park test lab on September 18, 2008 to discuss pricing, capability and fuel economy of the new Ford F-150 trucks.

TRANSCRIPT

  • 2009 FORD F-150
  • TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT
  • GEORGE PIPAS U.S. SALES ANALYST
  • TRUTH ABOUT TRUCKS THE MARKET
  • Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November