2009 dive zero media kit

D I V E Z E R OPRODUCTIONSTODAYS MEDIA CHOICE FOR DIVERS

2009 MEDIA KIT

DIVE ZEROPRODUCTIONSTODAYS MEDIA CHOICE FOR DIVERS

I N T R O D U C I N G T H E N E W 2 0 0 9D I V E Z E R O M E D I A K I T

So what is Dive Zero?

Click text to visit

Dive Zero.com - Dive Zeroʼs portal to all our other Dive Zero sites, great for advertising!

Dive Zero.TV - A state of the art, internet based site for everything in scuba and travel destination TV! Great for complete Island reviews!

The Dive Village - A social networking site similar to Facebook...but made for divers! Product giveaways, reviews, blogs and more!

The Virtual Magazine - A page flip-able flash based magazine. Great articles, photos, videos, full page ads, and product and destination placements.

Dive Zero TV Guide - A monthly PDF publication to keep viewers on top of programing. Great articles, and photographer profiles on our monthly photo contest and its winners! Excellent for product placements, and other ads!

http://www.divezero.com




http://www.divezero.tv






http://www.thedivevillage.com






http://www.divezero.com/virtualmagazine.html








http://www.divezero.tv/tvguidedztv.pdf











DIVE ZERO.COM USER

SKIP WALTERS of Fargo, North Dakota

“Fresh, exciting, and new with lots of updates...I visit it whenever I turn on my computer”

REACH THE BEST POTENTIALCUSTOMERS THROUGH DIVE ZERO

VIEWER PROFILE

Male/Female 78% / 22%

Average Age 43

25-54 years old 57%

Average Household Income $135,374

Household Income $100,000+ 56.5%

Married 46.9%

Attended College 91%

Professional/Managerial 55.4%

(Source: 2009 Dive Zero Viewer Survey)


DIVE ZERO.TV USER

TRACY KREIGER of Toronto, Canada

“We love to travel and look forward to Dive Zero’s very cool way of presenting videos, the best on the net for sure!”

DIVE ZERO VIEWERS ARE ACTIVE DIVERS AND GEAR OWNERS.Have made an average of 399 individual dives

Have made almost 39 dives in last 12 months

Took 7.2 dive trips last year

Own $4,444 worth of gear

Dive Zero influences buyers. 69.5% of our viewers are influenced by Dive Zero ads and articles when buying gear 86.9% would use a video based destination service that showed you rooms, food, beaches, activities, dive shops, etc., if available.71.6% of our viewers subscribe to Dive Zero for equipment reviews or to learn about new products 75% of our viewers visited a web site after seeing it in Dive Zero81% of our viewers after watching a travel video would be influenced to go there.97% of our viewers do online research for a dive holiday53.9% of our viewers find it hard to find quality destination reviews. Our viewers are photo and video enthusiasts. 42.3% bought an underwater camera last year 97.6% own an auto-focus point & shoot digital or SLR digital camera - viewers shot an average of 155 images on their last dive trip. 43.2% print photos using their own printer 56.8% processed them at a store (Source 2009 Dive Zero Viewer Survey)


“I know your products very well an I am a big fan! I have also featured you in the K2 blog. Let me say again, a BIG fan. You are the pioneers of Web TV and I will put the power of K2 behind

you”

DIVE ZERO LOYALIST

Tevis Verrett of K2 Scuba, California

DID YOU KNOW THAT 45% OF DIVERS POLLED HAVE LOGGED OVER 400 DIVES!

(source 2009 Dive Zero Viewer Survey)

So what is Dive Zero.com?

Dive Zero is a portal focusing on the culture and lifestyle of scuba diving. To bring the underwater world to you, we have produced a growing list of products, such as Dive Zero Virtual "page-flip" magazine, Dive Zero high definition video magazine, Dive Zero Images, Dive Zero Internet TV and an online scuba diving community at the Dive Village. With all 5 types of scuba media, Dive Zero is the one stop to fill all of your scuba diving needs, so no matter what kind of diver you are, we have it all here.Here you can advertise your Dive Shop, your Resort, Dive packages, as well as a listing of the world's top scuba diving companies involved in today's underwater lifestyle.

The world's acknowledgement of scuba diving is just in its beginning stages. As the next generation of X and Y grows up, scuba diving will become more affordable and provide an attractive lifestyle option. Most scuba companies are focused on the current moment. The Dive Zero crew is focused on the past, present and of course the future, of scuba diving. Dive Zero is exploring a standard for the lifestyle of scuba diving that will introduce more people to scuba diving as an attractive lifestyle such as surfing and wakeboarding.


DID YOU KNOW THAT 97% OF DIVERS POLLED LOOK TO DIVE ZERO TV FOR THEIR NEXT DIVE TRIP REVIEW!

What is Dive Zero TV and how can it benefit me?

Dive Zero TV is an online TV network, dedicated to the world and lifestyle of scuba diving. With room for over 40 different channels and hundreds of hours of streaming videos, Dive Zero TV is aiming to be the top entertainment and travel resource for the sport of scuba diving. Sending video is easy, upload to our FTP where we convert any

format into the following;

Streaming VideoType; De-interlaced/Progressive FLV

Size;470x266Codec; On2

Video; 500 kbps 2 pass VBRAudio; 96 kbps

As a channel owner, the potential on Dive Zero TV is limitless. New ideas and ways of advertising are being developed all the time on Dive Zero TV. There is no limit, help us explore YOUR potential!

Dive Zeroʼs history

We created Dive Zero 5 years ago with a vision of creating a portal for divers to access creative and fresh scuba media. We started off with Dive Zero Virtual Magazine, where we would visit and film great dive locations through out the world, and sell the videos in a magazine format on DVD. We found that DVDʼs do not do very well these days, so we took on the same concept of a "magazine format", and pioneered online internet scuba TV where

divers could access everything for no charge. Dive Zero TV currently has gone through 3 versions and runs over 200 hours of scuba videos with 20 channels to choose from, with 10,000 page-views per month and growing.


We currently are about to release Version 4, where channels will be "spawned" allowing specific material to be chosen and viewed. (Please watch this for an example) , Mike Edwards, our TV host describes in the link on

how it all works and comes together and the benefits of “branding” your product on Dive Zero TV.

We also provide the option to include monthly write-ups in our downloadable TV Guide, and promote your channel through The Dive Village , Dive Zero.com , and all other media outlets of Dive Zero.

We have traveled and filmed for the Malaysian Tourism board, The Island of Roatan, and the BVI. We have also created “A day in the life”, an hour and a half show that takes an in-depth look at people in the industry, a TV pilot

shot in Kuala Lumpur and a 3 month booking to film in Thailand and Indonesia.

Advertising on Dive Zero TV is as simple as purchasing a single “clickable” banner toowning a complete channel!

We also specialize in complete video production of your facilities to produce a powerful product to view on Dive Zero TV. Our professional crew consists of under water videographers and photographers, a professional actor to host

your production, and a sound engineer to make the audio crystal clear. What sets us apart from the others is that we love to keep it fresh and mingle and have fun with guests.

Diving is our passion, and so is filming and video production, we put these two together to help create your vision for an inexpensive, but professional video production!

OUR GEAR

CAMERA GEAR

3 HD Cameras, one Canon HDR FX1 with housing and lights, one Sony HDRSR10 HD cam with housing, and one Sony HVR Z7U HD camera for topside filmingCanon Rebel XT and housing with 2 strobesGlidecam 2000 and steady vest camera system for stabilization Boom mic and and digital recording capabilities 2 Seinheisser lapel mics, and one hand held micStand lighting and camera shoe lightingDisc reflectors

POST PRODUCTION

Mac G5 Pro with Final cut studio (motion, color, studio etc.)Toshiba Qosmio HD lap top for on board editsCanopus Edius complete edit studio for full audio and video mixing and song compositionMicroboard DVD duplicator for up to 100 DVD's per 1/2 hourMicroboard PF-2 DVD ink station to ink art to DVD's5 Monitors including one 42" plasma for final edits for quality control.

http://www.sharks.divezero.tv/

http://www.sharks.divezero.tv/





http://www.thedivevillage.com/

http://www.thedivevillage.com/

http://www.divezero.com/



“I find the monthly issues of Dive Zero’s TV Guide informative and fresh!I subscribe to it monthly and it is always in my mail box...just cant get enough of the articles and

photos from the photo contests”

USER OF DIVE ZERO’S TV GUIDE

Aaron Delacuzio of Edmonton, Alberta

Did you know that 87% of divers would use a video based destination service that showed you rooms, food, beaches, activities, and dive shops!


So what is Dive Zeroʼs Virtual Magazine?

Dive Zero Virtual Magazine was introduced in early 2007 as the world's first "page-flip" virtual scuba diving magazine. Being released 4 times per year, the virtual magazine is full of content, integrated videos, sounds and flash links. This means to you, a whole new world of advertising over the online world of the web.

1 full page ad with website link - 1 issue- $250.00, 2 issues-$450.00, 4 issues- $800.00 Dimensions: 400 pixels w x 600 pixels h Full 2 page spread with link - 1 issue- $450.00, 2 issues- $810.00,4 issues- $1450.00 Dimensions: 800 pixels w x 600 pixels h 1/2 page ad with website link - 1 issue- $120.00, 2 issues- $220.00,4 issues- $400.00 Dimensions: 400 pixels w x 300 pixels h 1/4 page ad with website link - 1 issue- $60.00, 2 issues- $110.00,4 issues- $200.00 Dimensions: 200 pixels w x 300 pixels h 1 full page ad with video ad - 1 issue- $450.00, 2 issues- $810.00,4 issues- $1450.00 Dimensions: 400 pixels w x 600 pixels h Video: 30 - 60 sec.(We would also love to create your own commercial for an additional $350.00)

***all prices are in US$ ***


“Yip im hooked ..After watching the “Roatan Edition” I booked a trip there with Subway Watersports. Thanks for the AWESOME videos and creative style!

Just wants to make u get back in that water.....my next life I wanna be a fish”

DIVE ZERO TV LOYALIST

Mary Stieger of South Africa

DID YOU KNOW THAT 74% OF DIVERS POLLED DO NOT USE TRAVEL AGENTS!


DIVE ZEROʼS TV GUIDE

Dive Zeroʼs unique TV guide is a downloadable guide with informative articles, product placements, clickable links, personable profiles, and even all the latest on the Dive Villageʼs monthly themed photo contest and much much more!

This PDF guide has on average of 400 downloads per month with growth of approximately. 100% per month since its conception in November 2008. No need to waste time looking for what you want to watch, everything playing on Dive

Zero TV is listed by time and channel.

Want free advertising? Join the rest of the companies that donated products to give away in the monthly photo contest and at the Dive Villages monthly points contest! All donors receive FREE advertising in ALL of Dive Zeros media outlets.

Previous donors include Neutral Dive Gear, Guy Harvey Jewelry, Omega Aquatics and more!


“The Dive Village allows me to make new dive buddies, blog my dives, show off my “so-so” photos and read new dive related news all on one page, and after winning a book “American Waters” for

using the site keeps me coming back for more!”

DIVE VILLAGE USER

JEFF CABINA of Miami, Florida

THE DIVE VILLAGE HAS OVER 5000 ACTIVE MEMBERS, 3000+ PHOTOS AND COOL DIVE STUFF TO WIN!

THE DIVE VILLAGE

The Dive Village is a new online scuba diving community dedicated to the growth of the scuba

diving community.

Users are logging on everyday to update their profiles, upload pictures, videos, blogs, groups,

events, posting on the forums and chatting online. Your banner ad will then be shuffled across the top of

the website.

Users gain points on the Dive Village for using it, the monthly winners win the featured dive prize for the

month by the featured dive company.

We give the sponsor companies a FREE banner.

Banner ad on top the Dive Village: Dimensions: 750 pixels w x 100 pixels h - JPG or PNG.

Contact [email protected] about this FREE advertising opportunity.

mailto:[email protected]?subject=Dive%20Village%20advertiing




DIVE ZERO SPONSORSHIPS


2009 ONLINE ADVERTISING RATES

DIVE ZERO.COM SITE

**blue highlights are clickable**

Dive Zero.com - Main PageTop Banner, *3 Rotating 720x90 - 1 month- $125.00, 6 month- $675.00, 1 year- $1200.00*3 banners rotating at 6 seconds each

Local Diving - Main PageTop Banner - 720 x 90 - 1 month- $100.00, 6 months - $540.00, 1 year- $970.00Right-side Banner, 175 x 312 - 1 month- $80.00, 6 months - $430.00, 1 year- $770.00Large Left banner, 425 x 282 - 1 month- $125.00, 6 months - $675.00, 1 year- $1200.00Medium middle banner, 202 x 204 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.003 Small left-side Banners, 45 x148 - 1 month- $40.00, 6 months - $215.00, 1 year- $390.00

Local Diving - Getting StartedTop Banner, 720 x 90 - 1 month- $80.00, 6 months - $430.00, 1 year- $770.00Left banner, 425 x 282 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.00Right Tall Banner, 203 x 260 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.00

Local Diving - Global Dive Shop Listings(ad located on all 4 pages – (a-g), (h-n), (o-u), (v-z)Top Banner, 720 x 90 - 1 month- $125.00, 6 month- $675.00, 1 year- $1200.00Large Left Banner, 705 x 287 - 1 month- $200.00, 6 months - $1080.00, 1 year- $1950.00Right Tall Banner, 203 x 260 - 1 month- $100.00, 6 months - $540.00, 1 year- $970.00Featured Dive Shop Banner, one per State/Province, 100 x 55 - 1 month- $50.00, 6 months - $270.00, 1 year- $490.00Dive Shop listing per 1 year basis - $125.00

Travel - Main PageTop Banner, 720 x 90 - 1 month- $100.00, 6 months - $540.00, 1 year- $970.00Large Left Banner, 705 x 287 - 1 month- $125.00, 6 months - $675.00, 1 year- $1200.00Medium Middle Banner, 202 x 206 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.00Right Tall Banner, 175 x 312 - 1 month- $80.00, 6 months - $430.00, 1 year- $770.003-Small left-side Banners, 45 x148 - 1 month- $40.00, 6 months - $215.00, 1 year- $390.00



http://www.divezero.com/localdiving.html

http://www.divezero.com/localdiving.html

http://www.divezero.com/gettingstarted.html

http://www.divezero.com/gettingstarted.html

http://www.divezero.com/diveshoplisting.html

http://www.divezero.com/diveshoplisting.html

http://livepage.apple.com/

http://livepage.apple.com/




Travel - Travel 101Top Banner, 720 x 90 - 1 month- $80.00, 6 months - $430.00, 1 year- $770.00Right Banner, 203 x 260 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.008-Square Icon Banners, 158 x 107 – Have your company article featured for $50.00 a year.

Travel - Dive Deals - Advertising of your products and gear hereFeatured Dive Packages Listing - $3000.00 per year

Gear - Main PageTop Banner, 720 x 90 - 1 month- $100.00, 6 months - $540.00, 1 year- $970.00Large Left Banner, 705 x 287 - 1 month- $125.00, 6 months - $675.00, 1 year- $1200.00Medium Middle Banner, 202 x 206 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.00Right Tall Banner, 175 x 312 - 1 month- $80.00, 6 months - $430.00, 1 year- $770.003-Small left-side Banners, 45 x148 - 1 month- $40.00, 6 months - $215.00, 1 year- $390.00

Gear - Dive Bag - Advertising of your products and gear here***add gear or complete store listings***

$100.00 a product per year!

Gear - Shop for Gear - Advertising of your products and gear here****add banner link to access your store directly***

$1200.00 a year for featured shop banner. That is $100 a month.

Gear - Gear Links - add your banner here for premium hitsRight Tall Banner, 175 x 312 - 1 month- $80.00, 6 months - $430.00, 1 year- $770.00Medium Banner, 349 x 157 - 1 month- $60.00, 6 months - $360.00, 1 year- $650.00

Please contact us for rates on other Dive Zero Pages. Other pages open for advertising on, include the Virtual Magazine, Video Magazine, Online Community, Online TV and Sponsors pages.

*** all prices are in US$ ***

http://www.divezero.com/travel101.html

http://www.divezero.com/travel101.html

http://www.divezero.com/divedeals.html




http://www.divezero.com/gear.html

http://www.divezero.com/gear.html

http://www.divezero.com/divebag.html

http://www.divezero.com/divebag.html

http://www.divezero.com/onlinestore.html

http://www.divezero.com/onlinestore.html

http://www.divezero.com/gearlinks.html

http://www.divezero.com/gearlinks.html



DIVE ZERO.TV SITE

Banner Costs

Top Center Banner, and channel - 755 x 90 1 month- $125.00, 6 month- $550.00, 1 year- $950.00

Bottom Left Banner, any channel - 191 x 148 1 month- $50.00, 6 month- $300.00, 1 year- $625.00

Bottom Banner, any channel - 468 x 60 1 month- $80.00, 6 month- $400.00, 1 year- $820.00

***every channel has different banners that are unique to that channel***

Video Costs

Video Commercials, any channel up to three minutes, you supply, we convert and upload- 1 month- $175.00, 6 month- $600.00, 1 year- $975.00 (We would also love to create your own commercial for an

additional $350.00

Multiple Video Commercial placements - We will add your commercial to other channels for an additional $85.00 each.

Basic Channel Purchase, 6 months - $2200.00 1 year - $3950.00-Basic Channel purchase is a numbered channel located on the Dive Zero.TV site. Includes unlimited videos, commercials and 3 banners (top, bottom, and bottom left) and a contact address. Also includes free listings and ads in the Dive Zero TV Guide. All you do is upload your videos, ads and banners in any format to our FTP server and we take care of the rest.

Premium Channel Purchase, 6 Months - $4550.00 1 Year - $9250.00-Premium Channel Purchase is a “spawned” channel that opens up your own unique site.(example; channel 5 is clicked, a new window opens to the “Turks and Caicos Channel” (www.turksandcaicos.divezero.tv identical to the main Dive Zero.TV site) Up to 20 channels, unlimited video and unlimited banners (5 per channel including top left and top right) and an info channel allowance for scrolling text and the ability to add your own text, such as specials and events.

We can either take care of all uploads, (placement of banners, commercials, videos etc...) or as an option for no charge is your own simple to use “back-end”, giving you full control of everything on your site. Examples below:






Log on page Administration Page Channel manager page

Upload video page Upload ads page Info channel page

Specific channel manager page Manage ads page Manage movies page

Purchase the premium package and get Dive Zeroʼs unique back-end

Our unique “back end” allows extremely easy control of your website! You can have multiple users with unique id, there is an administration page for easy navigation, a channel manager where you can easily name channels and attach keywords. Uploading video has never been easier with the built in “up-loader”. You can even allow your users to make “info commercials” from news, products, sales or what ever you like.

Its so easy anyone can use it




Destination Promotions for Dive Zero TV

As a destination, you are able to receive the Premium Channel package at no charge for one year!

We specialize in creating a well rounded video based tourism package, focusing in on divers and their needs. We focus on all aspects of the destination right from the cuisine and hotels, to the activities and nightlife and everything in between. Our crew consists of underwater videographers, underwater photographers, topside filmers, audio engineers and even a professional actor that hosts the taping. We have done tapings in Malaysia, Tioman Island, Kuala Lumpur, Roatan, and the British Virgin Islands.

What does the package include?

• 1 year of the Premium Channel• Creation of commercials pertinent to the destination and its activities.• All video sessions and filmings throughout the destination, hotels, bars, food, dive sites and the dive operators. Top side

activities such as zip-lines, dolphin swims and anything else that a tourist would want to do while on vacation.• All editing, uploading and channel programing• Rights to the EDITED video material• A Dive Zero crew (Host, one topside videographer, one underwater videographer, and one underwater photographer)• Advertisements in all of Dive Zeroʼs media outlets for promotion.• We supply the equipment (HD Cameras, etc.)

What does the package cost?

Every destination is different, on average, costs range from $10.000.00 to $19,000.00 plus the costs of air fares. We require all costs covered. This includes hotel, diving, food, vehicle and access to activities that are important to tourism.

***Keep in mind, the Premium Channel is included with a value of $9250.00***

Turn around time varies from job to job, but in most cases the channel and its content is up and running within 2 months

Call or email us to get an exact quote on your destination!

[email protected]@divezero.com

Or call1-250-859-0570

mailto:[email protected]?subject=destination%20qoute%20from%20media%20kit

mailto:[email protected]?subject=destination%20qoute%20from%20media%20kit

mailto:[email protected]







DIVE ZEROʼS TV GUIDE

Dive Zeroʼs TV guide was introduced in December 2009 to allow its viewers to easily locate media and allow the guide to be downloaded on to the desktop for ease of use. The TV guide is released every month, and is full of interesting

content, articles on new videos, product placements and clickable links. This type of online advertising is rapidly growing, and opening a whole new world of advertising over the online world of the web.

1 full page ad with website link - 1 issue- $250.00, 2 issues-$450.00, 4 issues- $800.00 Dimensions: 400 pixels w x 600 pixels h Full 2 page spread with link - 1 issue- $450.00, 2 issues- $810.00,4 issues- $1450.00 Dimensions: 800 pixels w x 600 pixels h 1/2 page ad with website link - 1 issue- $120.00, 2 issues- $220.00,4 issues- $400.00 Dimensions: 400 pixels w x 300 pixels h 1/4 page ad with website link - 1 issue- $60.00, 2 issues- $110.00,4 issues- $200.00 Dimensions: 200 pixels w x 300 pixels h

Click Here to contact [email protected] for prices and

combo packages.


10% OFF OF ALL ADVERTISING RATES WHEN YOU MENTION YOU READ THE 2009 MEDIA KIT!

mailto:[email protected]?subject=advertising%20in%20TV%20guide%20from%20media%20kit





Dive Zero Productions Inc.

Main Office 3050 Gordon Drive Suite B

Kelowna, B.C.Canada, V1W-3W1

250 859 0570

Executive Producer Rob Lysak

250-859-0570 [email protected]

British Columbia, Canada

Director of OperationsLuke Boychuk 250-801-3375

[email protected] British Columbia, Canada

Thomas Sergent - Territory Manager 815-378-0578

[email protected], USA

John Kilpatrick - Territory Manager 520-661-4951

[email protected], USA

mailto:[email protected]?subject=dive%20zero%20media%20kit






mailto:[email protected]?subject=from%20media%20kit

mailto:[email protected]?subject=from%20media%20kit

2009 dive zero media kit

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