2009 civil air patrol annual conference
DESCRIPTION
2009 Civil Air Patrol Annual Conference. Recruiting, Training and Retaining. Great Public Affairs Officers. Major Al Pabon NCR/PA. What we will discuss. Why do you need a PAO? How Do I Get a Squadron PAO? Training The PAO Helping the PAO Succeed Resources Retaining the PAO Questions. - PowerPoint PPT PresentationTRANSCRIPT
2009 Civil Air Patrol Annual Conference
Major Al PabonNCR/PA
What we will discussWhat we will discuss
Why do you need a PAO?Why do you need a PAO? How Do I Get a Squadron PAO?How Do I Get a Squadron PAO? Training The PAOTraining The PAO Helping the PAO SucceedHelping the PAO Succeed ResourcesResources Retaining the PAORetaining the PAO QuestionsQuestions
Why do you need a PAO?Why do you need a PAO? Increase public awareness of CAP,
its local, state and national missions and its contributions to the nation.
Develop and conduct a comprehensive internal and external public awareness plan to support the unit
Promote cooperation between CAP and other aviation organizations, the military, business, industry and civic groups.
From CAPR 190-1
In other wordsIn other words
A good PAO A good PAO can help your can help your squadron or squadron or
wing succeed!wing succeed!
What can a PAO do for What can a PAO do for me?me?
NewslettersNewsletters Press/Media Press/Media
ReleasesReleases Web ContentWeb Content Feature StoriesFeature Stories Media RelationsMedia Relations Fund RaisingFund Raising Community RelationsCommunity Relations Mission IO FunctionMission IO Function RecruitingRecruiting
A Good PAOA Good PAO
Is enthusiastic about CAPIs enthusiastic about CAP Knows CAP (the business, 3 Knows CAP (the business, 3
Missions)Missions) Knows the marketKnows the market Understands the PA/PR functionUnderstands the PA/PR function Is Technically SavvyIs Technically Savvy Can write and communicate verballyCan write and communicate verbally Is creativeIs creative
A Good PAOA Good PAO
Is outgoing and talkativeIs outgoing and talkative Is discreetIs discreet Understands his/her roleUnderstands his/her role Is willing to ask for helpIs willing to ask for help Is a team playerIs a team player
Sources of PAOsSources of PAOs
Existing members (can be Existing members (can be trained)trained)
Phase 4 cadets can be assistantsPhase 4 cadets can be assistants The military (Guard and Reserve)The military (Guard and Reserve) Universities and collegesUniversities and colleges PR professional associationsPR professional associations InternsInterns
The ProblemThe ProblemIs that we tend to Is that we tend to
recruit the nearest recruit the nearest warm body to a duty warm body to a duty assignment without assignment without giving thought to giving thought to the warm body’s the warm body’s
ability to do the jobability to do the job
The solution isThe solution is
To carefully To carefully recruit, train and recruit, train and retain good PAOs retain good PAOs for your squadronfor your squadron
Getting StartedGetting Started
Need is identifiedNeed is identified Identify where the word needs to Identify where the word needs to
get toget to Engage your wing PAOEngage your wing PAO Get the word out that you need Get the word out that you need
helphelp
InternsInterns
Can help without becoming Can help without becoming membersmembers
Journalism or mass Journalism or mass communication studentscommunication students
Lay out very specific objectives Lay out very specific objectives and time frames (The unit’s PA and time frames (The unit’s PA plan is the guide)plan is the guide)
Have your wing PAO work with the Have your wing PAO work with the college or universitycollege or university
CadetsCadets
Are smartAre smart Are technically savvyAre technically savvy May be willingMay be willing Lay out specific parameters and Lay out specific parameters and
expectationsexpectations Don’t forget the encampment Don’t forget the encampment
cadet PAO opportunitycadet PAO opportunity
TrainingTraining
The New PAO’s orientationThe New PAO’s orientation PAO’s ChecklistPAO’s Checklist PAO Basic CoursePAO Basic Course National & regional PAO National & regional PAO
academiesacademies New materials on the way from New materials on the way from
NHQNHQ FEMA training materialsFEMA training materials
Help the New PAO Help the New PAO Succeed bySucceed by
Having a good PAO planHaving a good PAO plan Having a good Crisis comm planHaving a good Crisis comm plan Allowing the PAO access to Allowing the PAO access to
material resourcesmaterial resources EncouragementEncouragement Public supportPublic support A great wing and region PAOA great wing and region PAO
Retaining the PAORetaining the PAO
Keep them engagedKeep them engaged Get them trainedGet them trained Make them part of the team Make them part of the team
(family)(family) Appropriate recognitionAppropriate recognition Properly resourcedProperly resourced
ResourcesResources
National HQ Public Affairs National HQ Public Affairs WebsiteWebsitehttp://www.capmembers.com/cap_nahttp://www.capmembers.com/cap_national_hq/public_affairs/tional_hq/public_affairs/
www.ncrpao.orgwww.ncrpao.org
Getting and Maintaining a Getting and Maintaining a PAOPAO
Is hard work for the CCIs hard work for the CC Is worthwhileIs worthwhile Helps the unit and CAP succeedHelps the unit and CAP succeed
Contact Info:Contact Info: