2009 atlanta addy awards

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Crawford Post Production hired Carol Ashley as senior visual e! ects (VFX) designer. Ashley comes to Crawford from Los Angeles, where she was involved with the creative process on feature " lms and TV for nearly 20 years. She has worked with DreamWorks Animation, Sony Pictures Imageworks and most recently for Technicolor Interactive as art director.

Ashley’s career began with the California Raisin commercials as animator and character designer on the award-winning campaign. She went on to Cinesite as composite supervisor before venturing into directing and animating stop-motion bumpers for MTV. She then landed the role of composite supervisor on the Oscar winning movie “The Matrix.” Her other credits include “Flushed Away,” “Madagascar,” “Wanted,” and the 3D gaming cinematic for “Blitz: The League II.”

On the production side, Crawford’s production services department recently added a custom-designed four-camera high de" nition (HD) switcher # ypack system. It’s centered around the Panasonic HS400 switcher with up to eight HD-SDI inputs, enhanced multi-viewer, chroma-key and other advanced features. When coupled with the Company’s Panasonic HDX900 cameras, equipped with the Telecast CopperHead HD-SDI camera/base station control system, these systems supply power, camera shading and tally control. This al-lows cameras to be located much further from the switcher/control room. The cameras serve a dual purpose not only in the # ypack con" guration but also in Crawford’s studios with the same Panasonic switcher and monitoring systems. The cameras can also be rented individually for single camera SNG remotes.

HAYSLETT SETS BAR HIGH FOR SANDERS AND MOSSHayslett Group LLC added Bill Sanders and Dori Moss to the roster.Sanders, who serves as senior counsel, joined Hayslett Group after 21 years in the newspaper industry. His career

includes tours of duty at the Atlanta Journal-Constitution, Marietta Daily Journal, Gainesville Times and Augusta Chronicle. During his years at the AJC, Sanders directed a sta! of 40 and managed news coverage of the northern suburbs. He majored in public relations at the University of Georgia’s Grady School of Journalism.

Moss, Hayslett Group’s newest account executive, recently received her Master of Arts in Communication from Georgia State University. Previously, she served as academic a! airs director for the Consulate General of Israel’s Atlanta o$ ce and business consultant for Dale Carnegie Training. Moss earned a Bachelor’s degree in Communica-tion Studies from Florida State University.

The bar has been set high for them. Hayslett Group won four Flame Awards from the International Association of Business Communicators (IABC), Atlanta Chapter. Awards were presented for Hayslett Group’s work on behalf of the Georgia Department of Transportation, Sumter Regional Hospital and Gwinnett Medi-cal Center.

A Silver Flame Award was awarded to Hayslett Group, the Georgia Department of Transportation (GDOT) and partner McRae for the “Georgia 511” integrated marketing campaign. GDOT’s Georgia 511 was launched in 2007 as our free statewide travel and tra$ c system. In June 2008, 511 reached its one-millionth-call milestone.

Hayslett Group won both a Silver and Bronze Flame Award in the categories of writing and public relations/employee communication for Sumter Regional Hospital’s “Healthcare Heroes” speech and “After the Storm” crisis communication plan and response. Both communication items followed an EF-3 tornado that devastated the hospital on March 1, 2007.

The fourth award, a Silver Flame, was presented to Hayslett Group and Gwinnett Medical Center for the “Open Heart Gwinnett Microsite”. This Web site, created in 2007, was constructed to inform and gain advocacy on why Gwinnett County needed an open-heart surgery program. In June 2008, Gwinnett Medical Center was granted formal approval through Certi" cate of Need to implement an open-heart surgery program that could start operating as early as 2010.

Bill Sanders Dori Moss

For the sixth consecutive year, The Jones Group was selected by the High Museum of Art to create the visual identity for the Museum’s annual Wine Auction. This year’s theme is “The Genius Inside.” The Jones Group recently unveiled the look for the 2009 auction, revealing a cluster of grapes inspired by the great genius and artist Leonardo da Vinci, whose drawings will be exhibited at the High in 2009.

The auction is the single largest fund-raising event held annually for the Museum, raising over $2 million in both 2007 and 2008. The money raised funds exhibitions, acquisitions and educational programs. The Jones Group donates hours of creative time to develop the auction’s website, save the date cards, invitations, the silent auction program, promotional brochure, signage, bidding paddles, tablescapes, brochures, volunteer T-shirts and more.

This year, The Jones Group’s work for the High Museum of Art was included in a new book, Design for Special Events, by Peleg Top and published by Rockport Publishers. The case study was one of only 18 projects chosen for inclusion out of over 2,000 submissions.

The Jones Group Poster, instrumental in the High Museum’s largest fundraiser. Designed

by Ti! anni Spann.

THE JONES GROUP SEEKS HIGHEST BIDDER

Carol Ashley brings top-" ight experience to Crawford Post.

FX VET JOINS CRAWFORD POST

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COACHING UP THE P.O.P. SHOPSome of Georgia’s most promising small businesses are teaming up with

dozens of the state’s most respected companies in the 2008-2009 class of the Georgia Governor’s Mentor Protégé Program. Among the small business protégés is The P.O.P. Shop, which paired with mentor Elisa Voelkel from H.J. Russell & Co. The formal mentor-protégé relationship lasts for 12 months, dur-ing which the two teams work together to outline and achieve common goals. As part of the program, mentor and protégé companies may take advantage of additional training and technical assistance workshops on a variety of busi-ness issues.

Through this program, protégés learn from the experiences—positive and negative— of leading companies. These lessons can help small businesses develop strategies for success in today’s highly competitive business climate. Through service as a mentor, established ! rms demonstrate their commitment to community reinvestment while discovering new markets and marketing opportunities.

The Governor’s Mentor Protégé Program, which is administered by the Georgia Department of Economic Development, is the ! rst state-sponsored program in the nation designed to foster partnerships among successful large enterprises (mentors) and emerging small businesses (protégés).

HOORAY FOR HOLLYWOOD IN GEORGIA!

Georgia’s new, aggressive 30 percent entertainment tax incentives have resulted in three major production companies ! lming in Georgia. Filming has begun in various Alpharetta and Atlanta locations. The productions are estimated to have an economic impact of $31 million in Georgia and represent more than 500 jobs.

“We are proud to have the most competitive and stable entertainment tax incentives in the nation,” said Bill Thompson, deputy commissioner of the Film, Music & Digital Entertainment Division of the Georgia Department of Economic Development.

The 2008 Georgia Entertainment Industry Investment Act grants an income tax credit of 20 percent to quali! ed productions. An additional 10 percent tax credit is awarded to approved projects that embed a Georgia Entertain-ment Promotional logo within the titles or credits of each production. Eligible productions include: traditional motion picture projects such as feature ! lms, television series, commercials and music videos, but also innovative new industries such as game development and animation.

From January to October 2008, an estimated 315 ! lm, TV and video game projects were completed in Georgia with an economic impact of more than $500 million.

Echo Lake Productions is currently wrapping “The Joneses,” a drama star-ring David Duchovny and Demi Moore, in Alpharetta. The feature ! lm is a so-cial commentary addressing the consumerist society. “The Joneses” is about a seemingly perfect family who moves into an upscale suburban neighborhood. The “all-too perfect” family stirs up suspicion from neighbors, as they question the truth behind why the family has moved into the neighborhood.

Also in production are Warner Specialty Productions’ feature ! lm “The Preacher’s Kid,” ! lming in metro Atlanta with the last shoot day at the historic Fox Theatre, and the Disney Family Channel’s “Your Presents Requested,” ! lm-ing at multiple locations in downtown and metro Atlanta.

In other news, Thompson was a panelist at the American Film Market in Santa Monica, California for the panel discussion Production Incentives: The Reel World. He addressed frequently asked questions about Georgia’s entertainment incentives. The panel was presented in a case-study format that included practical tips, pitfalls and traps of which to be cautious.

EXZO HAS A BALLVideo production and design house Exzo Design Studio collaborated with

the award-winning event design ! rm The Maverick Group to create a beautiful concept drawing of the TechBridge Digital Ball 2009 at the Georgia World Congress Center. Exzo creative director Kelli Lee has worked with Maverick in the past on a number of video projects.

LOOKS GOOD ON THE SURFACESara Cowley Design recently redesigned its website. The updated look

and feel marks a new direction for the ! rm, as it pursues the fun-! lled world of surface design. A recent partnership with Chloe Isabella has the design team working in new mediums, such as mousepads and wine gift tags. A new portfolio section showcases these additions, as well as other recent printed materials.

“This is quite a departure from my past concentration on corporate col-lateral pieces,” Cowley explains. “I want to get back to what ! rst inspired me to become a designer, using found materials, and creating a kind of hand crafted look. I feel our new identity re" ects a more free-spirited side of our ! rm. And we’re really excited about that.”

Send all your business news to Ozcetera editor, JAMES FLYNN at [email protected]. NO FAXES OR HARDCOPIES, PLEASE. All news should be submitted via email.

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BIG WEEK AT BAD STUDIOA big week at BAD Studio includes: Completing production on The Power-

pu! Girls 10th Anniversary DVD for Cartoon Network. Sorting through a year of Oz Magazine. Being featured in the 2008 Print Regional Design Annual. Launching the Bakugan DVD online ad campaign. BAD even decided to resur-rect Superman for the occasion.

AWARDS ARE NO OBJECTObject 9 recently won nine American Design Awards, including " ve " rst

place honors. Only 58 designs were selected from a pool of more than 1,400 entries from across the globe. Submissions were evaluated on creativity, ef-fectiveness, practicality and ethics.

Object 9 was also named the recipient of 10 MarCom Awards, including three platinum and three gold recognitions. Chosen from more than 5,000 entries in 200 categories, Object 9’s winning submissions were in categories including brochures, annual reports, packaging, holiday cards and magazine covers. The MarCom Awards recognize companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Finally, Object 9 took home seven Davey Awards, including one gold and six silver awards for packaging, annual report and billboard campaigns.

BENTLEY PROMOTED AT AIAThe Art Institute of Atlanta recently promoted Brian Bentley to department chair of digital " lm-

making & video production. In this position, Bentley will provide leadership and vision by imple-menting and developing curriculum, managing the department’s student success initiatives, and advocating for the college and the department in industry and community relations. He will also serve as the general manager of WAIA TV, The Art Institute of Atlanta’s recently launched closed-circuit television station.

“During Brian’s tenure as assistant department chair, he displayed a passion for teaching, learning, and guiding students towards successful careers,” said Dr. Sally Parsonson, dean of academic a! airs at The Art Institute of Atlanta. “We look forward to the seeing him excel in this new capacity.”

Bentley has 20 years of experience in radio, television, and " lm. He holds a master of arts in mass communications: television and radio from Southern University and A&M College in Baton Rouge, Louisiana.

EYEWONDER IMMERSING CLIENTSEyeWonder, Inc. recently partnered with spherical video technology

company Immersive Media Corp. to incorporate 360-degree viewing capabili-ties into their interactive digital advertising campaigns. Immersive Media’s technology became widely recognized through Google Maps’ Street View ap-plication. In addition to video mapping, IMC recently powered an online spot for Mercedes-Benz that received the Catalyst Award for “Best Interactive Video Campaign” from JD Power.

Immersive Video increases brand awareness, drives ad interaction rates, allows users to interact with a brand with minimal disruption to browsing, and displays an interactive hi-res spherical image when enabling the pause func-tion.

PLEASE TAKE A MOMENT . . .Arke Systems, an Atlanta-based technology-consulting " rm, teamed up

with The Marketing Workshop, Inc. to develop a powerful marketing research and survey-reporting tool. Arke Systems developed a portal for The Marketing Workshop, Inc. using ASP.NET and Izenda technologies. The portal enables end-users to report customer satisfaction survey data and gives them the ability to securely build and customize their own reports without having to sta! a programmer or database expert.

MANSOUR JOINS PRIMAL SCREENAnimation veteran Andrea Mansour joined design agency Primal Screen as

head of production. In this newly created role, Mansour will be responsible for overseeing all production as well as managing the day-to-day operations of the studio. Prior to joining Primal Screen, Mansour was VP/executive producer for W!LDBRAIN Animation Studios in San Francisco, where she managed the studio’s operations and production for long form and commercial production.

Before joining W!LDBRAIN, Mansour was a creative program director with Sapient, a design and consulting " rm in San Francisco. During her tenure there, she served as program director for Sapient’s e! orts around interactive television and broadband content distribution. Following Sapient, she held production management roles with visual e! ects " rm Ntropic in San Francisco and CMT, a division of MTV Networks, in Nashville. In 1996, Mansour helped launch San Francisco-based visual e! ects " rm Radium, where she held the position of senior producer. She managed numerous projects and received industry accolades including Annie Awards, honors from the Broadcast De-signers Association, and International Monitor Awards.

LAB 601 BEEFS UP BIZ DEVELOPMENTLAB 601 added Erica Jamison and Lee Byars to their business development

team. Jamison joins LAB 601 after successful stints as production coordina-tor at Atlanta’s Tube Design and account executive at TalentZoo.com. Byars returns to Atlanta after " ve years in Los Angeles with John Goldwyn Produc-tions/Paramount and as a development executive at Michael Stipe’s Single Cell Pictures.

Jamison will manage accounts for the advertising, broadcast, and cor-porate communications industries while Byars will manage feature " lm and television series clients. Both Jamison and Byars are graduates of Georgia State University.

The Art Institute of Atlanta promotes Brian Bentley to department chair of digital ! lmmaking and video production.

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ALISON FUSSELL JOINS MAGICK LANTERN

Magick Lantern welcomed Alison Fussell to its new business team. Fussell will work on new business development and client solutions for Magick Lantern and its related companies.

Fussell has worked in many aspects of the media industry, including seventeen years at Turner Broadcast-ing System, in the Originals and Documentary unit, as a producer and in TBS Marketing. Most recently, Fussell was with Lucky! sh, whom she met as their client, when she was President/CEO of IMAGE Film & Video.

TELEMUNDO EXPANDS LOCAL COVERAGE

In 2009, Telemundo 47.1 will begin broadcasting local up-to-date news cut-ins and various community shows. The Atlanta a" liate of Telemundo was ! rst established in Atlanta on Channel 67 in Roswell, GA in 1987. After several years, the channel moved to a smaller coverage area on Channel 38 in Norcross to become closer to its target demographic.

In 2008, Telemundo Atlanta experienced its biggest growth on digital Channel 47.1 with a 10KW digital signal. Channel 47’s coverage area spans cross metro Atlanta from Jonesboro to Cumming and from Marietta to Gray-son. With digital quality video and audio and new channel placement, the signal strength improved from 4.62kw to the analog equivalent of 120kw.

With this new coverage area comes excitement and a plan to launch Telemundo Atlanta into a station that can meet the entertainment and com-munity needs of Atlanta ’s fast growing Hispanic community. Currently, Tel-emundo 47.1 is producing a local community show, Objectivo Atlanta, which covers the local happenings and events of Atlanta’s Hispanic community.

CREATIVE STUDIOS HOSTS FILMMAKER WORKSHOPS

Creative Studios of Atlanta hosted an exciting series of interactive work-shops featuring award-winning Israeli directors Guy Nattiv and Erez Tadmor, graduates of the prestigious Fox Searchlab Directing program in Hollywood, California. As part of the Atlanta Jewish Film Festival’s mission to entertain and educate while examining complex and challenging issues facing the Jewish and world community, the ! lmmakers hosted a series of ! lm making work-shops revolving around their feature narrative “Strangers”. The directors shared their experience and tips on advancing a career in the production industry.

Tadmor and Nattiv’s feature “Strangers,” an Israeli ! lm currently running through the international festival circuits, will be screened at the 2009 Atlanta Jewish Film Festival. Nattiv and Tadmor won the Grand Jury Prize for Best Drama at the Sundance Film Festival. In the last six years they have created 7 short ! lms winning over 40 international awards. They have successfully turned one of their shorts into a feature ! lm and will begin shooting their second feature ! lm in January.

Alison Fussell


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DZIGNLIGHT FALLS WITH GRACEDzignlight Studios was honored for their 3D stereo-

scopic work. Their short ! lm, “Stereoscopic Skydiv-ing,” was awarded “Best of Show” in the Live Action category at the 19th Annual Stereoscopic Displays & Applications Film Festival in San Jose. At the National Stereoscopic Association’s 34th Annual Convention, the piece won a “Special Judges Award” and received such positive audience feedback that the short ! lm was screened three times during the convention. Most recently, it was featured in the 3D Theater Presentation at SIGGRAPH 2008, shown on a REAL-D system along-side works from DreamWorks Animation, Sony Pictures Imageworks, Walt Disney Animation, 3ality, and Laika.

Dzignlight Studios’ Eric Deren shot the piece during the 2007 Free" y Skydiving World Record Event at Skydive Chicago. Deren used two Sony HD cameras and a custom-built helmet rig to work at freefall speeds of up to 190 mph. Deren also edited, color timed, and stereo-conformed the footage in HD. “Stereoscopic Skydiving” is available in full-color for presenta-tion on several di# erent stereoscopic display systems, including the REAL-D projection system. An anaglyph version is also available for download.

Stereoscopic Skydiving from Dzignlight.

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ST IVES TAKES OVER ST IVESThe management team of St Ives US

Division, one of America’s leading digital, sheetfed and web-o! set printing com-panies, has entered into an agreement to purchase all outstanding shares of stock in the company from it’s parent, St Ives PLC.

“Despite challenging market conditions, St Ives USA continues to thrive because of our local focus, continued investments in new technology and our commitment to customer satisfaction,” said Wayne Ang-strom, Chairman/CEO of St Ives USA, “We work hard to understand the needs of our customers and invest capital in support of our stakeholders and our produc-tion process. This acquisition by our management team exempli" es our belief that the company and the industry will not only survive this current economic downturn but will thrive long into the future.”

Wayne Angstrom, Chairman/CEO, St Ives USA

YOU ARE INVITEDOne of Neenah Paper’s eco-friendly papers was selected for the invitation to the

inauguration of President-elect Barack Obama. More than one million inaugural invitations have been engraved. Neenah has also provided the paper for the last three presidential inaugurations.

Neenah Paper has a long history of providing paper for government docu-ments. In 1873, the company’s paper mill in Neenah, Wisconsin, began manu-facturing paper used for government documents such as bonds, deeds and certi" cates as well as personal letters.

The paper used for the inauguration invitation is CLASSIC CREST® Paper in Recycled 100 Natural White. FSC Certi" ed, made Carbon Neutral, and 100 per-cent post consumer " ber. It is part of the " rst generation of recycled and sustain-able papers used for printing signi" cant, permanent documents—an important milestone in the evolution of papermaking.

PARTNERSHIP STUCK ON LEVELONEThe Partnership, an independent interactive, advertising and design agency,

recently acquired Atlanta’s LevelOne Design. “LevelOne is an award-winning in-teractive and design agency whose team demonstrates a passion for providing imaginative creative solutions to their clients everyday. We see this as a natural " t with The Partnership’s core values and believe by joining forces our clients will realize many bene" ts,” said David A. Arnold, president and founder of The Partnership.

Founded in 1983, The Partnership is recognized for its work with leading brand companies and has deep experience in the beverage, business services, consumer products, banking, " nancial services, food, lodging, travel, and real estate industries. “As we identi" ed more ways to help our clients grow their busi-nesses, we found it important to expand our agency’s capabilities, speci" cally in campaign strategies, interactive development, advertising production and media planning,” said Suzie Brickley, founder of LevelOne. “Joining The Partner-ship team gives us the resources to better support our clients as they continue to grow.”

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PLAIN OL’ RAZORFISHAvenue A | Razor! sh changed its name to Razor! sh. Razor! sh is strengthening

its brand by choosing one of the most memorable and iconic names in the digital world. After extensive brand awareness research, they determined that the name Razor! sh already enjoys powerful brand equity and best represents its evolution, tapping into the immersive and social nature of digital.

WHATS IN A NAME?LattimerMo" t Communications changed its company name to Lattimer

Communications. “Our agency is constantly evolving,” said Sarah Lattimer, President. “This name change represents our continued evolution towards a better, more e" cient agency.”

In addition, Lattimer Communications won a Silver 2008 Davey Award for its Georgia Power commercial targeting the general market entitled “Lightning Bugs.” The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small ! rms world-wide. The 2008 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production ! rms, in-house creative professionals, graphic designers, design ! rms, and public relations ! rms.

DAVID CHOOSES DENMARK OVER RUSSIAAfter seven years living and work-

ing in Russia and Ukraine - enduring

sub-zero winters, navigating his

way through cultural di# erences,

and even surviving run-ins with the

Russian Ma! a – Atlanta advertising

veteran Brent David returns home to

the city he loves and a new post at

DENMARK {the agency}.

Prior to leaving for Russia and

Ukraine, David was president/founder

of MC2, which helped take Famous Amos Cookies from a $50 million brand to a

$450 million brand in little over three years. His agency later merged with Joel

Babbit’s 360 to become 360 Promotions, which did a variety of high pro! le proj-

ects for clients such as SCANA, Ruby Tuesday, Hawthorne Suites, and others.

EARTH STANDS STILL AT MOXIETwentieth Century Fox teamed with Moxie Interactive to create a new

application that allows the world to decide who and what will be saved when the earth “stands still.” It was part of a global participation campaign for Fox’s movie, “The Day The Earth Stood Still,” starring Keanu Reeves and Jennifer Con-nelly in the ultimate alien invasion movie. The digital campaign utilized seven of the world’s top social networks - including MySpace, Facebook, Bebo and Netlog—across 10 languages.

Earth’s Vital List posed the question: If the earth was under attack, what would you save? Consumers were asked to build a “vital list” of 12 items (people, places or things) they would save on “the day the earth stands still.” The world’s most vital items were tabulated on a global microsite. The site also provided visitors with a view on how items are being ranked around the globe. A countdown to the ! lm’s U.S. release coincided with a special reveal of the world’s 1,212 most prized possessions on MySpace.com/earthvitallist.com.

Brent David joins Denmark the agency.


STRATEGERY AT KILGANNONKilgannon promoted Gary M.

Sayers, Jr. to vice president, account director and hired Margot Bodzy as media planner.

Since joining Kilgannon in 2006, Sayers has been managing the day-to-day activities of Old Mutual US, a ! nancial services company listed on the Global Fortune 500. As vice presi-dent, account director, he will play a more strategic role on this account.

In her new position, Bodzy will handle media planning for agency clients Attorneys’ Title Insurance Fund, Old Mutual US and Southern-

LINC Wireless. Prior to joining Kilgannon, Bodzy worked as a media planner in Canada at Bos Media and Media Experts on a variety of accounts including: Fido, Corel, Reversa, The Movie Network and WestJet. She is a graduate of Concordia University in Montreal and is a member of the Atlanta Interactive Marketing Association.

Kilgannon recently moved a couple blocks north on Peachtree Street to One Midtown Plaza, signing a seven-year lease for 15,000 square feet. The agency occupies the majority of the seventh " oor. Kilgannon’s new space was built out by Atlanta-based architectural design ! rm VeenendaalCave, Inc.

CARABINER CLOSES LATECarabiner Communications signed ! ve new companies in late 2008. The new

client list: Cardlytics is a developer of a powerful, new loyalty solution for banks and

marketers designed to address the privacy, security and regulatory issues unique to banking.

LeadLife provides on-demand marketing automation software that gener-ates, scores and nurtures leads for B2B marketers.

Omnivue is the provider of choice for businesses looking to automate and streamline ! nancial and customer relationship management to help drive busi-ness success.

TopEyeView provides environmentally friendly helium blimps delivering “eye in the sky” remote controlled video for real-time broadcasting, monitoring and surveillance.

vmSight is a provider of end user experience assurance for virtual desktops and applications.

Gary M. Sayers, Jr.


OZ CETERA SSS

Huffi n’ and Puffi n’ in AdvilleHuffi n’ and Puffi n’ in AdvilleSince this issue of OZ is devoted in large part to

Atlanta’s 2009 Addy Award winners, here is an article to address a technique used by many an advertising word-

smith. The First Rule of Advertising always bears repeating – "Always Tell the Truth!" All claims made in an ad must be sub-stantiated. The Federal Trade Commission requires that adver-tising be truthful, fair and not deceptive. Advertisers are re-quired to have a reasonable basis for any claims they make, and to have backup evidence of this basis in hand, before publish-ing an ad and making the claim. Ads are judged by what they say, what they imply and on occasion by what they fail to say.

But like most things legal, there is a small exception to the substantiation requirement. (It’s why we lawyers name our dogs Loophole.) The exception is referred to by the term "pu! -ing" or "pu! ery." Pu" ng statements in advertising are enerally statements that no reasonable consumer would actually be-lieve. Because of this, they do not have to be substantiated and indeed, usually cannot be. (This should give you a clue that the exception is not tremendously wide, as some people believe almost anything they are told.)

Courts in the U.S. have de# ned pu" ng in various ways. Here is some of the language:

• "Pu" ng is generalized, exaggerated or vague or subjective statements in advertising such that a reasonable person would not interpret the statement as a factual claim upon which he or she could rely."

• "Pu! ery is exaggerated advertising, blustering, and boasting upon which no reasonable buyer would rely."

• "An advertisement characterized as pu" ng is one that is not deceptive, for no one would rely on its exaggerated claims."

So, because of this subjectivity, how do you know whether an advertisement quali# es as pu" ng, or is really stating a claim that must be substantiated? There are no absolutes, but there are a few guidelines. Here are three:

Is the questionable statement speci# c or general in nature?

General statements are more likely to be considered pu! -ing than speci# c statements. General claims of a product’s overall superiority are often considered to be mere pu" ng, whereas descriptions of speci# c or absolute characteristics of a product will require substantiation. For example, claiming that a product is "made with the most advanced equipment available "has been held to be pu" ng, while a claim that a golf suit was "waterproof and seven times more breathable than competitors" constituted an objective claim and was not pu! -ing. This would require substantiation.

Is the claim capable of measurement?If a claim is impossible, or virtually impossible to measure,

it will more likely qualify as pu" ng. On the other hand, if standards for measurement exist, then it is more likely to require substantiation. An example of pu" ng would be a claim that a car is the "sexiest car on the road" or "you meet the nicest people on a blah-blah bike." But, a claim that a brand of motor oil is "superior to all others at maintaining viscosity" is a measurable claim and must be veri# ed.

Is the claim presented as a fact or as an opinion?Opinion claims generally are more likely to be

considered as pu! ery, while claims presented as facts usu-ally fall into the "substantiation required" category. For exam-ple, a statement such as "We believe our shoes are the most comfortable on earth" will meet the pu" ng standard, while the statement "Seven out of ten purchasers say our shoes are the most comfortable they have ever worn" will require back up. Remember too, when an ad is questioned, it is the "overall impression" which the advertisement creates that governs determinations of deceptive or misleading claims. While subjective statements or opinions which cannot bemeasured are generally defensible as pu! ery, the old "reasonable consumer" is pretty gullible and it doesn’t take much for a court to decide that a statement wasn’t pu" ng at all, but a veri# able claim which had better be backed up . . . or else!

By Jon Lee Andersen

Put another way…When the client says swing for the fenceMake claims that are loud and immense

And don’t sweat the supportIf we come up a bit short

We’ll use Pu! ng as our defense© December 2008 Jon Lee Andersen All Rights Reserved


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D I S T R I B U T I O N P A R T N E R S / A S S O C I A T I O N P A R T N E R S 7 3

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ADVERTISING PHOTOGRAPHERS OF AMERICA ATLANTA CHAPTER (APA/A)http://atlanta.apanational.com

AMERICAN INSTITUE OF GRAPH-IC ARTS (AIGA) ATLANTA http://www.aiga.org/

AMERICAN MARKETING ASSOCIATION ATLANTA CHAPTERwww.ama-atlanta.com

AMERICAN SOCIETY OF MEDIA PHOTOGRAPHERS (ASMP) www.asmpatlanta.org

ATLANTA INTERACTIVE MARKETING ASSOCIATION (AIMA)www.atlantaima.org

ATLANTA AD CLUB www.atlantaadclub.com

ATLANTA MACINTOSH USERS GROUP (AMUG)www.amugonline.org

MEDIA COMMUNICATIONS ASSOCIATION INTERNATIONAL ATLANTA (MCAI) www.mcaiatlanta.org

BUSINESS MARKETING ASSOCIATION ATLANTA CHAPTERwww.bmaatlanta.com

THE DIRECT MARKETING ASSOCIATION(DMA ATLANTA)www.dma-atlanta.com

THE FREELANCE FORUMwww.freelanceforum.org

GEORGIA PRODUCTION PARTNERSHIPwww.georgiaproduction.org

THE INTERACTIVE MEDIA ALLIANCE (TIMA)www.tima.org

THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES (NATAS) ATLANTA CHAPTER www.natassoutheast.tv

PUBLIC RELATIONS SOCIETY OF AMERICA - GEORGIA CHAPTER www.prsageorgia.org

SOCIETY FOR TECHNICAL COMMUNICATION (STC) ATLANTA CHAPTERwww.stcatlanta.org

WOMEN IN FILM/ATLANTAwww.wifa.org

The Art Institute of Atlantap 800 275 4242www.aia.aii.edu

Atlanta CAD Servicesp 770 368 8704www.atlantacad.com

American Intercontinental University - Buckheadp 800 955 2120www.aiubuckhead.com

American Intercontinental University – Dunwoodyp 888-574-9888www.dunwoody.aiuniv.edu

Atkins Park - Virginia Highlands Locationp 404-876-7249www.atkinspark.co

Binders Art Supplies and Framesp 404-237-6331www.bindersart.com

Borders - Dunwoodyp 770-612-0490www.bordersstores.com

Borders - Parkway Pointp 770-396-0004www.bordersstores.com

Brewhouse Cafép 404-525-779www.brewhousecafe.com

Callanwolde Fine Arts Centerp 404-872-5338www.callanwolde.org

Center for Puppetry Artsp 404-881-5143www.puppet.org

Chocolaté – Shallowford Rdp 404-321-0174www.mychocolatecoffee.com

Chocolaté – N Decatur Rdp 404-982-0790www.mychocolatecoffee.com

Connecticut School of Broadcast, Atlantap (770) 522-8803www.gocsb.com

E-Six Labp 404-885-1293www.e-sixlab.com

Everybody’s Pizzap 404-377-7766

Georgia State Universitywww.gsu.edu

IMAGE Film & Video Centerp 404-352-4225www.imagefv.org

Imagersp 404-351-5800www.imagers.com

Java Monkeywww.javamonkeydecatur.com205 E Ponce De Leon Ave # 5Decatur, GA 30030(404) 378-5002

King Plow Arts Centerp 404-885-9933 www.kingplow.com

Manuel’s Tavern p 404-521-2466www.manuelstavern.com

Meteorp 404-870-6112www.mtr2.com

Movies Worth Seeingp 404-892-1802

Octane Coffee Bar & Loungewww.octanecoffee.com1009 Marietta St NWAtlanta, GA 30318(404) 815-9886

Pearl Art & Craft Supplyp 404 233 9400www.pearlpaint.com

Portfolio Centerp 404-351-5055www.portfoliocenter.com

Professional Photo Resourcesp 404-885-1885www.ppratlanta.com

Retrotechsp 404-352-6210www.retrotechs.com

Sam Ashp 800-472-6274www.samash.com

Sam Flax p 404-352-7220www.samflaxsouth.com

Showcasep 800-886-1976www.showcaseinc.com

Southern Dairies Buildingp 404.601.9500621 North Avenue

Tape Warehouse(770) 458-1679www.tapewarehouse.com

11:11 Teahousep 404-521-1911 753 Edgewood Ave NE

Thinking Man’s Tavernp 404-370-1717www.thinkingmantavern.com

Utrecht Art Supplies404-347-3113www.utrechtart.com/stores

Winter Propertiesp 404 -223-5015www.winterconst.com

DISTRIBUTION PARTNERS VISIT THESE LOCATIONS TO PICK UP THE LATEST PRINT ISSUE OF OZ MAGAZINE

ASSOCIATION PARTNERS VISIT THESE ASSOCIATIONS FOR GREAT NETWORKING OPPORTUNITIES

www.ozonline.tv

D I S T R I B U T I O N P A R T N E R S / A S S O C I A T I O N P A R T N E R S 7 3

NEW Digital Oz!

ADVERTISING PHOTOGRAPHERS OF AMERICA ATLANTA CHAPTER (APA/A)http://atlanta.apanational.com

AMERICAN INSTITUE OF GRAPH-IC ARTS (AIGA) ATLANTA http://www.aiga.org/

AMERICAN MARKETING ASSOCIATION ATLANTA CHAPTERwww.ama-atlanta.com

AMERICAN SOCIETY OF MEDIA PHOTOGRAPHERS (ASMP) www.asmpatlanta.org

ATLANTA INTERACTIVE MARKETING ASSOCIATION (AIMA)www.atlantaima.org

ATLANTA AD CLUB www.atlantaadclub.com

ATLANTA MACINTOSH USERS GROUP (AMUG)www.amugonline.org

MEDIA COMMUNICATIONS ASSOCIATION INTERNATIONAL ATLANTA (MCAI) www.mcaiatlanta.org

BUSINESS MARKETING ASSOCIATION ATLANTA CHAPTERwww.bmaatlanta.com

THE DIRECT MARKETING ASSOCIATION(DMA ATLANTA)www.dma-atlanta.com

THE FREELANCE FORUMwww.freelanceforum.org

GEORGIA PRODUCTION PARTNERSHIPwww.georgiaproduction.org

THE INTERACTIVE MEDIA ALLIANCE (TIMA)www.tima.org

THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES (NATAS) ATLANTA CHAPTER www.natassoutheast.tv

PUBLIC RELATIONS SOCIETY OF AMERICA - GEORGIA CHAPTER www.prsageorgia.org

SOCIETY FOR TECHNICAL COMMUNICATION (STC) ATLANTA CHAPTERwww.stcatlanta.org

WOMEN IN FILM/ATLANTAwww.wifa.org

The Art Institute of Atlantap 800 275 4242www.aia.aii.edu

Atlanta CAD Servicesp 770 368 8704www.atlantacad.com

American Intercontinental University - Buckheadp 800 955 2120www.aiubuckhead.com

American Intercontinental University – Dunwoodyp 888-574-9888www.dunwoody.aiuniv.edu

Atkins Park - Virginia Highlands Locationp 404-876-7249www.atkinspark.co

Binders Art Supplies and Framesp 404-237-6331www.bindersart.com

Borders - Dunwoodyp 770-612-0490www.bordersstores.com

Borders - Parkway Pointp 770-396-0004www.bordersstores.com

Brewhouse Cafép 404-525-779www.brewhousecafe.com

Callanwolde Fine Arts Centerp 404-872-5338www.callanwolde.org

Center for Puppetry Artsp 404-881-5143www.puppet.org

Chocolaté – Shallowford Rdp 404-321-0174www.mychocolatecoffee.com

Chocolaté – N Decatur Rdp 404-982-0790www.mychocolatecoffee.com

Connecticut School of Broadcast, Atlantap (770) 522-8803www.gocsb.com

E-Six Labp 404-885-1293www.e-sixlab.com

Everybody’s Pizzap 404-377-7766

Georgia State Universitywww.gsu.edu

IMAGE Film & Video Centerp 404-352-4225www.imagefv.org

Imagersp 404-351-5800www.imagers.com

Java Monkeywww.javamonkeydecatur.com205 E Ponce De Leon Ave # 5Decatur, GA 30030(404) 378-5002

King Plow Arts Centerp 404-885-9933 www.kingplow.com

Manuel’s Tavern p 404-521-2466www.manuelstavern.com

Meteorp 404-870-6112www.mtr2.com

Movies Worth Seeingp 404-892-1802

Octane Coffee Bar & Loungewww.octanecoffee.com1009 Marietta St NWAtlanta, GA 30318(404) 815-9886

Pearl Art & Craft Supplyp 404 233 9400www.pearlpaint.com

Portfolio Centerp 404-351-5055www.portfoliocenter.com

Professional Photo Resourcesp 404-885-1885www.ppratlanta.com

Retrotechsp 404-352-6210www.retrotechs.com

Sam Ashp 800-472-6274www.samash.com

Sam Flax p 404-352-7220www.samflaxsouth.com

Showcasep 800-886-1976www.showcaseinc.com

Southern Dairies Buildingp 404.601.9500621 North Avenue

Tape Warehouse(770) 458-1679www.tapewarehouse.com

11:11 Teahousep 404-521-1911 753 Edgewood Ave NE

Thinking Man’s Tavernp 404-370-1717www.thinkingmantavern.com

Utrecht Art Supplies404-347-3113www.utrechtart.com/stores

Winter Propertiesp 404 -223-5015www.winterconst.com

DISTRIBUTION PARTNERS VISIT THESE LOCATIONS TO PICK UP THE LATEST PRINT ISSUE OF OZ MAGAZINE

ASSOCIATION PARTNERS VISIT THESE ASSOCIATIONS FOR GREAT NETWORKING OPPORTUNITIES


Phone: 770.966.1478 Fax: 770.966.1528 Email: [email protected] URL: www.geminimediainc.com

Brigitte Cutshall

Publishing Solutions

Publisher and Creative Enforcer

Gemini Media, Inc. P.O. Box 738 Acworth, GA 30101

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ATLANTA ADDY’S 2009 41

BEST OF SHOW

BEST OF SHOW & Gold ADDY®

Entrant: Ames Scullin O’HaireAdvertiser: Blues FoundationTitle: Blues Foundation - Ray Charles VideoMike Bourne, Creative DirectorAaron Hartman, Associate Creative Director

non-traditional advertising single

42 ATLANTA ADDY’S 2009

Gold ADDY® & Judges AwardEntrant: 22squaredAdvertiser: Atlanta Brewing CompanyTitle: SlawSusan Treacy, Executive Creative DirectorScott Sheinberg, Chief Creative Offi cerJosh Robinson, Art DirectorCurt Mueller, Copywriter

JUDGES AWARD

collateral material single poster


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V I S I T W W W . W C C M E M B E R R E F E R R A L . C O M F O R M O R E

SALES PROMOTION

point of purchase, counter top or attached

point of purchase campaign

Silver ADDY®

Entrant: Hauser GroupAdvertiser: Mythic Paint

Title: EyesDerrick Ogilvie, Creative Director/CW

Mike Powell, Associate Creative Director/AD

Silver ADDY®

Entrant: Paprock&Co., Inc.Advertiser: The WoodlandsTitle: The Man, Elbows, Play With ProsJoe Paprocki, Creative Director/WriterJoe Paprocki, Art Director

Silver ADDY®

Entrant: BrunnerAdvertiser: Appalachian Stove CompanyTitle: Gone Green, Green Peace, Sheep Rick Bryson, ACD/Art DirectorSue Batterton, ACD/WriterBrett Compton, Creative DirectorEric Kiel, Photographer


sales promotion bronze awards

Counter Top or AttachedBronze ADDY®

Entrant: Paprock&Co., Inc.Advertiser: Canongate GolfTitle: ScorecardJoe Paprocki, Creative Director/WriterJoe Paprocki, Art DirectorMinds Eye, Illustrator/Retoucher

Free StandingBronze ADDY®

Entrant: Paprock&Co., Inc.Advertiser: The WoodlandsTitle: ElbowsJoe Paprocki, Creative Director/WriterJoe Paprocki, Art Director


Entrant: Paprock&Co., Inc.Advertiser:The WoodlandsTitle:The ManJoe Paprocki, Creative Director/WriterJoe Paprocki, Art Director


Entrant: BrunnerAdvertiser: Appalachian Stove CompanyTitle: SheepRick Bryson, ACD/Art DirectorSue Batterton , ACD/WriterBrett Compton, Creative DirectorEric Kiel, Photographer

Audio/Visual Sales PresentationBronze ADDY®

Entrant: IMAGES USAAdvertiser: Brown Forman / Jack Daniel’sTitle: Jack Daniel’s Art, Beats & Lyrics wrap-up video Charlotte, NCFrancois Wall, Videographer and editorTabia Parker, PhotographerAhmad Abdul-Ali, Account Executive

COLLATERAL MATERIAL

brochure

Gold ADDY®

Entrant: N+A AdvertisingAdvertiser: Shaw Contract GroupTitle: Shade SketchbookJoselyn Northrop, Creative DirectorEllen Marquart, Art DirectorRobin Lohkamp, WriterJeff VonHoene, PhotographerMark Ashcroft, Account Executive

poster single

Gold ADDY®

Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: PianoRon Huey, CD/CopywriterScot Crooker, ACD/Art DirectorHeath Patterson, PhotographerPatrick White, Retoucher


COLLATERAL MATERIAL

poster single

Gold ADDY®

Entrant: 22squaredAdvertiser: Atlanta Brewing CompanyTitle: Etc.Susan Treacy, Executive Creative DirectorScott Sheinberg, Chief Creative Offi cerJosh Robinson, Art DirectorCurt Mueller, Copywriter

Silver ADDY®

Entrant: 22squaredAdvertiser: Atlanta Brewing CompanyTitle: DoorsSusan Treacy, Executive Creative DirectorScott Sheinberg, Chief Creative Offi cerJosh Robinson, Art DirectorCurt Mueller, Copywriter

Silver ADDY® Entrant: 22squaredAdvertiser: Atlanta Brewing CompanyTitle: AllSusan Treacy, Executive Creative DirectorScott Sheinberg, Chief Creative Offi cerJosh Robinson, Art DirectorCurt Mueller, Copywriter

Silver ADDY® Entrant: BrunnerAdvertiser: Zippo ManufacturingTitle: DrinksSue Batterton, ACD/WriterChris Martin, Art DirectorBrett Compton, Creative DirectorTony Pearce, Photographer


COLLATERAL MATERIAL

poster campaign

Gold ADDY®

Entrant: 22squaredAdvertiser: Atlanta Brewing CompanyTitle: MapsSusan Treacy, Executive Creative DirectorScott Sheinberg, Chief Creative Offi cerJosh Robinson, Art DirectorCurt Mueller, Copywriter

Silver ADDY® Entrant: Zenith Design GroupAdvertiser: Zenith Design GroupTitle: A Decadent CelebrationBonnie Buckner Reavis, Founder & CEOTammy Ream, Account ExecutiveAstrid Lyons, Art DirectorTodd Welch, Account ManagerKristi Wood, Graphic DesignerAngela Bowden, Graphic DesignerBrittany Petish, Graphic DesignerRosanna Mabery, Client ServicesJan Reavis, Client ServicesJessie Alfi eri, Event Planner

special event material, campaign

Gold ADDY®

Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: The Library of Congress - Poster CampaignRon Huey, CD/CopywriterScot Crooker, ACD/Art Director


Poster SingleBronze ADDY® Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: LincolnRon Huey, CD/CopywriterScot Crooker, ACD/Art Director

Poster SingleBronze ADDY® Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: RobinsonRon Huey, CD/CopywriterScot Crooker, ACD/Art Director

Poster SingleBronze ADDY® Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: MonroeRon Huey, CD/CopywriterScot Crooker, ACD/Art Director

Poster SingleBronze ADDY® Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: JeffersonRon Huey, CD/CopywriterScot Crooker, ACD/Art Director

Poster SingleBronze ADDY® Entrant: BrunnerAdvertiser: Zippo ManufacturingTitle: Halo ScoresSue Batterton, ACD/WriterChris Martin, Art DirectorBrett Compton, Creative DirectorTony Pearce, Photographer

Poster SingleBronze ADDY® Entrant: BrunnerAdvertiser: Appalachian Stove CompanyTitle: Gone GreenRick Bryson, ACD/Art DirectorSue Batterton, ACD/WriterBrett Compton, Creative DirectorEric Kiel , Photographer

Single PosterBronze ADDY® Entrant: BrunnerAdvertiser: Appalachian Stove CompanyTitle: Green PeaceRick Bryson, ACD/Art DirectorSue Batterton, ACD/WriterBrett Compton, Creative DirectorEric Kiel, Photographer

Single PosterBronze ADDY® Entrant: BrunnerAdvertiser: Appalachian Stove CompanyTitle: SheepRick Bryson, ACD/Art DirectorSue Batterton, ACD/WriterBrett Compton, Creative DirectorEric Kiel, Photographer

Poster CampaignBronze ADDY® Entrant: Huey+PartnersAdvertiser: The Wren’s NestTitle: The Wren’s Nest CampaignCurt Mueller, CopywriterScot Crooker, ACD/Art DirectorRon Huey, Creative Director

collateral material bronze awards

specialty advertising, apparel

Silver ADDY®

Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: LOC ‘Matriarch’ T-shirtScot Crooker, ACD/Art DirectorRon Huey, CD/Copywriter

Business-to-Businessor Consumer, SingleBronze ADDY®

Entrant: Tribe, Inc.Advertiser: InvistaTitle: Invista SoapElizabeth Cogswell Baskin, Creative DirectorJennifer Bull, Account DirectorSarah Stringer, Account ManagerLindsay Podrid, Art DirectorBen Spangler, Art DirectorAmanda Casciaro, Copywriter

DIRECT MARKETING

Special Event AnnouncementBronze ADDY® Entrant: 22squaredAdvertiser: Buffalo Wild WingsTitle: BWW Bracket Challenge 1James Rosene, Creative DirectorTom McMahon, Creative DirectorChris Miller, CopywriterAdam LaRocca, Art Director


OUT OF HOME

outdoor board fl at

Gold ADDY®

Entrant: Hauser GroupAdvertiser: CheerwineTitle: Awesome Emily Lloyd, Art DirectorAndy Corbett, CopywriterDerrick Ogilvie, Creative DirectorScott & Zoe, Photographer

Silver ADDY®

Entrant: Hauser GroupAdvertiser: Mythic PaintTitle: FumesDerrick Ogilvie, Creative Director/CWMike Powell, Associate Creative Director/AD

site, interior still or static

Silver ADDY®

Entrant: KilgannonAdvertiser: The FundTitle: Anglerfi sh PosterChris Schlegel, Creative DirectorDevon Suter, Group Creative DirectorKurt Miller, Associate Creative DirectorScott Miller, CopywriterTim Kedzierski, Print ProductionEllen Repasky, Account DirectorMairead Stack, Account Executive


out of home bronze awardsOutdoor Board, FlatBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Velodrome - AT&T OlympicsDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorDavid DeJong, CopywriterGuy Kirkland, Art Director

Outdoor Board, FlatBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Snow Globe - NCAA March MadnessmasDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorJason Miller, CopywriterRory Odani, Art DirectorMike Koelsch, IllustratorChris Buda, Art Buyer

Outdoor Board, Flat Bronze ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Sweater - NCAA March MadnessmasDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorJason Miller, CopywriterRory Odani, Art DirectorMike Koelsch, IllustratorChris Buda, Art Buyer

CampaignBronze ADDY®

Entrant: Huey+PartnersAdvertiser: The Library of CongressTitle: The Library of Congress - Transit CampaignRon Huey, CD/CopywriterScot Crooker, ACD/Art DirectorMind’s Eye, Retouching

single non-traditionalNON-TRADITIONAL ADVERTISING

Silver ADDY®

Entrant: Ames Scullin O’HaireAdvertiser: Blues FoundationTitle: Blues Foundation - Robert Johnson ebayMike Bourne, Creative DirectorAaron Hartman, Associate Creative Director

Silver ADDY®

Entrant: Ames Scullin O’HaireAdvertiser: Blues FoundationTitle: Blues Foundation - Rolling Stone VideoMike Bourne, Creative DirectorAaron Hartman, Associate Creative Director

Single Bronze ADDY®

Entrant: fl etcher martinAdvertiser: Arby’s Restaurant GroupTitle: Arby’s BalloonWes Sumner, Art DirectorClay Shivers, ACD/CopywriterBrandy Gill, ECDJerry Jones, Production DirectorJason Kimbell, Account Supervisor


consumer/trade, fractional page

CONSUMER OR TRADE PUBLICATION

Gold ADDY®

Entrant: Fitzgerald+COAdvertiser: Bio WillieTitle: Holy Land

Gold ADDY®

Entrant: Fitzgerald+COAdvertiser: Bio WillieTitle: Kenny Rogers



Silver ADDY®

Entrant: Paprock&Co., Inc.Advertiser: The Weather ChannelTitle: CloudJoe Paprocki, Creative DirectorMike Brady, WriterJoe Paprocki, Art Director

consumer/trade, fractional page

Silver ADDY®

Entrant: Fitzgerald+COAdvertiser: Bio WillieTitle: Global Warming



consumer/trade, full page, color

Gold ADDY®

Entrant: 22squaredAdvertiser: Ocala Jai Alai & PokerTitle: Casino HazMatJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Creative Director

Silver ADDY®

Entrant: TedCo WorldwideAdvertiser: Tryall ClubTitle: Golf godsTed Nelson, Creative Director/CopywriterWill Rizzo, Art DirectorAndrew Glafcke, Art DirectorBrian Rosen, Photographer

Silver ADDY®

Entrant: 22squaredAdvertiser: Ocala Jai Alai & PokerTitle: Casino ladderJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Creative Director



consumer/trade, full page, color

Silver ADDY®

Entrant: 22squaredAdvertiser: Ocala Jai Alai & PokerTitle: Casino AlligatorJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Creative Director

Silver ADDY®

Entrant: 22squaredAdvertiser: Ocala Jai Alai & PokerTitle: Casino Water fallJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Creative Director

Silver ADDY®

Entrant: 22squaredAdvertiser: Ocala Jai Alai & PokerTitle: Casino tigerJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Creative Director



Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: Bayer AdvancedTitle: Bayer Advanced - RoseMarcus Kemp, Chief Creative Offi cerKyle Lewis, Executive Creative DirectorJeff Oehmen, Designer/Art DirectorPhil Gable, Copywriter

consumer or trade publication bronze awards

Consumer/Trade, Full Page ColorBronze ADDY®

Entrant: Huey+PartnersAdvertiser: Mizuno USATitle: RoosterCurt Mueller, CopywriterScot Crooker, ACD/Art DirectorRon Huey, Creative DirectorPatrick Molnar, Photographer


Entrant: TedCo WorldwideAdvertiser: Georgia State Parks & Historic SitesTitle: CanoeTed Nelson, Creative Director/CopywriterGene Powers, Creative Director/Art Director


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Guitar - AT&T OlympicsDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorDavid DeJong, CopywriterGuy Kirkland, Art DirectorConsumer/Trade, Full Page Color

Bronze ADDY®

Entrant: 22squaredAdvertiser: Ocala Jai Alai & PokerTitle: Casino truckJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Creative Director

Consumer/Trade, Spread ColorBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: Bayer AdvancedTitle: Bayer Advanced - TreeMarcus Kemp, Chief Creative Offi cerKyle Lewis, Executive Creative DirectorJeff Oehmen, Designer/Art DirectorPhil Gable, Copywriter

Consumer/Trade, Campaign ColorBronze ADDY®

Entrant: Huey+PartnersAdvertiser: Mizuno USATitle: Mizuno - Print CampaignCurt Mueller, CopywriterScot Crooker, ACD/Art DirectorRon Huey, CD/CopywriterPat Molnar, Photographer


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T OlympicsDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorDavid DeJong, CopywriterGuy Kirkland, Art Director

spread, multiple page or insert


NEWSPAPER, FRACTIONAL PAGE

newspaper, fractional page

Silver ADDY®

Entrant: Paprock&Co., Inc.Advertiser: Canongate GolfTitle: CharacterJoe Paprocki, Creative Director/WriterCanongate, PhotographerJoe Paprocki, Art director

Silver ADDY®

Entrant: 22squaredAdvertiser: Atlanta Brewing CompanyTitle: SlawSusan Treacy, Executive Creative DirectorScott Sheinberg, Chief Creative Offi cerJosh Robinson, Art DirectorCurt Mueller, Copywriter

newspaper bronze awards

Newspaper, Fractional PageBronze ADDY®

Entrant: Paprock&Co., Inc.Advertiser: Canongate GolfTitle: Enough GolfJoe Paprocki, Creative Director/WriterCanongate, PhotographerJoe Paprocki, Art director

Newspaper Campaign, Black and WhiteBronze ADDY®

Entrant: 22squaredAdvertiser: First Security MortgageTitle: First Security CampaignJames Rosene, CopywriterJohn Stapleton, Creative DirectorDanny Corrales, Art DirectorRyan Stafford, Copywriter

Newspaper Campaign, ColorBronze ADDY®

Entrant: Ames Scullin O’HaireAdvertiser: Vortex Bar and GrillTitle: Vortex Campaign 1Mike Bourne, Creative DirectorAaron Hartman, Associate Creative DirectorBen Lee, Associate Creative Director

Newspaper Campaign, ColorBronze ADDY®

Entrant: Ames Scullin O’HaireAdvertiser: Vortex Bar and GrillTitle: Vortex Campaign 4Aaron Hartman, Associate Creative DirectorBen Lee, Associate Creative Director

Newspaper FractionalBronze ADDY®

Entrant: Paprock&Co., Inc.Advertiser: Canongate GolfTitle: 19th HolesJoe Paprocki, Creative Director/WriterCanongate, PhotographerJoe Paprocki, Art director


INTERACTIVE MEDIA

websites, b-to-b fl ash

Gold ADDY®

Entrant: Moxie InteractiveAdvertiser: Verizon WirelessTitle: Fight For Gotham CityChad Gibson, Art DirectorLindy Gross, ACDJustin Archer, Associate Creative DirectorDanny Muller, Information ArchitectShawn Moore, VP, Group Creative DirectorCliff Fretwell, Senior DesignerJames Tomasino, New Media DeveloperDaniel Nedelcu, New Media DeveloperKeith Morris, AV ManagerMisook Kim, Senior DesignerJaimi Panini, Project ManagerJosh Barber, Senior Software Design Engineer

Silver ADDY®

Entrant: Moxie InteractiveAdvertiser: Coca-ColaTitle: Coca-Cola’s Live PositivelyChris Gomersall, SVP Creative DirectorRoy Kaufman, Senior Art DirectorAundrea Hearn, CopywriterLindy Gross, ACDDarrel Noe, Senior Art DirectorDan Brown, Senior DesignerCliff Fretwell, Senior DesignerJay Mayr, ProducerColin Howells, DesignerThao Damiano, DesignerCarrie Shetler, DesignerRob Smith, Project Manager


INTERACTIVE MEDIA

Silver ADDY®

Entrant: JWT/AtlantaAdvertiser: United States Marine CorpsTitle: our.marines.comScott Lewis, Executive Creative DirectorCarl Warner, Executive Creative DirectorCesar DeCastro, Creative DirectorLauren Oliver, CopywriterCraig Wong, Art DirectorTodd Copilevitz, Digital StrategistRandy Shepard, Senior PlannerSunni Thompson, Content StrategistDavid Kim, Content DirectorAngie Trewhitt, ProducerJodi Sonenshine, Production ManagerJay Cronin, Group AD

websites b-to-b html

website consumer fl ash

Gold ADDY®

Entrant: Moxie InteractiveAdvertiser: Coca-ColaTitle: Coca-Cola’s Live PositivelyChris Gomersall, SVP Creative DirectorRoy Kaufman, Senior Art DirectorAundrea Hearn, CopywriterLindy Gross, ACDDarrel Noe, Senior Art DirectorDan Brown, Senior DesignerCliff Fretwell, Senior DesignerJay Mayr, ProducerColin Howells, DesignerThao Damiano, DesignerCarrie Shetler, DesignerRob Smith, Project Manager


INTERACTIVE MEDIA

Silver ADDY®

Entrant: fl etcher martinAdvertiser: BioGuardTitle: Belly Flop ArmageddonBrad Sarmiento, CD/InteractivePeter Heid, ACD/CopywriterBrandy Gill, ECD

banners/pop-ups/screensavers

micro or mini sites

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: INGTitle: ING: Your NumberMarcus Kemp, Chief Creative Offi cerBill Pauls, Executive Creative DirectorToby Past, Creative DirectorEric Van Fossen, Associate Creative DirectorKeith Weaver, Senior Art DirectorKeith Rose, Executive ProducerDana Xavier, Digital ProducerJoanne Wesloske, Information ArchitectDave Galligos, Art DirectorJohn Spalding, Copywriter


INTERACTIVE MEDIA

Silver ADDY®

Entrant: Northridge InteractiveAdvertiser: MoveOn Political ActionTitle: MoveOn Political Action Interactive VideoTor Gundersen, Creative DirectorKeyur Vimawala, Sr. Software EngineerPeter Koechley, Expansion DirectorJack Kukoda, WriterAmber King Love, Sr. Designer

micro or mini sites

online games

Gold ADDY®

Entrant: Going Interactive, Inc.Advertiser: UPSTitle: UPS Paperless AdventureJason Davenport, Creative DirectorDoug Davenport Jr., Strategic DirectorZach Graham, Designer & Flash Developer


INTERACTIVE MEDIA

Silver ADDY®

Entrant: StudiocomAdvertiser: McCormickTitle: McCormick Grill MatesCaroline Price, Account SupervisorDavid Preiss, Art DirectorRachel Pierce, Media PlannerVivian Lowe, Project Manager

websites online campaign

interactive media bronze awards

Website, Consumer FlashBronze ADDY®

Entrant: Moxie InteractiveAdvertiser: Verizon WirelessTitle: Fight For Gotham CityChad Gibson, Art DirectorLindy Gross, ACDJustin Archer, Associate Creative DirectorDanny Muller, Information ArchitectShawn Moore, VP, Group Creative DirectorCliff Fretwell, Senior DesignerJames Tomasino, New Media DeveloperDaniel Nedelcu, New Media DeveloperKeith Morris, AV ManagerMisook Kim, Senior DesignerJaimi Panini, Project ManagerJosh Barber, Senior Software Design Engineer


Entrant: LBiAdvertiser: GracoTitle: Graco: Ready for the RoadThurston Yates, Creative DirectorBrad Hanna, Asso. Creative DirectorJacob Warhaftig, Technical DirectorChris Rebel, Senior Flash DeveloperWhitlock Dunbar, Interactive ProducerChristina Baltrusaitis, Program ManagerJason Hirthler, CopywriterMike Plymale, Motion Graphics


Entrant: Fitzgerald+COAdvertiser: PergoTitle: Pergo

Website, Consumter HTMLBronze ADDY®

Entrant: Going Interactive, Inc.Advertiser: BoxercraftTitle: Boxercraft Jason Davenport, Creative Director & DesignerDoug Davenport Jr., Strategic DirectorZach Graham, Developer

Micro or Mini SitesBronze ADDY®

Entrant: Zenith Design GroupAdvertiser: Zenith Design GroupTitle: A Decadent CelebrationBonnie Buckner Reavis, Founder & CEOMarc Parry, Interactive DeveloperTodd Welch, Account Manager

Micro or Mini SitesBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: REITitle: REI: Go PlaylistMarcus Kemp, Chief Creative Offi cerBill Pauls, Executive Creative DirectorToby Past, Creative DirectorStephen McMennemy, Creative DirectorJason Drakeford, Senior Art DirectorMarkham Butler, Technical Director of DigitalDana Xavier, Digital ProducerPaul Huggett, Senior DesignerAdriene Schrotter, Interactive DesignerBrian Gallagher, CopywriterJohn Spalding, Copywriter

Online CampaignBronze ADDY®

Entrant: LBiAdvertiser: The Home DepotTitle: THD: Roofi ng, Siding, WindowsBrad Hanna, Asso. Creative DirectorJacob Warhaftig, Technical DirectorGeorge Skleres, Flash DeveloperWhitlock Dunbar, Interactive ProducerPark Fowlkes, Program ManagerTodd Wilson, Account Manager


RADIOnational radio

Silver ADDY®

Entrant: Van Winkle & AssociatesAdvertiser: Texas Pete Hot SauceTitle: Nothing Wakes Up Food Like Texas PeteAlicia Banos, Account ExecutiveAlex Van Winkle, PresidentBobby Pearce, Copywriter

radio bronze awardsNational RadioBronze ADDY®

Entrant: BrunnerAdvertiser: Atlanta BreadTitle: Boy BandSue Batterton, ACD/WriterGopal Swamy, Editor/ComposerBrett Compton, Creative Director

National RadioBronze ADDY®

Entrant: BrunnerAdvertiser: Atlanta BreadTitle: PunkSue Batterton, ACD/WriterGopal Swamy, Editor/ComposerBrett Compton, Creative Director

National Radio CampaignBronze ADDY®

Entrant: BrunnerAdvertiser: Atlanta BreadTitle: Boy Band, Country, PunkSue Batterton, ACD/WriterGopal Swamy, Editor/ComposerBrett Compton, Creative Director

TELEVISION

local single (one DMA)Silver ADDY®

Entrant: JWT/AtlantaAdvertiser: USMCTitle: America’s Marine TV :60Carl Warner, Executive Creative DirectorJustin Baum, Copywriter/ACDMarco Ceo, Art Director/ACDAlan Whitley, CopywriterIsobel Moutrey, Art Director

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T GoPhone - Gingerbread ManDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorDarren Wright, Creative DirectorDavid Skinner, Creative DirectorJustin Lesinski, Art DirectorEvan Brown, CopywriterSarah Ryan, Producer

national tv, consumer services


TELEVISION

national tv, consumer services

Silver ADDY®

Entrant: Ames Scullin O’HaireAdvertiser: Chick-Fil-ATitle: Chick-Fil-A Bowl - Towel GuyPatrick Scullin, Managing Partner, CreativeShaun Campbell, Agency ProducerMike Bourne, Creative DirectorAaron Hartman, Associate Creative DirectorMacGuffi n Films, Production CompanyChristopher Bean, Director

Silver ADDY®

Entrant: Fitzgerald+COAdvertiser: Time Warner CableTitle: Rocket Skates

Silver ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Billy DeeDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorTony Simmons, Art DirectorJeff Shill, CopywriterStacy Supezio, ProducerTom Kuntz, Director

national tv campaign


television bronze awards

Local TVBronze ADDY®

Entrant: JWT/AtlantaAdvertiser: United States Marine CorpsTitle: No Compromises TV :30Carl Warner, Executive Creative DirectorJustin Baum, Copywriter/ACDMarco Ceo, Art Director/ACDBrad Steinwede, Producer

National TV, Consumer ProductsBronze ADDY®

Entrant: Van Winkle & AssociatesAdvertiser: Texas Pete Hot SauceTitle: Wake Up Your Food - Texas Pete Wing SauceAlex Van Winkle, PresidentAlicia Banos, Account ExecutiveDave Damman, Creative DirectorBobby Pearce, CopywriterJanet Mason, Producer

National TV, Consumer OutletsBronze ADDY®

Entrant: 22squaredAdvertiser: Buffalo Wild WingsTitle: BWW ReviewJames Rosene, Creative DirectorTom McMahon, Creative DirectorTom McMahon, Art DirectorRyan Stafford, CopywriterGaren Boghosian, Art DirectorJeff Pospichal, CopywriterAaron Stoller, DirectorMatt Faris, ProducerBackyard, Prod. CompanyTravis Aitken, CUT Editor

National TV, Consumer OutletsBronze ADDY®

Entrant: 22squaredAdvertiser: Buffalo Wild WingsTitle: BWW Extra InningsJames Rosene, Creative DirectorTom McMahon, Creative DirectorTom McMahon, Art DirectorRyan Stafford, CopywriterGaren Boghosian, Art DirectorJeff Pospichal, CopywriterAaron Stoller, DirectorMatt Faris, ProducerBackyard, Prod. CompanyTravis Aitken, CUT Editor

National TV, Consumer ServicesBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Billy Dee - RoomDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorTony Simmons, Art DirectorJeff Shill, CopywriterStacy Supezio, ProducerTom Kuntz, Director


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Billy Dee - TroubleDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorTony Simmons, Art DirectorJeff Shill, CopywriterStacy Supezio, ProducerTom Kuntz, Director


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Billy Dee - CommitDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorTony Simmons, Art DirectorJeff Shill, CopywriterStacy Supezio, ProducerTom Kuntz, Director


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Billy Dee - Across the roomDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorTony Simmons, Art DirectorJeff Shill, CopywriterStacy Supezio, ProducerTom Kuntz, Director


Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Billy Dee - WakeDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorTony Simmons, Art DirectorJeff Shill, CopywriterStacy Supezio, ProducerTom Kuntz, Director

MIXED/MULTIPLE MEDIA

mixed-media, national consumer

Silver ADDY®

Entrant: JWT/AtlantaAdvertiser: United States Marine CorpsTitle: America’s Marine Mixed MediaCarl Warner, Executive Creative DirectorJustin Baum, Copywriter/ACDMarco Ceo, Art Director/ACDAlan Whitley, CopywriterIsobel Moutrey, Art Director

Mixed-Media, National ConsumerBronze ADDY®

Entrant: 22squaredAdvertiser: Lincoln Financial GroupTitle: LFG Futureself IntegratedJames Rosene, Creative DirectorJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, CopywriterScott Sheinberg, Chief Creative Offi cerConnie Newberry, Producer


ADVERTISING FOR THE ARTS & SCIENCES

Silver ADDY®

Entrant: Craig Miller Productions, IncAdvertiser: The Coca-Cola CompanyTitle: The Coke BeatSelling Solutions, Executive ProducerCraig Miller Productions, Production CompanyBill Wages, DirectorEvan McIntosh, Editor

arts, audio/visual

PUBLIC SERVICE

public service, tv

Gold ADDY®

Entrant: TG MadisonAdvertiser: American Cancer SocietyTitle: How To / Shoes - American Cancer SocietyMark Simonton, PresidentJulie Adams, VP Account DirectorJohn Carter, EVP Executive Creative DirectorMike Betts, VP Associate Creative Director / WriterJeanine Bade, American Cancer SocietyAndy Goldsmith, American Cancer Society


public service bronze awards

advertising industry self-promotion bronze awards

Public Service, PosterBronze ADDY®

Entrant: 22squaredAdvertiser: Georgia Innocence ProjectTitle: John WhiteSusan Treacy, Executive Creative DirectorMolly Molina, CopywriterCarter Lewis, Art DirectorBill Allen, Assoc. Creative DirectorScott Sheinberg, Chief Creative Offi cer

Public Service, PosterBronze ADDY®

Entrant: 22squaredAdvertiser: Georgia Innocence ProjectTitle: Pete WilliamsSusan Treacy, Executive Creative DirectorMolly Molina, CopywriterCarter Lewis, Art DirectorBill Allen , Assoc. Creative DirectorScott Sheinberg, Chief Creative Offi cer

Public Service, NewspaperBronze ADDY®

Entrant: 22squaredAdvertiser: Mission: WolfTitle: Google adJames Rosene, CopywriterJohn Stapleton, Creative DirectorJohn Stapleton, Art DirectorJames Rosene, Copywriter

Public Service, TVBronze ADDY®

Entrant: American Cancer SocietyAdvertiser: American Cancer SocietyTitle: American Cancer Society - 2008 Prevention Television AdvertisingGreg Donaldson, American Cancer Society, National Vice President Corporate CommunicationsAndy Goldsmith, American Cancer Society, Vice President, Creative & Brand StrategyMeggan Hood, American Cancer Society, Manager, Advertising ServicesJohn Carter, TG Madison, EVP, Executive Creative DirectorMike Betts, TG Madison, Associte Creative DirectorJulie Adams, TG Madison, VP Account DIrector

Public Service, RadioBronze ADDY®

Entrant: JWT/AtlantaAdvertiser: Foundation RwandaTitle: Tragedy to Help Rwanda/Radio :30Carl Warner, Executive Creative DirectorDavid Cohen, Copywriter/ACDAngie Trewhitt, Producer

Public Service, CampaignBronze ADDY®

Entrant: 22squaredAdvertiser: Georgia Innocence ProjectTitle: Georgia Innocence ProjectSusan Treacy, Executive Creative DirectorMolly Molina, CopywriterCarter Lewis, Art DirectorBill Allen, Assoc. Creative DirectorScott Sheinberg, Chief Creative Offi cer

ADVERTISING INDUSTRY SELF-PROMOTION

Gold ADDY®

Entrant: Huey+PartnersAdvertiser: Huey+PartnersTitle: H+P Party InviteScot Crooker, ACD/Art DirectorRon Huey, CD/Copywriter

Self Promotion, PrintBronze ADDY®

Entrant: BrunnerAdvertiser: Eric Kiel PhotographyTitle: SlashesChris Martin, Art DirectorJill Belloma, WriterBrett Compton, Creative DirectorEric Kiel, Photographer

Self Promotion, InvitationBronze ADDY®

Entrant: 22squaredAdvertiser: 22squaredTitle: 22squared agency cardJames Rosene, Creative DirectorJohn Stapleton, Creative DirectorKevin Botfeld, CopywriterDerek Kirkman, Art DirectorScott Sheinberg, Chief Creative Offi cerKaren Walton, ProducerBill Allen, Interactive ACDKelvin Raharja, Interactive Developer

invitation


ELEMENTS OF ADVERTISING

Silver ADDY®

Entrant: Paprock&Co., Inc.Advertiser: Plane DeliciousTitle: Plane Delicious LogoCathy Carlisi, Creative DirectorJoe Paprocki, Art Director/Designer

Silver ADDY®

Entrant: BBDO AtlantaAdvertiser: CafeteriaTitle: BBDO/CafeteriaMarcus Kemp, Chief Creative Offi cerPaul Huggett, Design Director

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: India - AT&T International HandsDavid Lubars, Chief Creative Offi cerBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer

single illustration

logo



single illustration

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Jamaica - AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Japan - AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer



Silver ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T Cell Phone WallpapersDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorPaul Huggett, Creative DirectorMichelle Matthews, DesignersJeff Oehmen, Designers

photography, color

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: India - AT&T International HandsDavid Lubars, Chief Creative Offi cerBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer

illustration, campaign



photography, color

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Jamaica - AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Japan - AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Canada - AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer



photography, campaign

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T OlympicsDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorDavid DeJong, CopywriterGuy Kirkland, Art Director



photography, campaign

Silver ADDY®

Entrant: TedCo WorldwideAdvertiser: TedCo WorldwideTitle: AtlantaTed Nelson, Creative DirectorShraddha Borawake, Photographer

Silver ADDY®




special effects, video or fi lm

Gold ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: AT&T GoPhone - Gingerbread ManDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorDarren Wright, Creative DirectorDavid Skinner, Creative DirectorJustin Lesinski, Art DirectorEvan Brown, CopywriterSarah Ryan, Producer

Silver ADDY®

Entrant: Crawford Communications, Inc.Advertiser: The Coca-Cola CompanyTitle: Sprite RooftopTroy Bieser, Composer/Musician

music with lyricsGold ADDY®

Entrant: KilgannonAdvertiser: Partnership Against Domestic ViolenceTitle: War at Home VideoChris Schlegel, Creative DirectorIsobel Moutrey, Account ManagementScott Miller, CopywriterCindy Anderson, ProducerChris Perkins, DirectorShannon O’Brien, Editor

sound design

elements of advertising bronze awards

Single IllustrationBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Canada - AT&T International HandsDavid Lubars, Executive Creative DirectorBill Bruce, Executive Creative DirectorSusan Credle, Creative DirectorMarcus Kemp, Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorBridget Prophet, CopywriterJeff Shill, CopywriterBrian Locascio, Art DirectorAndric, PhotographerGuido Daniele, IllustratorChris Buda, Art Buyer

Illustration, CampaignBronze ADDY®


Photography, ColorBronze ADDY®

Entrant: BBDO AtlantaAdvertiser: AT&TTitle: Velodrome - AT&T OlympicsDavid Lubars, Chief Creative Offi cerSusan Credle, Executive Creative DirectorMarcus Kemp, Executive Creative DirectorRich Wakefi eld, Creative DirectorChuck Meehan, Creative DirectorDavid DeJong, CopywriterGuy Kirkland, Art Director

Photography, Digitally EnhancedBronze ADDY®

Entrant: Indigo StudiosAdvertiser: Discovery ChannelTitle: MYTHBUSTERSMarc Rochon, Photographer & RetoucherChristian Williams, Art Director

Sound, Music OnlyBronze ADDY®

Entrant: Streetlevel SoundAdvertiser: American Electric PowerTitle: AEP Football


STUDENT

BEST OF SHOW

STUDENT BEST OF SHOW andGold ADDY®

Entrant: The Creative CircusAdvertiser: Jones SodaTitle: Jones SodaBilly Simkiss, Art DirectorTrey Tyler, Copywriter


STUDENT

sales promotion packaging

Gold ADDY®

Entrant: The Creative CircusAdvertiser: PerkTitle: Perk - dog grooming suppliesLisa Llanes, Designer

Gold ADDY®

Entrant: The Creative CircusAdvertiser: Annual Solar Egg Frying ContestTitle: Annual Solar Egg Frying ContestLisa Llanes, Designer

collateral material poster

Gold ADDY®

Entrant: The Creative CircusAdvertiser: Andrew BirdTitle: Andrew BirdJosh Kessler, Graphic Designer

Silver ADDY®

Entrant: The Art Institute of AtlantaAdvertiser: Paul MitchellTitle: Paul Mitchell PromoEric Parton, Designer


STUDENT

direct marketing

Gold ADDY®

Entrant: The Creative CircusAdvertiser: Ortho Home DefenseTitle: Home DefenseDave Ortega, Art DirectorShana Ault, Copywriter

Silver ADDY®

Entrant: The Creative CircusAdvertiser: The Public Education FoundationTitle: The Public Education FoundationDave Ortega, Art DirectorShana Ault, Copywriter

out of home

Silver ADDY®

Entrant: The Creative CircusAdvertiser: WD40Title: WD40Ben Salas, Art DirectorLauren Spoto, Copywriter

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Atlanta Yoga ShalaTitle: Yoga PosterMatt Moore, Art Director/DesignerCharity Meyers, Photographer


STUDENT

non-traditional advertising

Gold ADDY®

Entrant: The Creative CircusAdvertiser: Jiffy LubeTitle: Jiffy LubeMichael Wright, Art DirectorJustin Via, Copywriter

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Quilted NorthernTitle: Quilted NorthernGarrett Beach, Art DirectorMichael Wright, Art DirectorTJ Walthall, Art DirectorJustin Via, Copywriter


STUDENT

non-traditional advertising

Silver ADDY®

Entrant: The Creative CircusAdvertiser: PuffsTitle: PuffsJoel Gentry, Art DirectorMatt Livengood, CopywriterNicole Goss, Copywriter

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Organdonor.govTitle: Organdonor.govStephen lum, Art DirectorLiz Cartwright, CopywriterMike Egan, Copywriter

consumer or trade publication

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Miracle-GroTitle: Miracle-GroThembi Lassiter, Art DirectorC.J. Thomas, Copywriter


Gold ADDY®

Entrant: The Creative CircusAdvertiser: Forever 21Title: Forever 21Karen Gereffi , Art DirectorKatie Brinkworth, CopywriterMike Egan, Copywriter

STUDENT

consumer or trade magazine ad

Gold ADDY®

Entrant: The Creative CircusAdvertiser: The Art of ShavingTitle: The Art of ShavingRachel Bukstein, Art DirectorDan Coleman, Copywriter

Gold ADDY®

Entrant: The Creative CircusAdvertiser: FanimationTitle: FanimationAmarena Diaz, Art DirectorNicole Goss, Copywriter


STUDENT

consumer or trade magazine ad

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Micron PensTitle: Micron PensBrandon Rapert, Art DirectorAndy Pearson, Copy WriterBobby Prokenpek, Photographer

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Weber GrillTitle: Weber GrillsJustin Hahn, Art DirectorRoss Cavin, Copywriter

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Fox RealityTitle: Fox RealityAndrew Harper, Art DirectorAlan Shen, Copywriter

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Ghirardelli ChocolateTitle: Ghirardelli ChocolateLori Wittig, Art DirectorLori Wittig, Copywriter

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Belgium TourismTitle: Belgium TourismElijah Farmer, Art DirectorMatt Livengood, Copywriter

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: National Geographic KidsTitle: National Geographic KidsChristiam Aedo, Art DirectorKyle Cavanaugh, Copywriting

consumer or trade magazine ad bronze awards


STUDENT

newspaper ad

Silver ADDY®

Entrant: The Creative CircusAdvertiser: 1800-GOT-JUNK?Title: 1800-GOT-JUNK?Shana Ault, CopywriterNic Wehmeyer, Art Director

Gold ADDY®

Entrant: The Creative CircusAdvertiser: NightTitle: NightJarrell Fudickar, Graphic Designer

editorial design cover

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Flowers for AlgernonTitle: Flowers for AlgernonMelisa Llanes, Graphic Designer


STUDENT

television

Gold ADDY®

Entrant: The Creative CircusAdvertiser: Cheez ItTitle: Persons WinMatt Moore, Art Director/Writer

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Chicken of the Sea TunaTitle: Chicken of the SeaMatt Moore, Art DirectorMark Adler, WriterChristy Parry, Photographer

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Discovery ChannelTitle: Shark Week- Circle of Life

mixed media campaign

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Tide ColdwaterTitle: Tide ColdwaterTJ Walthall, Art DirectorAndrew DiPeri, Art DirectorKyle Cavanaugh, Copywriter

Gold ADDY®

Entrant: The Creative CircusAdvertiser: ColemanTitle: ColemanRyan Carroll, Art DirectorLeslie Smith, CopywriterKevin Still, Copywriter


STUDENT

mixed media campaign

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Smart CarTitle: Smart CarThembi Lassiter, Art DirectorHunter Simms, Copywriter

Gold ADDY®

Entrant: The Creative CircusAdvertiser: Semester At SeaTitle: Semester At SeaCasey Sullivan, Designer

SEMESTER AT SEA

Silver ADDY®

Entrant: The Creative CircusAdvertiser: Emerald’s Spicy NutsTitle: Emerald’s Spicy NutsCasey Sullivan, Designer

EMERALD’S SPICY NUTS

Bronze ADDY®

Entrant: The Art Institute of AtlantaAdvertiser: ORVIS Fly Fishing EquipmentTitle: Providing Adrenaline Since 1856

Bronze ADDY®

Entrant: The Creative CircusAdvertiser: Stihl ChainsawsTitle: Stihl ChainsawsAndrew DiPeri, Art DirectorJustin Via, Copywriter

elements of advertising logo


STUDENT

elements of advertising photography

Gold ADDY®

Entrant: The Creative CircusAdvertiser: After the ScrumTitle: After the ScrumCharles Austin, Photographer

Gold ADDY®

Entrant: The Creative CircusAdvertiser: HeadshotTitle: HeadshotCharles Austin, Photographer


STUDENT

elements of advertising photography

Gold ADDY®

Entrant: The Creative CircusAdvertiser: RingTitle: RingCharles Austin, Photographer

Silver ADDY®

Entrant: The Art Institute of AtlantaAdvertiser: Time Life MagazineTitle: Time Life SeriesJohn Prince, Photographer

Bronze ADDY®

Entrant: The Art Institute of AtlantaAdvertiser: AiATitle: StaplesIsaac Gordon, Photographer


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