2009 affiliate manual

8/14/2019 2009 Affiliate Manual

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2009 ST. LOUIS CARDINALS

RADIO NETWORK

INFORMATION MANUALPitching Change Break Relay 310..................................................................................... Rain Delay Break (use between Doubleheaders also) Relay

.............................................................................................................................................................................4 10End of

..................................................................................................................................................................Broadcast......................................................................................................................................................................................................................................................................................................................................................................

......................................................................................................................................................................................................................................................................................................................................................................

..........................................................................................................................................................................Relay.............................................................................................................................................................................6 10

MASTER CONTROL

FOR NETWORK TECHNICAL DIFFICULTIES, CALL:

LEARFIELD COMMUNICATIONS AT (573) 893-1955

CARDINAL RADIO NETWORK CONTACT INFORMATION:


2/24

Anne Carroll

St. Louis Cardinals

700 Clark Street

St. Louis, MO 63102

[email protected]

New Phone # 314.345.9908

New Fax # 314.345.9529

PLEASE POST THIS IN YOUR STUDIOS!!!
mailto:[email protected]:[email protected]


3/24

2009COMMERCIAL PLACEMENT

FORMAT

(No Changes Since - NOVEMBER 10, 2005)

ON-DECK: (all regular season only)

LENGTH: 11:30 MINUTES

(CROWD NOISE FED DURING ALL BREAKS)

OPEN BILLBOARD :30 BB LOCAL

OPENING COMMENTS (OUT CUE: RIGHT AFTER THIS) :15

ON-DECK BREAK #1 2:00 LOCAL

(Trigger #2)

PROGRAM CONTENT (OUT CUE: BACK WITH MORE

FROM BUSCH STADIUM)

3:00


(Trigger #2)

WRAP-UP (OUT CUE: ..BACK W/ THE LARUSSA SHOW.) :15

CLOSE BILLBOARD :30 BB LOCAL

(Trigger #2)


HOME GAMES AND ROAD GAMES:

STATION FILL

(CROWD NOISE)

Page 1

2:00 LOCAL

(Trigger #2

at :30 in)


4/24

COMMERCIAL PLACEMENTNo changes since - Nov. 10, 2005

TONY LARUSSA SHOW: (all regular season only)

LENGTH: 11:30 MINUTES


OPENING COMMENTS (OUT CUE: LARUSSA UP NEXT) :15

LARUSSA BREAK #1 2:00 LOCAL

(Trigger #2)

PROGRAM CONTENT (OUT CUE: .WELL BE RIGHT BACK) 3:00


(Trigger #2)

WRAP-UP (OUT CUE: "...THE DUGOUT SHOW IS NEXT") :15


(Trigger #2)


HOME GAMES AND ROAD GAMES:

STATION FILL

(WILL FEED CROWD NOISE)

Page 2

2:00 LOCAL

(Trigger #2

at :30 in)


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NEAR START :60 Local (Trigger #2):60 Local

PRE-BATTER UP :60 Network :60 Network

MID 1ST :60 Network:60 Network

END 1ST :60 Local (Trigger #2)

:60 Local

MID 2ND :60 Network:60 Network

END 2ND :60 Network:60 Network

MID 3RD :60 Local (Trigger #2):60 Local

END 3RD :60 Network:60 Network

MID 4TH

:60 Network:60 Network

END 4TH :60 Local (Trigger #2)

:60 Local

MID 5TH :60 Network:60 Network

END 5TH :60 Local (Trigger #2):60 Local





MID 8TH :60 Local (Trigger #2):60 Local

END 8TH :60 Network:60 Network

MID 9TH OR END OF GAME

(Will Talk between)

:60 Network

:60 Network

END OF GAME :60 Local (Trigger #2):60 Local

PLAY OF GAME :60 Local (Trigger #2):60 Local

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COMMERCIAL PLACEMENT.No changes since - Nov. 10, 2005

WRAP-UP

NETWORK CLOSING GAME BILLBOARD

OUT CUE: "...THIS IS THE CARDINAL BASEBALL

NETWORK."

Varies

1:30 NETWORK

POST GAME POSITION #2 1:30 LOCAL

(Trigger #2)

STAR OF GAME (regular season only-official games)


PROGRAM CONTENT 2:00


(Trigger #2)

WRAP-UP CUE: "...MIKE AND THE

SCOREBOARD NEXT."

:15


(Trigger #2)


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CARDINAL SCOREBOARD (all regular season; Sat. & Sun. and Friday, March 30th

Spring Training games only)


PROGRAM CONTENT 2:00


(Trigger #2)

WRAP-UP CUE: "...AND GOODNIGHT FROM

(LOCATION).

:30


(Trigger #6)

Remember to record the :45 game wrap-up following the closing billboard.

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10/24

2009 ST. LOUIS CARDINALS BASEBALL NETWORK

BROADCAST SPECIAL INSTRUCTIONS

ANNOUNCERS

Mike Shannon - Announcer, former Cardinal outfield/third baseman

John Rooney -Announcer, former Chicago White Sox radio play-by-play

announcer for 17 years.

AUTOMATION

The automation relay closures are as follows:

Event Trigger

Beginning of Game Time Based (no relay)

Station ID Relay 1

Mandatory Break (All local breaks) Relay 2

Pitching Change Break Relay 3

Rain Delay Break (use between Doubleheaders also) Relay 4

End of Broadcast Relay 6

Shelter Insurance Spots Relay 7

*Note Relay 5 not in use at this time.

Please contact an engineer at Learfield Communications (573) 893-1955 for specific instructionson how to utilize the automation closures on the receiver. If you experience problems with the

automation system please contact Learfield engineers at (573) 893-1955 immediately so we can

determine the problem.

The Beginning of the Game will either be the open billboard for the On-Deck program or on

spring training games the Dugout open billboard and on weekday spring training open game

billboard at the time listed on the broadcast schedule.

We will provide a relay (#2) for all mandatory local breaks. We have indicated on the format

when these relays will occur for easy reference.

REMEMBER: A relay will occur at every 2 minute mandatory break including the between

breaks of the pre-game shows.

We will provide a relay (#3) for all pitching changes. We will feed crowd noise at a very low

level during pitching change breaks. There are no local breaks for extra innings therefore a relay

is not needed.

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AUTOMATION CONTINUED

Rain Delays - The Network will fill all rain delays from either announcers or KTRS staff liveor pre-recorded interviews or historical highlights. We will take a two minute (2:00) rain delay

local commercial break approximately every 10 minutes during a rain delay. We will trigger

Relay #4 for these rain delay breaks. We will feed crowd noise at a very low level during the

breaks.

Doubleheaders - The Network will fill between all doubleheader games with KTRS staff liveor pre-recorded interviews or historical highlights. We will take a two minute (2:00) local

commercial break (Relay #4) approximately every 10 minutes between doubleheaders. We will

feed crowd noise at a very low level during the breaks.

The end of broadcast relay (#6) is at the end of the Cardinal Radio Network programming (cue:

and goodnight from location) which would trigger your programming that airs following the

game.

The Relay #7 for the Shelter Insurance Spots will trigger the Shelter commercials that select

stations will be sent that include the agent tag information for your specific area.

If your station is not receiving any of the automation triggers during any given game please

e-mail me immediately at [email protected]. Please provide time and trigger that was

not provided and we will check the Learfield and KTRS logs.

CLOSED CIRCUIT FEEDS

Beginning one-hour before each St. Louis Cardinal broadcast, the NETWORK will provide

music with closed circuit time countdown starting 30 minutes prior to the starting time listed on

your broadcast schedule. A final 3, 2 and 1 minute warning will precede each broadcast. If youare not receiving the closed circuit feed please contact Learfield at 573-893-1955.

COMMERCIAL CUES

During game action the NETWORK and LOCAL commercial cues will be the score.

EXAMPLE: "...three runs...on two hits and nobody left...

after three innings. Cardinals lead Philadelphia 4-0."

EXTRA INNINGS

If a game goes into extra innings a NETWORK commercial (2:00) will be scheduled at the end

of the 9th inning...as well as the end of each full inning until the game is completed. When the

game does end the "end of the game format" will then be used.

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mailto:[email protected]:[email protected]:[email protected]


12/24

FTP WEBSITE:

The Cardinal Radio Network FTP Website will be your information highway. We will post all

the Cardinal Radio Network information on the FTP website including game wrap-ups, time

changes, affidavits, highlights, player promos, affiliate map, logos, billboard music, bumper

sticker templates, ad slicks, etc.

Website: http://stl-affil.mlbamextranet.com

Username: radio

Password: root4cards

(All lowercaseyou may need to enter the username and password twice when downloading)

PITCHING CHANGE POSITIONS DURING GAME ACTION

If there is a pitching change during game action (as opposed to between innings) a cue will be

provided for a LOCAL2:00 commercial position.

Cue: "...the (team name) are making a pitching change.

Well be right back.

This is a mandatory break. The announcers will NOT be filling pitching changes. We will feed

low level crowd noise during the break.

SATELLITE DISTRIBUTION

The Cardinals Baseball Network complete broadcast signal is distributed by Learfield

Communications, Inc. [Jefferson City, MO (573) 893-1955]. All broadcasts will be available on:

Satellite: AMC-8 (139 degrees)

Transponder: 17

Receiver: ICP DCR 974 Digiceiver

Channel: 008/009 L

Music will be fed down the satellite one hour prior to dugout start for your monitoring purposes.

If you experience technical difficulties during the broadcast please call Learfield Engineers at

(573) 893-1955 as soon as possible.

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http://stl-affil.mlbamextranet.com/http://stl-affil.mlbamextranet.com/


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SHELTER INSURANCE COMMERCIALS

Shelter Insurance is once again a sponsor of the St. Louis Cardinals on the Cardinal Baseball

Network (regular season only). Shelter Insurance will provide commercial(s) with tags that

name the participating agents ONLY in specific areas. We thank you in advance for your help in

covering the network spots throughout the season.

The Shelter Commercials will be located on the Cardinal Radio Network FTP website for easy

access by your traffic department. We plan to load them on the website in mid-March.

On the website you will click on Shelter Commercials then Click on your State. Commercials

are sorted by station call letters. Please note you may have more than 1 commercial to rotate.

The Shelter Insurance commercial is scheduled to air in the following position for all games

again this season:

END 3rd (first :30 position of the 2 minute network break)

If there is more than one (1) commercial listed for your station on the FTP website please rotate

them equally.

Those stations that automate we will trigger the Relay #7 for the shelter Insurance spots.

So once you load them in your automation you are set.

STATION IDENTIFICATION BREAKS

The NETWORK will provide :15 second cutaway positions on the hour and half-hour for local

station identification.CUE: "...this is the Cardinal Baseball Network"

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PRE-GAME PROGRAMMING

ON-DECK SHOW

The On-Deck Show precedes the Tony LaRussa Show by 11 1/2 minutes. It is scheduled forevery regular season game only!

The program features John Rooney and a guest. The first audio from the network occurs 30

seconds (:30) after the listed On-Deck Show start time allowing for a 30 second (:30) local

billboard.

TONY LARUSSA SHOW

The Tony LaRussa Show precedes the Dugout Show by 11 1/2 minutes. It is scheduled for everyregular season game only!

The program features Mike Shannon and Tony LaRussa, the manager. The first audio from the

network occurs 30 seconds (:30) after the listed Tony LaRussa Show start time allowing for a 30

second (:30) local billboard.

DUGOUT INTERVIEW

The Dugout Interview precedes opening game billboard by 10 minutes.

It is scheduled for every regular season game and Saturday and Sunday and Friday, April 3rd

Spring Training Games only.

The program features Mike Shannon and a guest. The first audio from the network occurs 30

seconds (:30) after the listed Dugout Show start time allowing for a 30 second (:30) local

billboard.

NETWORK OPENING GAME BILLBOARD

The NETWORK GAME OPENING BILLBOARD will occur at the times listed in the column

labeled Game Broadcast Open Billboard Start of the broadcast schedule. Please refer to your

broadcast schedule for exact times.

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POST GAME PROGRAMMING

STAR OF THE GAME

The Star of the Game post game program is scheduled for regular season only...official games. In

the event of a rain out or suspended regular season game the Star of the Game is cancelled.

This program does NOT follow the first game of a doubleheader.

The LOCAL station billboard should start (3:00) after:

"...the Star of the Game is up next"

This program features John Rooney and a guest.

CARDINALS SCOREBOARD

This program is scheduled for all regular season games and Saturday and Sunday and Friday,

April 3, 2009, Spring Training games only.

This program does NOT air after the first game of a doubleheader.

Cardinal Scoreboard is used as an interview program in spring training. During Spring Trainingthe scoreboard show will begin with announcers at 3:30 following the play of the game.

In the event of a rain out or suspended regular season game the Cardinal Scoreboard is cancelled.

The Cardinals Scoreboard Opening Billboard rolls (1:30) after:

CUE: "...stay tuned for Mike and the scoreboard

next."

This program features Mike Shannon and/or John Rooney.

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DOUBLEHEADER NOTES

There will not be a Star of the Game or Scoreboard program following the first game.

There will not be an On-Deck, LaRussa Show or Dugout Show prior to the start of the second

game.

The Network will fill between all doubleheader games with KTRS staff live or pre-recorded

interviews or historical highlights. We will take a two minute (2:00) local commercial break

(Relay #4) approximately every 10 minutes between doubleheaders.

The second Game Network Opening Game Billboard start time will be given over the air prior to

the Network Closing Game Billboard for Game One for those stations that prefer not to carry the

network programming between the doubleheader.

Approximate time between games is 15 minutes.

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INCLEMENT WEATHER NOTES

Only regular season postponed games are made good. Stations will be notified in writing on new

date...time...format, etc.

The Network will fill all rain delays with either announcer or KTRS staff live or pre-recorded

interviews or historical highlights. We will take a two minute (2:00) rain delay local commercial

break approximately every 10 minutes during a rain delay. We will trigger Relay #4 for these

rain delay breaks.

Procedures for CANCELLED games:

1. Cardinals Radio Broadcasts cancelled for any reason before the On-Deck Show airs, the

KTRS producer will make an estimated 30 second announcement (see example below)

down the network at the On-Deck airtime. Then KTRS producer will trigger the End of

Broadcast Relay #6 following the announcement so your automation systems will

advance to your next programming eliminating any dead air.

Announcement Example: Todays (tonights) St. Louis Cardinals Baseball game

against the Houston Astros has been cancelled due to the weather in St. Louis (or

Houston). This is the St. Louis Cardinals Radio Network. Once again todays

(tonights) St Louis Cardinals Baseball game against the Houston Astros has been

cancelled due to the weather in St. Louis (or Houston). This is the St. Louis

Cardinals Radio Network.

2. If a Cardinals Radio Broadcast is cancelled during the game (after the pre-game shows

air) we will not air any post game shows. The announcers will advise of the

cancellation, wrap up the broadcast and the KTRS producer will trigger the end of

broadcast relay #6 following the announcers closing the game. Therefore, your

automation systems will advance to your next programming.

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LOCAL INVENTORY SUMMARY

During the broadcast, the local stations receive the following inventory:

On-Deck Show:

2 - 2:00 minute position1 - :60 second position1 - :30 Opening Billboard1 - :30 Closing Billboard

In-between Programming:

1 2:00 minute position (fill with news/sports programming, promos orcommercial inventory).

Tony LaRussa Show:


In-between Programming:

1 2:00 minute position (fill with news/sports programming, promos orcommercial inventory).

Dugout Interview:


Play-by-Play:

20 - :60 second positions (includes Mid 9th every game)4 or more - :15 station breaks (approximate)TBD - 2:00 pitching changes

Post-Game:

2 - 2:00 minute position1 - :90 second position1 - :60 second position2 - :30 Opening Billboard2 - :30 Closing Billboard

Placement is identified in the commercial format.

All LOCAL positions will be filled by crowd noise at a very low level.

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SPRING TRAINING NOTES

Please note the following instructions as they pertain to the broadcast of Spring Training games:

Broadcast Schedule: Saturday, Sunday, Tuesday,

Thursday games plus Friday, April 3, 2009.

On-Deck Show: No program provided during

Spring Training broadcasts.

Tony LaRussa Show: No program provided during Spring

Training broadcasts.

Dugout Interview: Saturday, Sunday and Friday,

April 3 broadcasts only.

Star-Of-The-Game Show: No program provided during Spring

Training broadcasts.

Scoreboard Show: Saturday, Sunday and Friday,

April 3, 2009 broadcasts only. Local

billboards should start 3:00 after the Play of

the Game and the cue: stay tuned for

Mike and the scoreboard interview next.

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AFFIDAVITS OF PERFORMANCE

As you will note in the broadcast rights agreement, you are required to submit affidavits of

performance for all Cardinal games carried on your station.

In an effort to simplify this task, an affidavit form will be e-mailed to you following each month

listing all games on the Cardinal broadcast schedule. ALL AFFIDAVITS WILL BE POSTEDON THE FTP WEBSITE MONTHLY. You need only indicate any variance from the

schedule, NOTARIZE, and return via mail or fax. The use of this form is optional. If you

choose not to use the form supplied, an affidavit of performance must still be received on a

monthly basis.

Please notify the appropriate members of your staff that all affidavits are to be

mailed or faxed to:

Anne Carroll

St. Louis Cardinals700 Clark Street

St. Louis, MO 63102

[email protected]

New Fax # 314.345.9529

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mailto:[email protected]:[email protected]


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AFFILIATE EVENT

The St. Louis Cardinal Affiliate Event is the one opportunity we have each year to salute our

affiliates and thank you for your support of the Cardinals throughout the year.

This season the Affiliate Event will take place on April 8 and April 9, 2009, vs. the

Pittsburgh Pirates with accommodations at the Hyatt Regency (formerly the Adams Mark) Hotel

in St. Louis.

Although you will be receiving a formal invitation shortly for two station representatives to

attend, please mark your calendar now so that you can join us in April. We are planning a

program on Wednesday afternoon at 3:00pm versus the breakfast on Thursday morning. So plan

to arrive early on Wednesday.

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ON-AIR ANNOUNCEMENTS

If your station is involved in a charity project or if you are celebrating an anniversary as a

Cardinal baseball affiliate, please submit a request in writing, and an effort will be made to have

one of the broadcast announcers make mention over the network. However, please remember

that the broadcast time is limited, and requests will be carefully screened. Copy must also be

received well in advance of the event, preferably three to four weeks.

PERSONALIZED PROMOTIONAL ANNOUNCEMENTS

If your station has a special promotion, i.e., a group coming to a ballgame or a station promotion

involving ticket give-aways, please send a script to the our offices. Arrangements can be made

to have the announcement recorded by Mike Shannon or John Rooney and we can e-mail them to

stations in MP3 format.

Please note, however, that these announcements may not make mention of any advertisers. The

announcements can only promote the station itself and the St. Louis Cardinals. These requests

should be submitted via e-mail, fax or mail to:

Anne Carroll

St. Louis Cardinals

700 Clark Street

St. Louis, MO 63102

[email protected]

New Fax # 314.345.9529

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mailto:[email protected]:[email protected]:[email protected]


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PROMOTIONAL MATERIALS

Affiliate stations will be supplied with the following materials to assist in the promotion of Cardinal

Baseball:

Customized Station Promotional Announcements

Cardinal Pocket Schedules

Cardinal Media Guide (distributed at Affiliate Event)Cardinal Affiliate Map (will be on ftp website)

In the event that your station requires other promotional items with the St. Louis Cardinal logo, we

will be happy to review your request.

USE OF THE ST. LOUIS CARDINAL LOGO

Although we encourage you to promote the St. Louis Cardinals and your individual broadcasts on alocal level, please be advised that there are a number of Major League Baseball restrictions

regarding the reproduction and use of the Cardinal trademarks. Because of these restrictions, your

affiliation contract does not include the automatic right to reproduce the logo(s) for any

purpose.

Reproduction of the logo(s) requires special authorization based on planned usage, i.e., billboards,

print materials and merchandise. It is particularly important for you to obtain prior approval if

your marketing plan includes the use of the logo or player photographs. In order to obtain

formal authorization and to ensure compliance with Major League Baseball rules, it will be

necessary for you to submit a formal request in writing along with a sample of the usage outlining

the specific way in which the logo(s) will be displayed. These requests should be submitted to:

Anne Carroll

St. Louis Cardinals

700 Clark Street

St. Louis, MO 63102

[email protected]

New Fax # 314.345.9529

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mailto:[email protected]:[email protected]:[email protected]:[email protected]


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TICKETS

As you are all aware all complimentary and purchase ticket orders for affiliates had to be received by

February 13th.

Single game tickets go on sale Friday, March 6th at 9:00am on stlcardinals.com.

PARTY ROOMS AND ALL-INCLUSIVE AREAS

Please contact Anne Carroll regarding the Party Rooms and All-Inclusive Areas and we will get you

in touch with the correct Cardinals representative or you can visit stlcardinals.com.

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2009 affiliate manual

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