2009-10 oncampus advertising media kitoncampus.osu.edu/pdf/09osumediakit.pdf · a chronicle of...

2009-10 onCampusAdvertising Media KitOhio State University’s faculty/staff newspaper

12TH ANNUAL RESOURCE DIRECTORY • SEPTEMBER 2008

onCampusGUIDE

MORE THAN A BUCKEYE

From hobbies to community enrichment,

six OSU employees define themselves

beyond their day job

onCampusFaculty | Staff | News1125 Kinnear RoadColumbus, Ohio 43212Dr. Gee goes to

Washington

Turning personal traumainto medical milestones

Pet pals bring a tender paw to patient care

7

Online poll of the week

Percentage of staff/faculty who

donate to one of the campuswide charities. Visit oncampus.osu.edu for the latest online poll.

This week in historyThe NAMES Project Quilt, sewn to remem-ber people who died of AIDS, had 2,000 of its 10,000 panels on display at the Woody Hayes Athletic Center in 1989.

Inside Vol. 38 No. 13

9

11

Find the latest classifi eds on the Bulletin Board @ oncampus.osu.edu

onCampusThe Ohio State University Faculty Staff Newspaper | oncampus.osu.edu February 19, 2009

90

The Ohio State University Faculty Staff Newspaper

CampusThe Ohio State University Faculty Staff Newspaper

Campus

Ohio State’s Athletics Department is a money-maker.

It’s one of the few collegiate athletics programs in the country that operate in the black (although it faces a small deficit this year) and it ranked eighth overall in a Chronicle of Higher Education fundraising survey of 55 college programs in the six major conferences soliciting donations during 2007-08.

Were it not for the department’s desire to continu-ously support OSU programs and projects outside of athletics, it most assuredly would have ranked higher in the survey and not come close to being in the red this year.

But Associate Vice President and Athletics Director Gene Smith said it has long been a departmental

the perfect fit On and off the field, the Athletics Department shares its wealth in

helping create ‘One University’

by Adam King

See Athletics, page 12

OFFCAMPUSRoller derby rocks these staffers’ off hours, 0

OSU’s Athletics Department does a lot more than just bring fans to Ohio Stadium. It invests in other areas of campus as part of its departmental philosophy, including such diverse projects as, clockwise from top, the Thompson Library renovation, programming through WOSU@COSI and the purchase of a new police dog and cruiser for the University Police.

2 The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise

Table of Contents

3 onCampus Delivers

4 onCampus Demographics

5 onCampus Advertising Rates & Sizes

6 2009-10 Publication Schedule

7 2009-10 Special Sections

8 onCampus Testimonials

9 onCampus Distribution Spots

10 The Fine Print of Advertising

11 onCampus resource GUIDE

3The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise

onCampus Delivers!

Ohio State University is a big place. We have the largest student enrollment in the country (53,715). We have one of the largest athletic programs in the country (36 varsity teams). And we have more than 20,000 employees, our own zip code, and a newspaper with the largest advertising program in the country among university faculty/staff publications.

Question: Whereshouldyouspendyouradvertisingdollars?Answer: Withanewspaperinits39thyearofpublicationthatoperatesinanichemarketwithaloyalreadershipbase,adirect-mailapproachandprovenadvertisingresults.

That’sonCampus.

Checkoutoursellingpoints:P High readership. onCampus’ readership

levelisanunusuallyhigh87percent,accordingtopollingoffaculty/staffconductedbytheOSUStatisticalConsultingServicein2008.

P Direct-mail distribution. Wedeliverthenewsto19,000full-andpart-timefacultyandstaffand4,000graduatestudentsthroughtheuniversity’scampus-mailsystem.Wealsodistribute1,840issuesat36buildingsitesonandaroundcampus.

P Advertising that works.Morethan80percentofouryearlongadvertisershaverenewedtheircontractsoverthepastthreeyears,proofthatadvertisinginonCampuspaysoff.

P Buying power.ThisisyouropportunitytoreachoneofthemostaffluentandeducatedmarketgroupsinCentralOhio.Twenty-ninepercentofOSU’sstaffhavehouseholdincomesexceeding$100,000.

ONCAMPUS IS A TABLOID NEWSPAPER THAT PUBLISHES 26,100 ISSUES 21 TIMES A YEAR, BIWEEKLY ON THURSDAYS DURING THE ACADEMIC YEAR AND MONTHLY IN DECEMBER, JULY AND AUGUST.

To place an advertisement, call (614) 292-8421 or e-mail Advertising Manager Bill Estep at [email protected].


onCampus Demographics

n onCampus publishes26,100 issues21timesayear,23,000ofwhicharedeliveredthroughcampusmaileveryotherThursdayduringtheacademicyearto19,000full-andpart-timefaculty/staffand4,000selectgraduatestudentsontheColumbuscampus.Another1,840issuesaredistributedat36majorbuildingsandareabusinesses,and1,260issuesaremailedtoOSU’sfiveregionalcampussites.

n Readership ofonCampus is an impressive 87 percent,accordingtoasurveyofOhioStatefaculty/staffconductedbytheOSUStatisticalConsultingServicein2008.

n 22 percent ofourreaderskeeponCampusuntil the next issue arrives.

n 23 percent offaculty/staffkeep theannual,60-pageresource Guide all year long,and49 percenthangontoitat least through autumn quarter.TheGuideispublishedinmid-September.

Sources: 2008 survey of 804 Ohio State faculty/staff by the OSU Statistical Consulting Services, and data from the Ohio State University Office of Human Resources.

Note: onCampus is printed on 100 percent recycled paper, using recycled soy ink.

n 29 percentofOSUfaculty/staffontheColumbuscampushavehouseholdincomesexceeding$100,000 a year,and64 percenthaveincomesexceeding$50,000 a year.

n 80 percent ofourreadershaveearnedatleastabachelor’sdegree,and57 percenthaveagraduateorprofessionaldegree.

n TheaverageageofOSU’sfaculty/staffis44.


onCampus Ad Rates & Sizes

Inches Size Picas (Approximatesize)

width x height width x height

Full 60 x 89 10 x 14 3/4

A 60 x 44 10 x 7 5/16

B 35p6 x 89 5 7/8 x 14 3/4

C 23p3 x 89 3 7/8 x 14 3/4

D 35p6 x 32p9 5 7/8 x 5 7/16

E 23p3 x 44 3 7/8 x 7 5/16

F 23p3 x 32p9 3 7/8 x 5 7/16

G 35p6 x 21p6 5 7/8 x 3 9/16

H 23p3 x 21p6 3 7/8 x 3 9/16

J 11p3 x 21p6 1 7/8 x 3 9/16

JJ 23p3 x 10p3 3 7/8 x 1 11/16

CC 60 x 32p9 10 x 5 7/16

DD 35p6 x 44 5 7/8 x 7 1/4

HH 60 x 12 10 x 2

Display Advertising SizesAdvertisements must conform to these sizes.

Color costs: $120forOSUred(Pantone200);$230forotherspotcolors;and$335for4-coloratfullpageandAsizes,and$167.50foradssmallerthanA-size

A

10x75/16inches

57/8x57/16inches

37/8x75/16inches

57/8x39/16inches

37/8x57/16inches

37/8x39/16inches

17/8x39/16inches

D E

G

F

H J

57/8x143/4inches

37/8x143/4inches

B C

10x57/16inches

57/8x71/4inches 37/8

x111/16inches

DDJJ

CC10x2inches

HH

FULL

10x143/4inches

RatePerInsertion

1-3 4-9 10-14 15-19 20-21

Full $ 1,234 1,172 1,109 1,048 987

A $ 753 716 679 640 603

B $ 741 703 666 628 595

C $ 495 471 444 420 394

D $ 329 312 295 279 263

E $ 299 284 270 255 239

F $ 197 186 177 168 155

G $ 197 186 177 168 155

H $ 135 129 119 114 107

J $ 74 71 68 65 60

JJ $ 74 71 68 65 60

CC $ 525 498 472 447 418

DD $ 372 345 318 291 271

HH $ 175 167 157 148 139

Size Rate Per Insertion

Preferred Client Rate Card


onCampus Publication Schedule

Issue Date Ad Space Deadline News/Ad Materials Deadline

July16 July1 July7

Aug.13 July29 Aug.4

(2009 autumn quarter classes begin Wednesday, Sept. 23)

GUIDE/Sept.17 Aug.19 July30-News/Aug.26-AdMaterials

Sept.24 Sept.9 Sept.15

Oct.8 Sept.23 Sept.29

Oct.22 Oct.7 Oct.13

Nov.5 Oct.21 Oct.27

Nov.19 Nov.4 Nov.10

Dec.10 Nov.25 Dec.1

(2010 winter quarter classes begin Monday, Jan. 4)

Jan.6,2009 Dec.11 Dec.18

Jan.21 Jan.6 Jan.12

Feb.4 Jan.20 Jan.26

Feb.18 Feb.3 Feb.9

March4 Feb.17 Feb.23

March18 March3 March9

(2010 spring quarter classes begin Monday, March 29)

April8 March24 March30

April22 April7 April13

May6 April21 April27

May20 May5 May11

June3 May19 May25

June17 June2 June8

2009-10 Schedule


Adam King

Continuing Education Guide: July 16 Spacedeadline:July1Artworkdeadline:July7

Buckeye Fever Section: Aug. 13(for advertisers who want to show their OSU spirit)Spacedeadline:July29Artworkdeadline:Aug.4

The Guide: Sept. 17(annual resource Guide for faculty/staff)Spacedeadline:Aug.19Artworkdeadline:Aug.26

Fall Arts Guide: Sept. 17(included in annual resource Guide)Spacedeadline:Aug.19Artworkdeadline:Aug.26

Homecoming Section: Oct. 8Spacedeadline:Sept.23Artworkdeadline:Sept.29

Bucks for Charity insert: Nov. 5Spacedeadline:Oct.21Artworkdeadline:Oct.27

Holiday Guide: Nov. 19Spacedeadline:Nov.4Artworkdeadline:Nov.10

Winter Arts Guide: Jan. 6, 2010Spacedeadline:Dec.11Artworkdeadline:Dec.18

Continuing Education Guide: March 4Spacedeadline:Feb.17Artworkdeadline:Feb.23

onCampus Special Sections

2009-10 Schedule

Spring Arts Guide: March 18 Spacedeadline:March3Artworkdeadline:March9

Campus-area Restaurant Guide: April 8Spacedeadline:March24Artworkdeadline:March30

Health & Wellness Guide: April 22Spacedeadline:April7Artworkdeadline:April13

Summer Events Guide: May 6Spacedeadline:April21Artworkdeadline:April27

The onCampus Green Guide: May 20Spacedeadline:May5Artworkdeadline:May11

Conferences & Workshops Guide: June 3Spacedeadline:May19Artworkdeadline:May25


onCampus Testimonials

For advertising information, contact Bill Estep at (614) 292-8421 or [email protected]

•Campus-maildistribution

•36buildinglocations

• Highreadership

• Advertisingthatworks

onCampusdelivers!

oncampus.osu.edu

“The results from advertising in onCampus

have exceeded expectations. The target

audience clearly sees them and the service

support and follow up from the staff are

superb. onCampus advertisements are now a

permanent part of my ad budget.”

—MitchGrantFinancialConsultantLincolnFinancialAdvisors




• Highreadership


onCampusdelivers!

oncampus.osu.edu

”onCampus has connected Columbus

Eyeworks to the OSU community effectively.

New patient response has been tremendous

to the point that we have grown, added

a recent OSU optometry graduate, and

expanded to a new, enhanced Short North

location. onCampus is our Buckeye liaison.

I think the publication is phenomenal.”

—DanielJ.Koch,O.D.,doctor/ownerColumbusEyeworks

“I invest a significant percentage of my annual

advertising budget in onCampus because it

has proven to be a solid, result-producing

investment. Its high readership rate, backed

up by reliable data, ensures that my ads reach

their target audience.”

— Sandi RutkowskiDirector of College CommunicationsBiological, Mathematical & Physical Sciences


• Campus-mail distribution

• 36 building locations

• High readership

• Advertising that works

onCampusdelivers!

oncampus.osu.edu




• Highreadership


onCampusdelivers!

oncampus.osu.edu

“We have advertised with onCampus since

1993 and, over the years, the advertising has

been an invaluable resource for informing

all of OSU’s faculty and staff of our nearby

location. The onCampus staff has made it

easy for us to concentrate on dentistry instead

of advertising.”

—NicholasD.Schooley,D.D.S.


onCampus Distribution Spots

Besidescampus-maildelivery,

Besidescampus-maildelivery,onCampus,OhioState’sfaculty/staffnewspaper,isavailableat36buildinglocationsonandaroundtheColumbuscampus.NinedistributionracksarelocatedintheMedicalCentercomplexalone.Pickupacopyatoneoftheselocations:

onCampus available at 36 locations

Ackerman Library, 600AckermanRoad (northentrance)Office of Admissions, 15EnarsonHallOSU Airport, 2160W.CaseRoadBarnes and Noble/ OSU Bookstore, 1595N.HighSt. (magazinerack)The Blackwell (frontdesk)Bricker Hall (northwestentrance)Buck I Mart, 2049MillikinRoadMallComprehensive Transplant/General Surgery, 770KinnearRoad,Suite100Cramblett Medical Clinic (firstfloorlobby)Doan Hall (2ndfloornexttocoffee stand/DentistryClinic entrance&ground-floor employeeelevator)Drake Center (first-floorentrance)Faculty Club(lobby)Fawcett Center(lobby)

Graduate School, 247UniversityHallHuman Resources Center, 1590N.HighSt.,Suite300James Cancer Hospital (lobby&ground-floor vendingareanearRadiation Therapy)Lincoln Tower (southfoyer)Longaberger Alumni House (lobby)Martha Morehouse Medical Tower, 2050KennyRoad(firstfloor)Medical Center Administrative Offices, 660AckermanRoad(lobby)Meiling Hall (lobby)Nationwide Children’s Hospital, 700Children’sDrive9th Avenue Parking GarageNorth and South Cannon Parking Garages (intersectionofgarages nearelevators)Ohio Union at Ohio Stadium (betweengates22and24)Recreation & Physical Activity Center (RPAC) (mainentrancelobbyarea)

Rhodes Hall/University Hospital (lobbyarea)Student Book Exchange, 1806N.HighSt.Tai’s Asian Bistro, 1285W.LaneAve.12th Avenue Parking Garage OSU Transportation & Parking Services (northeastentranceof BevisHall)University Hospital East, 1492E.BroadSt.Wexner Center for the Arts (northwestentrance)Wolfgang Puck Express, TheShopsonLaneAvenue 1625W.LaneAve.

For onCampus circulation issues, contact Adam King at (614) 292-8419 or [email protected].


onCampus Fine Print

The Fine Print of AdvertisingDigital Submission.onCampusacceptsdigitaladvertisementspreparedbyclients.Thepreferredfileformatishigh-resolutionPDFfiles,followedbyEPSandTIFfiles.Foradditionaldesignguidelines,call(614)292-8421.Adsmaybesubmittedviae-mailtoestep.47@osu.eduorthroughanFTPsite(callforinstructions).Alladsaresubjecttoapproval.

Design Services.onCampusalsodesignsadsaccordingtoclientinput.ClientsworkonaddesignwithanonCampusdesigner.Thecostis$75perhour.

Color Ink.Blackinkisstandard.Colorcostsare:$120forOSUred(Pantone200);$230forallotherspotchoices;$335for4-colorforadsatfull-pageandAsizes,and$167.50foradssmallerthantheA-size.

Multiple Insertion Discounts.Seetheratechartonpage5.

Guaranteed Positioning. Specialpositioningisavailableonhighlyreadpagesforanadditionalcharge.Weoffer:n Page2,Page3andinsidebackpagepositioning:$125surcharge.n Backpageplacement:$250surchargeforfull-pagead,$125forhalf-pagead.n IslandadontheFaculty&Staffrecognitionpage,whichgivesadvertisersaG-,D-orDD-sizedadprominentlyplacedononeofourmostpopularpages:$125surcharge.

AllotherplacementofadvertisingisatthediscretionofonCampus.

Editorial Inserts.onCampusoffersitscenterspreadforeditorialinsertsandreportsonafirst-come,first-servedbasis.onCampusalsorunspre-printedinserts.Forcostsandotherdetails,call(614)292-8421.

Advertising Responsibility.Theadvertiserassumesresponsibilityfortheaccuracyofthecontentofanyadvertisementsubmitted.Alladvertisementsmustbeclearlyrecognizableasadvertisingbytheirdesign.

Limitation of Liability. BysubmittingadvertisingtoonCampus,theadvertisermustagreetoindemnifyandholdharmlessonCampusfromanyandallclaims,actions,suits,proceedings,costs,expenses,damagesandliabilitiesarisingoutof,connectedwith,orresultingfromanyadvertisement(includingillustrations,text,layout,positioning,etc.)publishedattheadvertiser’srequest.

Contracts.Advertisersmustsignacontractinadvance,andwillbebilledbyinsertion.

Late Fee.A$25latechargewillbeassessedforadvertisementsdeliveredlaterthanthreeworkingdaysbeforethepublicationdate.

Advertising policiesUniversitydepartments,units,programsandorganizationsthatadvertiseinonCampusmustsignacontractinadvanceandprovidepaymentbysubmittinga100-Winternalformorinternalbillingnumbers.

AdvertisersfromoutsideOSUmustsignacontractinadvanceandprovidepaymentafteranadvertisementappearsinthenewspaper.Pastdueaccountsaresubjecttofinancecharges.onCampusreservestherighttodiscontinuecontractsfornonpayment.Adspaceistakenonafirst-come,first-servedbasis.

onCampusreservestherighttorejectorcancelanyadvertisementforanyreason,including,withoutlimitation,advertisementsthatadvocateseditionorotherillegalactions;promoteactivitiesthataredetrimentalordamagingtoOhioState;ormaybeconstruedasdefamatory,invasiveofprivacy,fraudulentorobscene.onCampus doesnotacceptadvertisingforthesaleofalcohol,tobaccoproductsorfirearms.onCampus doesnotendorsethecontentofanyofitsadvertisements.


The 13th annual onCampus resource Guide:

It's a great place to beonCampus' annual resourceGuideisOhioState'smostpopularyearlypublication,andthebest

waytoreachfacultyandstaffatOSU.Withloads

ofhelpfulinformation—featurestories,facts&

figuresandtheofficialOSUmap—it'sthe placeto

beseenforadvertisersbothonandoffcampus.

Thisspecial60-pageeditionofonCampus,OSU’s

officialfaculty/staffnewspaper,willbepublished

Sept.17anddeliveredthroughthecampus-mail

systemto19,000OSUfaculty/staffand4,000

graduatestudents,andat36distributionspotson

theColumbuscampus.Totalcirculationis30,000.

Lastyear’sGuideincluded98advertisers.

Topurchaseadvertisinganddiscussplacement

options,contactBillEstepat(614)292-8421or

[email protected].

onCampus Guide Sections

•Arts&Entertainment•Dining,Shopping& Accommodations•FinancialServices•Health&Recreation•Training&Development•UniversityOrganizations•UniversityServices

Ad Space Reservation Deadline: .................................Aug. 19

Ad Materials Due: .................. Aug. 26

Issue Date: .............................. Sept. 17

FortheregularonCampuspublicationscheduleandrates,visitoncampus.osu.edu/advertise

onCampus Guide


Put it in the Guide and your message will reach 19,000 OSU faculty & staff

•23percentofOhioState’sfacultyandstaffreportkeepingtheannualresourceGuidetheentireacademicyear,and49percentsaytheyhangontoitatleastthroughautumnquarter,accordingtoasurveyconductedbyOSU’sStatisticalConsultingServicein2008.

•OverallreadershipofonCampusthroughouttheyearis87percent,accordingtothesamesurvey.That’sthenumberwhoreporttheyalways,usuallyorsometimesreadthenewspaper.

•2,300copiesoftheGuide aredistributedthroughouttheyearbyOSU’sOfficeofHumanResourcesandUniversityMedicalCenteratnewemployeeorientationsessions.

•Colorcostsare$120forOSUred(Pantone200);$230forallother2-colorspotchoices;and$335for4-colorforfull-pageandA-sizeads,and$167.50foradssmallerthanA-size.

•DiscountedratesapplytotheGuideforclientswhoadvertisefourormoretimesoverayear.Discountedratesareavailableatoncampus.osu.edu/advertise.

•Advertisingisfirst-come,first-served.Formoredetails,contactBillEstepat(614)292-8421orestep.47@osu.edubyAug.19.Adspacenormallysellsoutaheadofthedeadline.

2009-10 onCampus Guide1-Time Display Advertising Rates*Size Rate DimensionsIn Inches(WxH)

Full $ 1558 10 x 14 3/4

A $ 950 10 x 7 5/16

B $ 934 5 7/8 x 14 3/4

C $ 625 3 7/8 x 14 3/4

D $ 415 5 7/8 x 5 7/16

E $ 378 3 7/8 x 7 5/16

F $ 248 3 7/8 x 5 7/16

G $ 248 5 7/8 x 3 9/16

H $ 200 3 7/8 x 3 9/16

HH $ 234 10 x 2CC $ 594 10 x 5 7/16

DD $ 456 5 7/8 x 7 1/4

JJ $ 138 3 7/8 x 1 11/16

*DiscountedratesareavailabletoadvertisersfortheGuide whosignacontractfor4+insertionsoveraone-yearperiodinonCampus.Discountedratesareavailableatoncampus.osu.edu/advertise.

A

10x75/16inches

57/8x57/16inches

37/8x75/16inches

57/8x39/16inches

37/8x57/16inches

37/8x39/16inches

17/8x39/16inches

D E

G

FH J

57/8x143/4inches

37/8x143/4inches

B C

10x57/16inches

57/8x71/4inches 37/8

x111/16inches

DDJJ

CC10x2inches

HH

FULL

10x143/4inches

onCampus Guide

2009-10 oncampus advertising media kitoncampus.osu.edu/pdf/09osumediakit.pdf · a chronicle of...

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