20081023 internet of services at echallenges 2008 conference
DESCRIPTION
Presentation about Internet of Services at the eChallenges 2008 conference, Stockholm (Sweden), 23 Oct 2008TRANSCRIPT
Internet of Services
Trends and Outlook
Arian ZwegersEuropean Commission
Information Society and Media Directorate GeneralSoftware & Service Architectures and Infrastructures Unit
eChallenges 2008, Stockholm
Overview
• Trends– Internet of Services– Everything as a Service– Cloud computing
• Outlook– Convergence– What is Europe doing?– “Software Strategy”
• Conclusions
eChallenges 2008, Stockholm
What is a service?
• IT– An executing software component with a well-defined interface– Technical focus on software (or “service”) design, engineering
and execution, including description, discovery, and composition
• Telecom– What the end-user (customer) pays for– Technical focus on transport, session, terminals, use of
network resources, billing• Media
– What the end-user (customer) pays for– Technical focus on content production, presentation,
mediation, manipulation and consumption• The Economist
– “Anything sold in trade that cannot be dropped on your foot”
Adapted from Li, 2007
eChallenges 2008, Stockholm
Everything as a service – XaaS
• Backup as a Service• Communications as a Service• Compliance as a Service• Content as a Service (aka Content
On Demand)• Crimeware as a Service• Computing as a Service• CRM as a Service• Data as a Service• Data Warehousing as a Service
(or DWaaS)• Data Mining as a Service• Database as a Service (or DBaaS)• Development as a Service• Desktop as a Service• Document Management as a
Service• Ethernet as a Service• ERP as a Service (or ERPaaS)
• Email as a Service• Human Resources as a Service
(HRaaS)• Human Capital Management as
a Service (HCMaaS)• Identity as a Service• Information as a Service• Infrastructure as a Service• Integration as a Service• Manufacturing as a Service• Mashups as a Service• Media as a Service (as in:
video, audio)• Queue as a Service• Security as a Service• Storage as a Service• Testing as a Service• UI as a Service• Voice as a Service
Source: http://peterlaird.blogspot.com/search/label/paas
eChallenges 2008, Stockholm
••• 5
Service paradigm for the Future Internet
• Possibility to effortlessly program/compose/configure the right service for the specific moment
• Changing software economy, changing business models, changing balance of power
• Software companies need to rethink revenue streams: how to compensate decreasing maintenance revenues?
eChallenges 2008, Stockholm
Internet of Services Vision
Adapted from SAP Research, 2008, and SEEKDA, 2008Number of Web services found by SEEKDA
crawler during the past 25 months
A multitude of connected IT services, which are offered, bought, sold, used, repurposed, and composed by a
worldwide network of service providers, consumers, aggregators, and brokers
- resulting in -
a new way of offering, using, and organising IT supported functionality
eChallenges 2008, Stockholm
GOVERNMENTeGovernment, eEnergy,eHealth, Public Security
BUSINESS/SCIENCECluster/SME, new Service and
Business Models
CITIZEN/CONSUMER/EMPLOYEE
“Digital Lifestyle”, New Media, Communities, Collaboration
INTERNETOF THINGS
MULTIMEDIACONTENT
SERVICE-ORIENTEDSOFTWARE
APPLICATIONS
The Big Picture
Adapted from Prof. Wahlster, 2007
eChallenges 2008, Stockholm
Cloud Computing
• An emerging computing paradigm where data and services reside in massively scalable data centers and can be ubiquitously accessed from any connected device over the Internet (source: IBM)
• Major industrial announcements: e.g. Yahoo, HP, Intel joint research laboratory development
Merrill Lynch: Cloud computing market opportunity by 2011 =$95bn in business and
productivity apps +$65bn in online advertising =
$160bn
eChallenges 2008, Stockholm
Major telecom companies make inroads into IT services
From
telecommunications
to
networked IT services
Source: British Telecom, 2007
3rd party services
BT services
Global network and computing
End customer created services
Concept-to- market
Lead-to- cash
Trouble-to- resolve
Servers Storage Convergedbandwidth
Common software building blocks
9
eChallenges 2008, Stockholm
Major IT companies make inroads into the telco world
• Apple iPhone– 1000+ applications available via App Store– Proprietary SDK– Revenues from sales of iPhones and downloads
• Google Phone / Android– No phones available yet, but apps are being developed
already– Open SDK, Apache 2.0 licence– Revenues from advertising
• Microsoft Windows Mobile– Hundreds of apps available, certified by Microsoft– Proprietary SDK– Revenues from licensing
eChallenges 2008, Stockholm
Major IT companies make inroads into the telco world
• Apple iPhone– 1000+ applications available via App Store– Proprietary SDK– Revenues from sales of iPhones and downloads
• Google Phone / Android– No phones available yet, but apps are being developed
already– Open SDK, Apache 2.0 licence– Revenues from advertising
• Microsoft Windows Mobile– Hundreds of apps available, certified by Microsoft– Proprietary SDK– Revenues from licensing
Nokia's CEO Olli-Pekka Kallasvuo: “we should expect the US to soon steal Europe's we-drive-the-mobility-market crown, as more emphasis is placed on software and internet-based services”
eChallenges 2008, Stockholm
Service Industry and the Internet of Services
Source: ftp://ftp.cordis.europa.eu/pub/fp7/ict/docs/ch1-g940-280-future-internet-ld_en.pdf
eChallenges 2008, Stockholm
Free email
RaaS
SaaS
Sharingfiles
Social networks
Communication
Information
Content
Services
Resources
Search engines
Instant messaging
Where is Europe?
Coming up… “Software Strategy”
• Background• Three tracks
– Study• Economic/social impact of S&S within Future
Internet• Elements determining growth and
competitiveness• Impact Future Internet on software industry
– (Internal Reflection Group)– External consultation
eChallenges 2008, Stockholm
Internet of Services Outlook
• SaaS, a silver bullet?• Billions of services v service parks?• Global service delivery platform?• Shared vision and independent
thinking?• Future Internet and convergence?• Leading Internet companies?
eChallenges 2008, Stockholm
For More Information ...
FP7http://cordis.europa.eu/fp7/http://cordis.europa.eu/fp7/ict/
Software & Service Architectures and Infrastructureshttp://cordis.europa.eu/software-services
Future Internethttp://ec.europa.eu/foihttp://www.future-internet.eu/
FP7http://cordis.europa.eu/fp7/http://cordis.europa.eu/fp7/ict/
Software & Service Architectures and Infrastructureshttp://cordis.europa.eu/software-services
Future Internethttp://ec.europa.eu/foihttp://www.future-internet.eu/