2008 weimer accomplishments
DESCRIPTION
Marketing Campaign ExamplesTRANSCRIPT
2008 Marketing Plans & ProjectsManaged by Natalie Weimer
October 2008
Commercial & Government Sales Collateral
Developed sales collateral for customer meetings, sales events and shows Found low-cost alternatives for printing
and collation - $250,000 savings!
Brochures include: Fleet Showcase Brochure – 4-page
foldout product overview to handout at shows
Product Flyers – Double sided flyer, one for each product. Used for customizing product information for individual customers
Fleet Buyer’s Guide – 76-page spiral book containing all product flyers. Used for individual meetings and customer mailing
GSA Buyer’s Guide – 40-page spiral folder that depicts only the models found on the GSA selector. Includes selector code and options available to the GSA
Website Content Management
• Launched new 2009 Fleet website. Re-built site, transferred data and helped re-design look
• Using Vignette-7, managed website content for all of the vehicle sections, police, safety, green and newsletter
• Managed photos including resizing in Photoshop for web use
Chrysler Fleet Green Campaign
Created a “Green” image for Chrysler Fleet with the current vehicle lineup
Created multi-page brochure covering SmartWay, Flex-Fuel/E85, Clean Diesel, Hybrid, and Clean Manufacturing
Poly-bagged in April Automotive Fleet “Green” issue with EPA SmartWay editorial
Handed out at all fleet events and tradeshows
Developed four Green Fleet ads follow in subsequence Automotive Fleet publications
Developed Green ePromos with website links
Created, updated and distributed Chrysler Green Fleet presentations
Chrysler Fleet Green Campaign Cont.
Created a “Green” image for Chrysler Fleet with the current vehicle lineup
Developed 10-page Green Newsletter containing detailed info on all Green Vehicles, technologies and initiatives, including ENVI
Created “Green” Fleet Web pages that provides more in-depth information
Wrote “Green” Fleet RFP copy for sales rep. use
Created 2009 EPA MPG chart
Created 2009 Engine Certification Chart
Created 2009 Seasons “Greening” Calendar Card
Police Charger Campaign
Created a new aggressive/bold Police campaign highlighting Charger pursuit superiority – “Anything Else is Light Duty”
Executed two photo shoots (Studio & Off-site) Developed aggressive page ad and banner ad with free poster
call to action – June placement
Created new police brochure and product flyer for reps & dealers Updated Fleet Website - photos, MSP Test results & Upfitter’s Guide
Wrote bi-monthly articles for Dodge column in Police Fleet Manager
Created premiums for dealers and reps include Bumper Sticker with new aggressive tagline - June
Created competitive comparison sales matrix for dealers & Govs
Redesigned and published Specifications Guide
Oversaw collateral and literature for events
Livery Industry Campaign
Created a new comprehensive livery campaign “Standout From The Crowd”
Developed industry analysis that helped facilitate changes in original program to include all Livery Operators and other Chrysler brand products (i.e 300 sedans)
Solicited testimonials and wrote news alerts for trade pub editorials
Created two livery ads for industry publications
Updated fleet website with text and photos
Sent out email blasts through industry publication
Created and distributed Livery Fleet presentations for sales reps
Developed a Livery Brochure for event and dealer distribution
Designed a dealer “sales” package with industry analysis, product comp/comps, program rules etc. encouraging them to become a Dedicated Livery Dealership
Driving Business Newsletters
Created quarterly newsletters with customers and prospects on important fleet subjects and new vehicle launches. Distributed them through SalesForce CRM 2008 CY Topics
January – JourneyMarch –Cargo VanMay – GreenJuly – All-New Ram 1500September – Chassis, 4500/5500November – Safety
Placed on the new fleet website with title search
Safety Campaign
Highlight Chrysler safety advances, innovations, features and awards. Communicated message in sales collateral and website
Included in sales collateral:
Fleet Buyer’s Guide
Fleet Product Showcase
Safety and Security Flyer
Safety & Security Section on all Product Flyer
Created a safety section on the new Fleet website. Include:
NTSA Charts
Airbag photos and chart
Safety and security technology
2009 MY Chrysler Minivans
Continued minivan leadership message with limited funds. Combined key messages in one ad, used eCommerce and PR
Developed one ad for Grand Caravan and Cargo Van for 2008 CY
Sent out Cargo Van Newsletter in March
Provided content for BusinessFleet pub editorial
Created 2009 Product Flyers Cargo Van Town & Country Grand Caravan
Managed Events
Managed niche market events
Secured vehicles and staff
Coordinated handouts and merchandise materials
Designed banner stands
Developed communications for staff implementation
• Displayed at the following events:
GreenFleet (Sept) – 2 vehicle display
Limo Digest (Oct) – 2 vehicles display
International LCT (March) –2 vehicles display
• Redesigned fleet trade-show event properties, resulting in a 40% event cost savings
Fulfillment Management
• Managed fulfillment house inventory (literature & premiums), kept balance between inventory and storage
• Facilitated
FIC literature request inventory
Buyer’s Guide mailings
Sales Rep. Field Kits distribution
New customer Welcome Kit mailings
Sales Rep mass mailings
• Oversaw all digital print collateral and direct mailings
• Managed literature quantities based on use
Police Flyer 0 0 0 0 0 0 0 0 0 600 125 1200 500 0 775 1075 6,000 6,000
Flyer(s) - 26 250 0 1050 0 0 0 0 0 0 0 0 0 0 250 2500 0 1500 N/A N/A
Spiral Folder 0 300 1050 0 800 2250 500 500 500 0 0 0 250 0 1050 1800 9,000 9,000
Buyer's Guide 0 0 0 3,570 0 0 0 0 0 0 0 0 0 330 100 4,000 4,000
Spring Mtg GSA
Field Kit 25 each
FBG Distrib
FMC Mtgs
RAE Mtgs
Burger King Expo
Fleet Mtg
Fed Fleet
Police Fleet
MSP Testi
ngCops West IACP
Web/ FIC
FulfillWel-come
Govs/RAEs (31)
Misc Orders
16-Apr 22-Apr 1-May May May 1-May 4-May 23-Jun 24-Jul 20-Aug Sept 7-Oct 8-NovOn-
goingOn-
goingOn-
goingOn-
going
Police Brochure 0 0 0 0 0 0 0 0 0 500 300 1000 800 500 0 4800 1075 10,700 11,000
GSA Book 0 0 0 0 0 0 0 0 750 0 0 0 0 0 100 0 850 850
Green Brochure 250 150 775 0 400 1550 250 250 250 0 0 0 250 2500 0 3000 9,625 10,000
Flyer(s) - 26 0 0 775 0 0 0 0 0 0 0 0 0 0 250 0 0 1500 N/A N/A
Showcase Brochure 0 500 775 0 0 0 500 500 0 0 0 0 250 2500 3100 3150 11,275 12,000
Buyer's Guide 0 0 0 5,000 800 2250 0 0 0 0 0 0 250 2000 775 925 12,000 12,000
2009 MY Collateral
Yearly Totals Usage Plan
Total Order
Target Communication
For sales driven marketing initiatives:
• Created uniform call to action message
• Wrote Email communications
• Designed landing site and mechanism for prospect
• Managed fulfillment house communication distribution via email and direct mailings
• Managed prospect inquiries
Miscellaneous Projects
• Managed DRAC brochure development and DealerConnect placement
• Developed product Competitive Comparisons for:
Dodge CaravanDodge Caravan Cargo VanJourneyChrysler 300 (Livery)W. P. Chrysler Executive Series 300 (Livery)Dodge Charger Police Vehicle
• Helped un-code and communicate 2007 Bailment Sell-down Program
• Managed Holiday Card selection, purchase and distribution
• Introduced fleet to low cost alternative suppliers
Skyline – event displays
Empirical – web design and ecommerce activity