2008 national gambling report - canadian gaming...
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2008 National Gambling ReportConsumer Attitudes and Behaviour
Canadian Gaming Summit, April 29, 2008
Presented By: Allan Gregg, Chairman – Harris/Decima
2
Source of Information for Presentation
National Gambling Research Study conducted since 2005.
A research tool used to monitor all lottery and gambling behaviour, attitudes, and trends across Canada.
A total of 3,047 Canadians surveyed online during March-April 2008.
Respondents are members of Harris/Decima online research panel, which consists of 400,000 plus members across Canada.
Data is weighted to reflect age and gender distribution within each province.
Sample Size Proportion
Canada 3,047 100%Atlantic Canada (ATL) 308 10%
Quebec (QC) 756 25%
Ontario (ON) 995 33%Manitoba / Saskatchewan (MB/SK) 306 10%Alberta (AB) 303 10%British Columbia (BC) 379 12%
2008 National Gambling Report
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Objectives
The objectives of the study are as follows:
To measure past lottery and gambling behaviour; To assess perceived seriousness of gambling addiction; To gauge satisfaction with governments in regulating gambling;To explore attitudes towards gambling; To develop segments for positioning communications; andTo measure acceptability for “new technology” gambling activities.
Introduction
Today’s Presentation
• Benefits and Concerns about Gambling – Attitude Segmentation• Do the benefits of gambling out weigh the problems or vice versa?
• Should we be free to make out own choice about gambling?
• Gambling Addiction – Putting it in Context• What social issues are we facing?• How big of a problem is gambling addiction compared to other social issues?• Do you want more gambling revenues or higher taxes?
• Government Approval Ratings• What do we think of our provincial governments?• How well is the government addressing the issues we face?• How high is the gambling “public pressure” barometer?
• Changes to Gambling Behaviour in the Past 3 Years• Who is gambling more, less or the same amount as 3 years ago?
• Acceptability of New Forms of Gambling• How acceptable is the Internet or a wireless phone for making wagers?• Who favours these new technologies?
• Summary
Benefits and Concerns about Gambling
Gambling Freedom30%
Gambling Benefits the Economy
23%
See Benefits But Show Concern
25%
Problems Outweighthe Benefits
22%
2008 National Gambling Report
Attitudes Towards Gambling - Canada
Feel that It is up to each individual to control their own gambling, that it’s the individual’s right to gamble regardless of the consequences, and that people will find a way to gamble even if it is illegal.
More likely to be concerned about gambling problems and agree that restrictions should be placed on gambling activities. Do not see the economic benefits generated by gambling activities.
Agree that restrictions should be placed on some forms of gambling, but also recognize the expansion of the gambling market in the past decade has provided many economic benefits.
This segment sees the benefits of gambling for economic development but are no more likely than other segments to be supporters of more gambling.
QUE
Problems Outweigh Benefits
See Benefits but Show Concern
Gambling Benefits Economy
Gambling Freedom
ATLONSK/MBABBCCanada
Attitude Segments: Provincial Profile
30%
25%
22%
23%
38%
19%
23%
20%
36%
19%
23%
23%
35%
30%
15%
20%
33%
26%
16%
25%
19%
32%
27%
22%
27%
15%
36%
21%
2008 National Gambling Report
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Attitude Segments by Age
29%
37%
30%
24%
22%
41%
41%
42%
39%
44%
29%
22%
27%
36%
34%
Canada
Gambling Freedom
Gambling Benefits theEconomy
Problems Outweigh theBenefits
See Benefits But ShowConcern
18-34 35-54 55+
10
Attitude Segments by Gender
48%
52%
45%
49%
48%
52%
48%
55%
51%
52%
Canada
Gambling Freedom
Gambling Benefits theEconomy
Problems Outweigh theBenefits
See Benefits But ShowConcern
Male Female
11
Attitude Segments by Education
21%
18%
22%
18%
25%
27%
27%
28%
27%
26%
52%
55%
50%
54%
48%
Canada
Gambling Freedom
Gambling Benefits theEconomy
Problems Outweigh theBenefits
See Benefits But ShowConcern
High school or less Some college/university Completed college/university
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Lottery Games Played in Past 12 Months
2%
12%
24%
38%
62%
4%
13%
24%
52%
71%
6%
15%
25%
55%
77%
7%
18%
28%
64%
81%
Sports lottery games
Hospital lottery tickets
Charity or cause lotterytickets
Scratch and Win orInstant Win lottery tickets
Lotto 649 or Super 7
Gambling FreedomSee Benefits But Show ConcernGambling Benefits the EconomyProblems Outweigh the Benefits
B2. Which of the following Lottery games have you spent money on in the past 12 months?
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Gambling Activities Participated in Past 12 Months
4%
6%
6%
7%
16%
3%
8%
9%
10%
27%
5%
7%
9%
11%
30%
9%
12%
11%
18%
42%
Betting on sports orother events
VLT
Bingo for money
Private game
Casino
Gambling FreedomSee Benefits But Show Concern
Gambling Benefits the EconomyProblems Outweigh the Benefits
B5. Which of the following gambling activities have you spent money on in the past 12 months?
Gambling Addiction – Putting it in Context
QUE
Gambling addiction
Unemployment Rates
Crime rates
Alcohol abuse
Smoking addiction
Driving above the speed limit
Drug addiction
ATLONSK/MBABBCCanada
Seriousness of Social Problems (T2B)
54%
11%
60%
60%
52%
65%
72%
53%
20%
45%
67%
55%
76%
63%
42%
47%
59%
53%
59%
52%
60%
58%
45%
71%
59%
62%
45%
61%
54%
60%
48%
60%
62%
35%
58%
37%
26%
55%
54%
44%
68%
83%
48%
40%
60%
57%
57%
54%
64%
A1. On a scale of 1 to 5, how serious, in your opinion, are the following problems in your province?Note: % rated social problem as serious (i.e., 4 or 5 out of 5).
Seriousness of Social Problems (T2B)
62%
43%
71%
66%
67%
60%
70%
40%
38%
57%
54%
53%
50%
59%
28%
33%
50%
44%
46%
51%
56%
67%
43%
60%
62%
62%
54%
73%
48%
40%
60%
57%
57%
54%
64%
A1. On a scale of 1 to 5, how serious, in your opinion, are the following problems in your province?Note: % rated social problem as serious (i.e., 4 or 5 out of 5).
Canada GamblingFreedom
Gambling Benefits Economy
Problems Outweigh Benefits
See Benefits ButConcerned
Drug Addiction
Driving above Speed limit
Smoking addiction
Alcohol abuse
Crime rates
Gambling addiction
Unemployment rates
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If Your Province Needs More Money: More Gambling vs. More Taxes
16%
32%
32%
65%
84%
68%
68%
35%
33% 67%Canada
Gambling Freedom
Gambling Benefitsthe Economy
See Benefits ButShow Concern
Problems Outweighthe Benefits
Prefer Raising Taxes Prefer Raising Revenues from Lotteries/VLT's/Casinos
D5. If your province needed more money, which of the following would you support: raising taxes or raising more revenues from lotteries, Video Lottery Terminals and casinos?
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Problem Gambling Perceptions
48%54%
58%
42%
53%54%
37%
67%
58%66%
71%63%
58%
68%
CanadaATLQCONMB/SKABBC
Gambling Addiction is Serious ProblemPrefer Raising More Revenues from Gambling Over Taxes
A1. On a scale of 1 to 5, how serious, in your opinion, are the following problems in your province?Note: % rated social problem as serious (i.e., 4 or 5 out of 5).D5. If your province needed more money, which of the following would you support: raising taxes or raising more revenues from lotteries, Video Lottery Terminals and casinos?
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Problem Gambling Perceptions
37%
43%39%
34%
46%46%
30%
Canada ATL QC ON MB/SK AB BC
D2. Do you know anyone personally whom you think has a problem with some form of gambling?
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Problem Gambling Perceptions
37%
51%
43%
29%
29%
Canada
ProblemsOutweigh the
Benefits
See BenefitsBut ShowConcern
GamblingFreedom
GamblingBenefits the
Economy
D2. Do you know anyone personally whom you think has a problem with some form of gambling?
Government Approval Ratings
10%
10%
26%
19%
23%
12%
18%
19%
13%
20%
24%
26%
17%
41%
18%
28%
25%
16%
25%
30%
49%
Regulating Gambling
14%
13%
25%
9%
12%
13%
31%
13%
13%
25%
15%
21%
17%
23%
QUE
Controlling Spending
Keeping Taxes From Going Up
Keeping Taxes Down
Delivering Health Services
Sound Educational
System
Promoting Economic
Growth
ATLONSK/MBABBCCanada
Performance of the Government
10%
12%
19%
16%
20%
14%
20%
18%
13%
21%
17%
19%
17%
29%
A3. Please indicate on a scale of 1 to 5 whether you think your provincial government is doing a good job or a poor job on the responsibilities they are facing. Would you say the provincial government is doing a good job or a poor job in…?Note: % rated government as doing a good job (i.e., 4 or 5 out of 5).
23
Gambling “Public Pressure Barometer”
17%
24%
24%
18%
32%
29%
4%
6%
4%
4%
10%
5%
23%6%
Canada
BC
AB
MB/SK
ON
QC
ATL
Gambling is serious/very serious problem & government is doing poor/very poor job in regulating gamblingGambling is very serious problem & government is doing very poor job in regulating gambling
Note: % who feel that gambling is a serious problem and that the government is doing a poor job in regulating gambling.
24
Gambling “Public Pressure” Barometer
48%
27%
13%
7%
16%
5%
1%
1%
23%6%
Canada
Problems Outweighthe Benefits
See Benefits ButShow Concern
Gambling Benefitsthe Economy
Gambling Freedom
Gambling is serious/very serious problem & government is doing poor/very poor job in regulating gamblingGambling is very serious problem & government is doing very poor job in regulating gambling
Note: % who feel that gambling is a problem and that the government is doing a poor/very poor job in regulating gambling.
Gambling Behaviour
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Changes to Gambling Behaviour in the Past 3 Years
35%
55%
10%
Less
About the same
More
C1. Compared to 3 years ago (2005), would you say that today you gamble more, less or about the same amount as before?
27
Changes to Gambling Behaviour in the Past 3 Years: Age & Gender
51%
48%
54%
49%
52%
46%
Less
About thesame
More
Male Female
A3. Please indicate on a scale of 1 to 5 whether you think your provincial government is doing a good job or a poor job on the responsibilities they are facing. Would you say the provincial government is doing a good job or a poor job in…?Note: % rated government as doing a good job (i.e., 4 or 5 out of 5).
23%
30%
49%
32%
28%
17%34%
41%
45%
18-34 35-54 55+
28
Changes to Gambling Behaviour in the Past 3 Years: Attitude Segments
35%
27%
22%
21%
23%
27%
27%
16%
16%
25%
34% 27%More
About the same
Less
Gambling Freedom Gambling Benefits the EconomySee Benefits But Show Concern Problems Outweigh the Benefits
Acceptability of New Forms of Gambling
30
Acceptability of New Gambling Concepts
36%
35%
31%
31%
27%
25%
23%
18%
Sports Betting online
Poker for money online
Interactive lottery games online
Casino type games for money online
Casino type games for money en route
Lottery tickets via a mobile device
Casino games for money via in-home TV
Casino type games for money via a mobile device
D7. Of the following gambling activities, please indicate on a scale of 1 to 5 which you think are acceptable forms of gambling?
31
Acceptability of New Gambling Concepts: Gender
42%
40%
35%
34%
31%
29%
25%
20%
31%
30%
28%
28%
24%
22%
21%
16%
Sports Betting online
Poker for money online
Interactive lottery games online
Casino type games for money online
Casino type games for money en route
Lottery tickets via a mobile device
Casino games for money via in-home TV
Casino type games for money via a mobiledevice
Male Female
D7. Of the following gambling activities, please indicate on a scale of 1 to 5 which you think are acceptable forms of gambling?
32
Acceptability of New Gambling Concepts: Age
56%
56%
48%
47%
36%
35%
34%
30%
35%
33%
30%
30%
28%
25%
23%
17%
20%
18%
17%
17%
17%
16%
12%
8%
0% 10% 20% 30% 40% 50% 60% 70%
Sports Betting online
Poker for money online
Interactive lottery games online
Casino type games for money online
Casino type games for money en route
Lottery tickets via a mobile device
Casino games for money via in-home TV
Casino type games for money via a mobiledevice
18-34 35-54 55+
D7. Of the following gambling activities, please indicate on a scale of 1 to 5 which you think are acceptable forms of gambling?
33
Acceptability of New Gambling Concepts: Online Wagering Concepts
67%
65%
59%
56%
30%
29%
22%
24%
29%
27%
26%
27%
13%
12%
11%
10%
Sports Bettingonline
Poker for moneyonline
Interactive lotterygames online
Casino type gamesfor money online Gambling Freedom
Gambling Benefits the EconomySee Benefits But Show ConcernProblems Outweigh the Benefits
D7. Of the following gambling activities, please indicate on a scale of 1 to 5 which you think are acceptable forms of gambling?
34
Acceptability of New Gambling Concepts: Mobile/EnRoute/In-Home
49%
44%
44%
35%
22%
20%
18%
15%
22%
20%
18%
13%
8%
11%
8%
5%
Casino type gamesfor money en route
Lottery tickets via amobile device
Casino games formoney via in-home
TV
Casino type gamesfor money via amobile device
Gambling FreedomGambling Benefits the EconomySee Benefits But Show ConcernProblems Outweigh the Benefits
D7. Of the following gambling activities, please indicate on a scale of 1 to 5 which you think are acceptable forms of gambling?
In Summary
As an Industry – Where do we go from here?
• Benefits and Concerns about Gambling – Attitude Segmentation
–The majority of Canadians see the economic benefits of provincial controlled gambling and feel that it is the individuals choice whether to participate or not. Most also recognize the problems associated with gambling. Even those Canadians who see the problems of gambling as outweighing any benefits, spend time dabbling in lottery and casino play. When given the choice of higher taxes versus more gambling revenue – most choose the latter.
• Gambling Addiction – Putting it in Context
–Canadians see gambling addiction as a problem to be addressed. The heightened gambling addiction awareness campaigns have helped heighten the awareness of gambling problems. Different provinces see other social issues as much more pressing (i.e. crime rates and drug addiction in BC and Alberta, alcohol abuse in Manitoba and Saskatchewan, all other issues in Ontario, speeding in Quebec, and unemployment and alcohol abuse in the Maritimes.
–Canadians who see problems overshadowing any benefits or those who are somewhat concerned about the problems are more likely view all social issues, particularly gambling addiction, as problems.
2008 National Gambling Report
As an Industry – Where do we go from here?
• Government and Gambling
–The gambling public pressure barometer is highest in the East and lowest in BC and Ontario – a reflection of a more cautious approach in British Columbia and Ontario to the placement of electronic gambling machines into age controlled and regulated environments.
–Those with negative views on the economic benefits of gambling register higher on the public pressure barometer. The Gambling Freedom segment, with a view that regulating should be left to the individual not the government, exerts the least amount of public pressure.
• Are Canadians Gambling More, Less or the Same Amount as 3 years Ago.
–One third of Canadians say they are gambling less than they did 3 years ago. Older Canadians are more likely to be gambling less while younger Canadians are more likely to be gambling more. Unfortunately for lottery jurisdictions in Canada, this younger group favoursthe technology driven gambling options of the future.
2008 National Gambling Report
As an Industry – Where do we go from here?
• The Next Wave of Gambling
–Despite views that gambling addiction is becoming more of a concern, acceptance of more convenient technology driven gambling delivery systems is also on the rise. Younger males, those who feel it is up to the individual to control his own gambling, and those who recognize the benefits of gambling are far more likely to approve of these new delivery systems.
–Any public policy addressing gambling expansion, whether it is for online gambling, for lottery ticket purchase through mobile devices or for allowing single game sports betting, needs to balance the views of those favouring economic benefits versus those with concerns about the problems of gambling.
–The segments presented are a foundation for understanding how current gambling policy has shaped Canadians attitudes towards gambling and can be used to guide future changes that are needed to address some of the shortcomings of today's legal gambling options.