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2008 MEDIA PLANNER
www.pharmrep.com
C O M M U N I C A T I O N S
www.pharmrep.com
The Advanstar Pharmaceutical and Science Group
covers the entire pharma/biopharm industry value
chain, from discovery to distribution, through multiple
brands and marketing channels including: seven
leading business-to-business publications, LCGC,
Spectroscopy, Applied Clinical Trials, BioPharm
International, Pharmaceutical Technology,
Pharmaceutical Representative and Pharmaceutical
Executive; innovative conferences, including MedEd
Forum and PharmExec’s Marketing Summit; and
venerated journals and conferences from the Institute
of Validation Technology (IVT).
(800) 342-8244
WHO WE ARE
20%of readers are managers or trainers.*
OVER
In 2006, the
for pharmaceutical reps was
The average
including bonuses, was
MEDIAN BASE SALARY
TOTAL COMPENSATION,
$68,600.
$90,100.†
Advertising in Pharmaceutical Representative magazine has done a wonderful job branding Unlimited Performance Training as a leading training company in the pharmaceutical industry. Our organization has benefited tremendously from the professional and collaborative relationship we have built with the Advanstar staff – it is rare to find a publishing company so interested in understanding our business.
due to the target audience we reach, and the responses generated from our ads.
ADVERTISING DOLLARS WITH ADVANSTAR IS EXCELLENTTHE return on investment OF OUR
- KIMBERLY A. FARRELL, CEO/president, Unlimited Performance Training Inc.
*
*2006 Readership Study conducted by Advanstar Research Services†2006 Sales Force Effectiveness Survey, the Hay Group
MEET OUR READERSWHO WE ARE
Purchasing INVOLVEMENT*
Pharmaceutical Representative readers are involved in the purchasing decisions for the following products and services:
Catering services 65.5%
Dinner meeting locations 63.8%
Medically relevant gifts 51.7%
Training materials/programs 37.9%
Off-site meeting facilities 32.8%
Storage facilities 29.3%
Presentation equipment/supplies 25.9%
Incentives/premiums 25.9%
Mobile computing /communication 17.2%Express mail service 12.1%Auto/fleet 8.6%
Reader DEMOGRAPHICS*
Readers of Pharmaceutical Representative include managers, reps and trainers.
Specialty representatives 33.9%
Primary care representatives 30.5%
District managers 6.8%
Sales trainers 6.8%
District managers 3.4%
Regional managers 3.4%
Other 15.3%
20%of readers are managers or trainers.*
OVER
In 2006, the
for pharmaceutical reps was
The average
including bonuses, was
MEDIAN BASE SALARY
TOTAL COMPENSATION,
$68,600.
$90,100.†
Advertising in Pharmaceutical Representative magazine has done a wonderful job branding Unlimited Performance Training as a leading training company in the pharmaceutical industry. Our organization has benefited tremendously from the professional and collaborative relationship we have built with the Advanstar staff – it is rare to find a publishing company so interested in understanding our business.
due to the target audience we reach, and the responses generated from our ads.
ADVERTISING DOLLARS WITH ADVANSTAR IS EXCELLENTTHE return on investment OF OUR
- KIMBERLY A. FARRELL, CEO/president, Unlimited Performance Training Inc.
*
*2006 Readership Study conducted by Advanstar Research Services†2006 Sales Force Effectiveness Survey, the Hay Group
At a time when the pharmaceutical industry is increasingly under fire, therole of sales reps, managers and trainers has become increasingly important.They are the public face of pharma. They are not only responsible for sales,but they must meet daunting compliance standards; they must cope with the tremendous changes brought on by expiring patents, weak pipelines andgreater public scrutiny of the industry.
These professionals need a publication that is finely tuned to their vitalneeds – one that provides them with selling advice for today’s new environ-ment; that teaches them to engage pharma’s new customers, from alternativeprescribers to managed-care organizations; one that gives them a clear picture of where their industry is heading.
Pharm Rep's readers are an ideal market for many types of sales- andtechnical-training and education. They also make purchasing decisions con-cerning car leases, meeting facilities, computers, medically relevant gifts,phones, catering services and more. Additionally, our growing audience ofmanagers and trainers are actively involved in buying training products and services.
Our readers count on what we do. And they know that building a bettersales force starts here, at Pharmaceutical Representative.
For almost 40 years, Pharmaceutical Representative has been a unique educational resource for pharmaceutical companies large and small. Eachmonth, the magazine provides a balanced diet of sales training, clinicaleducation and industry news for an audience of 70,000 reps, trainers andsales managers at more than 100 top companies. With articles on sellingtechniques, career management, the sales environment and compliance, as well as insight into how doctors think and work, PharmaceuticalRepresentative is the publication reps and their managers rely on for helpful hints and long-term professional growth.
Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts: Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
MEET OUR READERSWHO WE ARE
Purchasing INVOLVEMENT*
Pharmaceutical Representative readers are involved in the purchasing decisions for the following products and services:
Catering services 65.5%
Dinner meeting locations 63.8%
Medically relevant gifts 51.7%
Training materials/programs 37.9%
Off-site meeting facilities 32.8%
Storage facilities 29.3%
Presentation equipment/supplies 25.9%
Incentives/premiums 25.9%
Mobile computing /communication 17.2%Express mail service 12.1%Auto/fleet 8.6%
Reader DEMOGRAPHICS*
Readers of Pharmaceutical Representative include managers, reps and trainers.
Specialty representatives 33.9%
Primary care representatives 30.5%
District managers 6.8%
Sales trainers 6.8%
District managers 3.4%
Regional managers 3.4%
Other 15.3%
20%of readers are managers or trainers.*
OVER
In 2006, the
for pharmaceutical reps was
The average
including bonuses, was
MEDIAN BASE SALARY
TOTAL COMPENSATION,
$68,600.
$90,100.†
Advertising in Pharmaceutical Representative magazine has done a wonderful job branding Unlimited Performance Training as a leading training company in the pharmaceutical industry. Our organization has benefited tremendously from the professional and collaborative relationship we have built with the Advanstar staff – it is rare to find a publishing company so interested in understanding our business.
due to the target audience we reach, and the responses generated from our ads.
ADVERTISING DOLLARS WITH ADVANSTAR IS EXCELLENTTHE return on investment OF OUR
- KIMBERLY A. FARRELL, CEO/president, Unlimited Performance Training Inc.
*
*2006 Readership Study conducted by Advanstar Research Services†2006 Sales Force Effectiveness Survey, the Hay Group
In March, the editors of Pharm Rep will take a special look at the world of catering.
Pharm Repbulks up and includes a special section devotedto the latest training trends and breakthroughsin the industry.
Every June, Pharm Rep hits theroad for the Society of Pharmaceutical andBiotech Trainers Conference. Because of itsbonus distribution, the June issue ends up in thehands of some of the training industry's biggestplayers. Coverage appears in the August issue.
Our second, and biggest, special issue features a host of articles for managers.
December marks our annual feature on medically relevant gifts.
Pharmaceutical Representative offers a number of special issues and features throughout the year that appeal to both readers and advertisers.Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
Extra! Extra!
Our Editorial Mission
The Role We Play
March – Food Services Story:
April – Training Guide:
June/August – SPBT Conference Coverage:
September – Management Guide:
December – Medical Gifts:
SubscribersREAD MOST OF EVERY ISSUE ...*
And they read itALMOST EVERY MONTH*
88.7% of subscribers read half or more of Pharmaceutical Representative each month.
69.4% of subscribers read 3 or 4 of the last 4 issues
of Pharmaceutical Representative
n Read all or almost all
n Read about ¾
n Read about ½
n Read about ¼
n Skim only
n Have read 4 of 4 issues
n Have read 3 of 4 issues
n Have read 2 of 4 issues
n Have read 1 of 4 issues
n Haven’t received 4 issues yet
of readers rated Pharmaceutical Representative as an important or very important resource to them as a professional.*
96%OVER
35.5%
14.5%
3.2%8.1%
38.7%
62.9%
16.1%
1.6%
6.5%
12.9% On average, subscribers spend 1.3 hours reading each issue of Pharmaceutical Representative.
And spend time WITH THE MAGAZINE*
2 hours or more 14.5%
1½ to 2 hours 24.2%
1 to 1½ hours 30.6%
30 minutes to 1 hour 30.6%
OUR READERS ARE
are loyal ...*On average, subscribers have been reading Pharmaceutical Representative for 3.1 years.
5 years or more 33.9%
3 to 5 years 12.9%
1 to 3 years 33.9%
6 months to a year 8.1%
Less than 6 months 11.3%
HOW THEY READ IT
WE’VE INCREASED OUR PENETRATION into the pharma space
Pharmaceutical sales reps are notoriously tough to reach effectively. Pharmaceutical Representative magazine has been a great way for us to reach them, and to promote our service, at a low cost. We’ve generated strong awareness and
thanks to our advertising campaign in Pharmaceutical Representative. - W. CARTER HOERR, CEO, Vmeals LLC
*2006 Readership Study conducted by Advanstar Research Services
SubscribersREAD MOST OF EVERY ISSUE ...*
And they read itALMOST EVERY MONTH*
88.7% of subscribers read half or more of Pharmaceutical Representative each month.
69.4% of subscribers read 3 or 4 of the last 4 issues
of Pharmaceutical Representative
n Read all or almost all
n Read about ¾
n Read about ½
n Read about ¼
n Skim only
n Have read 4 of 4 issues
n Have read 3 of 4 issues
n Have read 2 of 4 issues
n Have read 1 of 4 issues
n Haven’t received 4 issues yet
of readers rated Pharmaceutical Representative as an important or very important resource to them as a professional.*
96%OVER
35.5%
14.5%
3.2%8.1%
38.7%
62.9%
16.1%
1.6%
6.5%
12.9% On average, subscribers spend 1.3 hours reading each issue of Pharmaceutical Representative.
And spend time WITH THE MAGAZINE*
2 hours or more 14.5%
1½ to 2 hours 24.2%
1 to 1½ hours 30.6%
30 minutes to 1 hour 30.6%
OUR READERS ARE
are loyal ...*On average, subscribers have been reading Pharmaceutical Representative for 3.1 years.
5 years or more 33.9%
3 to 5 years 12.9%
1 to 3 years 33.9%
6 months to a year 8.1%
Less than 6 months 11.3%
HOW THEY READ IT
WE’VE INCREASED OUR PENETRATION into the pharma space
Pharmaceutical sales reps are notoriously tough to reach effectively. Pharmaceutical Representative magazine has been a great way for us to reach them, and to promote our service, at a low cost. We’ve generated strong awareness and
thanks to our advertising campaign in Pharmaceutical Representative. - W. CARTER HOERR, CEO, Vmeals LLC
*2006 Readership Study conducted by Advanstar Research Services
These successful companies provide Pharmaceutical Representative magazine to their managers and detail reps.
THE PROOF
of readers agree that Pharmaceutical Representative is important or very important in helping them stay current in their profession.*
8 of the top-10pharma companies equip their sales forces with Pharmaceutical Representative.*
Developed sales idea/approach 60.0%
Visited company’s Web site 56.7%
Discussed product or services with others 55.0%
Filed for future reference 50.0%
Passed along to others 45.0%
Sought further information 30.0%
Purchased a product or service 15.0%
Recommended a product or service 15.0%
Participated in CE program 11.7%
Our readers take action as a result of reading or seeing advertisements in Pharmaceutical Representative.*
Advertisements
ADVERTISING INVESTMENT.great return ON OUR
For several years, Stethoscope.com has advertised in Pharmaceutical Representative magazine. We have found the publication to constantly deliver high-quality leads and to be a
In an age when most companies are turning to online advertising only, one should never forget we all like to browse magazines.
- PAUL S. PARESKY, founder, www.stethoscope.com
*2006 Readership Study conducted by Advanstar Research Services
Eli Lilly & Co.Endo PharmaceuticalsEpirit PharmaFerndale Laboratories Inc.Fleming & Co. PharmaceuticalsGalderma LaboratoriesGenesisGlaxoSmithKlineHealth Strategies GroupIndevus PharmaceuticalsInfomedicsInventive HealthJohnson & JohnsonKing PharmaceuticalsLeo PharmaM & B AssociatesMallinckrodt PharmaceuticalsMerz PharmaceuticalsNoven PharmaceuticalsNovo NordiskOrganon Inc.Ortho NeutorgenaOtsuka AmericaOvation PharmaceuticalsProcter & Gamble PharmaceuticalsPalm Springs OsteoporosisPfizerPharmagisticsPrimus PharmaceuticalsPurdue PharmaReliant PharmaceuticalsRoche PharmaceuticalsSanofi-AventisSchering-PloughSchering Plough del CaribeSepracor Inc.Servier Canada Inc.Shire BioChemShire PharmaceuticalsSir Speedy of NewarkSkinMedica Inc.Solstice NeurosciencesSolvay PharmaceuticalsStonebridge PharmaSudler & HennesseySwets Information Services Inc.Takeda PharmaceuticalsTAP Pharmaceutical ProductsTeva NeuroscienceThe Hibbert GroupUCB Pharma Inc.Upsher-Smith LaboratoriesUSPG Marketing ServicesVentiv HealthVernalis PharmaceuticalsVistakon PharmaceuticalsWyeth Pharmaceuticals
Abbott LaboratoriesActelionAdams RTAltana PharmaAstellas PharmaAstraZenecaBarr LabsBausch & LombBerlex LaboratoriesBiocodexBiogen IDECBiovail Pharmaceuticals CanadaBoehringer IngelheimBradley PhavrmaceuticalsBraintree LaboratoriesCephalonConnetics Corp.Coria LaboratoriesDaiichi SankyoDey PharmaceuticalsDiplomat Specialty PharmacyDirect FulfillmentEisai
Pharmaceutical2008 EDITORIAL CALENDAR
REPRESENTATIVE
96%of readers rated Pharmaceutical Representative
as an important or very important resource to them as a professional.
OVER READERSHIP
TenureOn average, subscribers have been reading Pharmaceutical Representative for 3.1 years.
5 years or more 33.9%
3 to 5 years 12.9%
1 to 3 years 33.9%
6 months to a year 8.1%
Less than 6 months 11.3%
On average, subscribers spend 1.3 hours reading each issue of Pharmaceutical Representative.
Time Spent READING
2 hours or more 14.5%
1½ to 2 hours 24.2%
1 to 1½ hours 33.9%
2 hours or more 33.9%
35.5%
14.5%
3.2%8.1%
38.7%
62.9%
16.1%
1.6%
6.5%
12.9%
SPACE CLOSE: NOVEMBER 26MATERIAL DUE: NOVEMBER 30
– Hard-See/No-See Doctors – Sales and Cigars
SPACE CLOSE: JANUARY 28MATERIAL DUE: FEBRUARY 1
– Smoking Sales Using Hot Buttons
– MSLs to the Rescue – Standing Out on a Panel
SPACE CLOSE: FEBRUARY 27MATERIAL DUE: MARCH 4
– Crafting Theme in Presentations– The Lost Art of Specifics
– Launching New Products/alignment with corporate initiatives
– E-Learning – Getting the Most Out of Your
Company's Training
SPACE CLOSE: MARCH 27MATERIAL DUE: APRIL 2
– Pay-for-Performance Programs – Action Leaders vs. Thought Leaders – Effective Dinner Programs – MD Spotlight: Psychiatrist
SPACE CLOSE: APRIL 28MATERIAL DUE: MAY 2
– Questions in Coaching for Managers
– The New Web– Adressing the Generation Gap
SPACE CLOSE: MAY 27MATERIAL DUE: JUNE 1
– Access Report 2008 – Using Detail Aids – Calling on Teaching Hospitals
SPACE CLOSE: JULY 28MATERIAL DUE: AUGUST 1
– Oncology Reimbursement – A Guide to Management
and Peer Styles – Sell Like a Newbie
SPACE CLOSE: JUNE 27MATERIAL DUE: JULY 3
– Reinventing Your Work-Self– MD Spotlight: Neurologist – Emotional Intelligence and
Thought-Leader Networking – Make the Most of Your Meeting – On Boarding and Hiring Right
the First Time
SPACE CLOSE: AUGUST 27MATERIAL DUE: SEPTEMBER 3
– Establishing Rapport – Getting the Most out of a POI Meeting – Managing Large Territories
SPACE CLOSE: SEPTEMBER 26MATERIAL DUE: OCTOBER 2
– G & S RepReview 2008 Results
SPACE CLOSE: OCTOBER 27MATERIAL DUE: OCTOBER 31
– Understanding the Employer Mind – Impromptu Talks – Looking Ahead to 2009
SPACE CLOSE: DECEMBER 27MATERIAL DUE: JANUARY 4
– Helping Reps Learn to Listen– The New Evidence-Based Selling – MD Spotlight: Nurses
Each month we will present an article from the Certified Medical Representatives Institute, including quarterly quiz inserts.
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
Continuing Education
January
February
March
April
April Training Guide
May
June
July
August
September
September Management Guide
October
November
December
Calling on CommunityHealth Centers
Healthcare and the Presidential Race
Food Services
Selling in the Teaching Hospital
Cellular and Mobile Technologies
MD Spotlight: Oncologist
Medically Relevant Gifts
Bonus Distributionat the SPBT Annual
Calling on CommunityHealth Centers
THE RATES
PHARMACEUTICAL REPRESENTATIVE’S
2008 advertising rates
1. Digital data is required for all ad submissions. Preferred format is PDF/X-1a.
Acceptable format is PDF which must contain high-resolution images, CMYK image
and color mode only (exception: unless additional PMS color is purchased),
all fonts embedded, all transparency attributes flattened, maximum total ink density
320%, 1/8" bleed for bleed ads, all trim marks offset minimum of 1/8," ICC profile is
“U.S. Web Coated (SWOP) v2,” or none should be applied. Publisher shall have no
obligation or liability to Advertiser of any kind (including, without limitation, the
obligation to offer Advertiser makegoods or any other form of compensation) if an ad
is supplied to Publisher by Advertiser in any format other than our preferred or
acceptable formats. Non-preferred or non-acceptable formats will be charged a $150
processing fee. All files should be built to exact ad space dimensions purchased. For
detailed instructions on preparing and submitting ad files to the correct size,
download digital ad specifications from www.AdsAtAdvanstar.com or contact the
production manager.
2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files.
Advertiser is solely responsible for preflighting and proofing all advertisements
prior to submission to Publisher. If Publisher detects an error before going to press,
Publisher will make a reasonable effort to contact Advertiser to give Advertiser an
opportunity to correct and resubmit Advertiser’s file before publication.
3. ACCEPTED METHOD OF DELIVERY: The preferred method of delivering
ad files to Advanstar is via a Web-based ad uploader, www.AdsAtAdvanstar.com.
Files can also be submitted on CD-R or DVD-R disc format.*
4. AD PROOFS: To insure that Advertiser’s ad is reproduced correctly, a SWOP-
certified color proof that has been made from the same file that Advertiser supplies
to Publisher must be provided. Publisher cannot provide Advertiser any assurances
regarding the accuracy of reproduction of any ad submitted without a SWOP proof.
Publisher shall have no obligation or liability to Advertiser of any kind (including,
without limitation, the obligation to offer Advertiser makegoods or any other form of
compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof.
Ad Dimensions Width Depth
Full Page 63⁄4" x 91⁄2"
2/3 Page 41⁄2" x 91⁄2"
1/2 Page Horizontal 63⁄4" x 45⁄8"
1/3 Page Vertical 21⁄8" x 91⁄2"
1/3 Page Square 41⁄2" x 45⁄8"
1/3 Page Horizontal 63⁄4" x 33⁄8"
1/6 Page Vertical 21⁄8" x 45⁄8"
1/6 Page Horizontal 41⁄2" x 23⁄8"
Publication Dimensions
Trim Size 73⁄4" x 101⁄2"
Bleed 8" x 103⁄4"
Live Matter 7" x 93⁄4"
Spread Size 141⁄2" x 91⁄2"
Bleed (Spread) 153⁄4" x 103⁄4"
BLACK & WHITE RATES — U.S. DOLLARS1x 2x 3x 6x 12x
FULL PAGE 3,560 3,395 3,210 3,035 2,855
2/3 PAGE 2,855 2,705 2,560 2,415 2,290
1/2 PAGE 2,515 2,385 2,250 2,135 2,095
1/3 PAGE 1,880 1,785 1,665 1,605 1,515
1/6 PAGE 1,400 1,330 1,260 1,185 1,125
FOUR-COLOR RATES — U.S. DOLLARS1x 2x 3x 6x 12x
FULL PAGE 4,675 4,510 4,325 4,150 3,970
2/3 PAGE 3,970 3,820 3,675 3,530 3,405
1/2 PAGE 3,630 3,500 3,365 3,250 3,210
1/3 PAGE 2,995 2,900 2,780 2,720 2,630
1/6 PAGE 2,515 2,445 2,375 2,300 2,240
COLOR CHARGES
STANDARD 345
MATCHED 665
FOUR-COLOR 1,115
SPECIAL POSITIONS
COVER 2 405
COVER 3 335
COVER 4 535
Kim Brown, Pharmaceutical Representative,131 West 1st Street, Duluth, MN 55802-2065
Phone: (218) 740-7147Fax: (218) 740-7223E-mail: [email protected]
(800) 342-8244www.pharmrep.com
2008 DIGITAL AD REQUIREMENTS
*SEND CD-R OR DVD-R FILES TO:
Ad Dimensions
BLACK & WHITE RATES — U.S. DOLLARS
FOUR-COLOR RATES — U.S. DOLLARS
COLOR CHARGES SPECIAL POSITIONS
Publication Dimensions
CIRCULATION PROFORMA
PHARMACEUTICAL REPRESENTATIVE
publisher’s sworn statement
Pharmaceutical Representative is a monthly business magazine serving the information
needs of pharmaceutical sales professionals. Readers include trainers, managers and field
sales professionals at large and small pharma and biopharma companies. In a universe of
90,000 sales representatives, Pharmaceutical Representative reaches 70,000.
Pharmaceutical Representative’s circulation is 100% paid and is derived from three distinct
types of subscriptions:
INDIVIDUAL Personally requested and paid by the individual subscribing.
GROUP Multiples copies that are requested and purchased by a company representative.
Companies with group subscriptions provide a list of names and addresses (with the option
of updating it monthly) and we send the copies directly to the recipients on the list.
BULK Multiple copies that are requested and purchased by a company representative. Bulk
copies are shipped directly to one location. From there, the subscribing company sends
individual copies out to the field force.
Sworn Statement by: Group Publisher
www.pharmrep.com
Group – MonthlyMonth/Year Paid Individual (Individually Addressed) Bulk Gift/Membership Total
JAN-07 1265 3947 63530 2122 70864
FEB-07 1273 3045 64377 2005 70700
MAR-07 1268 3038 64163 1820 70289
APR-07 1290 3061 64380 1672 70403
MAY-07 1281 2350 64821 1694 70146
JUN-07 1293 3576 63169 1645 69683
AVERAGE 1278 3170 64073 1826 70348
Nationwide,are reading
Pharmaceutical Representative magazine, the leading resource for continuing sales training and skills development.
641 LEXINGTON AVE8TH FLOORNY, NY 10022
more than 70,000 sales repsfrom 100 top companies
Jay Berfas,
SUBSCRIPTIONS FOR THE PERIOD JANUARY 2007 THROUGH JUNE 2007
Building a Better Sales Force ...Locally and Nationally
State Subscriber Copies Percent
NEW ENGLAND 1,915 2.7%
MIDDLE ATLANTIC 26,915 38.4%
EAST NO. CENTRAL 9,734 13.9%
WEST NO. CENTRAL 2,318 3.3%
SOUTH ATLANTIC 14,765 21.0%
EAST SO. CENTRAL 3,449 4.9%
WEST SO. CENTRAL 3,964 5.7%
MOUNTAIN 1,673 2.4%
State Subscriber Copies Percent
PACIFIC 4,228 6.0%
SUBTOTAL 68,961 98.3%
POSSESSIONS 290 0.4%
CANADA 809 1.2%
MEXICO 0 0.0%
INTERNATIONAL 83 0.1%
MILITARY 3 0.0%
TOTAL 70,146 100.0%
PUBLISHER'S AFFIDAVIT:We hereby make oath and say that all data set forthin this statement are true.
Mark Rosen, Consumer Circulation DirectorMadeleine Robins, Circulation Manager
Date Signed: June 30, 2007
GEOGRAPHIC BREAKOUT OF MAY 2007 SUBSCRIBER COPIES
The following terms and conditions (the “StandardTerms”) shall be incorporated by references into allInsertion Orders submitted to AdvanstarCommunications Inc. (“Publisher”) by Advertiser or its advertising agency:
A – Invoices are rendered at date of publication.
B – Publisher holds the Advertiser and its advertisingagency jointly responsible for paying all duly authorizedadvertising inserted in or attached to PharmaceuticalRepresentative. All past due payments may be reinvoiced directly to the Advertiser, who will be heldfully responsible for payment.
C – Terms: Invoices are rendered on the publicationdate of each issue and are due upon receipt. Agencycommission will be disallowed on all past due invoices.In the event Advertiser’s account is placed for collec-tion, Advertiser and agency agree to pay Publisher forall reasonable collection costs and/or attorneys’ feesincurred. Advertiser and agency also agree to payfinance charges on the unpaid account balance at therate of 1-1/2% per month or the maximum permittedby law.
D – Publisher will not be bound by any terms, conditionsor provisions appearing on insertion orders or copyinstructions with provisions of these Standard Terms,including, without limitation, sequential liability state-ments from advertising agencies. In the event of anyinconsistency between an insertion order and/or copyinstructions and these Standard Terms, the StandardTerms shall control.
E – All advertisements are accepted and published bythe Publisher on the representation that the agencyand/or Advertiser are properly authorized to publish theentire contents and subject matter thereof.
F – Advertiser hereby grants Publisher the right andlicense to use, reproduce, transmit, and distribute allcreative materials supplied by or on behalf ofAdvertiser, including without limitation, all text, graphics,illustrations and photographs (the “Creative”).Advertiser represents and warrants that: (i) it has allthe necessary rights in the Creative; (ii) the Creativedoes not violate any applicable law or person’s right ofpublicity, privacy or personality, or may otherwise resultin any tort, injury, damage or harm to any person.Advertiser acknowledges the Publisher is relying on the
foregoing expenses and losses of any kind (includingreasonable attorneys’ fees and costs) incurred basedupon a breach of any of the foregoing representationsand warranties or in connection with any claim arisingfrom or related to any advertisement supplied byAdvertiser or its agents and run by Publisher.
G – Publisher reserves the right to reject any advertis-ing which Publisher feels is not in keeping with the pub-lication’s standards or for any other reason, even if theadvertising has been published previously by Publisher.
H – Publisher shall not be liable for any omitted,misplaced, or mispositioned advertisements.
I – All orders are accepted by the Publisher subject tochange in rate upon notice from Publisher.
J – Orders may be cancelled within ten (10) businessdays of the effective date of a change of rates withoutincurring a shortrate adjustment, provided theAdvertiser’s contract rate has been earned as of thedate of cancellation.
K – An order may be cancelled without liability up tothirty (30) days prior to the issue’s ad close date.Publisher reserves the right to demand payment fororders cancelled less than thirty (30) days prior to adclose, regardless of the date of ad placement.
L – A 1/4 page ad is the minimum rate holder.
M –Advertiser will be shortrated if, within a 12-monthperiod from the date of the first insertion, Advertiserdoes not use the amount of space upon which itsbillings has been based. Advertiser will be rebated if,within a 12-month period from the date of the firstinsertion, Advertiser has used sufficient additionalspace to warrant a lower rate than that at which it hasbeen billed.
N – Costs incurred by Publisher for production work onadvertisements will be charged to the Advertiserregardless of whether or not the ad runs. Advertiserwill be charged for any artwork, separations, halftone,shipping, or typography provided by Publisher.
O – In the event a change of copy is not received byPublisher by the publication’s ad closing date, the copyrun in the previous issue of the publication will beinserted.
P – Publisher will hold Advertiser’s materials for amaximum of one year from last issue date. It is the
responsibility of the Advertiser to arrange for the disposition of artwork, proofs or digital materials priorto that time, otherwise materials will be destroyed. Allrequests must be submitted in writing.
Q – Publisher will not be held responsible for conse-quential costs or other damages due to loss or damageof digital ad materials, art, proofs or transparencies.
R – Reader response inquiries are provided as a service. Publisher disclaims all liability and responsibilityfor inaccuracies.
S – Under no circumstances shall Publisher be liablefor any indirect, incidental, special or consequentialdamages (including, without limitation, loss of profit orimpairment of goodwill) of any Advertiser. Under no circumstances shall Publisher’s direct or indirect liabilityto any advertising agency or Advertiser exceed theinvoiced cost of the advertisement. Notwithstandingthe foregoing,Publisher shall have no liability for (i) anyfailure or delay resulting from conditions beyondPublisher’s control; or (ii) errors in content or omis-sions in any creative or advertising materials providedby Advertiser.
T – These Standard Terms, together with insertionorders submitted by Advertiser, (i) shall be governed byand construed in accordance with the laws of the Stateof New York and the United States, without giving effect to principles of conflicts law; (ii) may be amendedonly by written agreement executed by an authorizedrepresentative of each party; and (iii) constitute thecomplete and entire expression of the agreementbetween the parties, and shall supersede any and allother agreements regarding the subject matter hereof,whether written or oral, between the parties. Failure byeither party to enforce any provision of these StandardTerms shall not be deemed a waiver of future enforce-ment of that or any other provision. Advertiser may notresell, assign, or transfer any of its rights hereunder.
Standard Terms and Conditions
[ Contact us at (800) 342-8244 ]
2008 MEDIA PLANNER
www.pharmrep.com
C O M M U N I C A T I O N S
www.pharmrep.com
The Advanstar Pharmaceutical and Science Group
covers the entire pharma/biopharm industry value
chain, from discovery to distribution, through multiple
brands and marketing channels including: seven
leading business-to-business publications, LCGC,
Spectroscopy, Applied Clinical Trials, BioPharm
International, Pharmaceutical Technology,
Pharmaceutical Representative and Pharmaceutical
Executive; innovative conferences, including MedEd
Forum and PharmExec’s Marketing Summit; and
venerated journals and conferences from the Institute
of Validation Technology (IVT).
(800) 342-8244