2008 iaee system integration
TRANSCRIPT
Integrating DataShawn Pierce – Hanley Wood
Agenda
• Introduction of concepts• Recap of building blocks• Data integration you (probably) already have• How could you and your customers benefit
from data integration?• How has Hanley Wood integrated data?• Conclusions
Introduction of Concepts
• Data is one of the primary assets of exhibitions and events
• Efficiencies drive profitability for both you and your customers
• Your partners WANT to integrate• Your customers EXPECT integration on the
web
Show Website
Exhibitor/Customer Data - Common ID
•Floor Plan•Online Applications•Speaker Mgmnt•Conference Mgmnt
3rd Parties•Registration•Directory•Social Network
Exhibitor/Customer ID
Att
ende
e D
ata
Customer ID
Floor PlanInventory
Invoicing & Financial
Data
OnlineFloor Plan
CRMSales Data
SocialNetworking
BudgetingForecasting
Building Blocks for Exhibition’s Systems
Exhibiting Customers
•Create a single customer number
•Multiple database systems can be tied together by this customer number
•Don’t add new companies unless you are SURE they are not already in the system
Sales CRM
Exhibitions Management SystemFloor Plan, Inventory,
Financials &Priority Point System
Attendee Customers
Historical & Current Attendee Data
•Create a single customer number
•If you gather data by company then use the same number as the exhibitor system
•If you gather by contact (this is the norm) then your customer numbers are unique to each contact
Web SiteSocial NetworkExhibitor DirectoryFloor PlansRegistration
Financial Analysis, Budgeting & Forecasting
Online Application Process
Online App
Marketing
Contract Queue
Orders Queue
EXHIBITORS Complete Online App
Sale/Booth
Selection
SalesReview/Accept App
eMail – Invoice, Contract, T&C
Accepted App Orders
Accepted Applications
Orders
Item names/desc/pics
Accounting
Review/Confirm App Orders
Set up Items, Apply Payments to Orders
EMS Online
Items & Pricing
eMail – Invoice
Data integration you (probably) already have
• Registration alumni data• Email marketing systems• General Service Contractor exhibitor lists• Social networking systems• Association management systems• Sales contact systems
What are someways you could use
Data Integration?
• Attendee Information• Exhibitor Information• Industry Information
What has Hanley Wood done?
• Complete web site redesign– Integration of web sites with data via modules and
zeppelin– Integration to our magazine and association partners
• Creation of ConnectionPOINT– Attendee/Exhibitor portal system– Easy access to all back office data– Single sign-on integration 3rd party partners:
• Experient, a2z, Freeman
Conclusions – Q & A
• Data/systems integration drives efficiencies• Efficiencies drive profitability• Web integration drives web traffic during off
peak times
ConnectionPOINT Exhibitor
ConnectionPOINT Exhibitor
Exhibitor Invoices
Social Networking
ConnectionPOINT Prospect
Sponsorship Gallery w/Cart
Exhibitor Contract w/Cart