2008 franklin county nature-based tourism visitor survey
DESCRIPTION
2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY. Background: These data are the preliminary results of a survey of visitors to Franklin County, Maine, during August, September, and October, 2008. Bias: - PowerPoint PPT PresentationTRANSCRIPT
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2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY
Background:These data are the preliminary results of a survey of visitors to Franklin County, Maine, during August, September, and October, 2008.
Bias:There is an inherent bias in that the sample is comprised largely of visitors to nature-based tourism enterprises. A total of 19 businesses participated in the study by soliciting their customers to complete and on-line survey.
Businesses comprised of:2 locally-owned motels 2 retail outfitters 1 small grocery store (popular with AT thru-hikers)1 sporting camp 1 campground 1 state park 2 B&Bs 9 guide services
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2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY
Responses:
We received 198 valid responses. Nearly half (47%) coming from Maine residents. There were no responses from international visitors. At this time we do not have the breakdown of responses per business.
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VISITOR OVERVIEW
WHERE DO THEY COME FROM? 47% Live in Maine 53% Do not live in Maine
Mostly from New England/Mid-Atlantic 4% Own a summer/seasonal home
(these are folks from away)
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VISITOR OVERVIEW
DEMOGRAPHICS 79% Between 35 and 64 years old 60% Have 4-year degrees and Master’s
Degrees 34% Earn between $60K and $90K 33% Earn $100K or more
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SOME COMPARISONS
Age
0
10
20
30
40
50
60
70
18-25 26-34 35-54 55-64 65 andover
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
Education
05
10152025303540
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
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SOME COMPARISONS
Combined Household Income
0
5
10
15
20
25
30
35
40
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
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SOME COMPARISONS
Trip Characteristics
Nights in Region
0
10
20
30
40
50
60
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
Travel Party Size
0
10
20
30
40
50
60
1 2 3 4 5 Morethan 5
% Out of State
% In State
% Total
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SOME COMPARISONS
Was This Region Primary Destination
0
10
20
30
40
50
60
70
80
90
Yes No
% Out of State
% In State
% Total
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SOME COMPARISONS
Activities Participated In
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Total
Out of State
In-State
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SOME COMPARISONS
Trip PlanningHow Far in Advance Plan Visit
0102030405060708090
Lessthan 1week
1 weekto lessthan 2weeks
2 weeksbut less
thanone
month
1 monthor more
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
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SOME COMPARISONS
Trip PlanningSources of Information Used to Plan Visit
0%10%20%30%40%50%60%70%80%90%
100%
Friends/r
ela
tives
Web-b
ased w
eath
er
fore
cast
Oth
er
inte
rnet
Local vis
itor
guid
es
Oth
er
sourc
es (
non-inte
rnet
MO
T w
ebsite
Socia
l netw
ork
ing s
ite
Hig
hw
ay V
ICs
Radio
Cham
bers
of C
om
merc
e
New
spaper
Magazin
es
TV
Very useful
Somewhat useful
Not very useful
Did not use
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SOME COMPARISONS
Trip Planning For Maine residents the most important
factors in selecting this region as their destination were: Clean natural resources (100%) Close proximity (62%) Prior experience (52%) Low Cost (48%)
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SOME COMPARISONS
Trip Planning For Maine residents the least important
factors in selecting this region as their destination was: ‘World Class Facilities and services (65%)
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SOME COMPARISONS
Trip Planning For non-Maine residents the most
important factors in selecting this as their destination were: Clean natural resources (77%) Interesting culture and heritage (56%)
Least important: Close proximity (50%) Prior experience (60%)
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Potential Tourism ExperiencesWe asked visitors to rate the likelihood that they would participate in a
variety of activities if offered as a tourism product.
These activities included: A guided ATV ride on the county’s many ATV trails.
This was also offered as a self-guided experience as well as a mountain bike ride.
A guided canoe/kayak trip down the Sandy River. Also offered as self-guided.
A self-guided scenic driving tour. Also offered as a road bicycling trip and a motorcycle trip
An interactive Wood Turning Museum celebrating the regions woods products heritage.
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Potential Tourism Experiences
Percentage of all visitors who were ‘Definitley Interested’ in the following experiences:
ATV Trip Guided 23% Self 19% On mtn. bike 35%
Canoe/kayak Sandy River Guided 68% Self 62%
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Potential Tourism Experiences
Scenic Drive Car 81% On road bicycle 43% On motorcycle 10%
Wood Turning Museum 62%
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
This data largely supports the Statewide data with a few notable differences in Age and Income. However, one must take into consideration that our survey used a targeted sample of nature-based tourists.
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
Age
Age
0
10
20
30
40
50
60
70
18-25 26-34 35-54 55-64 65 andover
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
2006 Statewide 2008 Franklin County
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
Income
2006 Statewide 2008 Franklin County
Combined Household Income
0
5
10
15
20
25
30
35
40
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
Education
2006 Statewide 2008 Franklin County
Education
05
10152025303540
% o
f re
sp
on
den
ts
% Out of State
% In State
% Total
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
Information Used to Plan Trip
2006 Statewide
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
Information Used to Plan Trip
2006 Statewide
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Comparison to Statewide Visitor Data from 2006 Longwood Survey
Information Used to Plan Trip
2008 Franklin County
Sources of Information Used to Plan Visit
0%10%20%30%40%50%60%70%80%90%
100%F
riends/r
ela
tives
Web-b
ased w
eath
er
fore
cast
Oth
er
inte
rnet
Local vis
itor
guid
es
Oth
er
sourc
es (
non-inte
rnet
MO
T w
ebsite
Socia
l netw
ork
ing s
ite
Hig
hw
ay V
ICs
Radio
Cham
bers
of C
om
merc
e
New
spaper
Magazin
es
TV
Very useful
Somewhat useful
Not very useful
Did not use
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