…a solution for every nonprofit!

eTapestry IntroductioneTapestry Introduction&&

Visual Tour Visual Tour

Jay Love Jay Love

…a solution for every nonprofit!

Our Business:Our Business:We are a Software as a Service We are a Software as a Service solution provider to Non Profits.solution provider to Non Profits.

                                                    

…a solution for every nonprofit!

…a solution for every nonprofit!

• 1997 - experiments in Jay’s basement1997 - experiments in Jay’s basement• 1998 - founders invest & angel investors secured1998 - founders invest & angel investors secured• 1999 - incorporated and eTapestry released1999 - incorporated and eTapestry released• 2000 - venture investment from HVVP & Gazelle2000 - venture investment from HVVP & Gazelle• 2000 - free offer introduced2000 - free offer introduced• 2002 - present sales model adopted2002 - present sales model adopted• 2003 - cash flow positive2003 - cash flow positive• 2004 - profitable2004 - profitable• 2006 - over 5,000 organizations using2006 - over 5,000 organizations using• 2007 - purchased by Blackbaud2007 - purchased by Blackbaud

Timeline:Timeline:

…a solution for every nonprofit!

What makes eTapestry unique?What makes eTapestry unique?

• Based in IndianapolisBased in Indianapolis• Start-up mentality within a strong public Start-up mentality within a strong public

corporationcorporation• Genuine love for the Charity SectorGenuine love for the Charity Sector• The Company CultureThe Company Culture

                                                    

…a solution for every nonprofit!

““A company's culture is its personality. It A company's culture is its personality. It tells people how to do their work. It tells people how to do their work. It takes its signals from leaders. It takes its signals from leaders. It underlies motivation, morale, creativity, underlies motivation, morale, creativity, and marketplace success.”and marketplace success.”

…a solution for every nonprofit!

Success

A Few KeyA Few Key Differentiators lead to Differentiators lead to the Unique Culture of eTapestrythe Unique Culture of eTapestry

Lets “Explore”Lets “Explore”a few, using thea few, using the““Top Ten List”Top Ten List”per former per former Hoosier Hoosier David LettermanDavid Letterman

…a solution for every nonprofit!

TOP TENTOP TENReasons why Reasons why eTapestry’s eTapestry’s Culture is part Culture is part of our success . . . of our success . . .

…a solution for every nonprofit!

Number 10Number 10

eTapestry decided on our eTapestry decided on our Guiding Principles Guiding Principles beforebefore we we created a product created a product

…a solution for every nonprofit!

…a solution for every nonprofit!

Number 9Number 9

We strove to establish We strove to establish extraordinary . . .extraordinary . . .

. . . . . . . . PARTNERSHIPSPARTNERSHIPS with with industry leaders & customersindustry leaders & customers

…a solution for every nonprofit!

…a solution for every nonprofit!

                              

…a solution for every nonprofit!

"We needed a system that was thorough, but very easy. "We needed a system that was thorough, but very easy. This has worked, we're just absolutely pleased with it."This has worked, we're just absolutely pleased with it."

Suzy Hays, Manager of Foundation Relations, NCAA FoundationSuzy Hays, Manager of Foundation Relations, NCAA Foundation

““eTapestry has been the dream come true.”eTapestry has been the dream come true.” Samantha Kerr, Sponsorship CoordinatorSamantha Kerr, Sponsorship CoordinatorChildren’s HopeChestChildren’s HopeChest

"With other systems we have used, we "With other systems we have used, we had encountered such nightmares, and had encountered such nightmares, and when that didn't happen we were when that didn't happen we were pleasantly surprised."“pleasantly surprised."“

Susan Sydor, Administrative Assistant to Susan Sydor, Administrative Assistant to the President, Florida Christian Collegethe President, Florida Christian College

…a solution for every nonprofit!

Number 8Number 8

We realized there is no such We realized there is no such thing as too much . . . .thing as too much . . . .

. . . . . . . . RECOGNITIONRECOGNITION

…a solution for every nonprofit!

…a solution for every nonprofit!

…a solution for every nonprofit!

…a solution for every nonprofit!

Number 7Number 7

We We CELEBRATECELEBRATE . . . . . .

. . . anything and everything!. . . anything and everything!

…a solution for every nonprofit!

…a solution for every nonprofit!

…a solution for every nonprofit!

Number 6Number 6

We knew Recognition and We knew Recognition and Celebration both lead to Celebration both lead to something even better . . . .something even better . . . .

. . . . . . MOTIVATION!MOTIVATION!

…a solution for every nonprofit!

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eTapCustomers

…a solution for every nonprofit!

2003 & 2004 & 2006

…a solution for every nonprofit!

Number 5Number 5COMMUNICATIONCOMMUNICATION . . . . . . . .

. . . pulls all the parts of the puzzle together . . . pulls all the parts of the puzzle together

…a solution for every nonprofit!

…a solution for every nonprofit!

Company Meeting Slides and MEEBEE

…a solution for every nonprofit!

• Company Financial Highlights/Goals• Direct Sales• Indirect Sales• Marketing• Support/Web/Training• Conversions• Internal/External Systems• Development• Company Vision• Events• O. T. M .

COMPANY MEETINGWorld Wide Headquarters 7:45 am – 9:00 am

…a solution for every nonprofit!

…a solution for every nonprofit!

2007 Summary: 61,830 issues• 6,705 IMs – 11%• 10,851 Phone – 17%

• 61% - Incoming • 39% - Outgoing

• 44,274 Emails – 72%Averaged 5,152 issues a month

…a solution for every nonprofit!

Number 4Number 4

We decided that anything We decided that anything FUNFUN elsewhere might just be and elsewhere might just be and SHOULD be SHOULD be FUNFUN at work! at work!

…a solution for every nonprofit!

…a solution for every nonprofit!

Number 3Number 3Even something that was WORK Even something that was WORK elsewhere, might just be elsewhere, might just be FUNFUN here! here!

…a solution for every nonprofit!

…a solution for every nonprofit!

…a solution for every nonprofit!

Number 2Number 2

Remember your Remember your PASTPAST as you as you point toward the FUTURE . . . . point toward the FUTURE . . . .

…a solution for every nonprofit!

…a solution for every nonprofit!

Number 1Number 1Hire only TOP individuals with a Hire only TOP individuals with a personal passion for Philanthropy personal passion for Philanthropy and allow each of them to be and allow each of them to be OWNERS in their daily activities!OWNERS in their daily activities!

…a solution for every nonprofit!

6 in 1999 to 103 in 6 in 1999 to 103 in 20082008

Staff growth:Staff growth:

…a solution for every nonprofit!40

6 in 1999 to 103 in 6 in 1999 to 103 in 20082008

Staff growth:Staff growth:

…a solution for every nonprofit!41

6 in 1999 to 103 in 6 in 1999 to 103 in 20082008

Staff growth:Staff growth:

…a solution for every nonprofit!

…a solution for every nonprofit!

QUESTIONS?QUESTIONS?