2008 atm
TRANSCRIPT
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The Egyptian Tourist Authority (ETA) was awarded for the “Best in Online Advertising” in Be
lin during the ITB exhibition. Mr Hesham Zaazou, First Assistant to the Minister of Tourism
received the award during the ceremony held by the International Committee for Tourist Adverti
ing.
78 countries were competing for the prizes; the selected jury of experts met in the span of thre
days. Being aware of the importance of the internet as a promotional factor, Mr Amr El Ezaby – th
Chairman of ETA – was keen to add distinctive patterns and materials to assist in promoting Egy
online. Egypt was chosen in part because it included an advertising lm for the country on the website in several languages. The lm reviews the advantages of the Egyptian Tourism and the mo
important developments taking place.
Unesco is considering inscribing the Qatrani
Mount, located in the Fayoum oasis, on the
natural and cultural world heritage list. This site
holds prehistorical treasures, but also the most an-
cient road in the world, the ruins of a Ptolemaic
town and a Coptic monastery.
Unesco is considering inscribing the Qatrani
Mount, located in the Fayoum oasis, on the natural
and cultural world heritage list.
This site holds prehistorical treasures, but als
the most ancient road in the world, the ruins o
a Ptolemaic town and a Coptic monastery. In th
same region, Unesco registered in 2005 the Whale
Valley (wady al-Hitane) as natural world heritag
site.
The Theban necropolis in Luxor and the Guiz
Pyramids were the rst sites to be inscribed in 197
by the international cultural agency.
T he United Nations afford-
ed Sar Hotels & Resorts
Egypt an award as a recogni-
tion of their effective role in
supporting Hamaia Program.
Balbaa Group will
attend the ATM
in Dubai to promote
its new property El Hayat Sharm due to
open in June 2008
For those who seek multi-di -
mensional experiences in
their travels, Renaissance Gold -
en View Beach Resort Sharm is
the place to be.
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throughout his years
with IHG has veried
his ability to deliver
incredible results.
We are delighted to
welcome Jürgen as
General Manager of
the renowned Inter-
Continental Semira-
mis Cairo which is a
dynamic and highly
respected property
within the Middle
East and Africa re-
gion.”
Baumhoff added, “I am thrilled to have taken on the
role of General Manager at InterContinental Semira-
mis Cairo. Cairo is a rapidly evolving city with a di-
verse mix of culture and tradition, having worked with-
in IHG for 25 years I am looking forward to this new
and exciting challenge.”
Baumhoff has held several General Manager posi-
tions across a number of continents & cities includ-ing; Germany , Hong Kong, Australia, London and has
recently returned from Qatar where he was CEO of a
Hotel Development company.
FIRST PAGE Travel World Magazine Travel World Magazine NEWS
May 2008 ATM - Dubai May 2008 ATM - Dubai
From editor’s desk...
Aouelwafa Badour
gypt has once again succeeded in expand-
ing the tourism industry, bringing in more
ists who stay longer and come back moreuently. 2007 saw more than a 22% increase
sitors to Egypt.
rope has remained the largest tourist mar-
for Egypt, with regulars such as Italians,
mans, French and British.
four countries made it on to the top ten
t visiting countries for the second year run-
g. Germany managed to keep its top stop as
highest visiting European country as well as
ng the number one stop for the most tourist
hts in Egypt.
t the greatest achievement of 2007 has been
massive expansion of the Eastern European
ket. Not only did Russia rank as the num-
one country in the world visiting Egypt, but
er faces such as Poland and Ukraine also
e it into the top ten.
Central Europe, the number of Czech Re-
licans and Austrians tourists increased by
%.
Northern Europe, Egypt has also remained
vourite for Finnish (+18,9%), Nowegians
,2%), Swedish (+14,1%) and Danish tour-
(+42,3%). In Asia, Indian and Chinese mar-
show good results with respectively 34,6%56,6% increase over 2006.
qqqqqqqq
he World Travel Awards awarded SharmEl-Sheikh as the World’s Leading Dive Des-
tion in its annual gala ceremony held lately
e Caribbean Island of the Turks and Caicos.
worth mentioning that it is the world’s most
prehensive travel awards ceremony, with
hies awarded in all areas of the industry.
ousands of votes each year are registered
ne at th e ofcial World Travel Awards web-
with most of the leading travel internet sites
ring additional online voting facilities.
is year the number of votes reached 167.000
hose involved in the travel industry from
ut 190 countries from all over the world.
Balbaa Group will attend the ATM in Dubai May2008 to promote its new property El Hayat Sharm
due to open in June 2008.
Balbaa Group, one of the leading investors in tourism
in Egypt, consists of 6 joint stock companies working intourist investment and development projects. It owns
and manages 8 hotels and resorts in Sharm El Sheikh
and the Red Sea: Kahramana hotel in Niema Bay
(Sharm) with 119 rooms, Laguna Vista Beach Resortin Nabq Bay (Sharm) with 341 rooms, Laguna VistaGarden hotel in Nabq center (Sharm) with 160 rooms, Kahramana Resort in Marsa Alam (Red Sea) with 180rooms, Kahramana Garden Resort in Marsa Alam
(Red Sea) with 96 rooms, Abou Dabbab Diving Lodge
in Marsa Alam (Red Sea) with 62 rooms, CalimeraHabiba Beach Resort in Marsa Alam (Red Sea) with
320 chalets & suits and 50 hotel apartments in Palm
project in Dubai.
Eng. Ahmed Balbaa, Chairman of Balbaa Group who
will head the Group’s team in ATM Dubai said about
the new resort El Hayat Sharm: “It will be the pearl of
Sharm with its unique location and luxury rooms”. He
also added that El Hayat Sharm, due to open in June
2008, will add quite a number of hotel rooms and over-
nights to Sharm capacity and will help, with its luxuri-
ous services and facilities, to encourage a lot of tourists
from all over the world to visit Sharm El Sheikh.
The new resort El Hayat Sharm has a big outdoor
swimming pool and facilities to use the beach of its sister
resort “Laguna Vista”; it also has varied restaurants,
air-conditioned rooms, luxury suites and other facilities
that will make it one of the best resorts in Sharm.
Mr. Saad Attia, regional Director of Sales & Market-
ing in Balbaa Group, who will attend ATM to promote
the new resort El Hayat Sharm and the Marsa Alam
destination, said that the new property has a good im-
age now in the Italian market after the strong market
plan he set and executed during the last BIT tourism
exhibition in Milan.
“Our professional marketing team will not leave any
chance to promote the unique resort of El Hayat Sharm;we did it in Milan and we will go to ATM, WTM and all
international big tourism events to let the whole world
know about El Hayat Sharm.”, Said Mr. Attia.
It is worth mentioning that Balbaa Group for Hotels
& Resorts has a number of new projects under con-
struction and due to open within the upcoming few
years such as El Hayat Sharm to open in June 2008,
Kahramana Marsa Matrouh to open summer 2009, 300 rooms Hotel in Ras El Khema UAE to open 2010,
Laguna Vista Real Estate project in Sharm (302 units
between Villas and Apartments) to open 2010 and B&GHotel Management company in Dubai.
The Group’s total investment is LE 1.2 Billion with2500 employees under the umbrella of B&G Group.
Eng. Ahmed Balbaa is known to be the honorary Pres-
ident of Masa Alam city, for being the pioneer of tour-
ism development in Marsa Alam and the rst investorto build a hotel in this area.
Balbaa Group to attend ATM Dubaito promote El Hayat Sharm
InterContinental Hotels Group (IHG) has announced
the appointment of Jürgen Baumhoff as the new
General Manager at InterContinental Semiramis Cai-
ro.
Baumhoff, who ofcially started his new role onMarch 17th, brings with him over 35 years experi-ence in the hospitality industry and will play a vital
role in maintaining this celebrated property’s position
as a symbol of modernity and style in Egypt. Having
recently concluded a multimillion dollar lobby renova-
tion the InterContinental Semiramis Cairo, featuring
728 rooms, boasts exceptional facilities and continues
to be one of the cities most revered establishments.
Having worked within IHG for 25 years, including a
Regional General Manager role in the United King-
dom for InterContinental hotels, Baumhoff has clearly
demonstrated his passion and drive for the hotel indus-
try. With a strong commitment to quality and customer
satisfaction Baumhoff will take a pivotal role at the In-
terContinental Semiramis Cairo where he will oversee
all hotel management operations.
Commenting on Baumhoff’s recent appointment,
John Bamsey, Chief Operating Ofcer, InterContinen-
tal Hotels Group Middle East and Africa said, “Jürgen
has a wealth of experience within the hotel industry.
He has displayed exceptional leadership qualities and
Gerald Moutte, the General Manager of
Renaissance Golden View Beach Resort
part of the Marriott Resorts has been gra-
ciously awarded “General Manager of the
Year”.The Award demonstrates the commitment
of Gerald to position the Renaissance Golden
View as the leading resort in Sharm El Sheikh,
and lead his team to provide the ultimate ex-
perience for the guests.
“I am very proud to receive this prestigious
award; it is great testament to the team spirit
and the hard work that has been going on over
the last few years.
We will continue offering sophisticated trav-
elers seeking a unique environment an unri-
valled access to the underwater world of the
Red Sea through a selection of memorable ex-
periences to deliver the feeling of total revital-
ization.” Said Gerald.
General Managerof the year
The United Nations represented by Mr. Mo-
hamed Abdel Aziz, the Regional Representa-
tive in the Middle East & Mr. Amr Khaled, The
Famous Islamic propagandist afforded Sar Ho-
tels & Resorts Egypt an award as a recognition
of their effective role in supporting Hamaia Pro-
gram.
Hamia program slogan is a red hand says ( No
) and a Green Apple on the second hand, the en-
deavor of the campaign is to protect our youth
from the addiction danger, accordingly the cam-
paign invited different levels of the society to assist
in solving this complicated problem in order to
achieve unexpected results.
The celebration was held under the auspices of
the United Nations and Dubai Police represented
by Dubai Police General Leader, Mr. Dahi, the
celebration was attended by assemblage of Media
People, Satellite Channels, famous artists, athletes,
different levels of the society, addiction treatment
centers representatives & Anti- Addiction Organi-zations in the Middle East.
Sar Hotels & Resorts Egypt And United Nation’s Awa
The photo shows Mr. Mohamed Abdel Aziz, the Regional Representative of the United Nations in the Middle East, M
Khaled, The Famous Islamic Propagandist between Mr. Ihab El Kerdani, Regional Director of Operations sar Hotels
sorts Egypt & North Africa, Mr. Klaus Reinwand, General Manager Sar Hotel Cairo, Mr. Ahmed El Salawi, General MSar Suites Hotel Zamalek & Mrs. Imtenan Sadek, Regional Director of Public Relations Sar Hotels & Resorts Egyp
receiving Sar shield & award.
INTERCONTINENTAL HOTELS GROUP APPOINTS NEW GEN-
ERAL MANAGER AT INTERCONTINENTAL SEMIRAMIS CAIRO
Ahmed Balbaa, Chairman
Sol Meliá is the largest Spanish hotel and resort management chain founded in 1956 at island of MalSpain. Now it is the leading Spanish hotel chain in both city and resort markets, the third largest hot
in Europe, and the twelfth largest hotel chain in the world.
Sol Meliá is also the world leader in resort hotels and number one in the ranking in Latin America and
ribbean. The company provides almost 350 hotels with 85,000 rooms in 32 countries on 4 continents.With more than 50 years of experience in hotel’s industry and unique hospitality Africa was the latest ex
for Sol Meliá to successfully manage magnicent hotels at Egypt’s most dreamy beaches and exotic natur“Meliá Sinai, Sol Sharm, Sol Cyrene and Sol Verginia are sol Meliá Hotel’s in Egypt presents a comp
tertainment programs for families, couples and singles designed for the active and energetic peoples as
for those seeking rest and relaxation .Said Fakher Khalifa the General Manager of Melia Sinai /Sol Sha
Cyrene” said Tamer Mohamed the Hotel Manager for Sol Verginia.
Sol Meliá is constantly developing new products and services to anticipate the needs of its guests said
Arafa the Regional Director of Sales & Marketing. Within 2008 Sol Meliá will announce the newest jewel
African crown , the Meliá Sharm hotel which excessively provide all the excitement vacation’s leisure alo
a successful business opportunities, with its huge conference and convention center. The Meliá Sharm wi
perfect place where to combine the leisure with business.
Also, to enhance the Sol Meliá development projects, a Sol Brand Hotel will open soon in 2008 in Hu
at the Soma Bay area the ultimate holiday resort destination on Egypt’s Red Sea Riviera and the ideal
superior scuba diving and snorkeling with some of the best dive sites in the Red Sea.
The different Sol Meliá hotel brands offer a great choice of products for visitors both for business and fo
travel commented Mr. Mohamed Ali Boukottaya the director of Operation for Solmelia Hotels & Resorts E
Tunisia. Mohamed Ali Boukottaya nally commented that Sol Meliá Hotels & Resorts is doing its utmost iof development, quality and guest satisfaction in order to help the growth in the incoming tourism to Egy
The company operates hotels under the Meliá Hotels & Resorts, Sol Hotels, Paradisus Resorts and So
Vacation Club brands, each of which has been designed to satisfy the needs of the most discerning customeing both an excellent location, superior quality and personalized service.
Meliá Sinai, Sol Sharm, Sol Cyrene and Sol Verginia are sol Meliá Hotel’s in Eg
Sol Meliá: Is the leading Spanish hotel cha
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HOT NEWS Travel World Magazine
May 2008 ATM - Dubai
Mövenpick Hotels & Resorts are proud to
announce the appointment of Christian
ge as the VP Operations and Human Re-
ces for their Africa Division.
ristian Grage, will be based in Cairo and
assume all Operations and Human Re-
ces responsibility for all Mövenpick Ho-
Alexandria, the city that was founded by Al-
exander the Great in 332 BC, is Egypt’s
premier summer resort that attracts 2 mil-
olidaymakers annually for its stretched sandy
hes, mild climate all year round and variety of
s to see.
inauguration of Alexandria Library in Octo-
002 turned the city into an international cultur-
b in addition to the extensive underwater dis-
ies in the Eastern Harbor and Abu Qir which
onsidered another source of attraction to the
terranean city and rekindled a sudden inter-
Cleopatra & Ptolemies through diving centers
able.
osing the right hotel is an important part of
experience in Alexandria. No other property
compete with Sheraton Montazah either in
perb location overlooking the Mediterranean
line and Montazah Gardens or in the facili-
ties the hotel offers to its guests. Hotel facilities in-
clude business center, shopping arcade, car rental,
24 hrs. room service, laundry, car parking, outdoorpool, private beach, safe deposit boxes, beauty par-
lor, gym. room with the latest tness e quipment andprofessional trainers, a variety of international and
local cuisine, bars, discotheque, different cafes, ban-
queting and conference rooms with state-of-art A/V
facilities that cater from 40 – 700 persons for par-ties, weddings and conferences.
The hotel consists of 289 rst class rooms and suitesincluding presidential, junior and hospitality suites
and a preferred oor. Sprinkler system and smokedetectors are covering all the rooms, corridors and
public areas. All rooms are equipped with air condi-
tioning, color TV, local and satellite channels and a
direct dial telephone.
Club oor and lounge is there to provide specialguests with a bouquet of services and facilities for
their comfort and tranquility.
The hotel offers its guests a ne dining experiencethrough its international and local cuisine and a va-
riety of restaurants and bars such as Café Coquil-
lage, Café Trottoir, Aquarius Discotheque, Caesar
Inn, la Mamma Restaurant, Summer Night Club,
Sultana Oriental Café, Beach Café and Café Rendez
vous. For the 4 years consecutively, the hotel has ob -
tained the Green Hotel Award for its implementation
and follow up of the environmental precautions and
procedures in all hotel areas as well as the Hygiene
Award from the Swiss based i nternational organiza-
tion SGS for its implementation of the hygiene stan-
dards and processes in hotel’s kitchen, stewarding
and restaurants. Visit HYPERLINK “http://www.
sheraton.com/montazah” www.sheraton.com/mon-
tazah.
Alexandria The Jewelof the Mediterranean
The Renaissance Golden View Beach Resort,
Sharm El Sheikh has won an award from
Media Shop Swiss for the continuity of provid-
ing their customers with exceptional services.
The award was received by Gerald Moutte,
General Manager during ITB Berlin 2008.
This recognition follows receiving the Gold
Medal Award by Thomson UK earlier this year
in a special celebration in the Tower of London
during the World Travel Market Trade Show.
“We are honored to receive these awards from
both the Swiss and British market and will con-
tinue delivering exceptional services to all our
guests,” said Gerald Moutte
Photo: Sameh Nadim, Director of Marketing
receiving the gold Medal Award by Rianne Van
De Wouw, Thomson Contracting Manager
“More Awards for Renais-sance Sharm El Sheikh”
tels & Resorts properties in: Egypt, Morocco,
Mauritius, Tanzania and Tunisia as well as
any future projects in Africa.
Grage is a German national and veteran ho-
telier, who brings a wealth of experience to the
Swiss domiciled, international hotel chain.
He was trained at the Swiss Hotel Associa-tion from 1994 to1995, where he gained theSHV Certied Diploma.Over the following twenty years, Grage
gained experience in all areas of hospitality
from the kitchens to corporate operations.
This led to senior positions with global op-
erator on three continents where his entrepre-
neurial and interpersonal skills helped him
conquer wide-ranging operational and cul-
tural challenges.
Prior joining Mövenpick Hotels & Resorts,
Grage held the position of General Manager
of the landmark ve-star Corinthia TowersHotel, Prague, Czech Republic since Febru-
ary 2003. In addition he had regional co-or di-
hristian Grage: The Vice President Operations and Human Resourcesnation responsibilities for the Corinthia Ho-
tels in Czech Republic.
Grage had been General Manager of the
Corinthia Panorama Hotel, a superior lei-
sure-oriented hotel which also located in the
capital, Prague.
Grage now returns to Mövenpick Hotels &Resorts, having been with the chain in: Bei-
jing, Singapore, Saudi Arabia, Yemen and
Germany.
With German as his mother tongue, Grage
is uent in English, speaks basic Spanish andknows the common courtesies in Arabic, Chi-
nese and Czech.
Adding to his expertise in the hospitality
business, he was also the Founder and Presi-
dent of La Chaine des Rotisseurs, Czech Re-
public, moreover, with his extensive multina-
tional experience, he became an occasional
guest speaker at the NYU for Hospitality and
Tourism, based in New York.
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RESORTS Travel World Magazine
May 2008 ATM - Dubai
Popular Hilton Extra Nights holiday
promotion extends special benets toGCC travellers at Cairo hotels
ro, May 1st, 2008 – G.C.C holidaymak-ooking to escape this summer can head
gypt and choose from three locations all
he River Nile; the Nile Hilton, the region-
agship and capital landmark, or in closeimity Ramses Hilton on the east bank
magnicent views of the river and the
a contemporary luxury stay, the Conrad
o offers exceptional service and facilities.
have the perfect product in our Cairo hotels
red for the GCC market; connecting rooms
uites for large families, kitchenettes in some
s, private check in and check out facilities,
relaxed restaurants, shisha cafes, night clubs
ive entertainment.
h all hotels right on the River Nile, guests
can enjoy dinner cruises and evening strolls,’ said
Azza Serry, Senior Director of Business Develop-
ment, Hilton Hotels Egypt, Jordan, Lebanon &
Africa.
A three night consecutive stay will earn travel-
lers one additional complimentary night. For venights booked, guests will receive an additional
two nights’ stay, and a weeks’ stay will earn them
a fantastic three night extension.
For longer holidays, they can receive an extra
week’s stay for free! Customers can also earn Hil-
ton HHonors points and Airmiles.
Furthermore, VISA cardholders can enjoy an
additional 10% discount when booking directwith Hilton .
New for this year is the extension of the promo-
tion period to cover the Eid holidays, with the
program bookable for stays between May 1st andOctober 6th.
Enjoy the nightlife of the Nile Hilton’s El Mojito,
an open-air rooftop lounge with panoramic views
of the river and live entertainment. Renowned for
its Shisha, as well as oriental and Egyptian speci-
alities is Abu Aly, the ground oor open-air venue.Guests looking for something more upbeat, should
head to Latex, the trendy dance club or the Lon-
don Club Rendez Vous casino.
Culture hopping could not be easier with the
world-famous Egyptian museum right on the ho-
tel’s doorstep.
Meanwhile Ramses Hilton has its very own shop-
ping galleria with over 250 shops and an Egyptian
speciality café. Maharaja, the hotel’s signature
Indian restaurant, features Tandoori specialties
straight from the oven.
The open-air terrace Al Mandara offers live en-
tertainment, belly dancing and shisha. For a fan-
tastic view of Cairo at night, visitors should try
Windows on the World, a panoramic restaurant
offering international delights with live entertain-
ment.
Additional leisure facilities include an outdoor
swimming pool, health and tness centre, ve cin -
emas, two billiard halls, and a casino.
At the luxurious Conrad Cairo guests can choose
from four different suite types with connecting
rooms; Presidential, Royal, Executive and Nile
suites, all with spectacular Nile views.
The hotel’s Sultana restaurant now serves Egyp-
tian food and Oriental specialties, while the BBQ
Terrace offers grills, oriental mezze and shisha
under the gazebo.
For some summer fun, guests can head to Hot &
Blue disco club, and of course the Conrad Casino
with its own private salon and 24-hour bar.
Travellers to Hilton & Conrad hotels in Cairo
this summer can also benet from the Late Sleep-
ers in-room breakfast available until 1:00 pm, the Meet & Assist service at Cairo Airport with,
transportation, as well as ten per cent discount
vouchers for dining at a Hilton Family hotel in
Cairo (outside the staying hotel).
HILTON AND CONRAD HOTELS IN CAIROBECKON GCC TRAVELLERS THIS SUMMER
Magdy Naguib, the General Manager
of the JW Marriott Hotel Cairo, has
awarded two prestigious awards this
the“General Manager Sales Leadership
rd 2007” globally, and the “General Man-
Revenue Leadership” in Middle East and
ca
se two awards recognize the General
agers who have demonstrated exemplary
ership in 2007.
se honorees are known to be role models
urageous leadership, professional exper-
innovation and high achievement.
y also have made extraordinary contri-
ons to the business and have inuencedions that protect and cultivate Marriott’s
orate culture.
eneral Manager Revenue Leadership”in Middle East and Africa
Mr. Ihab El Kerdani, Re-
gional Director of Op-
erations Sar Hotels & Re-
sorts Egypt & North Africa
announced the appointment of
Mr. Ahmed El Salawi as Gen-
eral Manager of Sar SuitesHotel Zamalek.
Mr. Ahmed El Salawi brings
with him a lot of experience in
the eld of tourism & hotels.His pervious employment history includes work-
ing with several international hotel chains such as
Sheraton, Four Seasons & Hilton in Egypt. Also he
has a lot of studies in the eld of Tourism & Hotels,
Mr. Salawi’s latest study was a Master Degree in
The International Hotel Management from Oxford
University London 1999.Congratulations to him on the occasion of joining
Sar Family, wishing him all success & prosperity.
Ahmed El Salawi General Managerof Sar Suites Hotel Zamalek
Azza Serry
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His Excellency, the Egyptian
Prime Minister, Dr. Ahmed
Nazif and His Excellency Dr. Mah-
moud Mohi El Din, the Egyptian
Minister of Investment, witnessed
the signing of a Letter of Intent be-
tween Misr Hotels, a subsidiary of
The Holding Company for Tour-
ism, Hotels and Cinema, chaired
by Mr. Aly Abdel Aziz, and Simon
F. Cooper, president and chief operating ofRitz-Carlton Hotel Company, L.L.C., to conv
Nile Hilton to The Nile Ritz-Carlton, Cairo.
Misr Hotels carefully considered offers from
global management companies proposing to a
hotel to their collection of luxury properties. Ult
the offer by The Ritz-Carlton, a company with
tation for service excellence and award-winning
rate culture, was retained to restore and man
iconic property once the actual management co
signed.
“We are honored to have been selected by M
tels to assume management of this iconic prope
plans for The Nile Ritz-Carlton, Cairo are ex
and will include conversion to restore the hotel totus as the leading property in the region,” com
Simon F. Cooper, president and chief operatin
of The Ritz-Carlton Hotel Company.
“We also continue to explore other opportuni
destinations in the country. With the growth in t
the increasing strength of the Egyptian econo
continued development of the infrastructure re
and the investment support from within the E
tourism and hospitality sector, we see expansion
Egypt to be an important future strategy,” Coop
tinued.
Travel World Magazine NEWS
May 2008 ATM - Dubai
March 2008, known for it’s World Class Service and the understated luxury
JW Marriott Hotel Cairo was chosen to host the Argentinean Football Team
three days during their short visit to Cairo. The Football Team were impressed
the stunning views of the golf course and Beach and most of all, the relaxing ambi
Mr Magdy Naguib, the General Manager welcomed them upon their arrival.
Photo shows Mr. Magdy Naguib with t he Argentine Football Team.
The Argentinean Football Team at JW Marriott Ca
In the constant pursued for quality perfectionand development Sar International Hotel
Management in cooperation with Fast Booking “
one of the major GDS and CRS provider” held
a Training Program for all the Reservation, Sales
& Front Ofce Departments in Sar Hotel Cairo, Sar Suites Hotel Zamalek & Sar Hotel Hurgha-
da.
The Training took place at Sar Hotel Cairo un-
der the supervision & conduction of Mr. Roy Jo-
seph, Corporate Director of Information Technol-
ogy Sar International Hotel Management.The photo shows Mr. Roy Joseph, Corporate Di-
rector of Information Technology Sar Interna -
tional Hotel Management, Mr. Klaus Reinwand,
General Manager, Sar Hotel Cairo, Mr. Ahmed
El Salawi, General Manager, Sar Suites HotelZamalek, Mrs. Imtenan Sadek, Regional Direc-
tor of Public Relations, Sar Hotels and ResortsEgypt & Mr. Mohamed Foad, Regional Informa-
tion Technology Manager Sar Hotels & ResortsEgypt between the trainees.
Sar Hotels & Resorts Egypt & Fast Booking Training LETTER OF INTEN
Thierry Perrot Area General Man-
ager of IHG CityStars & General
Manager of InterContinental Cairo Cit-
yStars has recently announced the ap-
pointment of Chef Leonard Longo who
brings with him over 33 years of expe-
rience to create exceptionally avorfulbakeries using only the best, the nest
and the freshest ingredients on the mar-
ket.
“I am delighted to have found such su-
perb ingredients here in Egypt.
Our bakery is always fresh, perfectly
moist and bursting with just-from-the-
oven goodness” Chef Longo said.
Feed your soul
Mr. Aladdin Fesheer has join re-
cently AWASIM TRAVEL &
TOURISM COMPANY as a country
manager - tourism with all branches
in Jeddah and Mekkah also the future
plan for more branches at other major
cities in the Saudi Arabia. Mr. Fesheer
has a long experince in Tourism eldand consider as one of its exprtes.
Awasim Travel & Tourism Company
is a part of AMIAL AL-KHALEEJ
TRADING GROUP.
New Country Manager
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Travel World Magazine NEWS
May 2008 ATM - Dubai
For those who seek multi-dimensional experienc-
es in their travels to enrich their senses and their
life on the road, Renaissance Golden View Beach
Resort Sharm El Sheikh is the place to be.
The resort is a sophisticated and distinctive full-ser-
vice brand of Marriott International, Inc and is de-
signed to serve business and leisure travelers who want
deluxe accommodations and guest services, while still
get a sense of the local place.
“From our lobby, restaurants, guest rooms, banquet
rooms to our pools, beaches and reef, we have created a
unique kind of hotel for a discerning kind of traveler,”
says Gerald Moutte, General Manager.
Renaissance is uniquely located on Om El Sid hill in
Sharm El Sheikh, close to the world famous Ras Mo-
hamed National Park, and overlooking a spectacular
reef that is perfect for snorkeling and diving.
A new dimension of leisure travel
Renaissance Golden View Beach Reso
For travelers who seek uniqueness The unique design of Renaissance is reected in the
landscaped terraces with sandy coves, lush gardens,
waterfalls and 350 meters of crystal clear blue sea
beach frontage, home to one of the richest coral reefs
in the Red Sea.
The hotel also offers a wide range of recreation ac-
tivities for guests to enjoy during their stay, including 4swimming pools with children’s separate areas, on-site
diving center, kid’s club, health club and spa.
The staff at Renaissance is committed to provide its
guests with the brand’s signature of sophisticated and
professional “Savvy Service” which sets new standards
for customer service.
“Guests are delighted with the individualized special
touches and playful random acts of kindness that make
them feel special throughout their stay at Renaissance,”
says Gerald.
The JW Marriott Hotel Cairo is currently u
ing massive reconstruction and adding to
utation as the nest Hotel in Cairo with Wor
facilities.
The main project opening in summer 2008 is th
dara Thai Spa; this prestigious Spa of 2,500 squters will become a destination in itself and ad
dimension of luxury to the Hotel.
The Spa offers 300 treatments and boasts a s
reception area which is located on the second
the Hotel with stairs descending to a magnicheated indoor swimming pool. All this at the he
huge new tness complex, complete with state-art equipment and a 10-metre high climbing w
The Spa features spacious private single ro
singles and couples with baths and jacuzzi’s, an
rious suites which include private steam baths.
The Spa focuses on privacy to enhance the fe
being pampered and the sense of
well-being that follows, to emphasize on beau
venation and a uniquely indulgent and exotic
ence with an East-West avor.So whether you are looking for business or p
the JW Marriott Hotel Cairo is your only choic
Opening SoonThe luxurious Mandara SpaSix additional Meeting Room
the JW Marriott Hotel Cair
The Semiramis InterContinental organized a recep-
tion to bid farewell to Mr. Michel Tourniaire, Area
Director of Operations Egypt and General Manager
of the Semiramis InterContinental and to welcome
Mr. Jürgen Baumhoff, who took over the position of
General Manager at the Semiramis InterContinental.
Michel Tourniaire returned to France after more than
9 years in Cairo.Over 200 distinguished clients and guests of the hotel
enjoyed a great evening in between some special warm
words from Mr. John Bamesy Chief Operating Ofcer, Middle East & Africa InterContinental Hotels Group.
The event was held at the Teeba Grand Ballroom and
hosted by the board of Directors of the Semiramis Ho-
tels Co.
Farewell Michel Tourniaire ...... Welcome Jürgen Baumhoff
The medical tourism industry, currently worth US$56 billion worldwide,
is projected to be worth US$100 billion by 2012, gures have revealed.Women’s Healthcare, an inaugural event at the Dubai International Ex-
hibition Centre, has been showcasing the healthcare travel industry, which
is growing 15 – 20 percent per annum, highlighting the benets of travelingabroad for both preventative and curative medical procedures.
Spearheading this expanding market is the Spa Association of the Philip-
pines reporting a 200 per cent growth each year of the Asian spa industry in
the Asia- Pacic region, the fastest growing sector of tourism in the area.
While medical tourism for cosmetic purposes is prevalent, offering customers the option for procedures as well asrecovery time away from home - preventative medical tourism is growing in popularity for those who don’t want to
wait until something is broken to get xed.
“Healthcare tourism has grown tremendously in the Philippines and is now the number two priority for the govern-
ment,” said Marjorie P. Lopingco, President, Spa Association of the Philippines, who spoke at a Women’s Healthcare
seminar on Friday. “It’s not just about curative medicine, but also preventative. We see proactive people who want
to take care of their bodies and reward themselves at the same time.”
Also speaking at the seminars was The Department of Tourism from the Philippines who revealed some of their
more popular health and wellness tourism packages, such as the Tee-off to Wellness, which contains golf games,
luxury hotels and massages interwoven with a comprehensive medical check up, including routine Urinalysis, chest
x-rays and blood tests.
“The Philippines is growing in popularity as a medical tourist spot due to its natural beauty and resources. We have
more than 100 species of wild plants that have therapeutic value and we are known for our hospitality and healing
hands,” continued Marjorie P. Lopingco.
Bringing this information to Dubai is crucial as the UAE is one of the biggest markets for out-bound medical
travel, having sent out 92,000 patients overseas in 2007. In response to this trend, IIR Middle East, the organizers of
Women’s Healthcare, have announced the launch of Healthcare Travel Congress & Exhibition, which will take place
at Al Bustan Rotana Hotel from 4 – 6 of November 2008.Caption: Marjorie P. Lopingco, President, Spa Association of the Philippines, centre, spoke at Women’s Healthcare about the
growing medical tourism and its benets for visitors.
MEDICAL TOURISM WORTH US$100 BILLION BY 2012
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Travel World Magazine
Mövenpick Hotels & Resorts is pushing ahead with
its expansion strategy in Egypt. At the end of
2007 two new luxury cruisers set sail on their maiden
voyage on the Nile and Lake Nasser, and just recently
two projects were announced in Sharm El Sheikh. Now
a management agreement for a 5-star holiday resort in
El Sokhna has been signed with the owning company
Galalah Company for Touristic Investments S.A.E.
The ofcial opening date is scheduled for June 2008.The Mövenpick Resort El Sokhna is to be an integral
part of the 62 acre El Ein Resort Village, directly on theshores of the Red Sea with its own private beach of ne
sand and crystal clear waters.
“Our new hotel will appeal not just to guests from
all over the world, but above all to our target group in
Egypt,” says Josef Kufer, Senior Vice President Africa.
“Indeed, El Sokhna is located 55 km south of the Suez
Canal, which means it is only 90 minutes by car fromCairo.”
The hotel’s 162 rooms and suites are contemporaryin design and each has a sea view. Spacious swimming
pools, a whole raft of sporting activities, a health club
and a variety of boutiques (including a Gourmet Shop)
offer a comprehensive range of leisure and entertain-
ment facilities. The all day restaurant “Cataplana”,
Nu-bia, an oriental specialty restaurants, El Gezirah
Restaurant, overlooking the red sea and serving Sea
food and Barbeque dishes to experience, as well as a
number of bars and lounges, which will ensure that
guests enjoy the very best culinary choice around the
clock. Premises for up to 160 persons are available forconferences and banquets, in addition to outdoor facili-
ties for events for up to 1’000 guests.“The Mövenpick Resort El Sokhna will ideally com-
plement our portfolio of exceptional holiday resorts
on the Red Sea,” says Jean Gabriel Pérès, President &
CEO Mövenpick Hotels & Resorts. “After El Quseir,
El Gouna, Taba and Sharm El Sheikh, El Sokhna is
now the fth Mövenpick Hotels & Resorts destinationon Egypt’s Red Sea, and we are already looking for-
ward to treating our guests in El Sokhna to our unique
brand of genuine Swiss hospitality.”
El Sokhna to become new Mövenpick Hotels &Resorts destination on the Red Sea
Wadi al-Hitan or W hale Valley was
gurated on 10 February 2008 by H
First Lady of Egypt Suzanne Mubarak.
natural site, located in the Western Dese
the rst on UNESCO’s World Heritage LEgypt and the Arab Area.
Wadi al-Hitan or Whale Valley was ina
rated on 10 February 2008 by HE the
Lady of Egypt Suzanne Mubarak.
This natural site, located in the Western
ert, is the rst on UNESCO’s World HerList in Egypt and the Arab Area.
The Minister of Environment has comp
operations to develop the area to be a un
open museum.
Wadi Al-Hitan is the most important s
the world to demonstrate one of the i
changes that make up the record of li
Earth: the evolution of whales that livemillion years ago.
It vividly portrays their form and mode
during their transition from land anima
marine existence. It exceeds the values of
comparable sites in terms of number, co
tration, quality of its fossils, accessibility
setting in an attractive protected landsca
More information on UNESCO we
http://whc.unesco.org/en/list/1186
Navigate WhaleWorld in Egyp
RESORTS
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INTERNATIONAL Travel World Magazine
May 2008 ATM - Dubai
Travel World Magazine INTERNATIONAL
Travelport GDS, as one of the world’s largest
global distribution system (GDS) providers, is
the name behind some of travel’s most impor-
tant, innovative and market-leading brands. We pro-
vide traditional and online travel distribution services
that empower airlines, travel suppliers, travel agencies,
web sites and corporations to provide their travelers
with informed travel choice”.
“The Middle East is very important to Travelport and
already our Galileo and Worldspan brands are leading
the way in terms of size and growth, and in the com-
ing weeks, months and years we have some exciting
plans for this vibrant, expanding region. The whole of
the Middle East is becoming increasingly important for
the travel industry, both in terms of international com-
merce and leisure trafc – it’s a key priority for us tobring the expertise garnered from our activities in 145
h Saab, Travelport GDS’s Vice-President for the
Middle East and Africa
countries worldwide to local airlines, travel suppliers
and travel agents in The Middle East.
“Travelport’s global presence is enough to make any
forward-thinking travel supplier take notice. Among
the remarkable statistics is the fact that Travelport
GDS is the number one or two GDS in every market in
which we operate.
In addition, we work with 450 airlines, almost 85,000hotel properties and 28,000 car rental locations world-
wide. Satisfaction rates are second-to-none too. Of the
world’s top 10 airlines our average contract tenureis over 10 years and we are proud to boast an almost100% renewal rate.
“Meanwhile, Travelport across the globe has got more
than 63,000 online and retail travel agents that choose
to sell using our cutting-edge technology.
“Of course, Travelport cannot afford to rest on its
laurels. A quick look at our developments in the Middle
East over recent months has signaled our intent to con-
tinue this success.
“Last year Galileo opened a new service centre in
the region, while a Travelport GDS ofce in Dubai’sSilicon Oasis followed soon after to cater for increased
demand.
“A series of workshops have helped raise awarenessand understanding of our products, while a raft of se-
nior appointments ensures we are ready to meet the
challenges ahead.
“The signing of distribution deals with low-cost play-
ers show how local no-frills carriers are following the
global trend and now working more closely with tra-
ditional travel agents. Travelport now represents 75
low-cost airlines worldwide, making the most of the
modern consumer’s demand for value.
“Going forward, Travelport is committed to introduc-
ing ‘best of breed’ products across all markets to help
maximize opportunities for all of our partners. Excit-
ing times are ahead - and we hope you’ll be part of our
incredible success story.”
avelport is committed to introducing ‘best of breed’ products
Fresh and bright, Layia Hospitality is a new
company with a dynamic vision to trans-
form the hospitality industry in the Middle
East and North Africa.
Layia Hospitality is creating a world-class collection
of four- and ve-star hotels, luxury serviced villasand fully furnished apartments, with its rst propertyset to open in TECOM in Dubai this summer.
Founded by Daniel Hajjar, a veteran hotelier with
over 25 years of experience gained in senior executive
positions, and GGICO (a public trading company),
Layia Hospitality is committed to delivering superior
standards on all levels.
“At Layia Hospitality we only operate properties that
are benecial to the community, protable to ownersand add value to the Layia brand. We aim to be the
hotel management company of choice for owners of
properties, potential customers, suppliers and employ-
ees alike. We strive to make a refreshing difference in
the delivery of a world-class product through dynamic
hands-on leadership. Everything we do at Layia will bedelivered with the utmost professionalism and always
in a relaxed and condent manner,” explains DanielHajjar, Managing Partner, Layia Hospitality.
Three distinct brands will make up the Layia Hos-
pitality portfolio: Layia Hotels, Living Courts and a
three-star hotel brand that is soon to be announced.
Layia Hotels contains three elements: Layia Hotels,
Layia Hotel Apartments and Layia Serviced Villas.
Layia Hotels are warm, comfortable, modern and
stylish. Each property provides not only efcient busi -
ness facilities but also takes into consideration the well-
ness of the guests’ body and soul with spacious, well-de-
signed rooms where the emphasis is on superb quality
beds. Layia Hotels will develop a collection of four- and
ve-star propertiesWith all the benets of a home environment, all Layia
Hotel Apartments will offer both short and long-stay
guests convenience and peace of mind, particularly
when relocating to a new city with their family.
Comprehensively furnished and well-appointed,
Layia Hotel Apartments offer a high level of comfort
while offering more competitive rates than in conven-
tional hotels, making them a true alternative to hotels
for those seeking larger accommodation with similar
services.
Offering customers and their families the same ben-
ets as the hotel apartments, the ready-to-move-inLayia Serviced Villas are the ideal choice particularly
when relocating to a new city.
Providing the ultimate in convenience, all villas are
fully furnished and well-appointed in a modern yet
simple style. With a choice of three-, four- or ve-bed-
room units, Layia Serviced Villas offer unbeatable ex-ibility, even down to the rental terms.
Layia’s exclusive compounds of serviced villas provide
a concierge desk, security, housekeeping and mainte-
nance around the clock as well as recreational facilities
including a pool, a playground and a day-care centre
for children. Adding an extra level of convenience, all
our compounds offer food and beverage services.
Located within the heart of cities, Living Courts pro-
vide furnished apartments fully equipped down to the
smallest detail. Combining basic hotel services with a
self-catering solution, Living Courts properties pro-
vide the perfect solution for business executives and
holiday-makers alike.
Convenience and peace of mind come as standard
with housekeeping services, maintenance and security
around the clock. Living Courts properties provide a
high quality alternative for those seeking a home envi-
ronment for either a long or short-term stay.
Layia Hospitality launches in Dubai, Hotel management compabrings new, dynamic approach to the hospitality industry
Vienna International to use AmadeusProperty Management Solution in 44
hotels with over 7,500 rooms
Amadeus, a global leader in technology and dis-
tribution solutions for the travel and tourism
industry, has today announced that Vienna Inter-
national Hotels & Resorts will use Amadeus mul-
tiproperty Property Management Solution (PMS)
to manage 44 hotels, totalling over 7,500 rooms, b y
the end of 2010.The consolidated view of property and guest data
allows Vienna International to improve customer
service and help ll new hotels when they open up
by cross-selling customers within the chain.
Vienna International Hotels and Resorts plans to
have 60% more hotels by 2009, when it will haveover 7,500 rooms and 44 properties. During this
period of rapid growth, Amadeus multiproperty
Property Management System (PMS) helps Vi-
enna International ll new properties quickly byenabling them to cross-sell guests from existing
properties to a newly-opened one. Centrally stored
guest information enables individual properties to
co-ordinate marketing campaigns and anticipate
guest preferences and target prospective guests
with individually tailored offers.
The multiproperty conguration gives Vienna
International central control over its price policy
and customer information database for all prop-
erties in the chain. This improves management
control and consistency which are both vital for
ensuring that fast growth rates are sustainable.
May 2008 ATM - Dubai
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TRAVEL WORLD MAGAZINEThe Egyptian Travel Magazine since 1990
Publisher: Eman Shaaban Chief Editor: Abouelwafa [email protected] ofce: Travel World Publications - Patric’s Team P.O. Box 1462 CH-1820 Montreux 1 switzerland Tel. +41 21 963 27 47 Fax: +41 21 963 27 48
iro ofce: 7 Abdalla Taher st. Nasr City, Cairo - Egypt Tel. & Fax: +202 274 35 13 & +202 6715 794udi Arabia: P.O. Box 118799 Jeddah 21312 Saudi Arabia Tel. +966 55 686 1916Madina Printing House
LAST PAGE Travel World Magazine
E.mail: [email protected]
rom the publisher ...
EmanShaaban
The Mövenpick Royal Palm Hotel Dar es Salaam in Tan-
zania has recently completed an extensive USD 4 millionrefurbishment. From the impeccable service, the exquisite cui-
sine to the stylishly redesigned rooms and suites, public areas,
conference centre and restaurants, no effort has been spared
to enhance the comfort, convenience and enjoyment of the
guests.
“This leading 5-star hotel for corporate and leisure travel-
lers epitomises the nest standards of hospitality, and remainsthe hotel of choice for top government ofcials and presidentialdelegations.” said Mohsen Shoush, the hotel Director of Sales
and Marketing.
Located in the centre of Dar es Salaam in midst of lush tropi-
cal gardens, the Mövenpick Royal Palm Hotel offers marvel-
lous views of the turquoise waters of the Indian Ocean and the
greenery of the adjacent sporting club and golf course.
The warmth of the welcome begins from the moment one rststeps into the extensively renovated lobby area, which is in-
fused with African designs, textures and carvings.
All 230 rooms have been completely upgraded and feature
new furnishings and harmonious lighting. 193 spacious Club
Rooms, with additional room and bath amenities, are also il-luminated with a modern look to enhance the convenience of
the guests.
A bedroom, a living room, an ofce, a private dining room
with a fully-equipped kitchen and a guest bathroom are part of
the elegant Presidential Suite.
The Presidential Suite, as well as three Diplomatic Suites with
marble ooring in the entrance area, inspire guests with theirturquoise and light and dark beige colour accents.
The Executive level on the 7th oor offers 24 spacious Ex -
ecutive rooms and Junior Suites with a stunning look and an
African colour scheme.
The Executive Lounge, which is for the exclusive use of 7th
oor guests, has been doubled in size, and now offers a pri -
vate buffet breakfast area, a new bar facility, a private meet-
ing room and two additional lounges, one for smokers and one
for non-smokers, each equipped with a at-screen television, aswell as butler service.
Fine dining and an extensive wine list are now provided in the
new L’Oliveto à la carte restaurant. The Italian chef spoils his
guests with specialities from the heart of Italy, as well as the sea-
food dishes. Mövenpick Royal Palm Hotel has many years of
experience in catering for conferences and banquets, and now
offers a full range of newly decorated and refurbished state-of-
the-art facilities for up to 440 participants in theatre style. Alarge outdoor marquee in the garden for up to 600 guests is theideal venue for special functions and entertainment.
The wide range of facilities is rounded off by a large swim-
ming pool with pool bar, a modern tness centre with sauna, ashopping arcade and a coffee shop.
Modern African Design for the MövenpickRoyal Palm Hotel in Dar es Salaam
Suite Lounge
Mohsen Shousha
In summer 2004 Mövenpick Hotels & Resorts announced the take over of a resort on the Elephantine Island near Aswan. Theextensive renovation and extension work is just about to be completed. The 5-star hotel, which now goes by the name of Möv-
enpick Resort Aswan, delights with its contemporary design punctuated with Nubian style elements.
“The newly renovated Mövenpick Resort Aswan reects the high quality standards with which we intend to spoil our guestshere in Egypt,” says Josef Kufer, Senior Vice President Africa Mövenpick Hotels & Resorts. “With its fantastic location the re-
sort is ideally suited to be combined with Nile cruises or a visit to the many s ites in and around Aswan.”
All the hotel’s areas are characterised by warm, bright colour tones, spacious interiors, a contemporary and locally inuenceddesign combined with Nubian style elements. It is not just the rooms which have been extensively renovated or redesigned, but
also all the public areas and the gardens, with the creation of a new Kids’ Club and a large innity pool.
With the work completed, the Mövenpick Resort Aswan now offers 234 spacious and comfortable rooms, including 38 duplex junior suites and 8 double villas. Culinary treats await the guests at the main restaurant “Orangerie” and in the Italian special-
ity restaurant “La Perla”. The Panorama Bar on the 14th oor of the Aswan Tower offers breathtaking views of the Nile and itsfascinating surroundings and is certain to prove particularly popular.
The culinary choice is rounded off by a poolside restaurant and bar as well as a lobby lounge. Besides the vast choice of excur-
sion opportunities (including sailing trips on-board typical feluccas), other leisure activities include billiards, table tennis and
massages. A meeting room for a maximum of 120 delegates is available for conferences and banquets.
Mövenpick Resort Aswan Re-emerges Resplendent with a Nubian Touch
he medical tourism industry, cur-
rently worth US$56 billion world-
, is projected to be worth US$100n by 2012, gures have revealed.men’s Healthcare, an inaugural
t at the Dubai International Ex-
ion Centre, has been showcasing
healthcare travel industry, which
owing 15 – 20 percent per annum, ighting the benets of travelingad for both preventative and cura-
medical procedures.
arheading this expanding market
Spa Association of the Philippines
rting a 200 per cent growth each
of the Asian spa industry in the
Pacic region, the fastest growingr of tourism in the area.
ile medical tourism for cosmetic
oses is prevalent, offering custom-
he option for procedures as well as
very time away from home - pre-
ative medical tourism is growing
pularity for those who don’t want
ait until something is broken to get
.
ealthcare tourism has grown tre-
dously in the Philippines and is now
number two priority for the gov-
ent,” said Marjorie P. Lopingco,
dent, Spa Association of the Philip-
s, who spoke at a Women’s Health-
seminar on Friday.
s not just about curative medicine,
lso preventative. We see proactive
le who want to take care of their
es and reward themselves at the
time.”
o speaking at the seminars was The
artment of Tourism from the Philip-
s who revealed some of their more
lar health and wellness tourism
ages, such as the Tee-off to Well-
which contains golf games, luxury
s and massages interwoven with a
prehensive medical check up, in-ng routine Urinalysis, chest x-rays
blood tests.
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