2007 television products pre open house training
TRANSCRIPT
2007 Television ProductsPre Open House Training
Motionflow™ 120Hz
Motionflow™ 120Hz
• Doubles the number of images displayed on the screen per second• Analyses objects, speeds and movement to create new images• Inserts the new created images for smoother motion in movies and
sports
Motionflow 120Hz is a new Sony-unique technology that dramatically reproduces sharp and smooth motion like never before on LCD television.
Compared to conventional 60Hz LCD television, Motionflow 120Hz allows the television to display twice as many images per second, doubling the 60Hz frame rate to 120Hz. In marked difference to other products, this Sony-unique algorithm creates completely new images based on the incoming signal, and inserts them between the original frames to reproduce smoother, sharper motion. This dramatically reduces motion artifacts such as judder, a phenomenon in which objects jump from one position to the next instead of flowing smoothly. The result is a revolution in motion reproduction for LCD television.
In order to precisely calculate objects travelling at different speeds and directions, Motionflow 120Hz uses a newly-developed algorithm to detect and follow specific objects as well as the movement of the overall scene.
Smooth Picture Motion
Smoothness of pictures in motion depend on:
1. Panel response time๐ BRAVIA/SXRD TVs still boast some of industry’s fastest response
time
– Number & quality of images displayedevery second๐ Current NTSC standard: 60 frames/sec
Sony Unique Frame Creation
High Frame Rate
Creates “new” frames via a real time process from the adjacent frames. These are then inserted between the original frames to realize smoother motion.
• Display more images per second• Double the number of images (frames) that can be
displayed on the screen every secondº NTSC Broadcast: 60fps > 120 fpsº Movie: 24fps > 120fps
High Frame Rate
Motionflow™ 120Hz – Sharp Motion
Newly created frames provide crisp reproduction of fast moving objects.
NEW!NEW! NEW!NEW!
Conventional LCD TV
BRAVIA™ TV with Motionflow™ 120Hz
Time
Time
0/60 sec 1/60 sec 2/60 sec
0/120 sec 1/120 sec 2/120 sec 4/120 sec3/120 sec
Motionflow™ 120Hz – Smooth Motion
NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW!
ConventionalCamera Panning (24p content)
NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW!
Motionflow™ 120Hz
0/24 sec 1/24 sec 2/24 sec
Newly created frames provide smooth motion of fast moving objects.
How do objects move on a TV?
2/60 sec 3/60 sec 4/60 sec
Time
1/60 sec
On a non interlaced TV, the image (frame) on the screen is refreshed every 1/60 second.
How do objects move in a movie?
2/24 sec 3/24 sec1/24 sec
On a standard a TV, a new image (frame) is displayed every 1/24 second, as movies are shot at 24fps.
Duplicate Duplicate Duplicate
time
High Frame Rate Creation
On a High Frame Rate TV, the image (frame) on the screen is refreshed every 1/120 second, twice as often as on a non-interlaced TV.
2/120 sec
NEW!Frame
1/120 sec
Existing Frame
4/120 sec
NEW!Frame
3/120 sec
Existing Frame
6/120 sec
NEW!Frame
5/120 sec
Existing Frame
7/120 sec
Existing Frame
Time
8/120 sec
NEW!Frame
High Frame Rate Creation
1/120 sec 11/120 sec
On a High Frame Rate TV, a different image (frame) is displayed every 1/120 second. Up to 4 “new” frames are created.
time
Existing Frame
NEW!Frame
NEW!Frame
NEW!Frame
NEW!Frame
Existing Frame
NEW!Frame
NEW!Frame
NEW!Frame
NEW!Frame
Existing Frame