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2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle Safety

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Page 1: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

12th Annual Michigan Traffic Safety

Summit 2007

Ray Ochs, EdD Director of Training Systems

A National View of Motorcycle Safety

Page 2: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Who We AreWho We Are

What We DoWhat We Do

As We View ItAs We View It

Page 3: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Key Points1. MSF is a national, not-for-profit organization with a world

view and U.S. focus.2. Up are motorcycle sales, crashes, and demand for safety

training.3. MSF develops curricula, certifies instructors, establishes

standards, recognizes sites, and assures quality.4. Rider education and training is an effective safety

countermeasure, and is a key piece in the puzzle toward a motorcyclist safety system.

5. MSF is involved in program development, licensing, research, and communications.

6. Primary issues are effective training, licensing, alcohol use, use of protective gear, and riders making the right choices.

Page 4: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Member Member ManufacturersManufacturers

2007

Page 5: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

We are an internationally recognized not-for-profit foundation,

supported by motorcycle manufacturers, providing leadership to the

motorcycle safety community through our expertise,

tools, and partnerships.

IDENTITY

Page 6: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

To make motorcycling safer and more enjoyable by ensuring access to

lifelong quality education & training for current and

prospective riders, and by advocating

a safer riding environment.

MISSION

Page 7: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

• Get trained and licensed

• Be a lifelong learner

• Wear protective gear

• Ride unimpaired

• Ride within personal limits

MAIN MESSAGES

Page 8: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Total Riders Trained

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004

Over 3,400,000 trained since 1974

Page 9: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

TOTAL MOTORCYCLE SALES BY YEAR

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

Page 10: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

TOTAL MOTORCYCLES FATALITIES BY YEAR

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

Page 11: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Motorcycle Owner Demographics

1985 1990 1998 2003

Median Age 28 yrs. 32 yrs. 38 yrs. 41 yrs.

Gender Male Female

92.5% 7.5%

93.6% 6.4%

91.8% 8.2%

90.4% 9.6%

Marital Status Single Married Unspecified

47.6% 50.3%

2.1%

41.1% 56.6%

2.3%

40.0% 58.8%

1.1%

41.1% 55.5%

3.5%

Median HH Income $25,600 $33,100 $44,250 $55,943

Source: MIC 1985, 1990, 1998, 2003 Motorcycle Owner Surveys.

Page 12: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Motorcycle RiderCourse: Riding and Street Skills (1986)•Motorcycle Accident Cause Factors and

Identification of Countermeasures(Hurt Report)

•Motorcycle Rider Course Field Study

Motorcycle Rider Course (1976)•Instructional Objectives•Photographic Analysis

Beginning Rider Course (1974)• Motorcycle Task Analysis

MSF Learn-to-Ride CurriculaBasic RiderCourse (2001)

•Principles of Safety, Learning and Motor Skills Development• Experience, Research and Literature Review

• Input from Stakeholders

Page 13: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Basic CourseAdvanced Course

2-Course Approach Lifelong LearningSafety Renewal Multiple courses and training opportunities

Systems Approach

NOWTHEN

Single Course

Single Course

Page 14: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

System Characteristics•Comprehensive

•For current, prospective riders, and non-riders

•Multiple entry points

•Provide an array of courses and training opportunities with opportunities for continuous self-assessment, improvement and renewal

•New opportunities for RiderCoaches

•More involvement in teaching with deeper understanding of learning and safety principles

•Reciprocity among states

•Flexibility for jurisdictions

•Provide for state and local requirements

Page 15: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

System Evaluation

• Availability of Training

• Activity of RiderCoaches

• Program Outcomes

• Creativity and Collaboration

• Effective Resource Utilization

Page 16: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Quality Indicators

• Participant/Customer Satisfaction

• Gains In Knowledge

• Gains In Skill

• Training Itself Is Safe

• Graduate Input After Experience

• RiderCoach Satisfaction

Page 17: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

CURRENT MSF CURRICULA USEDMARCH 2007

MT

WY

ID

WA

OR

NV

UT

CA

AZ

ND

SD

NE

CO

NM

TX

OK

KS

AR

LA

MO

IA

MN

WI

IL IN

KY

TN

MS AL GA

FL

SC

NC

VAWV

OH

MI

NY

PA

MD

DE

NJ

CTRI

MA

ME

VT

NH

AK

HI

Curriculum used in the U.S.

MSF BRC (47)BRC & Other (1)Othe

r (2)

All Military Branches

Worldwide

Page 18: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

MT

WY

ID

WA

OR

NV

UT

CA

AZ

ND

SD

NE

CO

NM

TX

OK

KS

AR

LA

MO

IA

MN

WI

IL IN

KY

TN

MS AL GA

FL

SC

NC

VAWV

OH

MI

NY

PA

MD

DE

NJ

CTRI

MA

ME

VT

NH

AK

HI

(2)

MSF Administered Programs

Page 19: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

MT

WY

ID

WA

OR

NV

UT

CA

AZ

ND

SD

NE

CO

NM

TX

OK

KS

AR

LA

MO

IA

MN

WI

IL IN

KY

TN

MS AL GA

FL

SC

NC

VAWV

OH

MI

NY

PA

MD

DE

NJ

CTRI

MA

ME

VT

NH

AK

HI

(2)

States Without Dedicated Funding & Administration

Page 20: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Trainers and Providers(March 2007; Approximate)

• Number of RiderCoaches: 7691

• Number of RiderCoach Trainers: 203

• Number of Training Providers: 807

• Number of Training Sites: 1650

Page 21: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

MSF Rider Education & Training System (RETS)PRELIMINARY PROGRAMS

Web-Based Safety Awareness & Training

(P '07) Self Assessment

Spokesperson

(A) Motorcyclist Awareness: Pre-Permit

Product Familiarization

(P ’07) Introduction to Motorcycling

HANDS-ONPROGRAMS

(A) Basic Course

(A) ERC Suite:

(A) Skills Practice

(A) License Waiver

(A) Skills Plus

(P’07) Skill Enhancement RiderCourse

(P’07) On-Road RiderCourse

(A) ScooterSchool 1

Dual Sport

(A) MILMO Military

(A) DirtBike School - Youth/Adult - CRE/OTS - DBS:Street Riders

CLASSROOM PROGRAMS

(A & P ’07) Motorist Awareness

M/C Maintenance•Basic•Advanced

(A) Group Riding

(A) SeasonedRider

Touring

Driver Education

Rider Improvement Violator School

Mental Preparation

(A) Riding Straight

(P '07) Rider Perception Module

BRC Online Classroom

OTHER PROGRAMS

Special Needs•General•By Course

(P ’07) Referrals•Trailers•Sidecars•Trikes

Law Enforcement Training

First Responder•Pro•Buddy

Non-RiderAwareness

Do Motorcycling Right

Peer Mentoring

Competition• Adult• Youth• MX• Road Racing• Drag Racing

(A) AAMVA Licensing Assistance

•Premier Training Sites

(A) = Available Now(P) = Priority

Breadth

Page 22: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Rider Education & Training System

Primary StrandsHands-On Courses

Web-Based Learning

Host An Event Offerings

Introduction to MotorcyclingDirtbike SchoolScooter School

Basic RiderCourse

Experienced RiderCourseSkill Enhancement

RiderCourseOn-Road RiderCourse

A Common Road Riding Straight

A Guide To Group Riding

Seasoned Rider Rider Perception

Self Assessment

elearningPublic Website Information

Page 23: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Curricula Breadth & Depth•Breadth

•Multiple learning and development opportunities

•Depth

•Interaction of Content, Learners & RiderCoaches

Primary Requisites

How do people learn? How best does learning transfer?

Page 24: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

A Sample RiderCourse Progression• Dirt Bike School for Street Riders• ScooterSchool• BRC Preliminaries

11

22

33

44

• Basic RiderCourse•Extended Split Schedule•Regular•Formal Remedial Training•Additional Practice Module

• Experienced RiderCourse Suite•Skills Practice•License Waiver•Skills Plus…

• Skill Enhancement RiderCourse• On-Road RiderCourse

Complemented byHost An Event Programsand Web-based Learning

Page 25: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

RiderCourse Offerings

• Introduced in 2001• Has five hours of classroom with 11

training aids• Has 10 hours of on-cycle riding exercises• Has optional practice module, split

schedule accommodation, and formal remedial training

• Stresses cognitive, affective and psychomotor skills

• Often leads to skill test license waiver

Basic RiderCourse (BRC)

Page 26: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

RiderCourse Offerings

• Has three distinct, ½ day RiderCourses• Skills Practice• License Waiver

• For permit holders• Requires basic skills• Frees up BRC seats

• Skills Plus• Allows use of complementary modules

• Classroom-type discussions & riding exercises

• Allows use of training motorcycles• Can be tailored to specific types of riders• Includes the Riding Straight Module

Experienced RiderCourse Suite

Page 27: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Experienced RiderCourse Suite

PassengerOption;No Wait

OwnMotorcycle

Optional Knowledge &

Skill Tests4-5

hours60 minutesClassroom

Cards Skills Plus

RiderCourse

No Passengers;No Wait

Training or OwnMotorcycle;

State Waiver

Knowledge &Skill Tests

4-5 hours

40 minutes Classroom

CardsLicense Waiver

RiderCourse

No Passengers;No Wait

Training or Own Motorcycle4 hours

20 minutes Exercise Debriefs

Skills Practice RiderCourse

NotesMotorcycleExtensionsRangeClassroomRiderCourse

Guide to Group Riding Module

BRC Classroom: Level II

On-Road RiderCourse

Riding Straight Module

Rider Perception Module

SeasonedRider Module

Physics of Motorcycling Module

A Common Road Module

Modules:

Page 28: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Upcoming RiderCourse

• For release in 2007• Three components

– Riding exercises– Roadside discussions– Physics of Motorcycling (Complementary

classroom)

• To increase the range of skills, strategies and safety related decisions

• Support of safety renewal and lifelong learning

Skill Enhancement RiderCourse

Page 29: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Upcoming RiderCourse

• For release in 2007• To provide real world experiences

for new and experienced riders• 3 levels of instruction and

experiences– Newly licensed riders– Experienced riders– Group riding

• Radio communications

On-Road RiderCourse

Page 30: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Host An Event Series

• Motorist awareness program• Help drivers interact with motorcyclists• Use in driver education, defensive

driving courses and public awareness programs

• Has a Leader Guide• Has a training aid• Updated and modularized in 2007• 3 segments for separate audiences

Cars, Motorcycles and A Common Road

Page 31: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Riding Straight

• Part of Experienced RiderCourse Suite

• Leader Guide• Training Aid• CD-ROM of Leader Guide• Fatal Vision® Simulator

Goggles

Host An Event Series

Page 32: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Guide to Group Riding

• Promotes safe group riding practices

• Rider Handbooks

• Leader Guide

– 2 Sections

• Preparation

• Information

• Training Aid

Host An Event Series

Page 33: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

• Education program for older-age riders

• For new and returning riders

• Risk awareness and safety strategies

• Facilitator Guide, core lesson plan and menu of learning activities

• Award-winning training aid

• Checks of visual acuity and reaction time

Seasoned Rider

Host An Event Series

Motorcycling for the best years of your life.Motorcycling for the best years of your life.

Page 34: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Rider Perception Module

• Under development• Uses tachistoscope

technology• 2 Parts

– Road Signs– Traffic Scenes and Traps

• Website interface

Host An Event Series

Page 35: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Rider Education & Training

Federal Legislation, Policies, Priorities & Funding

Licensing & Testing

State Legislation, Policies, Priorities & Funding

Enforcement Practices

Industry & Technology

Highway Engineering

Traffic Engineering

Public Information & Education

Curriculum Exists in a System

Emergency Medical Care

Foundation for Motorcycle Safety

ERC Suite

BRC

State Programs & Other Delivery

Page 36: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Rider Education & Training

Federal Legislation, Policies, Priorities & Funding

Licensing & Testing

State Legislation, Policies, Priorities & Funding

Enforcement Practices

Industry & Technology

Highway Engineering

Traffic Engineering

Public Information & Education

Curriculum Exists in a System

Emergency Medical Care

Foundation for Motorcycle Safety

ERC Suite

BRC

State Programs & Other Delivery

Page 37: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Subtasks of Riding

Instructors and Coaches

Performance

Page 38: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Subtasks of Riding

Peers and Culture

Behavior

Page 39: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

A Teaching & Learning Dynamic

TEACHER

LEARNERS

CONTENT

Page 40: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Certification & Recertification

• Qualifying Processes and Preparation Courses• Professional Development Opportunities• Recertification Requirements• Regional Learning Centers• National Conferences• Participation in State Training Programs• Web-based Curriculum List• Online Resource Guide

Knowledge

Skill

Attitudes

Habits

Values

RiderCoach & RiderCoach Trainer

Page 41: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Page 42: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

STEP 4B: MSFAssigns ProjectName/#, Defines Tasks & Identifies

RESLAB

STEP 1: ORIGINATOR

STARTS Process --SubmitsIdea orBest PracticeTo MSF

STEP 2: Initial MSF InternalAssessmentConsistent with MSF values?Adds value for motorcyclists?

YES

Report Decision to

ORIGINATOR

StructuralSubstantiveThe WHAT

STEP 4A: MSF Internal Assessment

For Possible Best Practice

MSF Defines Next Action •Post online, Announce•Table for Future Action

Report Decision To ORIGINATOR

STEP 5: RESLABPerformsAssigned

Tasks

STEP 6:RESLAB Submits Findings to MSF

STEP 7: MSF

ReviewsFindings

Continue?

YES

NO

STEP 8: MSF Defines Next Action

•Further Study•Implementation / Posting

•Table for Future Action

NO

Non-structural

Formative

The HOW

Report to RETSDOT

STEP 3:MSF

CategorizesSubmission Continue

?

RETS Online Resource Guide (RETSORG) Best Practice Submission Process

Page 43: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

Who We AreWho We Are

What We DoWhat We Do

As We View ItAs We View It

Page 44: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit

MSF website www.msf-usa.org

Thank You! [email protected]

949.727.3227, ext 3147

Page 45: 2007 Michigan Traffic Safety Summit 12 th Annual Michigan Traffic Safety Summit 2007 Ray Ochs, EdD Director of Training Systems A National View of Motorcycle

2007 Michigan Traffic Safety Summit