2007 media guide - 1105 media: home -- 1105...

Driving Success In The Health & Safety Industry For 75 Years

2007 Media Guide

o86 CVR c1.qxd 7/24/06 3:58 PM Page c1

www.ohsonline.com Occupational Health & Safety • 2007 Media Guide

Welcome to Leadership. Longevity. Results. Occupational Health & Safety at 75 is the undisputed leader among magazines serving this vibrant industry of

workplace safety and health. Take a look at our advantages in circulation, editorial, market share, and online and

electronic platforms, and you’ll know that your advertising dollars go farther here than anywhere else.

Our company’s products reach a vast array of allied markets, including security, health care, environmental,

IT, and education, offering you unparalleled access to key decision makers in these fields. And OH&S provides a

host of ways for you to reach safety and health decision makers immediately, cost-effectively, throughout 2007.

OH&S gives you the market’s largest qualified circulation, reaching more than 84,000* subscribers. Our

circulation in units served shows OH&S delivers to more than 63,808** separate facilities each month. This

guarantees the broadest-market coverage for your advertising message.

Celebrating 75 Years: A Milestone in Workplace SafetyIn January 2007, Occupational Health & Safety will celebrate its 75th year with a unique, commemorative issue

about the history of worker protection in America. We will honor the safety industry’s accomplishments, salute

its pioneers, and highlight its pivotal moments and the leaders of today. We will explore what the future holds for

our industry and for those who rely on us, every working day.

New Opportunities for 2007: • 75th Year commemorative issue, January 2007

• Industrial Glove Association insert with related editorial, February 2007

• AAOHN show coverage, April 2007

• FDIC show coverage, April 2007

• Safety@Home editorial, April and September 2007

• Fire Protection/Life Safety Insert with Security Products, May 2007 (AIHCE Issue)

• Distributors coverage, June 2007 (ASSE issue)

• Transportation safety coverage, October 2007 (NSC issue)

• Totally redesigned ohsonline.com, easier to use and far more interactive

Lock In Your Rates Today!

Nationally Acclaimed Seven-Time Winner

Design and Editorial Excellence

By the American Society of Business Press Editors

*Source: BPA Worldwide, June 2006 Circulation Statement**Publisher’s Own Data, May 2006

10.4%Government

24.6%Service

Industries

64.9%Manufacturing

.1%Other

Circulation

Market Share Comparison

Occupational Health & Safety 30%

Occupational Hazards 22%

Industrial Safety & Hygiene News 22%

Safety & Health 12%

Professional Safety 6%

Industrial Hygiene News 5%

Compliance 4%

Source: August 2005-July 2006, IMS, an independent tracking firm

Circulation That CountsBusiness Breakout

• Manufacturing 54,877

• Service Industries 20,786

• Government 8,872

• Other Paid Circulation 78

TOTAL 84,613

BPA Worldwide, June 2006 Circulation Statement

Occupational Health & Safety continues to deliver your

advertising message to the largest qualified circulation

of health and safety professionals to help you maxi-

mize your advertising investment. OH&S subscribers

are as diverse as the marketplace, with circulation in

manufacturing plants and extensive reach in service

industries, coupled with the additional focus in the

emergency preparedness and response market.

Occupational Health & Safety • 2007 Media Guide www.ohsonline.com


This broad coverage offers you the most efficient use

of your advertising dollars. BPA carefully audits OH&S

subscribers based on industry and purchasing influ-

ence to assure you high-quality circulation. So while

other magazines talk about being the market leader,

OH&S can prove it.

†Occupational Health & Safety is a member of BPA

Worldwide. To review OH&S’s current BPA statement

online, visit the BPA website at www.bpaww.com in

the Safety, Accident Prevention category of the Busi-

ness Magazine section.

Buying Responsibility

Safety Equipment 66,507

Training 58,678

Occupational Health 50,463

Fire Protection 46,113

Environmental Compliance 45,767

Ergonomics 42,709

Industrial Hygiene 42,350

Emergency Response 40,636

Security 36,136

Software 33,442

Source: BPA Worldwide, June 2006 Circulation Statement

Circulation Units Served**Total Circulation 84,613

Units Served 63,808

**Publisher’s own data May 2006

Occupational Health & Safety reaches more than 76,600 buyers and specifiers


Editorial Calendar

JANUARYFIRST RESPONDER

75 Years In Safety

Incentives Special Section

Feature Articles: • Respiratory Protection • Software/Recordkeeping • Industrial Hygiene • Training

Buying Plan Survey

Bonus: List Rental Opportunity

Closing Date: December 1, 2006 Materials Due: December 6, 2006

FEBRUARYFIRST RESPONDER

Industrial Glove Association (IGA) Insert

Product Literature & Web Guide

Special: Confined Space

Feature Articles: • International Safety • Fire Safety • Warning Devices • Defibrillators & CPR • Vision Protection

Buying Plan Survey

Bonus: Buy a Product Literature Showcase in February and August and receive a Free Lit in the Issue of Your Choice

Closing Date: December 29, 2006 Materials Due: January 4, 2007

MARCHFIRST RESPONDER

Safety Marketing Group (SMG) Insert

Special: Hearing/Head/Face Protection Product Focus

ActionPac

Feature Articles: • Fall Protection • Heat Stress • Lockout/Tagout • Welding • Mining Safety • Construction Safety

Buying Plan Survey

Bonus: Discount on Banner Within ohsonline.com

Closing Date: February 1, 2007 Materials Due: February 6, 2007

APRILFIRST RESPONDER

Incentive Gift Card Council (IGCC) Insert

Special: Hand Protection Product Focus

Feature Articles: • Drug & Alcohol Testing • Training • Employee Wellness • Safety @ Home • Foot Protection • Bloodborne Pathogens • Fire Safety

Buying Plan Survey

Bonus: Free Bonus Distribution at AAOHN Free Bonus Distribution at FDIC

Show Coverage & Bonus Distribution: AAOHN April 17-19 Orlando, FL FDIC April 19-21 Indianapolis, IN

Closing Date: March 1, 2007 Materials Due: March 6, 2007

MAYFIRST RESPONDER

Ad Readership Study

Fire Protection/Life Safety Insert - Security Products

Special: Industrial Hygiene Instrumentation Product Focus

Feature Articles: • Respiratory Protection • Protective Apparel • Machine Guarding • Heat Stress/Thirst Quenchers • Emergency Showers & Eyewash • Mold Remediation

Buying Plan Survey

Bonus: Free Bonus Distribution at AIHCE, NFPA • Free Advertiser Showcase • Free Ad Easel • AD-Q Study, Buy 1/2 page or larger and have ad studied to determine ad effectiveness

Show Coverage & Bonus Distribution: Incentive Show, May 30-31, New York, NY NFPA June 3-5 Boston, MA AIHCE Philadelphia, PA June 4-6 Government Health IT Conference & Exhibition, Washington, D.C. June14-15

Closing Date: April 2, 2007 Materials Due: April 5, 2007

JUNEFIRST RESPONDER


Special: Safety Training, Education, & Software Product Focus

ActionPac

Feature Articles: • Vision Protection • Hand Protection • Defibrillators & CPR • Hearing Protection • Electrical Safety • Construction Safety • Distributors • Workplace Ergonomics

Buying Plan Survey

Bonus: Free Bonus Distribution at ASSE • Free Advertiser Showcase • Free Ad Easel

Show Coverage & Bonus Distribution: ASSE Orlando, FL June 24-26

Closing Date: May 1, 2007 Materials Due: May 4, 2007


2007

JULYFIRST RESPONDER

Annual Buyer’s Guide

Special: Fall Protection

Feature Articles: • Hazmat • Software/HazCom • Foot Protection • Risk Management • Respiratory Protection • Outdoor Activity -- Summer • Materials Handling • Warning Devices

Buying Plan Survey

Bonus: Buy an Ad in July and October and Earn a Free Ad in the July Buyer’s Guide, 10 Free Product Listings in the Buyer’s Guide

Closing Date: June 1, 2007 Materials Due: June 6, 2007

AUGUSTFIRST RESPONDER

Product Literature & Web Guide

Special: Protective Apparel Product Focus

Feature Articles: • Confined Space • Construction Safety • Drug & Alcohol Testing • Fire Safety

Buying Plan Survey


Closing Date: July 2, 2007 Materials Due: July 6, 2007

SEPTEMBERFIRST RESPONDER


Special: Vision Protection Product Focus

Feature Articles: • Industrial Hygiene • Safety @ Home • Defibrillators & CPR • Emergency Showers & Eyewash • Welding

Buying Plan Survey

Bonus: Buy 1/2 Page or Larger and Receive an E-newsletter Sponsorship

Show Coverage & Bonus Distribution: Motivation Show, Chicago, IL September 25-27

Closing Date: August 1, 2007 Materials Due: August 6, 2007

OCTOBERFIRST RESPONDER

Ad Readership Study

Special: Foot Protection Product Focus

ActionPac

Feature Articles: • Hearing Protection • Lockout/Tagout • Software • HazCom • Slip and Fall • Risk Management • Indoor Air Quality • Transportation Safety

Buying Plan Survey

Bonus: Free Bonus Distribution at NSC • Free Advertiser Showcase • Free Ad Easel • AD-Q Study, Buy 1/2 page or larger and have ad studied to determine ad effectiveness

Show Coverage & Bonus Distribution: NSC Chicago, IL October 15-17

Closing Date: August 31, 2007 Materials Due: September 6, 2007

NOVEMBERFIRST RESPONDER

Special: Respiratory Protection Product Focus

Feature Articles: • Confined Space • Head & Face Protection • Electrical Safety • Training & Software • Fire Safety • Winter Hazards • Workplace Ergonomics

Buying Plan Survey

Bonus: Discount on Banner Within ohsonline.com

Closing Date: October 1, 2007 Materials Due: October 4, 2007

DECEMBERFIRST RESPONDER

Special: Fire/Emergency Response Product Focus

Feature Articles: • Hazmat • Defibrillators & CPR • Dock Safety • Materials Handling • Signs & Signals

Buying Plan Survey


Closing Date: November 1, 2007 Materials Due: November 6, 2007

Online Our online products offer a variety of branding and

lead-generating opportunities, from banner advertising

and webcasts to custom media programs. Ohsonline.

com’s new redesign has everything you need to raise

your Internet visibility and increase your Web site’s traf-

fic. Visitors can easily find the OH&S Buyer’s Guide,

features, news, and new products. What’s more, the

OH&S E-Newsletter provides more than 40,000* sub-

scribers with up-to-date, late-breaking news, industry

tips, and exclusive articles from Occupational Health &

Safety magazine.

Through sponsorships, ohsonline.com can provide

you with more product exposure, leads, and Web traf-

fic. Increase your exposure without compromising

your budget with www.ohsonline.com.

Let us customize an online marketing pro-

gram for you:

• Banners and Buttons

• Exclusive Category Sponsorships

• Embedded Ads

• Webcasts

• Buyer’s Guide

• New Products

• Text Links

• Custom Landing Pages

• E-Newsletters

• Employment Forum

• E-Cards

and more!

ohsonline.comOhsonline.com is viewed by more than 30,000**

unique visitors each month. These visitors view more

than 200,000** pages of information related to your

products and services.

* Publisher’s Own Data

** WebTrends, August 2006

E-NewslettersTwice weekly, the Occupational Health & Safety

E-Newsletter is sent to more than 40,000* safety

buyers. These buyers click more than 21,000* times

each month on articles and links for additional informa-

tion about your products and services.

Twice a month, the Fire & Emergency Response

E-Newsletter focuses on the issues that face the fire

and emergency response professional. This E-newslet-

ter reaches more than 40,000* professionals.

Webcasts: A Turnkey SolutionOccupational Health & Safety’s webcasts are an excit-

ing way for product and service marketers in the fast-

moving workplace safety industry to reach key decision

makers and acquire viable customer leads. There’s no

better way to deliver targeted, cost-effective informa-

tion about new products, standards developments, and

real solutions to busy industrial hygienists and safety

directors than with these interactive sessions—and

they’re delivered to the largest online audience avail-

able in this market!

• Registration development and collection

• Comprehensive event promotion to 40,000+*

OH&S subscribers


Pre-Show PromotionsDrive more traffic to your booth at the premiere trade

shows in the health, safety and hygiene industry. The

Show Update E-Newsletters are designed and timed

to deliver leads and traffic to your booth and leads

afterwards, helping you to make the most of your

trade show investment.

The Show Update E-Newsletter is delivered

approximately one week prior to the show, each day of

the expo, and then approximately one week after the

show.

2007 OH&S Show Update E-Newsletters:

AAOHN, AIHCE, ASSE, NSC

Single-Sponsored E-NewslettersOH&S will work in partnership with you to create and

deliver your own single-sponsored E-Newsletter that

targets specific industry trends, technologies, and

solutions.

Online Product DirectoryFind everything offered in the OH&S printed Buy-

er’s Guide online. Go to ohsonline.com to find the

industry’s manufacturers product listing guide. Here

you can continuously update company and product

information!

Employment ForumSearching the web for a site that offers you unlim-

ited free job postings? Look no further. Now, human

resource professionals can reach a large market of

quality applicants and post jobs with an easy-to-use

format in these related fields:

Health & Safety, Security, Environmental Protec-

tion, Home Technology, Home Health, and Water &

Wastewater.

ActionPac—E-Cards OnlineEach Occupational Health & Safety E-Card package

includes four unique products working together:

• Online Web Site Exposure—E-Cards are placed

on the OH&S Web site, allowing buyers to link

directly to your Web site.

• OH&S E-mail Newsletter—Each week, an

“Exclusive” E-Card will be featured in our OH&S

E-Newsletter, which reaches 40,000* subscribers.

The demographics of each buyer directly responding

to your product are sent within days for your immedi-

ate follow-up.

• OH&S E-mail Broadcast—The entire OH&S

E-Card Deck will be displayed in a graphic HTML

e-mail broadcast reaching the entire OH&S electronic

database. This “one-of-a-kind” broadcast generates

immediate activity to your Web site. In addition, a

detailed report is provided that includes the name,

company name, address, and phone number for

each person who linked to your Web site from your

specific E-Card.

• OH&S Magazine—All E-Cards are printed and

bound in specific issues of OH&S magazine, reach-

ing a total circulation of more than 84,000.

* Publisher’s Own Data** WebTrends, August 2006



Marketing ToolsOccupational Health & Safety offers a complete mar-

keting program to help you grow your market share.

What do we do differently? We offer innovative, tar-

geted, and cutting-edge services designed to maxi-

mize your advertising effectiveness. From research

and inquiry follow-up to reprints and

bonus show distribution, our value-

added services are designed to help

you increase product awareness,

identify prospects, and maintain a

competitive edge in the marketplace.

Inserts and Supplements Inserts and supplements are powerful

advertising tools. Increase your vis-

ibility by taking advantage of these cost-effective

advertising plans that build brand awareness and

purchase intent. OH&S will work with you to cre-

ate a customized piece that informs subscribers about

trends, case studies, and products and services within

your market. The supplement appears within the publica-

tion, and overruns are provided for your organization.

2007 Supplements

February--International Glove Association (IGA)

March--Safety Marketing Group (SMG)

April--Incentive Gift Card Council (IGCC)

May--Life Safety in conjunction with Security Products

Buying Plan Surveys12x/year

Wouldn’t you like to be able to read your customers’

minds? Now you can, with the help of Occupational

Health & Safety’s Buying Plan Surveys. It’s an unbeat-

able way to determine what your customers plan to

purchase.

Each month, we run a survey to find out which prod-

ucts/services our subscribers plan to buy, when they

plan to buy, and how much they plan to spend. Answers

to these questions as well as names, addresses, phone,

and e-mail are available on label or electronically, provid-

ing you timely leads that can result in immediate sales.

Harvey ResearchAd Measurement StudiesWhat better way to evaluate your ad than to survey the

actual buyers or specifiers for your goods and services?

Twice a year, in May and October, Occupational Health

& Safety sponsors an independent ad readership study

with Harvey Research so you can determine your adver-

tisements’ effectiveness. You can easily analyze specific

data to see how your ad compares to the competition

and other ads in the issue, as well as how many sub-

scribers remembered reading and seeing your ad.

Inquiry Follow-Up StudyDo you ever wonder what happens to your sales leads

after they go to the field? OH&S has the answer. A

questionnaire and a copy of your ad are mailed to the

subscribers who responded to your ad. We provide fol-

low-up studies that measure the marketing activity sur-

rounding your sales leads.

Direct MailDirect Mail is a great way to follow up your advertising

program and target key customers. List rental opportu-

nities are available to advertisers who place a half page

or larger in January, August, or December.

Custom PublishingOH&S offers custom publishing capabilities that can

be an important marketing tool for building your com-

pany’s brand loyalty and recognition. We offer turnkey

services that include content development, design,

printing, and distribution, thus allowing you to estab-

lish and maintain an effective, personalized relation-

ship with your customers.


Event and Conference ProgramsPartner with us to develop custom, in-person events for

your company. Whether it is a sponsored panel at an

industry event or tradeshow, a roundtable discussion, or

an industry road show, we can help you develop a suc-

cessful, informative, and educational event designed for

health and safety professionals.

Brand Awareness StudyVisibility is key to a successful advertising campaign.

This study is specifically designed to identify your posi-

tion in the market and determine how you measure up

against your competitors.

Simply provide us with a list of competitors that you

would like to measure yourself against as well as a list

of parameters to measure awareness and preference.

We’ll do the rest.

Quality Sales LeadsChoose a format to maximize sales leads:

• Pressure-Sensitive Labels

• E-mail

• Diskette

• Fax

• Download them directly from

www.webminerva.ims.ca

ReprintsExtend the shelf life of your message and generate

additional interest through full-scale reproductions of

articles and advertisements.

Manufacturer Product FocusOH&S provides subscribers with product specs,

charts, and editorial in key areas in the industry—from

respiratory protection to industrial hygiene and fire/

emergency response.

July Buyer’s GuideTriple Your Impact: Buy 2 Ads, Get 1 Ad Free!

Simply advertise in the July and October (National

Safety Congress) issues, our two biggest books of the

year, and receive a FREE ad of the same size in the

Buyer’s Guide section of the July issue.

The OH&S Annual Buyer’s Guide is an essential

year-round reference that not only tells buyers what

to buy, but also tells them where to buy. The Annual

Buyer’s Guide has hundreds of categories of health,

safety, and hygiene products and services with suppli-

ers listed alphabetically in each heading.

Add Categories and Add Sales

Cross-reference listings in additional product or

service categories can result in additional leads and

sales for your company. The Buyer’s Guide distributor

section is arranged geographically so buyers can turn

to a source in their area. As a result, prospects and

customers will know where to find your product.

First ResponderOur First Responder section offers expert analysis,

feature articles, and new products across the entire

emergency preparedness spectrum—protective

apparel, respirators, monitoring equipment, train-

ing programs, response kits, and much more.

The OH&S circulation reaches a highly tar-

geted market segment of professionals involved

in emergency planning and response. These

emergency planning professionals include

state emergency directors, FEMA directors, airport fire

and emergency personnel, emergency preparedness

directors, fire chiefs, police chiefs, hazmat directors,

and public utility managers.

While competing new publications and supple-

ments offer advertisers duplicate circulation, OH&S

has enhanced its circulation and editorial coverage—

offering you the best buy in the emergency prepared-

ness market.


Supplement to Occupational Health & Safety

Vol. 9, No. 2

August 2006

o86 ProdLit 1-8.qxd 7/25/06 12:50 PM Page 1

Product Literature & Web GuideGet your product literature in the right hands—health,

safety, and hygiene professionals who are ready to

sign purchase orders! With the Occupational

Health & Safety Product Literature & Web

Guide, your sales literature reaches more than

84,000* subscribers effectively and efficiently.

The Product Literature & Web Guide is a stand-

alone supplement with the February and August

issues of OH&S. With its own reader service

card and bonus distribution at major trade shows,

the Product Literature & Web Guide will generate

even more sales leads for you.

Product LiteratureThis 1/6 page unit is a proven winner. Send a head-

line (up to 30 characters), copy (up to 35 words), and a

color image of your actual literature.

Web GuideMaximize your impact with this 1/6 page unit. Send

a headline (up to 30 characters) and body copy (up to

35 words). Send Web site art electronically or we will

capture the image from your Web site.

ClassifiedsBig things do come in small packages. Whether you

are looking to recruit the best in the business or you

want to buy and sell products and services, OH&S’s

classified ads are designed to help you run your busi-

ness successfully.

* BPA Worldwide, June 2006 circulation statement

List RentalThe Occupational Health & Safety mailing list, along

with other lists owned by 1105 Media Inc., is available

for rental. For more information, please contact our list

manager, Worldata, 1-800-331-8102, www.worldata.

com/stevens

Integrated Marketing SupportOH&S maximizes your advertising investment through

value-added services:

• New Product Releases in OH&S

• Online Product Releases

• Buying Plan Surveys

• Product Focus Sections

• Direct Mail Lists

• Harvey Research Ad-Q Readership Studies

• Brand Awareness Studies

• Bonus Show Distribution

• Daily Lead Retrieval

• Buyer’s Guide OH&S Exclusive: Triple Your Impact

—Buy 2 Ads, Get 1 Free

• Free Listings in the Annual Buyer’s Guide and

online

• Polybagged promotional material with show

copies

• Exhibitor Product Showcases

• Personalized Distributor Letter

• Employment Forum

Occupational Health & Safety: More Results. More Sales.

OH&S Subscribers

3MAbbott LabsAdvanced Micro

DevicesAetnaAir LiquideAir ProductsAK SteelAlbertsonsAlcoaAllegheny LudlumAllen BradleyAlliant EnergyAllstateAmerican AirlinesAmerican ExpressAmerisourceBergenAmocoAmp, Inc.AmtrakAnheuser BuschArcher Daniels

MidlandArcoAshland Specialty

ChemicalAT&TAvery DennisonBank of AmericaBASFBausch & LombBechtelBell HelicopterBellSouthBF GoodrichBFIBlack & DeckerBoeingBoise CascadeBorden Corp.Borg WarnerBP OilBrinksBristol-Myers

SquibbBudd Co.Burlington

Industries

Campbell SoupCardinal HealthCarpenter

TechnologiesCarrier Corp.CaterpillarCertainTeedCessna AircraftChevron TexacoCIGNACiscoCitgo PetroleumCitigroupClear ChannelCloroxCNACoca-ColaColgate-PalmoliveComcastCon Agra Poultry

Co.ConocoConrailContinental AirlinesCooper IndustriesCoors BrewingCumminsDaimlerChryslerDana CorporationDeereDell ComputerDelphi Auto

SystemsDelta AirlinesDetroit DieselDieboldDowDuke Energy

CorporationDuPontEastman ChemicalsEastman KodakEaton Corp.EDSEG&GEl Paso Corp.Eli LillyEntenmanns

EntergyEstee LauderExxonMobilFedExFluor Corp.Ford Motor Co.FoxboroFreightlinerFrito-LayFruit of the LoomGeneral DynamicsGeneral ElectricGeneral MillsGeneral MotorsGeorgia PacificGilletteGlaxo Smith KlineGoodyearGulfstream

AerospaceHalliburtonHallmark CardsHamilton StandardHarley-DavidsonHarris CorpHasbroHCAHershey Corp.Hewlett-PackardHJ HeinzHoffmann LarocheHome DepotHonda of AmericaHoneywellHoover Co.Hughes Co.Hyatt HotelsIBMIngalls ShipbuildingIngram MicroInland SteelIntel Corp.International PaperITT Corp.JC PenneyJohnson & JohnsonJohnson ControlsKaiser

KeeblerKellogg Co.Kelly Springfield TireKimberly-ClarkKohlerKraft FoodsKrogerLaidlaw Transit

ServicesLB FosterLearLennox Ind.Levi StraussLibbey-OwensLiberty Mutual

InsuranceLincoln ElectricLitton IndustriesLockheed MartinLowesLTV SteelLucent TechnologiesMarathon Oil Martin MariettaMattelMaytag AppliancesMcDonnell DouglasMcKesson HBOCMeadwestvacoMedcoMerck & Co.Mercury MarineMichelinMicronMitsubishiMonsantoMotorolaNabiscoNalcoNASANavistarNCRNewport News

ShipbuildingNikeNissanNorthrop GrummanNorthwest Airlines

Occidental Petroleum

Office DepotOffice MaxOlinOracleOrtho

PharmaceuticalsOshKoshOwens CorningParker HannifanPennzoilPepsi ColaPfizerPharmaciaPhelps DodgePhilip MorrisPhillips PetroleumPillsburyPitney BowesPolaroidPratt & WhitneyProcter & GambleRalston PurinaRaychemRaytheonReliant EnergyRJ ReynoldsRockwell

InternationalRohm & HaasRyder TruckSafeway Inc.SanyoSara LeeSaturn Corp.Schering-PloughScientific AtlantaSeagate

TechnologiesSears RoebuckShell Oil Co.Sherwin WilliamsSikorsky AircraftSonoco ProductsSony Corp.Sprint

State Farm Insurance Co.

SteelcaseSun MicrosystemsSyscoTargetTexas InstrumentsTextronTime WarnerTimkenToro Co.ToscoToyota Motor Co.Trane Co.Tropicana ProductsTRW Space &

DefenseTXUTyson FoodsUAWUnion CarbideUnion PacificUnisysUnited AirlinesUnited TechnologiesUPSUSPSUSXValero EnergyVerizonWalt DisneyWal-MartWells FargoWestinghouseWeyerhaeuserWhirlpoolWR GraceXeroxZenith Electronics

*A partial list of OH&S subscribers, publisher’s own data, May 2006

OH&S Keeps Showing Up in Some of the Best Places*



ContactsMarketing/Sales:PublisherSusan Stilwill (312) [email protected]

Consultant to the PublisherIvan Weinstock (216) [email protected]

Northeast, AL, FL & CN District ManagerFrank D’Isidoro (508) [email protected]

Mid-Atlantic, OH, & TN District ManagerJackie Smith (434) [email protected]

West Coast, NM & TX District ManagerBarbara Blake (972) [email protected]

Central, MS & GA District ManagerToni Shipman (317) [email protected]

Account SpecialistPaul Fulton (972) [email protected]

E-Media Sales ManagerSharlie Walker (972) [email protected]

National Classified Sales ManagerStan Pruitt (972) [email protected]

Classified SalesRob George (972) [email protected]

Editorial:EditorJerry Laws (972) [email protected]

Technical EditorLinda Johnson Sherrard (919) [email protected]

Managing EditorRonnie Rittenberry (972) [email protected]

Associate EditorMarc Barrera (972) [email protected]

Web EditorJason Goodman (972) [email protected]

Production:Production CoordinatorStefani Brown (818) 734-1520 [email protected]

Circulation:Group Circulation DirectorMargaret Perry (972) [email protected]

Circulation ManagerTerry Best (972) [email protected]

Billing Questions:A/R ManagerLisa Moore (972) [email protected]

Mailing Address:Occupational Health & Safety5151 Beltline Road, Suite 1010Dallas, TX 75254

Phone: (972) 687-6700Fax: (972) 687-6750


General Rates 1X 3X 6X 9X 12X 18X 24X 36X

1 page $9,205 $9,140 $8,800 $8,470 $8,140 $7,785 $7,520 $7,265

2/3 page $7,475 $7,285 $7,110 $6,940 $6,770 $6,575 $6,320 $6,015

1/2 island $6,790 $6,655 $6,485 $6,370 $6,260 $6,130 $6,000 $5,725

1/2 page $5,825 $5,705 $5,560 $5,465 $5,375 $5,240 $5,130 $4,850

1/3 page $4,075 $4,030 $3,930 $3,840 $3,750 $3,615 $3,505 $3,325

1/4 page $3,380 $3,280 $3,160 $3,080 $2,990 $2,875 $2,745 $2,595

1/6 page $2,155 $2,065 $1,990 $1,950 $1,915 $1,875 $1,795 $1,645

Spread Advertising Rates

B&W 1X 3X 6X 9X 12X 18X 24X 36X

Spread $17,555 $17,380 $16,810 $16,185 $15,550 $14,875 $14,360 $13,885

Multi Page (ROP) 3PGS 4PGS 5PGS 6PGS 8PGS 12PGS

Per page $6,730 $6,430 $6,175 $5,680 $5,450 $5,210

Cover Premium Positions

Covers are sold for a 6X or more non-cancellable schedule

Premium Positions 10% extra on space and color

Inside front cover 20%

Inside Back Cover 15%

Back Cover 25%

Color Page Spread 1/2 Page 1/2 Page

Charges Or Less Spread

2 color $935 $1,405 $740 $1,195

Matched Color $1,070 $1,600

Metallic Color $1,425 $1,965

3 or 4 color $1,620 $2,570 $1,375 $2,200

Business Reply

Cards 1X 3X 6X 12X

Rate per Card $4,910 $4,500 $4,220 $3,575

Product Literature

1-3 Units $1,255

4-7 Units $1,200

8+ Units $1,085

2007 Advertising Rates

ohsonline.com

Web Banner Rates

For ohsonline.com (Per Month)

Net Rates

Leaderboard Banner

(Run of Site) $600

728X90 pixels

All Other Banners $300

468X60 pixels

Exclusive Category

Sponsorships

Category Sponsorship $275

120X60 pixels

Home Page Button

Sponsorships

Left Navigation Button

(Run of Site) $500

160X120 pixels

Right Navigation Button $400

160X120 pixels

Right Navigation Skyscraper $550

Home Page/New Product

Section

New Product Literature $500

100X100 pixels

60-80 words

Text Link $250

E-Newsletter Sponsorships

Sponsorships $750

150X150 pixels

70-80 words plus text link

Embedded Ads $1,550

336X260 pixels

Buyer’s Guide Internet

Annual Package

PREMIUM PACKAGE $495

• Company Logo

• Category Priority Listing

• Hyperlinks to Web Site and

E-mail

• Bold Listing

• Enhanced Listing Abstract

Webcast $10,000


A. Advertising is subject to acceptance by the publisher as to char-

acter, layout, text and content. The publisher reserves the right

to reject or cancel advertising that is not in keeping with the

publication’s standards.

B. Advertisers and advertising agencies assume all liability for all

content (including text, illustrations, representation, copyright,

etc.) of advertisements printed and also assume total responsi-

bility for any claims arising therefrom against the publisher.

C. Advertisements are accepted upon the representation that

advertisers have all the rights necessary to publish the contents

thereof. Advertisements must be factual, not misleading and

should not misrepresent any competing product or service or

make an unfair, incomplete comparison.

D. Any attempt to simulate the publication’s format is not permit-

ted, and the publisher reserves the right to place the word

“advertisement” with any copy that in the publisher’s opinion

resembles editorial material.

E. Conditions, other than rates, are subject to change by the pub-

lisher without notice.

F. Positioning of advertisements is at the discretion of the pub-

lisher unless agreed to in writing by the publisher.

G. The publisher shall have no liability for errors or omissions in key

numbers, reader inquiry numbers or advertisers’ index.

H. Advertisements not received by space closing date will not be

entitled to revisions or approval by the advertiser or its agency.

I. Cancellations or changes in orders may not be made by the

advertiser or its agency after closing date.

J. The advertiser is liable for any costs (design fees, setups, addi-

tions or alterations to advertisements, logos, color, film, reprints,

etc.) incurred in the preparation of its advertisement.

K. All insertion orders are accepted subject to the provisions of

the current rate card. Proposals or requests for advertisements

based on reciprocal dealings will not be accepted. The pub-

lisher’s suppliers, resellers or sales agents are cautioned that

solicitation by the publisher’s agents on any agents on any other

basis is unauthorized.

L. Cancellation of space reservations for any reason will result in

a short-rate based on past and subsequent insertions to reflect

actual space used at the earned frequency rate.

M. The publisher shall not be liable for any costs or damages if it

fails to publish an advertisement.

N. The publisher shall have the right to hold advertiser and/or its

advertising agency jointly and severally liable for such monies

as are due and payable to the publisher.

O. No conditions other than those set forth in this rate card shall

be binding on the publisher unless specifically agreed to in writ-

ing.

P. The publisher is not liable for delays in delivery or nondelivery in

the event of act of God, action of governmental or quasi-govern-

mental entity, fire, flood, insurrection, riot, explosion, embargo,

strikes (whether legal or illegal), labor or material shortage,

transportation interruption of any kind, work slowdown or any

condition beyond the control of the publisher affecting produc-

tion or delivery in any manner.

Q. Advertisers agree that the publisher has no obligation to main-

tain the confidentiality of submitted material until the publica-

tion date, and although the publisher may, at the advertiser’s

request, adopt procedures to restrict dissemination of submit-

ted material to lesson risk of disclosure, the publisher has no

liability for its failure to do so.

R. As used in this section titled “General conditions,” the term

“publisher” shall refer to 1105 Media, Inc.

S. Governing law, attorney’s fees: This agreement shall be gov-

erned by the laws of the state of California. Any controversy or

claim arising out of or relating to this agreement or the breach

thereof will be settled by binding arbitration, which shall be con-

ducted in accordance with the rules of the American Arbitration

Association. There shall be one arbitrator in any such proceed-

ing. Judgment upon the award rendered by the arbitrator may

be entered in any court having jurisdiction thereof. The place of

arbitration shall be Los Angeles County, CA. Should either party

commence arbitration to enforce or interpret this agreement,

the arbitrator shall have the discretion to award the prevailing

party reasonable attorney fee.

Advertising Agreement and Insertion Regulations


Effective January 2007 The following specifications are for the purpose of controlling the quality of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publica-tions (SWOP). Any deviation from these specifications may result in less- desirable printed results.

Media Shipping (not including pre-printed inserts) Digital files should be provided on the following media: Macintosh formatted 100MB or 250MB Zip or CD-ROM. Please label media with the magazine name, issue date and advertiser name. Include a laser of the media directory with all contents. Ads requiring work to be done by the Publisher will incur an additional charge. Media and advertising materials are kept by the Publisher for one year then destroyed. Return material requests must be made in writing and are shipped C.O.D. Send Materials To:

Occupational Health & Safety Attn: Stefani Brown, Production Coordinator 1105 Media Inc. 9121 Oakdale Avenue, Suite 101 Chatsworth, CA 91311 Tel 818-734-1520 x142 Fax 818-734-1528 Email: [email protected]

Media files and proofs should be securely packed and shipped. Contents of the package should be identified on the outside as to publication date and type of material contained within. Please include the magazine name and issue date on all packages.

File Format We support files generated by Adobe Acrobat using the 1105Media Print Driver and 1105Media Job Option Settings for Distiller, with specifications as listed below. Download printer driver & distiller settings from our web site at: http://www.101com.com/services/DigitalAdRes.aspx In order to generate printable PDFs,it is important that the native file (Quark XPress, Adobe InDesign or Pagemaker) is prepared accordingly. Preparing native files for printable PDFs: •Multiple pages need to be submitted as single page files •Set bleeds 1/8" beyond trim •All images/scans must be in CMYK mode, 300 dpi resolution •DO NOT use stylized fonts •Embed all fonts • Use Postscript (Type 1) fonts only. No True Type, Windows/PC or custom fonts accepted unless converted to outlines.

•Rules should be .25 point or thicker •All elements must be placed at 100% size

•Avoid rotation and cropping of images in layout program •Do not nest EPS files in other EPS files •Four-color solids should not exceed SWOP density of 280% Preparing a PDF file (Preferred format): •Use 1105Media PPD Print Driver •Use 1105Media Job Option Settings for Distiller •Set crop marks with a 12 point offset • PDF file needs to be 1 inch larger than trim size of magazine and include crop marks

Preparing an EPS file (Optional alternative format): • EPS file formats from Adobe Illustrator, Adobe Photoshop or Mac-romedia Freehand must be a high resolution CMYK EPS file, lay-ers flattened with fonts converted to outlines or paths.

Proofs Provide two digital color proofs at 100% size, created from the supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards (AGFA Pressmatch, Kodak Approval, DuPont Waterproof, etc.). Laser or inkjet proofs are not considered accurate in color and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction. IMPORTANT NOTE: If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser’s expense, and make-goods due to reproduction quality will not be honored.

FTP File and Upload Information Name your files with the magazine name, issue date and project name. All uploads should be followed by either a confirmation phone call or email message to your Production Coordinator to verify the file has been sent. It is important that the uploaded file is placed in the designated directory for expedient access. Host: ftp://ads.1105media.com/ User ID: 1105user Password: 1105pass Directory: /1105external/production/Occupational_Health_Safety/

Digital Advertising Resources 1105 Media Inc. Media Kits and Ad Specifications http://www.101com.com/services/DigitalAdRes.aspx Digital Distribution of Advertising for Publications (DDAP) http://www.ddap.org Specifications Web Offset Publications (SWOP) http://www.swop.org http://www.swop.org/certification.html Adobe Acrobat http://www.adobe.com/products/acrobat/main.html

Digital Advertising Specifications


Magazine Trim Size: 7 5/8" x 10 1/2" Bleed Size: 7 7/8" x 10 3/4"

Live Size Bleed Size Full Page: 7 1/8" x 10" 7 7/8" x 10 3/4" 2/3 Vertical: 4 3/8" x 9 3/4" n/a 1/2 Horizontal: 6 5/8" x 4 3/4" n/a 1/2 Island: 4 3/8" x 6 5/8" n/a 1/2 Vertical: 3 1/4" x 9 3/4" n/a 1/3 Vertical: 2 1/8" x 9 3/4" n/a 1/3 Square: 4 3/8" x 4 3/4" n/a 1/4 Vertical: 3 1/4" x 4 3/4" n/a 1/6 Vertical: 2 1/8" x 4 3/4" n/a

All bleed dimensions include 1/8" bleed for trim. For bleed ads, please keep live copy 1/4" from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your Sales Representative.

1⁄3 Vert. 2⁄3 Vert.

1⁄2 Island

Full Page

1⁄2 Horizontal

1⁄3 Square

1⁄6 Vert.

1⁄4 Vert.

1⁄2 Vert.

Ad Sizes

Ad Sizes are to scale.

94% of of our readers report taking some purchasing action

during the past year as a result of advertisements and/or articles

appearing in Occupational Health & Safety.*

The average number of readers per copy for the May 2006 issue

was 2.2 (1.2 pass-along readers + 1.0 for the subscriber), comprising

a total potential reading audience of 184,228.

*Harvey Research, May 2006, AD-Q Study

1105 Media Inc. Publications• Business Intelligence Journal

• Campus Technology

• Environmental Protection

• Federal Computer Week

• Government Health IT

• Home Health Products

• Mobility Management

• Occupational Health & Safety

• Recharger

• Redmond

• Redmond Channel Partner

• Redmond Developer News

• Respiratory Management

• Security Products

• T·H·E Journal

• Water & Wastewater Products

• What Works

For more information about 1105 Media Inc.’s

magazines, conferences, and extensive digital

offerings, visit www.1105media.com.

2007 media guide - 1105 media: home -- 1105...

Documents