Workplace Partnership For Life:12 Weeks of Giving Update

Presented By:Lauren Fitting

Community Outreach CoordinatorLifeline of Ohio

lfitting@lifelineofohio.org1-800-525-5667 EXT. 333

2007 Buckeye-Wolverine Challenge For Life

• Campaign Goal– To encourage as many Ohio State University and

University of Michigan fans as possible to register or reconfirm their decision to become organ, eye and tissue donors from September 5-November 16, 2007.

– Each school utilized a variety of tactics to promote the Challenge For Life

– The Ohio State University’s “Buckeyes For Life” committee helped to promote the Challenge For Life on campus.

2007 Buckeye-Wolverine Challenge For Life Media• The Lantern (OSU Student Newspaper)

– The plaestra.com did an online piece geared towards OSU students on the Challenge For Life• LOOP Publications

– Virtual e-mail (Sent in November 2007)• Sent to staff for distribution among friends and family

– NewsLOOP (Mailed in November 2007)• Sent to LOOP Company Contacts Mailing List [3,000 individuals]

– Volunteer Voice (Mailed in November 2007)• Sent to all volunteers [350 individuals]

• Created a total of 4 Public Service Announcements – Aired on Coaches Shows from September 5, 2007-November 16, 2007

• One featuring Coach Tressel– Also featured on Buckeyes For Life website

• One featuring Coach Tressel and a heart recipient• One featuring Coach Tressel and a tissue recipient • One featuring Coach Tressel and a kidney recipient

• Aired Brutus Buckeye PSA on OSU Scoreboard during all home football games – In game placement for Illinois and Minnesota

• Advertised on CABS (Campus Area Bus Service)– Posters displayed on buses (October/November)

• Advertised with The Lantern – “First Down” Football publication (Published October 19, 2007)

• ½ Page Horizontal advertisement in tabloid (9.8x5.5)• Hospital Publications

– An article was placed in the OSU Hospital Publication• An article was placed in various E-Newsletters

– Alumni Connection (Alumni)– OnCampus (Faculty and Staff)– OSU Today/Buckeye Net News/OSU Weekly (OSU Staff, Faculty and Students)

• Contacted all the OSU Alumni Association groups via e-mail and asked them to pass the information along to their members

2007 Buckeye-Wolverine Challenge For Life Activities

• Distributed mini-flyers at home football (and other sports) games from the OSU Athletic Tent• Displayed table-tents in all the campus Dining Halls the week of the Michigan game• Posted flyers on the Challenge on OSU kiosks• Posted flyers on the Challenge in various campus buildings on OSU’s Main Campus and on the Lima, OH Campus• Gave flyers to post in the dorms to each resident advisor on campus• Handed out flyers at all LOOP Health Fairs and Events• Attended and signed up individuals at the NKF “Pro-Athletes For Life” Luncheon

– Purchased an Ad in the Luncheon Program • Participated in various student activities

– Participated in the Student Involvement Fair (1st Week of Class)– Participated in the “Rally Round the Scarlet and Gray” Pep-Rally during Michigan Week– Participated in the “Banner For Bucks” event during Michigan Week– Facebook and MySpace mention of the Challenge by SOD students

• Participated in the OSU Employee Health Fair (September 2007)• Bookstore Outreach

– Asked campus bookstores to display posters and hand out flyers promoting the Challenge– A total of 7 participated in the campaign promotion

• Partnered with the Red Cross – Displayed materials at their Campus Blood Drives– Partnered with Bloodmobile on Campus during Michigan Week to sign people up and to hand out flyers on the Challenge

Campaign ResultsFrom September 5-November 16, 2007 a total of 4,390 OSU fans reconfirmed or registered their intent to be an

organ, eye and tissue donor. Of those that registered, a total of 380 were new registrants in Ohio. A total of 20 were new registrants from another state. Michigan secured a total of 1,269 individuals.

Therefore, The Ohio State University was declared the winner of the 2007 Buckeye-Wolverine Challenge For Life!

Workplace Partnership For Life: Connecting Company And Community

• Donate Life Ohio (Life Connection of Ohio, Life Center Organ Donor Network, LifeBanc and Lifeline of Ohio) was approached by The Department of Health and Human Services about putting together a seminar on organ and tissue donation in the state of Ohio.

• Donate Life Ohio decided to incorporate into the seminar various speakers who would touch on topics in health and wellness to draw businesses into attending.

• Positive Results: Every company that came to the event signed up to participate in the “Donate. Save 8. Do It Now.” Campaign. Donate Life Ohio was very pleased with the format and the speakers.

• Challenges: We only had ~50 people attend and many of those were already aware of the Workplace Partnership For Life Program. We should have sent out the invitations earlier (at least two months in advance). We should have checked to see what other events were occurring in Ohio around our event (to avoid duplication).

2007 Healthy Ohio Event• The Second Chance Trust Fund (educates Ohioans about the need for organ and tissue donation) notified

Donate Life Ohio about the “2007 Healthy Ohio” event on November 15, 2007. This all day seminar featured a variety of speakers and topics on worksite health and wellness. The Second Chance Trust Fund (part of the Department of Health) was able to get a free booth space for Donate Life Ohio to share information on donation with the over 600 attendees.

• Donate Life Ohio took this opportunity to share information on the Workplace Partnership For Life program with attendees in addition to registering attendees to become organ and tissue donors.

• Donate Life Ohio members from Lifeline of Ohio and Life Connection of Ohio worked the conference and encouraged business to take a “Donate. Save 8. Do It Now.” Campaign kit with them that day to implement at their business. For those not interested in taking a kit that day (and once we ran out!) they were able to add their name to our mailing list and then we mailed a kit to them.

• We signed up 50 companies to participate in our “Donate. Save 8. Do It Now.” Campaign.

• Positive Results: Businesses were surprised that such a program existed. When asked if they had ever considered sharing information on organ and tissue donation with their employees most said they had never considered it and/or didn’t realize that such a program even was in place. Many were happy that a kit was ready for them to take and implement. Several attendees mentioned that other organizations ask for information to be shared and then expect the business to do the majority of the work to promote the cause. One attendee even said: “I’ve been looking for something like this and it’s so easy-all I have to do is open this box and it’s ready to go!” (Posters, brochures, pre-written e-mails, pre-written letters, etc. are all included). Donate Life Ohio also got a list of the 600 attendees with their contact information so that we can follow up with them in the future.

• Challenges: Bring more kits for people to take!

Workplace Partnership For Life

• Lifeline of Ohio has also been reaching out to various organizations and asking for their help to promote donation:– All libraries (including school libraries) in the Lifeline of Ohio

Service Area were sent a copy of “A Hero’s Gift,” Lifeline of Ohio’s community education video with a resource form offering free materials and presentations.

– All health departments were contacted and encouraged to bring Lifeline of Ohio into one of their meetings to share information on organ and tissue donation with their employees and to let them know our organization can be a resource to their community.

– Any presentation to an adult audience includes a quick mention of the Workplace Partnership For Life program and information packets are always available for people to take with them to share with their company and/or organization.