2006 key findings

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©2004. Market Probe. All Rights Reserved. 2006 Key Findings SURVEY on SCHOOL FAMILY EDUCATION (SFE)

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SURVEY on SCHOOL FAMILY EDUCATION (SFE). 2006 Key Findings. PRESENTATION TOPICS. Survey Design SFE Participation (past 6 months) SFE: Satisfaction/ Commitment/ Advocacy/ Loyalty Impact on Family/ Personal Life (after attending SFE) Family Life Centre: Awareness & Visitation - PowerPoint PPT Presentation

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Page 1: 2006 Key Findings

©2004. Market Probe. All Rights Reserved.

2006

Key Findings

SURVEY on SCHOOL FAMILY EDUCATION (SFE)

Page 2: 2006 Key Findings

2Market Probe-Precision ResearchTrust our experience ~ Discover our innovation

PRESENTATION TOPICS

Survey Design

SFE Participation (past 6 months)

SFE: Satisfaction/ Commitment/ Advocacy/ Loyalty

Impact on Family/ Personal Life (after attending SFE)

Family Life Centre: Awareness & Visitation

PSG/ PTA

Service Providers

Key Findings & Recommendations

Page 3: 2006 Key Findings

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SURVEY DESIGN

Respondents Sample Data Collection (SFE-Attendees) size method (n=40 selected schools)

• Students……………… 4,431 Self-administered (in schools)• School Staff …………. 1,777 Self-administered (in schools)• Parents ………………… 2,012 Telephone interviewing• PSG Representatives… 40 Telephone interviewing• Service Providers ……. 29 Telephone interviewing

[ NOTE: Sample lists of SFE-attendees were provided by schools ].

Survey period: 17 April – 31 May , 2006.

Survey Period 4 February - 3 March 2004

Page 4: 2006 Key Findings

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SCHOOL FAMILY EDUCATION (SFE)

A family learning model for 3 target groups: To equip PARENTS with parenting skills & train them to become parent facilitators. To help SCHOOL STAFF to enhance their family life. To provide STUDENTS with life-skills training.

Programme Development: 2002 ( piloted in 4 schools) 2004 (18 schools) 2005 (80 schools)

Page 5: 2006 Key Findings

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TWO-PRONGED APPROACH

Organizing Workshops/ Talks/ Activities Core topics include: -- improving parenting skills; -- improving marital-relationship skills; -- improving family-life skills & personal-life skills.

Family Life Centre/Corner A resource library; A place for networking & building closer ties; A place to seek information/ referral on family life issues; A place for holding small talks & support group meetings; Accessible & conveniently located.

Page 6: 2006 Key Findings

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PARTICIPATION RATE (past 6 months)

72%

91% 94%

ParentsStaffStudents

95%

( )

( ) ( )

82%

83%

Page 7: 2006 Key Findings

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SATISFACTION/ COMMITMENT/ ADVOCACY/ LOYALTY (Students)

80%

62% 66%

49%

Satisfaction Commitment Advocacy Loyalty

86%

68% 71%( )

( )

( )

(Continue SFE) (Recommend SFE)

59%( )

Page 8: 2006 Key Findings

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SATISFACTION/ COMMITMENT/ ADVOCACY /LOYALTY

(Staff)

93%84% 83%

74%

Satisfaction Commitment Advocacy Loyalty

94%84% 82%( )

( )( ) 80%( )

(Continue SFE) (Recommend SFE)

Page 9: 2006 Key Findings

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SATISFACTION/ COMMITMENT/ ADVOCACY/ LOYALTY

(Parents)

98%

95%94%

90%

Satisfaction Commitment Advocacy Loyalty

( )

( )( )

99%

86%98%

( )85%

(Continue SFE) (Recommend SFE)

Page 10: 2006 Key Findings

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SFE ACCEPTANCE LEVEL

% ‘agreed’Students Staff Parents

A good idea to bring family life education to schools ------------------

77% (71%)

94%

(90%)

97%

(99%)

Wanted to see more SFE programmes organized ---------------

51%

(38%)

71% (70%)

73%

(93%)

It was important to attend SFE programmes ------------------------------ 74%

(66%)

79%

(81%)

97% (90%)

Would attend family life education programmes in the community even without SFE -----------------------

44% (36%)

51%

(48%)

71% (66%)

Page 11: 2006 Key Findings

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AFFINITY WITH SFE PROGRAMMES% said ‘yes’

Students Staff Parents

Liked SFE Workshops/ Talks/ Activities ------------------------------- 70% NA NA

Had learnt new knowledge from SFE Programmes -------------------- 76%

NA NA

Parents ever Attended SFE Programmes --------------------------

Would be Attending SFE programmes in future---------------

19%

68%(62%)

NA

84%( 84%)

NA

86%( 95%)

Page 12: 2006 Key Findings

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SATISFACTION WITH FAMILY LIFE (After Attending SFE Programmes)

26% 64% 10%

28% 71% 2%

57% 43%Parents

Staff

Students

76% ( ) ( )24%

( )

*

22% 77% ( ) 1%( )

( )29% ( )64% ( )7%

More Satisfied Remained the sameLess

Satisfied

Page 13: 2006 Key Findings

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IMPACT on FAMILY LIFE(After Attending SFE Programmes)

STUDENTS (% mentioned occurred “more often now”) 2006 (2004)

Laughter and joyful moments in family 41% (40%)

Family shows respect & concern for each other 36% (36%)

In times of crisis, family members turn to each other for support 34% (34%)

Communication among family members 38% (33%)

Family confide in each other 29% (29%)

Sibling cooperation 29% (28%)

Sympathy and tolerance among family members 27% (26%)

Make major decisions together 27% (26%)

Do household chores together 22% (23%)

Family outing/picnic 18% (21%)

Page 14: 2006 Key Findings

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STAFF (% mentioned occurred “more often now”) 2006 (2004)

Communication among family members 28% (27%)

Family show respect & concern for each other 24% (25%)

Sympathy and tolerance among family members 25% (25%)

Laughter and joyful moments in family 25% (25%)

In times of crisis, family members turn to each other for support 26% (24%)

Children more independent 23% (24%)

Family confide in each other 22% (24%)

Make major decisions together 22% (21%)

Children cooperation 20% (19%)

Do household chores together 15% (16%)

Family outing/picnic 18% (15%)

IMPACT on FAMILY LIFE(After Attending SFE Programmes)

Page 15: 2006 Key Findings

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PARENTS (% mentioned occurred “more often now”) 2006 (2004)

Family show respect & concern for each other 63% (57%)

Communication among family members 64% (57%)

Children more independent 55% (51%)

Sympathy and tolerance among family members 56% (51%)

Laughter and joyful moments in family 69% (50%)

In times of crisis, family members turn to each other for support 58% (49%)

Children cooperation 57% (48%)

Family confide in each other 67% (46%)

Make major decisions together 61% (43%)

Do household chores together 51% (34%)

Family outing/picnic 59% (24%)

IMPACT on FAMILY LIFE(After Attending SFE Programmes)

Page 16: 2006 Key Findings

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IMPACT on PERSONAL LIFE(After Attending SFE Programmes)

STUDENTS (% mentioned “become better”) 2006 (2004)

Communication with my fellow students and/or friends 50% (46%)

Handle my own money 46% (46%)

Have more confidence in my own abilities 46% (45%)

Know my strengths and weaknesses 50% (44%)

Communicate with family members 46% (43%)

Know how mass media can affect me 42% (37%)

Handle conflict at home 35% (33%)

Handle conflict in school 34% (33%)

Express feelings to family members 33% (33%)

Talk about my problems with my family 32% (33%)

Cope with stress at home 33% (32%)

Cope with stress in school 35% (31%)

Page 17: 2006 Key Findings

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STAFF (% mentioned “become better) 2006 (2004)

Listen to my children’s views 40% (40%)

Guide my children to handle problems mostly by themselves 32% (34%)

Physical punishment/shouting to discipline my children 27% (34%)

Help my children in school work 32% (33%)

Relationship with family members/friends/colleagues 31% (33%)

Communicate with family members/friends/colleagues 31% (32%)

Hug, kiss and hold my children 34% (32%)

The quality of my marriage 29% (30%)

Involve in my children’s school activities 29% (29%)

Talk to my child’s teacher/principal 29% (29%)

Self-confidence and self-esteem 24% (26%)

Manage stress 25% (25%)

Balance work and life 25% (24%)

Manage my own money 23% (22%)

IMPACT on PERSONAL LIFE(After Attending SFE Programmes)

Page 18: 2006 Key Findings

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PARENTS (% mentioned “become better”) 2006 (2004)

Reason with my children when they do something wrong 67% (74%)

Encourage my children to talk about their problems 69% (72%)

Listen to my children’s views 74% (72%)

Express feelings to family members 66% (60%)

Guide my children to handle problems mostly by themselves 69% (59%)

Help my children in school work 61% (58%)

Use problem solving skills 65% (58%)

Physical punishment/shouting to discipline my children 58% (56%)

Hug, kiss and hold my children 70% (53%)

Engage my children to help in household work 57% (51%)

Set rules for my children 61% (51%)

Work with my spouse as a team 62% (49%)

The quality of my marriage 59% (46%)

Involve in my children’s school activities 62% (45%)

Talk to my children’s teacher/principal 66% (41%)

IMPACT on PERSONAL LIFE(After Attending SFE Programmes)

Page 19: 2006 Key Findings

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SFE TIME-SLOT (Most Preferred)

MONDAY - Friday SATURDAY SUNDAY ALL

Morning 20% (19%) 8% (19%) * (1%) 28% (39%)Afternoon 60% (54%) 2% (2%) * 62% (56%)Evening 9% ( 4%) 1% (1%) * 10% (5%) ALL 89% (77%) 11% (22%) * (1%) 100%

MONDAY - Friday SATURDAY SUNDAY ALL

Morning 8% (8%) 25% (29%) 10% (2%) 43% (39%)Afternoon 6% (8%) 25% (38%) 9% (3%) 39% (49%)Evening 10% (9%) 6% (2%) 1% ( * ) 18% (12%) ALL 24% (25%) 56% (69%) 20%(6%) 100%

Staff --------------------------------------------------------

Parents -------------------------------------------------------

Page 20: 2006 Key Findings

20Market Probe-Precision ResearchTrust our experience ~ Discover our innovation

25%

33%

25%

12%5%

*

SFE DURATION (Most Preferred)

30 min or shorter

Over 30 min to 45 min

Over 45 min to 1 hr

Ovr 1 hr to 1.5 hr

Over 1.5 hr to 2 hrs

Over 2 hrs

Staff 22%

31%

29%

12%

5%1%

( )

( )

( )

( )( )

( )

*

8%

36%

23%20%

13%

Parents

30 min or shorter

Over 30 min to 45 min

Over 45 min to 1 hr

Over 1 hr to 1.5 hr

Over 1.5 hr to 2 hrs

Over 2 hrs

*

8%

21%

31%30%

10%

( )( )

( )

( ) ( )( )

Page 21: 2006 Key Findings

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FAMILY LIFE CENTRE (FLC)

Page 22: 2006 Key Findings

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FLC AWARENESS/VISITATION

28%

52%

70%

87%

( )

( )

( )

( )

--- % not visited (past 6 months) ---93%

72%

67%

34%

Staff Parents Staff Parents

--- % not aware ---

Students (never visited) … 71%

Page 23: 2006 Key Findings

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FLC’s RATINGS

% rated ‘Good/Very good’

Students Staff Parents

Environment ------------------ 92% (92%) 95% (96%) 99% (100%)

SFE coordinator ------------- 92% (89%) 96% (96%) 99% (96%)

Furnishings ------------------- 89%( NA) 93% (NA) 96% (NA)

Equipment -------------------- 88% (NA) 92% (NA) 93% (NA)

Reading materials ---------- 87% (88%) 93% (92%) 97% (92%)

MCYS resource materials 83% (84%) 94% (92%) 99% (91%)

Notice boards ---------------- 85% (82%) 89% (91%) 97% (80%)

Page 24: 2006 Key Findings

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FLC’s USEFULNESS

% said ‘Useful’ % said ‘Not useful’

Students Staff Parents Students Staff Parents

For attending family life education workshops & coffee talks ……………..

42% (44%)

60% (66%)

78% (87%)

11% (18%)

4% ( 4%)

17% ( 3%)

For gathering information on family life ………………………..

53% (55%)

56% (60%)

79% (84%)

9% (12%)

4% ( 4%)

15%( 2%)

For improving one’s family life ……………….

NA(60%)

NA (63%)

NA(79%)

NA (14%)

NA(5%)

NA( 8%)

For seeking advice from SFE coordinator ……….

43% (44%)

50% (50%)

64% (76%)

9% (14%)

3% ( 6%)

22% ( 5%)

For participating in games & activities relating to family life education ……………….

53% (52%)

48% (54%)

69% (63%)

8% (13%)

6% ( 7%)

16% (14%)

Page 25: 2006 Key Findings

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PSG/ PTA [NOTE: Data to be interpreted with caution due to small sample size n=40]

SFE performance ratings………………………..100% Effectiveness of SFE Programmes……………..100% Satisfaction with SFE Programmes……………. 97% Would attend SFE Programmes in future……..100% Aware of Family Life Centre…………………….. 90% Usefulness of Family Life Centre………………. 97% Satisfaction with Family Life Centre…………… 97% Encountered problems in Family Life Centre… 31% Satisfaction with Service Provider……………… 88% Parent-School relationship has improved…….100% Can run SFE Programmes on its own………… 63%

Page 26: 2006 Key Findings

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SERVICE PROVIDERS [NOTE: Data to be interpreted with caution due to small sample size n=29]

PSG/PTA is actively involved in SFE………………………… 89% Active PTA/PSG is important to SFE…………………………100% PSG/PTA can run SFE Programmes on its own................. 82% Satisfied with Working-Relationship with school..………. 86%

SFE Programmes: Ever conducted & Ratings Ever ‘Good/ conducted Very good’ Talks………………………………………… 100% 97% Workshops………………………………… 100% 97% Family bonding events…………………… 93% 86% Seminars………………………………………90% 86% Social events…………………………………86% 86% PSG meetings……………………………… 76% 72% Focus group discussions………………… 62% 59% Dramas/ Plays……………………………… 24% 21%

Page 27: 2006 Key Findings

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SERVICE PROVIDERS [NOTE: Data to be interpreted with caution due to small sample size n=29]

Ratings of Family Life Centre: ‘Good/ Very good’ -- MCYS resource materials ………………………… 100%

-- Notice Boards……………………………………….. 100% -- Environment…………………………………………. 96% -- Reading materials…………………………………… 92%

Scope of Services provided:

-- Providing/Recommending programmes…….. 100% -- Participating in SFE Programme Plan………… 100% -- Providing/Recommending trainers/speakers.. 97% -- Guiding SFE coordinator/school staff………… 97% -- Providing/Recommending SFE co-coordinator. 93% -- Providing/Recommending FLC materials…..….. 83% -- Providing/Recommending venue ……………….. 69%

Page 28: 2006 Key Findings

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KEY FINDINGS & RECOMMENDATIONS

Page 29: 2006 Key Findings

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KEY FINDINGS & RECOMMENDATIONS

Good news abounded in SFE-participating schools. SFE was increasingly accepted as a worthy curriculum in schools. SFE has created immense improvements on family life. SFE has helped improve personality traits of individuals. SFE-Attendees were highly satisfied with SFE Programmes. SFE-Attendees were advocates of SFE programmes, and want to recommend to Non-Attendees counterparts.

Readiness to Introduce SFE to ALL SCHOOLS. Optimism from SFE-participating schools offers convincing

evidences to non-participating schools. Success stories serve as catalyst for earlier introduction of SFE in ALL schools. Highly committed & loyal SFE-Attendees to serve as ambassadors for SFE. Proper training to be instituted to increase their power of

persuasion.

Page 30: 2006 Key Findings

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KEY FINDINGS & RECOMMENDATIONS

Best TIMESLOT for SFE programmes. For Parents : Saturday morning (25%) Saturday afternoon (25%) For Staff : Weekday afternoon (60%) Weekday morning (20%)

Preferred DURATION of SFE sessions. By Parents : 45 mins - 2 hour (80%) By Staff : 1 hour or shorter (83%)

MCYS to be mindful of most-desired timeslot and duration when organizing SFE programmes.

Page 31: 2006 Key Findings

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KEY FINDINGS & RECOMMENDATIONS Family Life Centre (FLC) was well-managed & equipped.

MCYS to give its thumbs-up to the deserving schools as acknowledgement of a job well done.

Family Life Centre (FLC) has some caveats that need attention. Non-Awareness of FLC was high. i. Among Parents : 67% ii. Among Staff : 34% Non-Visit to FLC was even higher. i. Among Parents : 93% (past 6 months) ii. Among Staff : 72% (past 6 months) iii. Among Students : 71% (ever visited) An effective ‘media plan’ to be instituted to raise awareness & visitation to FLC to higher levels.