2005 1NEC

NECNEC

Converged Solutions for the Converged Solutions for the hospitality industryhospitality industry

2005 2NEC

PresentationPresentation

Producer and Implementation partnerProducer and Implementation partner

About NEC TALIA system – function and facilitiesAbout NEC TALIA system – function and facilities

Installation, implementation and technical supportInstallation, implementation and technical support

AdminiAdministrationstration and reporting and reporting

– Usage statisticsUsage statistics and Technical conditionand Technical condition

Recapitulation of advantages for guests and hoteliersRecapitulation of advantages for guests and hoteliers

Revenues and financial balanceRevenues and financial balance

2005 3NEC

$53 Billion in Annual Sales$53 Billion in Annual Sales Ranked 55Ranked 55thth in Fortune Global 500 in Fortune Global 500 Largest PC Manufacturer in JapanLargest PC Manufacturer in Japan World’s 3World’s 3rdrd largest Patent producer (Over 15,000 largest Patent producer (Over 15,000

Patents)Patents) World’s 2World’s 2ndnd Largest Producer of Semiconductors Largest Producer of Semiconductors Uniquely Ranked in top 5 for Semiconductors, Uniquely Ranked in top 5 for Semiconductors,

Computers & CommunicationsComputers & Communications

NEC todayNEC today

2005 4NEC

ELKO TRADING spol. s r.o.ELKO TRADING spol. s r.o. – – GCSGCS

Leader of IT market in Czech republicLeader of IT market in Czech republic

• On CZ market since 1990On CZ market since 1990• First IT specialist after 1989 in Czech republicFirst IT specialist after 1989 in Czech republic• One of 10 greatest distributors in CZOne of 10 greatest distributors in CZ• Over 60 professional specialists on 6 branch offices in CZ a SROver 60 professional specialists on 6 branch offices in CZ a SR• Experience of operation on international markets (Germany, Experience of operation on international markets (Germany,

Poland, Belarus, Lithuania, Hungary and many other)Poland, Belarus, Lithuania, Hungary and many other)• Implementation partner of many Czech and international Implementation partner of many Czech and international

companiescompanies

Global Communication Solution (GCS) divisionGlobal Communication Solution (GCS) division is first implementation is first implementation partner for hotel systems from NEC company in the middle Europepartner for hotel systems from NEC company in the middle Europe

Global Communication Solution (GCS) divisionGlobal Communication Solution (GCS) division is first implementation is first implementation partner for hotel systems from NEC company in the middle Europepartner for hotel systems from NEC company in the middle Europe

2005 5NEC

Introduction to NEC’s hospitality solutionsIntroduction to NEC’s hospitality solutions

Travel and Leisure Interactive Applications (TALIA)Travel and Leisure Interactive Applications (TALIA)– True Video and Audio on demandTrue Video and Audio on demand– Integration with PMSIntegration with PMS– HSIA – fixed and WiFiHSIA – fixed and WiFi– Integration with PBXIntegration with PBX

Broadband Display SolutionBroadband Display Solution– Local content management for information displays and Local content management for information displays and

info channel on guest TV info channel on guest TV

NEC offers the only large scale deployed “triple NEC offers the only large scale deployed “triple play” solution available in Europeplay” solution available in Europe

2005 6NEC

TALIA - OverviewTALIA - Overview

Multilingual digital VOD movies – offering all the very latest blockbusters and Multilingual digital VOD movies – offering all the very latest blockbusters and

independent contentindependent content

Time-shift TV and PVRTime-shift TV and PVR

Digital TV (DVB-t/c/s) – subject to availabilityDigital TV (DVB-t/c/s) – subject to availability

HSIA – High Speed Internet access HSIA – High Speed Internet access (laptop or TV, fixed or wireless)(laptop or TV, fixed or wireless)

Games – both 2 and 3 dimensional Games – both 2 and 3 dimensional

Room services and In-room marketing toolRoom services and In-room marketing tool

Integration with 95% of existing PMS –including Fidelio V6 and 7Integration with 95% of existing PMS –including Fidelio V6 and 7

Installed over either Cat 5e or existing Telephony cablingInstalled over either Cat 5e or existing Telephony cabling

All in a fully customisable offeringAll in a fully customisable offering

2005 7NEC

Video and Audio on demandVideo and Audio on demand

Offering the features of a CD or DVDOffering the features of a CD or DVD– Fast forwardFast forward– RewindRewind– PausePause– Resume – allows guests to resume their paused content Resume – allows guests to resume their paused content

any time during the playback periodany time during the playback period– Next trackNext track– Digital Quality sound and picture with Dolby digital an Digital Quality sound and picture with Dolby digital an

option.option.

Most importantly what the customer wants and when Most importantly what the customer wants and when they want it……they want it……

2005 8NEC

HSIA on the TV or the guests own laptopHSIA on the TV or the guests own laptop

Provide access to the www for business and Provide access to the www for business and

leisure guestsleisure guests

Provide secure unrestricted Internet Provide secure unrestricted Internet access on the in-room TV and guest’s access on the in-room TV and guest’s laptopslaptops

Provide free access to web sites of your Provide free access to web sites of your choicechoice– Hotel web sites for information and Hotel web sites for information and

reservationsreservations– Tourist board, weather, news or local Tourist board, weather, news or local

information sites information sites Develop a new revenue stream by Develop a new revenue stream by

allowing free guest access to fee paying allowing free guest access to fee paying partner websitespartner websites– Tourist attractions, restaurants Tourist attractions, restaurants

transport, email, newstransport, email, news

2005 9NEC

Wake-up serviceWake-up service

Bill consultingBill consulting

Internal TV channel to promote high margin additional hotel Internal TV channel to promote high margin additional hotel

services : casino, bar, luxury shops, …services : casino, bar, luxury shops, …

Preview trailers presentation available through VODPreview trailers presentation available through VOD

Advertising spot and information messages specific to the Advertising spot and information messages specific to the

hotel or partners (restaurants, museums, ….)hotel or partners (restaurants, museums, ….)

Room ServicesRoom Services

2005 10NEC

Guest services

2005 11NEC

Menus in the guests own Language…..Menus in the guests own Language…..

Increases revenue from overseas guestsIncreases revenue from overseas guests

2005 12NEC

• Digital Entertainment elements Digital Entertainment elements

fully integratedfully integrated

• Factory testFactory test

• Quick installation on customer’s Quick installation on customer’s

sitesite

• Easy deploymentEasy deployment

• Room savingRoom saving

• ReliabilityReliability

Hardware IntegrationHardware Integration•Mechanical components assembly (drawers, power cord, Mechanical components assembly (drawers, power cord, network cable...)network cable...)

•Identifier on every rack integrated cableIdentifier on every rack integrated cable

•Internal Racked systems (Server, Storage, back up, UPS..)Internal Racked systems (Server, Storage, back up, UPS..)

Software IntegrationSoftware Integration•duplication software image, hardware components duplication software image, hardware components integrationintegration

Specific Logistics and ServicesSpecific Logistics and Services•Optional delivery on final customer’s siteOptional delivery on final customer’s site

•Installation & configuration on server’s site : NEC UltraCareInstallation & configuration on server’s site : NEC UltraCare

Before the install - factory rack integrationBefore the install - factory rack integration

Customers AdvantagesCustomers AdvantagesCustomers AdvantagesCustomers Advantages

2005 13NEC

Help desk and Network Operations Centre

Multi language Help desk (French / Portuguese / Spanish / English)Multi language Help desk (French / Portuguese / Spanish / English)• Dealing with all aspects of operation of TALIA with hotel staff or guestsDealing with all aspects of operation of TALIA with hotel staff or guests

24x7 Second Line Support Staff and Networks Operations (NOC)24x7 Second Line Support Staff and Networks Operations (NOC) Hardware supportHardware support

• Extended warranty for period of contractExtended warranty for period of contract• On Site supportOn Site support

– Response times detailed in bespoke SLAResponse times detailed in bespoke SLA

– Spares available in all countries within 8 hoursSpares available in all countries within 8 hours

Software and Content updatesSoftware and Content updates• All managed remotely from NOCAll managed remotely from NOC

TALIA Real time Web based management system allows both the NOC TALIA Real time Web based management system allows both the NOC and the hotels own IT department and the hotels own IT department

• Complete visibility of all aspects of their system both locally and across an Complete visibility of all aspects of their system both locally and across an estateestate

• Colour status ensures fast reaction timesColour status ensures fast reaction times

2005 14NEC

TALIA - complete control at your fingertipsTALIA - complete control at your fingertips

Proactively monitored by NECs Operations Proactively monitored by NECs Operations CentreCentre

Whether the whole estate…..Whether the whole estate…..

2005 15NEC

Or individual room or serviceOr individual room or service

2005 16NEC

With a healthy site comes a healthy With a healthy site comes a healthy revenuerevenue

““12-15% of hotel guests will watch a pay per view film 12-15% of hotel guests will watch a pay per view film every night, but this figure is rising as technology every night, but this figure is rising as technology

allows more choice” allows more choice” Caterer Online ‘04Caterer Online ‘04

Increasing revenue…..Increasing revenue…..

Up to a 40% increase over analogue Up to a 40% increase over analogue systems!systems!

2005 17NEC

By day of week…By day of week…

Management of use and customer Management of use and customer interactioninteraction

Creating customer usage profiles allows more Creating customer usage profiles allows more targeted marketing opportunitiestargeted marketing opportunities

By time of day…By time of day…

2005 18NEC www.nec-online.com

Customer RequirementsCustomer Requirements Pay as you use Telephones in every bedroom Pay as you use Telephones in every bedroom

Use of existing installed TV’sUse of existing installed TV’s

HSIA available for guestsHSIA available for guests

All sites to be completely CAT 5 cabledAll sites to be completely CAT 5 cabled

Incremental revenue to offset capital investmentIncremental revenue to offset capital investment

Completion by end 2004Completion by end 2004

Why NEC?Why NEC?

 

NEC SolutionNEC Solution

- 251 hotels in the UK- 251 hotels in the UK

NEC TALIA – offering telephone, HSIA and Video NEC TALIA – offering telephone, HSIA and Video

on demandon demand

CAT phone (Creditcard Activated Telephne) – CAT phone (Creditcard Activated Telephne) –

pre-pay telephonepre-pay telephone

IP based billing for VOD and telephonyIP based billing for VOD and telephony

NEC offered a premium product at affordable NEC offered a premium product at affordable

pricing pricing

Comfort offered by Multinational Corp was key Comfort offered by Multinational Corp was key

in this £20M projectin this £20M project

To date:To date:

51 lodges are live with 51 lodges are live with

telephony and VOD telephony and VOD 13500 rooms cat 5 cabled and STB installed13500 rooms cat 5 cabled and STB installed

Revenues in line with projectionsRevenues in line with projections

Spain and Ireland now included in the projectSpain and Ireland now included in the project

Travelodge adding 1 lodge every 9 daysTravelodge adding 1 lodge every 9 days

2005 20NEC www.nec-online.com

Customer RequirementsCustomer Requirements

 

                      

Interactive video system offering a full Interactive video system offering a full

compliment of movies available On Demand compliment of movies available On Demand

Integration into their PMS systemIntegration into their PMS system

A tool for marketing their complimentary services A tool for marketing their complimentary services

Fast but secure HSIAFast but secure HSIA

NEC SolutionNEC Solution

Why NEC?Why NEC?

NEC TALIANEC TALIA

TALIA Console – the PMS integration and management TALIA Console – the PMS integration and management

tooltool

Latest release movies from the Worlds leading studiosLatest release movies from the Worlds leading studios

Smaller companies offering similar solutions Smaller companies offering similar solutions

had failed to maintain the hotels confidencehad failed to maintain the hotels confidence

NEC has a strong presence at a local level NEC has a strong presence at a local level

and 24 hour support was essential and 24 hour support was essential

System currently installed on hotels System currently installed on hotels

installed infrastructureinstalled infrastructure

Integrated into both 25” CRT TV’s Integrated into both 25” CRT TV’s

and Sharp 23” LCD TV’sand Sharp 23” LCD TV’s Usage 35% higher than analogue system Usage 35% higher than analogue system

statsstats

““Amongst its regular clientele it boasts 2 Amongst its regular clientele it boasts 2 former US presidents - The Lodge has former US presidents - The Lodge has become of Scotlands most popular luxury become of Scotlands most popular luxury retreats”retreats”

2005 21NEC

Interactive video system offering a full Interactive video system offering a full

compliment of movies available On Demand compliment of movies available On Demand

Integration into their PMS systemIntegration into their PMS system

A tool for marketing local services and A tool for marketing local services and

attractions attractions

Highlands HotelHighlands Hotel

NEC SolutionNEC Solution

Why NEC?Why NEC?

Customer RequirementsCustomer Requirements

TALIA offered cost effective solution with a TALIA offered cost effective solution with a

proven pedigreeproven pedigree

Digital On Demand services increase revenue Digital On Demand services increase revenue

by up to 40%by up to 40%

TALIA system with integration into TALIA system with integration into

hotels PMS systemhotels PMS system

Small 4 crown hotel located Small 4 crown hotel located

8 miles from THE National Exhibition 8 miles from THE National Exhibition

CenterCenter

catering for individual business travellers catering for individual business travellers

or parties or parties

““HSIA and pay per view are an important HSIA and pay per view are an important

attraction for the business traveller” attraction for the business traveller”

Highlands Hotel GMHighlands Hotel GM

2005 22NEC

PPublic exchange integration into TALIAublic exchange integration into TALIA

2005 23NEC

Las Vegas Market ShareLas Vegas Market Share

Over 52% market share

2005 24NEC

TALIA – TALIA – road maproad map

Support for multiple payment mechanismsSupport for multiple payment mechanisms– Support paying all services via InternetSupport paying all services via Internet

Low bit rate delivery of videoLow bit rate delivery of video– MPEG4MPEG4 compression compression h264 h264

PVR / time-shift TV options availablePVR / time-shift TV options available Integration with VoIP NEC serversIntegration with VoIP NEC servers Calling Line Identity (CLI) Calling Line Identity (CLI) overover TV TV ON screen ON screen messagesmessages waiting for text or voice answerwaiting for text or voice answer Integration of fax servicesIntegration of fax services Capture of video sequencesCapture of video sequences

2005 25NEC

Offer Strong PointsOffer Strong Points

Stable product with large installed baseStable product with large installed base

One-stop shopping One-stop shopping

High quality contentsHigh quality contents

Use of existing IT infrastructureUse of existing IT infrastructure

Simplicity of a per room and per month chargeSimplicity of a per room and per month charge

Immediate availabilityImmediate availability

2005 26NEC

ConclusionConclusion

Industrialized Industrialized and and scalablescalable

Turn key solutionTurn key solution,,

lead by a lead by a major manufacturermajor manufacturer..