2005 web program july 2005. it vision - “we deliver quality solutions for our customers” 2...
TRANSCRIPT
2005 Web Program
July 2005
2
IT Vision - “We Deliver Quality Solutions For Our Customers”
Objective
Current Web Landscape
Focus for End of Year 2005 Web Presence
3
IT Vision - “We Deliver Quality Solutions For Our Customers”
IEEEStrategic Web Presence
Goal is to enable a userperspective via our WebPresence - Currently wehave an organizational
perspective
Current Web Landscape
4
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web Presence
Key High Level Goals:
Reposition our sites from an organizational focus to a user focus, driven by user experience/requirements, research and best practices
Execute a rapid improvement of the IEEE web experience to make it easy for individuals/members to join, renew, buy, locate the information they need and enable us to bring relevant information to them
Enable top-level and persistent navigation
Enable use of informational/navigational portals (gateways) . Main link/site from home page to streamline user experience
Improve search results and ensure integration with our key business systems
5
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web Presence
Key Strategic Web Presence focus areas to enable us to deliver a unified, enabled and coherent user experience
Membership Navigation Search Content Quality Management New Site/Society Introduction Standards and Best Practices Research/Usability testing Performance Tuning
6
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web PresenceKey Strategic Objectives by Web Presence focus area
Membership Simplify Membership Join, Renew and Join a Society Processes Increase personalization and value added services
Navigation Improve ieee.org, Xplore navigation and linkage to other IEEE sites to
streamline relevance, focus, and predictability Determine hierarchy, categorization and organization of information Implement more user friendly presentation of the web account
Search Improve basic IEEE search to enable more relevant and predictable
results Content Quality Management
Improve content quality for more improved readability, simplicity and currency on the web
Streamline content update/creation process Continue to migrate content to CMS
7
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web Presence
Key Strategic Objectives by Web Presence Focus Area
New Site/Society Introduction Expand our web presence with relevant site content Enable ease of introduction of new sites
Standards and Best Practices Define standards and guidelines for web presentation to enable our users
to feel a unified experience Research/Usability Testing
Complete usability testing of Publications sites, Join, Update Profile Define role of the web for all of our key strategies – members, volunteers,
customers, public, publications, conferences, standards and education Performance Tuning
Expand use of analytics to identify ways to better understand the user experience/needs
Implement key improvements to improve user experience
8
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web PresenceProjects by Web Presence Focus Area
Membership Completion Date myIEEE – Improve personalization – Phase 2 Aug Trial pilot rich media service – ieee.TV Sep Improve Join process before implementation of BMS Oct
Navigation - $130k *Improve look and feel of ieee.org to improve navigation
Socialize site screen shots and gain feedback Aug Implement new look and feel Nov
*Implement Information Portals (gateways) Sep-Dec Redesign Pubs interaction pages (via gateways pages mentioned above) Nov *Create mechanism to allow short url’s (rewrite link-processing engine) Dec Define information architecture (data/content hierarchy/categorization/organization)
Main ieee.org site/sitemap Sep/Nov Major content areas Oct-Dec
Improve linkage between ieee.org and Discover sites JulIf budget is not identified - project can be implemented via current budget
If budget is identified – project(*) requires incremental budget to implement
9
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web PresenceProjects by Web Presence Focus Area
Search Completion Date Improve basic IEEE search
Review google results and define plan Jul Execute plan Oct
Content Quality Management - $125k *Establish a Content Quality function Aug *Improve content quality (retag, cleanup outdated, etc.) Sep-Dec Continue to migrate content current infrastructure Dec Streamline interfaces for Content Management System Dec
New Site Introduction - $25k Implement new Spectrum Site Sep Implement EAB Guidance Counselor website Sep *Develop SSCS, myIEEE/Xplore RSS feeds Sep/Nov
*Pilot Board agenda creation Oct Experiment with LEOS content portlets (news, weather, stocks) NovIf budget is not identified - project can be implemented via current budget
If budget is identified – project (*) requires incremental budget to implement
10
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web PresenceWeb Presence Projects by Focus Area
Standards and Best Practices - $15k Completion Date *Define/implement Phase 1 Web style guide /standards Oct Implement web accessibility standards Dec
Research/Usability Testing - $40k *Publications sites, Join, Update Profile Nov Define role of the web for all of our key strategies – members,
volunteers, customers, public, publications, conferences, standards and education (to drive our 2006 Web Presence Program) Dec
Performance Tuning - $15k Deliver Web Trends reporting improvements Oct *Implement coding improvements (non-caching dynamic content) Nov Enable quick redirect capability Nov
If budget is not identified - project can be implemented via current budget
If budget is identified – project (*) requires incremental budget to implement
11
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web Presence
Budget Summary
• Navigation $130k• Content Quality Management $125k• New Site Introduction $ 25k• Standards and Best Practices $ 15k• Research/Usability Testing $ 40k• Performance Tuning $ 15k• Contingency for other projects that may
be identified before year end $ 50kTotal
$400k
12
IT Vision - “We Deliver Quality Solutions For Our Customers”
Focus for End of Year 2005 Web Presence
Contact:
Sally Waselik [email protected]
Voice: 1.732.562.5345