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2005 Web Program July 2005

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Page 1: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

2005 Web Program

July 2005

Page 2: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Objective

Current Web Landscape

Focus for End of Year 2005 Web Presence

Page 3: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

IEEEStrategic Web Presence

Goal is to enable a userperspective via our WebPresence - Currently wehave an organizational

perspective

Current Web Landscape

Page 4: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web Presence

Key High Level Goals:

Reposition our sites from an organizational focus to a user focus, driven by user experience/requirements, research and best practices

Execute a rapid improvement of the IEEE web experience to make it easy for individuals/members to join, renew, buy, locate the information they need and enable us to bring relevant information to them

Enable top-level and persistent navigation

Enable use of informational/navigational portals (gateways) . Main link/site from home page to streamline user experience

Improve search results and ensure integration with our key business systems

Page 5: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web Presence

Key Strategic Web Presence focus areas to enable us to deliver a unified, enabled and coherent user experience

Membership Navigation Search Content Quality Management New Site/Society Introduction Standards and Best Practices Research/Usability testing Performance Tuning

Page 6: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web PresenceKey Strategic Objectives by Web Presence focus area

Membership Simplify Membership Join, Renew and Join a Society Processes Increase personalization and value added services

Navigation Improve ieee.org, Xplore navigation and linkage to other IEEE sites to

streamline relevance, focus, and predictability Determine hierarchy, categorization and organization of information Implement more user friendly presentation of the web account

Search Improve basic IEEE search to enable more relevant and predictable

results Content Quality Management

Improve content quality for more improved readability, simplicity and currency on the web

Streamline content update/creation process Continue to migrate content to CMS

Page 7: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web Presence

Key Strategic Objectives by Web Presence Focus Area

New Site/Society Introduction Expand our web presence with relevant site content Enable ease of introduction of new sites

Standards and Best Practices Define standards and guidelines for web presentation to enable our users

to feel a unified experience Research/Usability Testing

Complete usability testing of Publications sites, Join, Update Profile Define role of the web for all of our key strategies – members, volunteers,

customers, public, publications, conferences, standards and education Performance Tuning

Expand use of analytics to identify ways to better understand the user experience/needs

Implement key improvements to improve user experience

Page 8: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web PresenceProjects by Web Presence Focus Area

Membership Completion Date myIEEE – Improve personalization – Phase 2 Aug Trial pilot rich media service – ieee.TV Sep Improve Join process before implementation of BMS Oct

Navigation - $130k *Improve look and feel of ieee.org to improve navigation

Socialize site screen shots and gain feedback Aug Implement new look and feel Nov

*Implement Information Portals (gateways) Sep-Dec Redesign Pubs interaction pages (via gateways pages mentioned above) Nov *Create mechanism to allow short url’s (rewrite link-processing engine) Dec Define information architecture (data/content hierarchy/categorization/organization)

Main ieee.org site/sitemap Sep/Nov Major content areas Oct-Dec

Improve linkage between ieee.org and Discover sites JulIf budget is not identified - project can be implemented via current budget

If budget is identified – project(*) requires incremental budget to implement

Page 9: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web PresenceProjects by Web Presence Focus Area

Search Completion Date Improve basic IEEE search

Review google results and define plan Jul Execute plan Oct

Content Quality Management - $125k *Establish a Content Quality function Aug *Improve content quality (retag, cleanup outdated, etc.) Sep-Dec Continue to migrate content current infrastructure Dec Streamline interfaces for Content Management System Dec

New Site Introduction - $25k Implement new Spectrum Site Sep Implement EAB Guidance Counselor website Sep *Develop SSCS, myIEEE/Xplore RSS feeds Sep/Nov

*Pilot Board agenda creation Oct Experiment with LEOS content portlets (news, weather, stocks) NovIf budget is not identified - project can be implemented via current budget

If budget is identified – project (*) requires incremental budget to implement

Page 10: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web PresenceWeb Presence Projects by Focus Area

Standards and Best Practices - $15k Completion Date *Define/implement Phase 1 Web style guide /standards Oct Implement web accessibility standards Dec

Research/Usability Testing - $40k *Publications sites, Join, Update Profile Nov Define role of the web for all of our key strategies – members,

volunteers, customers, public, publications, conferences, standards and education (to drive our 2006 Web Presence Program) Dec

Performance Tuning - $15k Deliver Web Trends reporting improvements Oct *Implement coding improvements (non-caching dynamic content) Nov Enable quick redirect capability Nov

If budget is not identified - project can be implemented via current budget

If budget is identified – project (*) requires incremental budget to implement

Page 11: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web Presence

Budget Summary

• Navigation $130k• Content Quality Management $125k• New Site Introduction $ 25k• Standards and Best Practices $ 15k• Research/Usability Testing $ 40k• Performance Tuning $ 15k• Contingency for other projects that may

be identified before year end $ 50kTotal

$400k

Page 12: 2005 Web Program July 2005. IT Vision - “We Deliver Quality Solutions For Our Customers” 2 Objective l Current Web Landscape l Focus for End of Year 2005

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IT Vision - “We Deliver Quality Solutions For Our Customers”

Focus for End of Year 2005 Web Presence

Contact:

Sally Waselik [email protected]

Voice: 1.732.562.5345