2005 downtown nashville business census and survey · 2005 methodology enhancements streamlined...
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2005 Downtown Nashville Business Census and SurveyReport of Findings
November, 2005
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Scope and PurposeCensus: to define employee counts by location and by industry sectorSurvey: to define employee demographics and business perceptions of downtownFindings give prospective downtown developers and tenants needed demographic dataFindings assist committee chairs and staff in making appropriate annual budget allocations
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2005 Methodology EnhancementsStreamlined survey formatMailed packets three weeks earlier (September 16) and set November 1 deadlineUsed bulk mailing serviceIncluded business recruitment brochure in packetsUsed temporary 6-week employee to make follow-up phone callsUsed e-mail final reminders with links to survey onlineMade report available to committees and staff for 2006 budget planning
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DOWNTOWN BUSINESS CENSUS 2005Total number of 1,390 downtown businesses, organizations, and governmental entities were identified within the defined study area
Total number of 46,867 employees were reported for these businesses (increase from 45,301 in 2004)
Responses reflected each organization’s position as of October 1, 2005
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Census-Survey Study AreaAll enterprises within the Interstate loop on the west and south, the Cumberland River on the east, and Jefferson Street on the north.
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Enterprises by Industry SectorCode NAICS Sector Enterprises Employees5411 Legal Services 229 3,54844 Retail and Wholesale Trade 192 2,20472 Accommodation and Food Services 181 4,71392 Public Administration 146 17,47381 Other Services 126 90052 Finance and Insurance 111 2,75651 Information, Publishing and Broadcasting 89 5,75554 Professional, Scientific and Technical Services 77 1,69853 Real Estate, Renting and Leasing 49 57471 Arts, Entertainment and Recreation 48 1,36962 Health Care and Social Assistance 44 68748 Transportation and Warehousing 25 29223 Construction 23 117232 Manufacturing 17 70956 Administrative and Support Services 17 11922 Utilities 7 1,07155 Management of Companies and Enterprises 6 6461 Educational Services 4 2090 Unknown 0 712
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Top 10 Downtown Employers 2005 Rank
Largest Downtown Employers2004 Rank
1 State of Tennessee 12 Metropolitan Government of Nashville & Davidson County 23 US Federal Government 34 LifeWay Christian Resources 45 The Tennessean 76 BellSouth Telecom 57 Nashville Electric Service 68 US Smokeless Tobacco 109 United Methodist Publishing House 910 Renaissance Nashville Hotel 8
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SURVEY RESULTS39% of the downtown businesses responded to the survey questions
Total of 536 surveys received
27% of the surveys were completed online
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BUSINESS PROFILEHealth of Business
As of October 1, 2005, 63%responded that business has improved over the last 2 years26% said business has stayed the same11% reported a business declineCompared to 2004 results 58% improved and 2003 results 54% improved
63%
26%
11%
Improved Stayed the Same Declined
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Factors in Health of BusinessPOSITIVES: (1) expanded services, staff, and/or client base; (2) strong economy; (3) marketing; (4) staff effort; and(5) downtown location advantages
NEGATIVES: (1) fewer businesses and tourists downtown; (2) street closures and construction; and (3) competition
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Expansion Plans Over the Next Two Years
72% of businesses anticipate no change in space requirements
25% expect to need more space (increase from 21% in 2004)
3% expect to need less space
72%
25%
3%
Stay the Same Need More Space Need Less Space
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Lease ExpirationA significant number of businesses have made long-term commitments to the downtown market64% own their building or have leases that expire two or more years from now20% have leases that expire in a year or less
4%
5%
7%
11%
9%
14%
17%
33%
5%
5%
7%
8%
11%
15%
20%
29%
Other
Month to Month
Within the Next 6 Months
6 to 12 Months From Now
1 to 2 Years from Now
2 to 4 Years from Now
More than 4 Years from Now
Own the Building
2005
2004
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EMPLOYEE PROFILEAge and Gender Distribution
49% of the employees are in the 25-44 age group38% are in the 45-64 age group50% of the employees are male, 50% female
0%
6%
24%
19%
1%0%
4%
25%
19%
1%
Under 18Years Old
18-24 YearsOld
25-44 YearsOld
45-64 YearsOld
65 Years Old& Older
Female
Male
Employee Age and Gender Distribution
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Where Downtown Employees Live64% of the employees are from Davidson County (including downtown)11% are from Williamson County6% from Sumner County, 5% are from Rutherford and Wilson3% live downtown
61%
11%6% 5%
5%
5%3%3%1%
Davidson County
Williamson County
Sumner County
Rutherford County
Wilson County
Other
Downtown
Robertson County
Montgomery County
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Transportation and Parking89% of the employees drive to work alone75% park in a garage or lot paid for or owned by their companySome restaurant/club employees use on-street parking
How Employees Get to Work
89%
6% 5% 1%
Drive Alone Vanpool/Carpool Bus Walk/Bike
Parking Remibursement
75%
22%
3%
Garage/Lot paid for orowned by Company
Garage/Lot NOT paid for byCompany
On the Street
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Annual Salaries of Downtown Workforce
35% of downtown employees are in the $20,000 to $39,999 annual salary range27% are in the $40,000 to $59,999 annual salary range14% have annual salaries of $80,000 or more
0%
5%
10%
15%
20%
25%
30%
35%
less than $20,000$20,000 to $39,999$40,000 to $59,999$60,000 to $79,999$80,000 to $99,999$100,000 to $129,999$130,000 to $149,999$150,000 or more
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Clean2005: 56% describe downtown as clean or very clean
2004: 61% describe downtown as clean or very clean
4%
52%
38%
6%
Very Clean Clean
Needs Improvement Not Clean
6%
55%
35%
4%
Very Clean Clean
Needs Improvement Not Clean
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Safe2005: 61% describe downtown as safe or very safe
2004: 48% describe downtown as safe or very safe
5%
56%
36%
3%
Very Safe Safe
Needs Improvement Not Safe
9%
39%45%
7%
Very Safe Safe
Relatively Safe Not Safe
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Business Impact: Public Inebriates, Transients 2005: 76% say that public inebriates,transients affect their employees, clients. In 2003, the response was 60%
2004: 73% say public inebriates, transients and vagrants affect their employees or customers/clients
26%
50%
19%
5%
Very Much Somewhat Hardly Not At All
29%
44%
23%
4%
Very Much Somewhat Hardly Not At All
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Business Impact: Vandalism and Graffiti
In 2004, 44% were affected
13%
34%37%
16%
Very Much Somewhat Hardly Not At All
In 2005, 47% were affected by vandalism or graffiti
14%
30%
41%
15%
Very Much Somewhat Hardly Not At All
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Top Elements for Businesses Maintaining Their Downtown Presence: Location & Parking
2005 Rank
Most Important Factors for Businesses Locating or Staying Downtown
2004 Rank
1 Central Location 12 Availability of Parking 23 Proximity to Government & Other Businesses n/a4 Access to Interstate System & Airport 35 Cleanliness 56 Cost of Parking 47 Atmosphere 78 Commercial Rental Rates 6
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Top Factors That Need Improvement33% of the responses related to parking28% of the responses related to panhandlers/transients
2005 Rank
Elements that Need the Most Improvement Downtown
2004 Rank
1 Availability of Parking 12 Cost of Parking 23 Panhandlers 34 Transients 45 Retail Variety 56 Cleanliness 67 Construction8 Public Transportation
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Top Five Write-In Categories for Downtown Improvements
1. Parking and Transportation Issues2 (tie). Transients, Vagrants and Panhandling2 (tie). Safety and Policing Issues4 (tie). Retail and Restaurants4 (tie). Streets and Construction Issues
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Customized Reports and MapsCustomized reports, maps, and detailed data analysis are available from the Nashville Downtown Partnership (call 743-3090)Example 2004 employee density map to the right
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ReferencesThe 2002 North American Industry Classification System (NAICS) was used to define the industry sectors of each enterprise in the study area
2005 Downtown Nashville Business Census-Survey form at http://www.nashvilledowntown.com/work/2005_business_census.pdf
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Contact UsNashville Downtown Partnership150 4th Avenue North, Suite G-150Nashville, Tennessee 37219
Telephone: (615) 743-3090E-mail: [email protected]
Website: www.nashvilledowntown.com