2003 © giunti interactive labs – no reproduction without written permission 1/12 new generation...

2003 © Giunti Interactive Labs – No reproduction without written permission 1/12

New Generation Standards for Publishing, Learning & Content management in the

Knowledge Society

Content Management?Learning Management?

Knowledge Management?

Fabrizio Cardinali , CEO Giunti Interactive LabsIMS TechBoard Cochair

SCORM ReviewerOKI Global Strategy Advisor

[email protected]


Designed for

www.learnexact.com


Giunti Interactive Labs. The New Media & eLearning Company of Giunti Publisher

Since 1st Jan 2003 merge between Giunti Ricerca, Giunti Multimedia & Interactive Labs , with approx. 100 new media & TBL (Technology Based Learning) profs in 3 sites in Italy & 1 USA

European leading :

TBL (technology Based Learning) bespoke content producer with more than 300 applications in Scientific, technical, medical and HR Training

eLearning Standardisation actor with official roles in IMS, SCORM, OKI, CEN , IEEE, ISO

R&D actor with more than 30 ongoing Projects in the field of new generation content management, elearning and ePublishing

LCMS (Learning Content Management System) technology provider learn eXact®

....

www.giuntilabs.comwww.learnexact.com


TestingManagement

Learning Management System

Knowledge Management

Virtual Classroom

Other ServicesContent BrokerageUser ProfilingContent PersonalisationPortfolio Management....

.... In a Distributed Environment with Broadband, Mobile & Ambient

Accessibility....

From offline CBT to closed & proprietary WBT platforms....

Content Management

HR management

CRM

ERP

...to standard web learning services...

TestingManagement

Learning Management System

Knowledge Management

Virtual Classroom

Content Management

HR management

CRM

ERP

How will eLearning future look like ?Evolving to 3rd generation eLearning Architectures

New

So

cietal & E

co

no

mic C

halln

eg

es

The Ambient Learning Space

...with a shared Content Standards Focus.

Knowledge Learning

Publishing

Standard Content

The Holy Graal of eLearning: Learning Design ( People, Contexts and Contents) which are RIAD

Reusable Interoperable Accessible DurableWhilst personalised for different Communities, Locations and DevicesEnabling technologies: (Content Objects, XML, Web Services,Standards)


TelevisionTelephone/Human talk

Film

Radio

LetterNewsletter

Journals

Book

Newspaper

1-

10-

100-

1000-

10000-

100000-

1000000-

1 minute

1 hour

1 day

1 week

1 month

Delay (secs)

1 10 100 1000 10000 100000 1000000Audience

Media Gap Towards

Learning Personalisation

NARROWCASTING

Mass communication becomes abnormal,

publishing to personal communities becomes viable

Modified Slide from Tomita (1980))The Future of Mass Media

Norman

What is the next Big Thing in the eLearning marketplace? Personalised Learning Experiences (PLEs)

Mobile, BB & Ambient Technologies

solve the media gap for Personalised Learning Experiences - PLEs

Media Markets based upon Content Distribution Channels

Differed

Real Time

Mass Communication (Broadcasting)

P2P, Publishing to Personalise for Communities of Practice, Networks of Interest, User Groups,… (Narrowcasting)


6os: Behaviourism

Pavlov/Skinner/Thorndike

80s

Personal Computing

••

Transfer of data/facts/ procedures

90s

Internet Technology

•••

70s-80s: Cognitivism

Novak, Ausubel, Gowin

Growth of abilities & Knowledge

90s-00s: Constructivism

Norman, Jonassen

Change of personal attititudes & social models

New Millenium

(interrelation of content,context & communities):Distributed Web Services

Standard Digital Content

Mobile BB Communication

Ambient Intelligence

•••••••••

EducationalObjectives

Educational Models

Technology Innovation

Today’s Big Picture of eLearning standards? Favouring a new Jump Shift in Educational Models & Technologies

Mainframe Computing

•

Quantum Leaps (QLs)

Fundamental & Disruptive “Jump Shifts” Forwards in the levels of

interactivity (•)

collaboration (•)

personalisation (•)

brought to Education by new publishing technologies & media


2007: John, a famous wooden painting restorer guides a

remote restoration using his wearable

computer

2005: Lisa enjoys a virtual preview of the

next art exhibit shipped to her by her

art magazine subscription via a

wireless web connection in her

living room

2004: Jim visits a Museum and accesses

information on the painting on the wall

accessing LBS services from the Museum

New Information Access & Learning Scenarios

When new levels of Standards Adoption emerge:

Learning Organisations .vs. Marketing Organisations

time to competency .vs. time to market

Life Long Learning .vs. Curricular Education

Credits certification .vs. full degrees

New Organisational & Societal Models

Constructivism .vs. Cognitivism

Collaborative Groupware Learning .vs. face to face, WBT

Knowledge on Demand .vs. Unfiltered information

Quantum Content Objects .vs. Integrated Contents

Learning by doing .vs. Directive Training

New Pedagogical & Educational ModelsNew Business Models

How will the 2010 Knowledge Society look like? New Post industrial community-centred Models for eContent Distribution


....MOBIlearn,

Celebrate,… Ariadne,

KOD, Easel,…

LOMs, ContentPackaging, DR,

Vdex,EML,…

....TelCertEpicc……

Level 3: Mass Market Adoption

Level 2: Early adoption

Level 1: PioneeringR&D

Sector ProfilingBodies

Standardization Bodies

Specification Bodies

= Giunti Interactive Labs official presence

The Problem: European Fall Out in the Roadmap from Specs early development to mass adoption

EU

RO

PE f

ails in

bri

dg

ing

th

e

Gap

B

etw

een

earl

y s

pec d

evolp

men

t

an

d

Mark

et

imp

lem

en

tati

on

&

ad

op

tion

Via

SEC

TO

R A

PP

LIC

ATIO

N

PR

OFIL

ING


•Project No: I IST-1999-12503 (http://www.kodweb.org)•Project Rationale: to develop a LMS+ LCMS+ Digital Repository Architecture for Intelligent Tutoring Systems with Intelligent Agents for USer Profiling and Content Brokerage. To conceive Interoperability Specs Knowledge Mapping and Rule Based content Navigation for user profiling and content adaptation • Partners: Giunti Interactive Labs (IT), FD Learning (UK), ITI (GR) , CATAi (ES) , Profit (ES)

•Project No: EU Nr°: IST-1999- (http://www.celebrate.eun.org)•Project Rationale: Create a European federation of LCMS/LMS with a Digital Repository of Learnign Objects to enable students, teachers and content producers to broker contents and services amongst different environmentsPartners: European Schoolnet (BE), Sun (BE), Open University (UK), DigitalBrain European Schoolnet (BE), Sun (BE), Open University (UK), DigitalBrain (UK), Indire (IT), Giunti Interactive Labs (IT), WSOY (FL), hachette (FR), …)(UK), Indire (IT), Giunti Interactive Labs (IT), WSOY (FL), hachette (FR), …)

•Project No: IST 1999-11883 (http://www.cs.uta.fi/hci/ieye/)•Project Rationale: Ieye: Interacting with Eyes Gaze Assisted Access to Information in Multiple Langage . IDICT: Eye Gaze based on screen translations. ITUTOR: Wearable computer with voice and gaze based access to ERP and eLearning information•Partners: Uni Tampere (SF), Connexor (SF), Uni Nottingham (UK), Sensomotoric (DE), Comau FIAT (IT)

•Project No: IST-2001-37187 (http://www.mobilearn.org)•Project Rationale: Next-generation paradigms and interfaces for technology supported learning in a mobile environment exploring the potential of ambient intelligence•Partners: HP(EU), Nokia (SF) , Emblaze (IL) , Deutch Telecom (DE), Telefonica (ES), Telecom (IT), Cosmote (GR), Space Hellas (GR), Uni Birmingham (UK), Open University (UK), Uni Tampere (SF), Uni Knoblenz (DE), MIT (US), Uni Stanford (US), Uni Sheffiled (UK),Sfera (IT) Education.au (AU)

Examples of Giunti Interactive Labs’ Projects in Europe’s 5th R&D FP


Profiling & Alligning Metadata for specific market sectorsMetadata SchemasMetadata Vocabularies interchange specs Metadata Vocabularies Instances

Profiling & Allignigning Content Packaging:

Content Packaging Schemas

Content organisation

Profiling & Alligning Other Specs:CMI Data ModelsePortfolioLip & Accessibility Lip

THE SOLUTION: Increase European GRASP on Application Profiling for Market Verticals

protecting European Diversities whilst fostering inter country/sector/profile Allignment

Profiling & Alligning web services:Location Based Services (e.g. Mobilearn) Mobile & Ambient Services Shareable Constructive/Collaborative ServicesLearning Design Services

BR

IDG

ING

TH

E A

DO

PT

ION

GA

Pin

EU

RO

PE

:Tow

ards

Eur

opea

n A

pplic

atio

n P

rofil

es fo

r S

peci

fic M

arke

t Sec

tors

(M

edic

ine,

Cul

tura

l Her

itage

,Voc

atio

nal,

k12

& H

ighe

r E

d….


= SCORM 1.2.Shareable Content Objects Reusable Model

content

SCOs Shareable Content Objects which are:

1. Fine grained & Indexed for easy & future proof retrieval via IMS LOM Metadata

2. Packaged for cross platform &device reusability using IMS Content Packaging

3. Active for content status based tracking and sequencing using AICC reduced data model

= Reusable,Interoperable, Accessible & Durable content

BUT ARE THEY EFFECTIVE?

Today released Specs: Meta-data v1.1 (MD) Enterprise v1.1 (ENT) Learner Information Packaging

v1.0 (LIP) Competency v1.0 (CO) Digital Repository (DR) Content Packaging v1.1 (CP) Question and Test

Interoperability v1.1(QTI) Simple Sequencing (SS) Learning Design (LD)

www.imsglobal.org

www.adlnet.org

+ AICC lite datamodel (API)

SCORM 2004 Adds Adaptiveness via IMS SS

What is an Application profile? e.g. IMS .vs. Scorm


Pedagogies Technologies Contents Human Resources

Fostering Broadest eLearning Systems Interoperability in Europe through Application Profiling Achievement, Adoption & Allignment

European Adoption plan for Systems Interoperability in eLearning

The EASI eLearning ActionPlan

HOW

A Proposal : Conceive a European supportive Adoption plan for Systems Interoperability in eLearning

The EASI© eLearning Action Plan (1/2)

WHEN:

A Project Proposal for 6th -7th FP (Sustain Measure, NOE or IP)WHAT:• A Distributed Technology enabled SERVICE MODEL and IMPLEMENTATION to help Europe :

• JUMP LEAP INTO NEW 3G LEARNING TECHNOLOGIES by promoting structural adoption of Interoperability Standards IN EDUCATION & PUBLISHING

• ESTABLISH A COMMON FRAMEWORK FOR EXCHANGING BEST PRACTICES AND SUCCESS STORIES IN PEDAGOGIES, CONTENTS AND TECHNOLOGIES PROFILING

• AVOID THE DIGITAL DIVIDE in eContent Management cross systems & nations promoting DIVERSITY of Profiles BUT enabling ALLIGNMENT of different profiles & standards

• TACKLE THE eCONTENT Publishing CHALLENGE World Wide in the Educational & Knowledge marketplaces


A Proposal :Conceive a European supportive Adoption plan for Systems Interoperability in eLearning

The EASI© eLearning PROPOSAL (2/2)WHO?

Service Run by :Super Partes Inter Sector Consensus Building Fora (e.g. EUN, Elig, Eifel, EU…)

Implemented by:Specification bodies (e.g. IMS in Europe, Ariadne Foundation,…)Technology providers (e.g. Solution Vendors, Solution Implementers)Business Modellers & Promoters (e.g. Consultancy firms, Analysts, eLearning Service Providers,….)Pedagogical Providers (e.g. Universities, Networks of Universities/Schools/…, NOEs,…,)

Integrating/Serving:Governments (e.g. Ministries of Education, Ministries of Innovation, Ministries of Industrial Standards,…)Standardisation bodies (e.g. Cen , ISO, IEEE,….)Content providers (e.g. Publishers, Communities of Interest)elearning European Stakeholders & Service Providers

GIUNTI LABS CANDIDATE ROLE:

• TECHNOLOGY IMPLEMENTER & PROVIDER (Digital Repository, Learning Content Management System, Mobile Content Management, Content Brokerage, User profiling, Application Profiles Allignment technologies,…)

• CONTENT PROVIDER (Content Publisher, Content Developer)

• BUSINESS MODELLER (Industry Partner, Exploitation & Dissemination)


To achieve the Knowledge Society leadership by year 2010 and disseminate its benefit in the most effective way and to its broadest possible

extension, Europe mustrapidly & effectively brdige the GAP between

R&D Spec development and widest adoption & implementation. This may be achieved by means of

an eLearning/ePublishing/eKnowledge Systems Interoperability Frameworkaddressing the need to

effectively and easily interchange & interoperate Content and Solutions ACROSS national borders and

different Educational/Publishing/Knowledge Management systems in Europe Underpinning

NEW qualitative achievements in broadband, mobile, wireless and ambient infrastructures and technologies

WHILST enabling innovative pedagogical, content and human resources

management & mobility models.

Summary, Manifesto & Rationale


INTERESTED?: Visit our R&D [email protected]

Content Management?Learning Management?

Knowledge Management?

Register to eLearning Results 2004

Research & Standards Unified Learning Technologies SummitBridging the Gap between new standards and Market, Research and Governmental Adoption

in the eLearning Age

(Sestri Levante, Italy, 12-14 May 2004)

Free Open Conference 13-14 MayPre-ConferenceTraining Workshops (OKI, ADL, IMS, AICC, OU NL ) 12 MAY

eLearning STARS ® (Standards Adoption Reference caseS) Call for Case StudiesAt

www.elearningresults.com

New Generation Standards for Content, Learning & Knowledge management in the

Knowledge Society

2003 © giunti interactive labs – no reproduction without written permission 1/12 new generation...

Documents

learning profs

content objects

ambient learning space

shared content standards

giunti ricerca

learning design people

standard web learning

written permission