2003 copyright iu kelley school of business marketing

2003 Copyright IU Kelley School of Business

MarketinMarketingg


CostsAbout 50% of total product costs are marketing costs.

Contributions to businessMarketing is criticalto the success of a firm.

CareersAbout 25-33% of the nation’s work force hold marketing

positions.

Contributions to societyMarketing decisions affect our lives as individuals and affect society as a whole.

Why studyMarketingMarketing?


What is Marketing?What is Marketing?


What do Marketing people do?

The most progressive firms would likely answer…. Help our customers!


Careers in MarketingMarketing 1

customer development

–Industrial products

–Consumer products

CENTERfor

SALES STUDIESand

MARKETINTELLIGENCE

CENTERfor

SALES STUDIESand

MARKETINTELLIGENCE



Retailing ManagementBuying and merchandisingNot “folding clothes”



Advertising

- on the client/business side

- at an agencyWorld’s top advertisers:General MotorsProcter and GamblePhillip MorrisDaimler ChryslerSearsFord AT&TWalt DisneyPepsico http://www.adcritic.com/



Marketing Management

- running a brand

- analyzing business



Marketing Research

- understanding consumers

- understanding business


Starting Salary Statistics by major at IU: 2001-2002

Annual Starting Salary Major Median Min Max-----------------------------------------------------------------------Accounting $43,000 27,000 55,000IS $46,000 27,040 75,000Finance $42,000 20,000 65,000Management $35,000 25,000 65,000Marketing $36,500 26,500 70,000ODT $40,000 20,000 62,000

Less Money year one


Who Recruits IU Marketing Marketing MajorsMajors?

KOHL’S


What Courses Do You Need for a MarketingMarketing

Concentration?

Three Required Classes:

- Marketing Management

(I-core)

- Marketing Research

- Marketing Strategy


Plus 4 SKILLS Classes (1.5 hours each)

- Effective marketing communications

- Creativity in marketing

- Management, analysis & display of marketing data

- Database marketing


Marketing channels

Retail management

Physical distribution mgmt

Plus 3 MarketingMarketing electives:

Business to business mktg

Sales management

Professional selling

Advertising & promotionBuyer behavior

Legal aspects of marketing International marketing


Total Requirements:MarketingMarketing

I-core+ 6 hours Resch. + Strategy+ 6 hours skills classes+ 9 hours of electives

-------------------------------------21 hours (after I-Core)


MarketingMarketing

2003 copyright iu kelley school of business marketing

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