TAKES YOUR BREATH AWAY

2001

Principia

Product Range

Principia performanceAccelerationPrecisionComfortHarmony

Research and developmentPassionAluminiumTestingRacing

Road framesREX ProREXRSL700RCS

S6 road framesRS6 ProRS6

The new TT 2

Triathlon framesTRI 26TRI 28

Off Road framesREX CCMSL ProMSL

The Trekking

The REX Track

Clothing

Complete-bike gallery

Custom-Built

Geometries

Authorised dealer information

Contents

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Performance

Acceleration

Precision

Comfort

Harmony

PHILOSOPHY Real-world acceleration. The true measure of performance. This is where the endlessengineering and testing hours pay off. This is where you first feel the difference.

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OUR ATTENTION TO DETAIL brings out the best in each frame. From thehand-mitered Principia tubing to the final quality control, we’re al-ways focusing on the final percentage, expecting every frame to seeracing use. We like to call it performance to expectations. It’s the driv-ing force behind everything we do at Principia - building every singleframe to satisfy the needs of world-class racers.

It’s feeling my bike leap forward with every stroke of the pedals. It’s coming out of a sharp right-hander, hitting just the right gear, andflying up to speed again. It’s grasping the handlebars, just to hold on. This is the feeling only a true performance frame can deliver.

ACCELERATION

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PRECISION

UNRIVALED STEERING PRECISION comes from the oversized REXheadtube and fork combination. The Principia REX fork is speciallymade to our specifications, exclusively for the REX series. This over-sized setup is found on REX Pro, REX and RS6 Pro models, and theRSL, RS6 and TT2 comes with a scaled-down 1 1/8" version.

THIS IS MY LINE.

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A PRINCIPIA FRAME possesses the stiffness needed to drive you for-wards effectively. And no matter if you’re a professional racer or aweekend warrior, you’ll appreciate it cresting that last hill or duringthe final sprint for the line. If you’re looking for the ultimate in per-fect-fit comfort ask your dealer about Principia’s Custom-Built pro-gram. Our look to page 46 of this brochure.

COMFORTIs knowing my frame weighs only 1100 grams*, yet still performs under pressure. Is getting out of the saddle towards the end of a long ride andfeeling every ounce of pressure I put into the pedals, is transformed into pure forward motion. Is experiencing agility and stability all at once.

*Approximate weight for 55 cm. frame.

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HARMONY

AFTER PERFORMANCE, harmony is a word that oftencomes to mind when attempting to describe aPrincipia frame. Just look at it. From the scratch re-sistant anodised finish to the timeless styling, it’sScandinavian functionalism at its best. No frills, nofads - everything has a purpose. And that purposeis to provide the best ride in the world.

Serenity. This is the reason I ride. The calm peaceful feeling spreading through as I relax and unwind,thinking about the ride, already planning the next. I wouldn’t give this up for anything. I’m addicted.

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Research and Development

Passion

Aluminium

Testing

Racing

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PASSION FOR BIKES IS A PREREQUISITE FOR WORKING AT PRINCIPIA.

We’ve always stated that the people involvedcreate the soul of the frame. From product de-velopment to actual production, every hand in-volved is dedicated to bringing out the best ineach frame. Nowhere is that more evident thanduring our research and development meetings.Discussion is a great Scandinavian tradition. Wesit down and talk things out. Talking things outis a great way to reconcile differences and agreehow things should be.

Well guess what. We don’t talk; we don’t dis-cuss things in a civilised fashion. We argue, webicker, we scream and yell at each other. That’spassion. But passion alone gets you nowhere,so amidst all the emotion and stubbornness, wepractice that other great Scandinavian tradition.We listen to each other, knowing that everyoneinvolved has a point to make.

Building exceptional frames is a communalthing at Principia. We believe people with ideasshould have influence. And every Principiaframe sent out into the world proves that theoryright.

You only need to ride a Principia frame once tofeel the passion lurking under the surface.

PASSION

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THE NEW REX PRO - JUST ONE OF THE REASONS ALUMINIUM IS THE BEST MATERIAL FOR BICYCLE FRAMES.

The REX Pro introduced in 2000 has been refined.The result is the new 2001 REX Pro, which is evenstronger and even more durable, while maintain-ing the ultra-low weight.

The REX Pro goes through a very special propri-etary Principia process. The exact specificationsare a closely guarded trade secret, but what wecan tell you is that it’s a process whereby the over-all wall thickness of the tubing is reduced, whileactually increasing the overall weld strength. It’sthis unique process combined with the newPrincipia tubing, engineered specifically for thispurpose, that make the REX Pro such a techno-logically advanced piece of machinery. In fact,we don’t hesitate to say that the REX Pro is themost refined aluminium bicycle frame yet.

At Principia we’ve taken aluminium tubing tothe next level. And not just with the REX Pro.Gone are the days when a light and stiff alu-minium frame equaled a harsh and dead ride.Thanks to our attention to detail and endlesspursuit of performance, the latest generation ofPrincipia frames shame that theory.

Lightweight yet durable, stiff yet comfortable,efficient yet lively. What it all adds up to is thebest performing range of frames today.

ALUMINIUM

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The proprietary REX Pro process is also

used on the new RS6 Pro and MSL Pro.

Check out 12 additional reasons why aluminium is

the best material for bicycle frames from page 20 to 32.

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LINDA MCCARTNEY PRO CYCLING TEAM 2000: TAYEB BRAIKIA, MAXIMILLIAN SCIANDRI, BJÖRNAR VESTÖL, PASCAL RICHARD

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TESTINGThe official Principia test-machine. Because nomatter how thorough we are at our facilities, nomatter how well we’ve studied Newton’s prin-ciples* and no matter how ridiculously detailedour knowledge about aluminium is, this is theonly test that really counts.

Of course we don’t just race our road bikes atPrincipia. From Danish national team riders rid-ing the REX Track to Thomas Hellriegel intriathlon and “Den Blå Kurer” mountainbiketeam Principia frames are tested under the mostsevere and punishing conditions.

Every model is tested and approved - in the laband in the field. It’s the best guarantee we cangive our customers.

* Our name, Principia, originally comes from Isaac

Newton’s “Philosofiæ Naturalis Principia Mathematica”.

Volume 1 of Newton’s decisive work contains the theories

of the motion of bodies. Essential to understanding the

forces applied to a bicycle frame.

AFTER THE ENGINEERS HAVE THEIR SAY, AFTER THE LAB TEST-MACHINES HAVE DONE THEIR WORST, THIS IS WHERE WE GO FOR FINAL APPROVAL.

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BJÖRNAR VESTÖL, LINDA MCCARTNEY PRO CYCLING TEAM

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Which means they’re built to the individualmeasurements of the riders. It’s the only way togo for riders logging this kind of extreme mile-age.

Are you interested in the ultimate level of com-fort and performance as well? Your local author-ised Principia dealer can help set you up withthe exact information and details about our Cus-tom-Built program. The Principia Custom-Builtprogram* offers the opportunity to have certainPrincipia frames built to your specifications.Read more on page 46.

Everything else on the pro bikes is exactly thesame as an off the peg frame. Tubing, welding,forks, heat-treatment - it’s all the same. Why?There’s no need for special equipment for them,because every Principia frame is built to performto professional standards. Maybe this is one ofthe reasons pro riders come to us, asking to ridea Principia.

Surprised? Don’t be. Principia have always beenabout making the fastest, best-performing framesavailable. It only makes sense for us to offer thebest to everyone.

RACINGOUR PRO RIDERS ON THE LINDA MCCARTNEY PRO CYCLING TEAM RACE REX AND REX PRO FRAMES. SOME OF THESE ARE CUSTOM-BUILT.

*At extra cost

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