20 ways today’s older adults are redefining what it means to be 50+

20 Ways Today’s Older Adults Are Redefining What It Means To Be 50+

MATURE

Mature | MotivateROI.com/BeAuthentic

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The share of 55- to 64-year-olds that sign up for dating sites has doubled from

6% in 2013 to 12% in 2015

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Source: Pew Research, 2016 Motivate | Driving Media ROI

RELATIONSHIPS

Close to 30 percent of adults 45-59 are now single.

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Source: Match.com, 2016 Motivate | Driving Media ROI

RELATIONSHIPS

87% of baby boomers born in 1957-64married at least once by the time they reached age 46.

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Source: Bureau of Labor Statistics, 2013Motivate | Driving Media ROI

RELATIONSHIPS

Baby Boomers are spending more on education. From 1990 to 2010, education expenditures increased the most — by 80 percent for 45- to 54-year-olds and 22 percent for 55- to 64-year-olds.

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Source: National Center for Policy Analysis, 2012 Motivate | Driving Media ROI

EDUCATION

The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. In comparison, the GDP of Russia and Canada are lower (1.86 trillion and 1.8 trillion, respectively).

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Source: Immersion Active, 2015 Motivate | Driving Media ROI

MONEY

Both Boomers and Millennials love coupons, bargains and sales. 75% of Boomers and 75% of Millennials are more likely to purchase if they have a loyalty discount or coupon.

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Source: Synchrony Financial, 2014 Motivate | Driving Media ROI

MONEY

People ages 55-64 had the highest rate of new-vehicle purchases in 2011.

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Source: University of Michigan’s Transportation Research Institute, 2013 Motivate | Driving Media ROI

MONEY

Baby boomers account for nearly

$230 billion in sales for consumer packaged goods.

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Source: Nielsen, 2012 Motivate | Driving Media ROI

MONEY

Nearly all baby boomers anticipate traveling for leisure in 2016,

spending an estimated $120 billion annually in leisure travel.

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Source: AARP Travel, 2015 Motivate | Driving Media ROI

TRAVEL

More than 6 in 10 Boomers say that higher airfares have had no impact on their personal travel plans.

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Source: AARP Travel, 2015 Motivate | Driving Media ROI

TRAVEL

By 2025, 1 in 4 driverswill be age 65 or older.

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Source: AARP Public Policy Institute, 2009Motivate | Driving Media ROI

TRAVEL

Adults 55 and older will become

25% of the workforce in 2020, up from 13 percent in 2000.

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Source: AARP Travel, 2015Motivate | Driving Media ROI

WORK

49% of boomers still workingsay they don't expect to retire until they are 66 or older, including 1 in 10 who predict they will never retire.

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Source: Gallup, 2014Motivate | Driving Media ROI

WORK

The life expectancy a 65-year-oldis expected to live, on average,

is 84.3 years.

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Source: National Center for Health Statistics, 2012 Motivate | Driving Media ROI

HEALTH

In 2050, the 65+ population is projected to be a population of

83.7 million,almost double its population of 43.1 million in 2012.

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Source: US Census, 2014Motivate | Driving Media ROI

HEALTH

One in four mobile shoppersin the US is over the age of 55. That's about even with their share of the overall US population.

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Source: BI Intelligence, 2014Motivate | Driving Media ROI

SHOPPING

Users 65+ have tripled their presence on social networksites in the past four years.

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Source: Pew Research Center, 2013Motivate | Driving Media ROI

SOCIAL MEDIA

40% of households in the U.S. are headed by someone between the ages of 50 and 69.

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Source: Nielsen, 2015Motivate | Driving Media ROI

HOME

Baby boomers will spend a total of $1.9 trillion on home purchasesand $500 billion on rent between 2014 and the start of the next decade.

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Source: Nielsen, 2014Motivate | Driving Media ROI

HOME

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20 ways today’s older adults are redefining what it means to be 50+

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