20 social marketing road rules
DESCRIPTION
With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media. Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.TRANSCRIPT
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SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.
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BUT YOU’VE GOT TO LEARN THE MANUAL
BEFORE YOU CAN DRIVE THE CAR.
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CHANNELS
FACEBOOK TWITTER
GOOGLE+
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CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. 1
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INCLUDE A RELEVANT FACEBOOK COVER
IMAGE. 2 @AMYL_BISHOP
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TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. 3
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DISABLE TWITTER AUTOSHARING TO
FACEBOOK OR LINKEDIN. 4
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SHORTEN & TRACK LINKS ON TWITTER. 5
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DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. 6
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DO NOT USE #IRRELEVANTHASHTAGS 7 @AMYL_BISHOP
NO HASHTAGS ON FACEBOOK. EVER. 8
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TOO MANY UPDATES IN TOO SHORT AN
AMOUNT OF TIME. 9 @AMYL_BISHOP
LET’S TALK ABOUT TOOLS
HOOTSUITE
BUFFER APP
TWEETDECK
REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES 10
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SHARE CONTENT FOCUSED ON 3-4 MAIN
AREAS RELATED TO YOUR BRAND 11
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DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY 12
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DO NOT REQUEST RT’S OR LIKES TOO
FREQUENTLY 13 @AMYL_BISHOP
DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK 14
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TAILOR & CUSTOMIZE DIRECT MESSAGES
NO AUTOMATION. 15 @AMYL_BISHOP
TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE 16
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SHARE VALUABLE CONTENT & SITE
THE SOURCE 17 @AMYL_BISHOP
PUT YOUR AUDIENCES’ NEEDS AHEAD OF
YOUR WANTS 18 @AMYL_BISHOP
CREATE A COMMUNITY BY MENTIONING OTHERS 19
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PROOF READ EVERYTHING 20
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SOCIAL & DIGITAL"QUESTIONS?
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