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Tip 1: Keep your target customer in mind when writing your ads.

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Tip 2: The biggest tip is to create unique and attention-grabbing ads.

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Tip 3: Keep your keyword listings to a minimum. Create a number of ad groups with

short keyword lists rather than a single ad group with a large list of keywords.

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Tip 4: The way you design, combine words, colours, images and animation are critical

factors in success of your banner campaign.

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Tip 5: Your ads need to be entirely accurate for the landing page advertised.

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Tip 6: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.

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Tip 7: Limit your use of fonts as too many fonts may become distracting.

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Tip 8: Start your campaign by bidding high. Your adverts will be seen early in the search results, thus providing optimum exposure of

your service or product.

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Tip 9: Don’t sell guarantees or freebies unless you really offer proper guarantees and/or

real freebies.

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Tip 10: Include prices in your advertisement, if your prices are lower than your

competitions and if your competitors do not include prices.

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Tip 11: Always include one of your main keywords in your ad copy or header.

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Tip 12: You are limited to a small visual space, using fewer words makes it easier for

you to use larger text that is more eye-catching for traffic.

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Tip 13: Avoid phrases such as: “click here” in your advertisement.

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Tip 14: Use negative keywords.

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Tip 15: Implement conversion tracking.

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Tip 16: Use Google's Remarketing Option.

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Tip 17: Text messages work better for local advertising.

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Tip 18: Use powerful and creative words in your ad.

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Tip 19: Include specifics such as percentages, product or service specifications and relevant

names in your campaign.

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Tip 20: Use online advertising, these adverts can be text adverts, text and image adverts,

image adverts or rich media and video adverts.