20 ideas for marketing your destination with social media

92
For Marketing Your Destination with Social Media Land of Lincoln Webinar #2 April 1, 2014

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Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.

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Page 1: 20 Ideas for Marketing Your Destination with Social Media

For Marketing Your Destination with

Social Media

Land of Lincoln Webinar #2April 1, 2014

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Get these slides here::http://sarahtpage.com/LandOfLincoln-20Ideas/

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#1

Showcase Your Partners

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#2

Boost Your Posts

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#3

Use Cover Photos As Advertising

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Source: Mari Smith

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#4

Use LinkedIn for Meetings & Group Travel

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#5

Use Hashtags

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#6

Be Human

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The most awesome example EVAH!

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#7

Create a Sense of Urgency

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#8

Get Mobile

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#9

Use QR Codes … Wisely

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#10

Try Instagram

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#11

Integrate Your Marketing

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#12

Start Pinning

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#13

Ask Questions

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#14

Like/CommentAs Your Page

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#15

Host a Contest

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#16

Create a Facebook Ad

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• Why advertise on Facebook?Huge audienceHighly targetedSocial

recommendationsCost effectiveEASY!

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#17

Use Twitter for Market Research

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#18

Start a Blog/Become aSubject Matter Expert

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#19

Use Local Experts

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Q

&

A

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#20

Embrace Controversy

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Can I Help?

Call Me!

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Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

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Thank You!Questions?