20 flavor insight 16 report - fona international · europe 15.71% 15.47% 9.35% 6.00% 5.88% 3.96%...
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1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com
2016
FLAVOR INSIGHT REPORT
BLOOD ORANGE
Grown primarily around the Mediterranean and now California, this sweet-tart orange has a bright red or red-streaked white flesh. Most blood oranges are best eaten fresh, but the more acidic varieties work well in cooked sauces, salads, salsas or marmalades.
Let’s take a look at the various forms of blood orange on the menu, in social media, and in new products.
By the Numbers
There are several mentions blood orange in social media. Here are some of the highlights.
• While perusing Pinterest, blood orange pins were spotted with a good variety of food and beverage recipes especially cocktails such as blood orange gin & tonic, blood orange margarita and a blood orange mint mojito. Additional recipes include blood orange scones, blood orange chia seed pudding and candied blood orange slices dipped in dark chocolate.
• A Twitter search shows tweets mentioning blood orange, such as @popsugarfitness “you need to lunch on this blood orange avocado beet salad. Another: chef Marcus Samuelsson @marcuscooks says “what better way to celebrate #NationalMargaritaDay than with a blood orange margarita.”
• On Food.com, 209 recipes appear if you search for blood orange. Recipes include blood orange lemonade, pancakes with a blood orange honey sauce and a blood orange and fennel salad.
• On Instagram, Williams Sonoma shared a picture of a Blood Orange Mai Tai that looks extremely refreshing with the line “why wait till Friday?”
We are also spotting blood orange in print publications. Here are some of the highlights.
• The Cook This Now section of the February 2016 Bon Appetit features an article called “There Will Be Blood Oranges.” Showcased are three ways you never thought to use winter citrus including, blood orange jell-o shots, blood orange chia pudding and seared duck breasts with blood orange.
• In the March 2016 issue of Rachael Ray they provide a recipe for a Blood Orange Tequila Sunrise and note that vodka, gin or whiskey would be equally delicious for this fruity drink.
Blood Orange Highlights
Blood Orange on the MenuQ3 2009-Q3 2015
• Blood Orange Lemonade, Romano’s Macaroni Grill
• Pistachio Crusted Salmon with Blood Orange Dressing, Elephant Bar Restaurant
• Blood Orange Sangria, Fleming’s Steakhouse & Wine Bar
• Blood Orange Sorbet, Al Biernat’s
410MENTIONS
CASUALDINING
TOP RESTAURANT SEGMENT
Blood Orange on the Menu: Top Menu Sections
0 50 100 150 200 250 300 350
Beverage
Dessert
Salad
Entree
Appetizer
Sides
Soups
Citrus on Fire
“Citrus” is one of those beautiful food words that evokes menu positives for the diner: fresh, zingy, refreshing, tart, bright, healthy, light. Apart from delivering premium menu cues, it’s also a fantastic flavor component, truly bringing all of those words to life. Chefs are now taking citrus to the next level, transforming it with the flavor of fire, giving it depth, nuance and flair while lending it even more menu language power.
Source: Flavor & the Menu
Source: Mintel Menu Insights
Blood Orange Global New Product Introductions Products of Note
834NEW PRODUCTS
Suntory Radler Beer Style Party Label Blood Orange &
Lemon Beer: Japan
Blood Orange Sicilian Marmalade: Germany
Firm Yogurt with Red Orange & Lemon:
Netherlands
Torie & Howard Chewie Fruities Blood Orange & Honey Organic
Candy Chews: Singapore
Weis’ Sorbet Exotics Blood Orange and Tahitian Lime
Sorbet: Australia
7.96%
Blood Orange New Product Introductions, Global 2009-2015
Blood Orange New Product Introductions, Global 2009-2015 by Top Sub-Category
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013 2014 2015
Latin America
Middle East & Africa
North America
Asia Pacific
Europe
15.71%
15.47%
9.35%
6.00%
5.88%
3.96%
3.60%
3.60%
3.12% 2.52%
Juice
Carbonated Soft Drinks
Nectars
Spoonable Yogurt
Fruit/Flavoured Still Drinks
Tea
Flavoured Alcoholic Beverages
Pastilles, Gums, Jellies & Chews
Confiture & Fruit Spreads
Sports Drinks
Source: Mintel GNPD
23.62%
6.30%
5.51%5.51%
5.51%
5.51%
4.72%
4.72%
3.94%3.94% Carbonated Soft Drinks
Fruit/Flavoured Still Drinks
Flavoured Alcoholic Beverages
Flavoured Water
Beer
Water-Based Frozen Desserts
Spoonable Yogurt
Beverage Concentrates
Tea
Juice
Blood Orange North America New Product Introductions Products of Note
127NEW PRODUCTS
Amsterdam Brewery Sweet-water Squeeze Radler Blood
Orange Light Beer
Holy Kombucha Raw Frizzy Blood Orange Probiotic Tea
World Market The Exotic Collection of Sea Salted Chocolate Blood Orange
Milk Chocolate Bar
Ginger Delights Blood Orange Candy Pastilles
Wolfgang Greek Style Yogurt Treats Blood Orange & Mango Yogurt Treats
Blood Orange New Product Introductions, North America 2009-2015
Blood Orange New Product Introductions, North America 2009-2015 by Top Sub-Category
0
5
10
15
20
25
30
2009 2010 2011 2012 2013 2014 2015
Source: Mintel GNPD
SOURCES:
Mintel GNPD
Mintel Menu Insights
Bon Appetit
Rachael Ray
Food.com
FONA CAN HELP!Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market.
Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way.
Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.