20Exit-Intent

Examplesand

4Rules toMake Them Work

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EXCLUSIVE

C O N T E N T

Wait, don’t go! You have only just opened this eBook and you’re thinking about leaving already?

Well, that’s exactly how so many of your customers feel when visiting your website.

You know well, that the attention span of a internet-surfer is low. Your website is like a new toy in thw hands of a three-year-old child. If you don’t grab its attention immediately, you’ll end up in a pile of browser history never to be seen again.

So, when everything else fails, Exit-Intent is there to make the best out of a bad situation.

Today, I’ll try to give you a closer look at the technology, sharing some basic rules to follow in order to utilise it fully and giving you practical examples of what works in the real world and how you can do it even better.

Enjoy!

R U L E O N E

Mind the design1.

First rule to remember when creating your popup is to make sure it fits seamlessly to what your customer experiences on the website in terms of design. You don’t want him to dismiss the

message thinking it’s just another popup ad he encounters so often.

The design of Exit-Intent popup should therefore be in line with style of your website, matching the colour scheme and typography to reasonable extent. Good idea is to include logo of your company. That way you ensure that abandoning visitors treat the popup as a message from the website and not an intrusive offer.

Nevertheless, when it comes to exit-intent your popup should probably be in the middle of the screen and centre of attention. There are only milliseconds between visitor deciding to leave and actually doing it. At that point, you have nothing to lose so go all-in!

The difficult task for your designer is to find the sweet spot between clean design, clear message, and a beautiful design.

MINDTHE

DESIGN

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WHY IT WORKS?Good design matching the websiteFocus on the offerUse of the “Free” incentive

WHAT COULD YOU DO BETTER?Shorten the text on CTA button and underline urgency of action

WHY IT WORKS?Seamless and clean designUse of transparencyIntriguing round shapeFocus on the 20% offer

WHAT COULD YOU DO BETTER?Make Call-to-Action button more visibleMake sure customer knows the offer comes from you

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WHY IT WORKS?Matching designVisible, incentivised CTA buttonFocus on the offer

WHAT COULD YOU DO BETTER?Limit amount of layers on the banner (multiple graphics stacked on top of each other)

WHY IT WORKS?Beautiful design with company’s logoVisible, incentivised CTA buttonFocus on the offer

WHAT COULD YOU DO BETTER?Limit the amount of items around the popup, i.e. loosely floating mockup of the magazine

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WHY IT WORKS?Creative, transparent designFocus on the 30 euro offer

WHAT COULD YOU DO BETTER?Make sure customer knows the offer comes from youMake CTA button more engaging

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CREATING BANNER DESIGN

How can you get a great design?

At MaxTraffic we work with you on every aspect of your campaigns! We know how to target your customers, what message to present visitors with and we know what design elements to include.

Now, we can make it for you! Thought-through, personalised banner creations, made to match the style of your website.

Together, we can create the perfect weapon for abandoning visitors.

REQUEST FREE TRIAL NOW

R U L E T W O

Focus on themessage

2.

However attractive your Exit-Intent popup might be, all the effort will go to waste if the content doesn’t match the expectation of the customer.

The key here which many tend to forget is that you need to “give some” in order to “get some”. If you don’t provide enough of an incentive for the client, you’re left with a desperate plea that has none chance of bringing any effect.

At the same time said incentive doesn’t necessarily has to be a huge discount or exclusive offer! You’d be surprised how reinforcing message that was already centrepiece of your website can make the visitor reconsider. After all, he might’ve missed it, ignored it in search of something else or simply didn’t understand it.

Good thing to remember is to be short and precise with your message, and don’t go into detailed explanations and requirements above what’s necessary - it’s not the place for that! In most cases, Exit-Intent popups shouldn’t be used as a filter of lead quality but rather a giant ladle for them.

And finally, keep in mind that basic marketing tools still work - mentioning anything “free”, happening “only now” and especially “for you” gives you significant advantage.

FOCUSON

THEMESS-

AGE

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WHY IT WORKS?Visible CTA button with an offerUse of the occasion to underline urgency of the offer

WHAT COULD YOU DO BETTER?Focus on the offer not the occasion

WHY IT WORKS?Clean design working well with the websiteFocus on the offerDirected at the specific customerUnderlined urgency

WHAT COULD YOU DO BETTER?Differentiate the banner from background

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WHY IT WORKS?Pretty, transparent designUse of photo with people and number of likes which is proven to help customers identify with the offer

WHAT COULD YOU DO BETTER?Include specific incentive, not generic informa-tion of something that may never come (i.e. offers and competition on Facebook)

WHY IT WORKS?Clean, matching designFocus on the limited offer

WHAT COULD YOU DO BETTER?Make content clear. Is it 30% off purchase value or free shipping? Or maybe both?

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WHY IT WORKS?Clean design with logoFocus on the offerVisible, incentivised CTA button with a choice

WHAT COULD YOU DO BETTER?Adapt and use :-)

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GETTING CONTENT SPOT ON

At MaxTraffic we have vast experience with partners across various markets - eCommerce, finance, travel and news sites among others.

We know what works and why it does and we can help you reach even more traffic and convert them into paying customers.

Let us know what your problems are and we will help you find the perfect solution.

REQUEST CONSULTATION

R U L E T H R E E

Keep targetin sight

3.

Obviously not only what you’re showing matters, but whom are you showing it to does as well.

Knowing your customers is one of the basic rules of marketing, and applies also to to Exit-Intent solution. If you want to achieve truly impressive results, you have to reach right customer at the right moment, and you need to know what you want from him in order to tackle that challenge correctly.

Think about the problem. Have abnormally big bounce rate? Try generic message on your landing page. Visitors leaving mid-registration? Remind them why they started the process in the first place. Clients abandoning their shopping carts? Offer small discount.

Knowing your customers means also knowing their behaviour on the website. Try showing related products to the ones your visitor already saw and be aware of any special occasions coming up, which may be reason for their visit. Depending how they act, you have to react accordingly.

KEEPTARGET

INSIGHT

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WHY IT WORKS?Matching design to websiteContent related to customer

WHAT COULD YOU DO BETTER?Provide an incentive

WHY IT WORKS?Simple, eye-catching designUse of the occasion

WHAT COULD YOU DO BETTER?Provide incentive

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WHY IT WORKS?Clear designNovelty of the product

WHAT COULD YOU DO BETTER?Underline the novelty moreGive better incentive

WHY IT WORKS?Rich, transparent designDirected at a specific customer profile, which excuses a lot of cramped text

WHAT COULD YOU DO BETTER?Incentivise offer with a special price, novelty or free deliveryMake the CTA button stand out

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TARGETING OPTIONS

MaxTraffic offers range of targeting options for your specific needs. Wether is user or page specific content, website behaviour or source of traffic. With extensive capabilities of our platform you are able to reach the right customer at the right time.

During your free trial you are able to check the effectivness of our solutions and with A/B testing cover all the bases, so no customer gets left behind.

WHY IT WORKS?Simple yet informativeUrgency of the offer

WHAT COULD YOU DO BETTER?Include CTA button, customer is not informed how to proceed

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R U L E F O U R

Call to Action4.

Every Exit-Intent popup has to include some sort of Call-to-Action button. It is not there just so the visitor knows where to click - it’s there to make him do it.

Remember, to give visitor a choice. You don’t want to close him in a box without visible close button and tortured by flashing CTA button. Show confidence, that your offer is good and worth his time.

With that in mind, you should underline urgency of his decision. If not, he might just decide to think about it a bit more, which most of the time will cost you a customer.

Good CTA button will mainly tell the user what to do next and what will he gain by pressing it. It has to be confined and actionable statement.

CALL TOACTION

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WHY IT WORKS?Intriguing, transparent designFocus on the offer

WHAT COULD YOU DO BETTER?Make the CTA button be an action, not expres-sion of feeling

WHY IT WORKS?Clean designIdentifying graphic elements, making it part of the websiteCTA button associating clicking with the benefit

WHAT COULD YOU DO BETTER?Underline urgency Put more focus on the offer, avoid long ques-tion form of header

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WHY IT WORKS?Clean and simple designVisible CTA button with choice on the 1st step

WHAT COULD YOU DO BETTER?Limit number of steps which can discourage customer (first step offers free trial, second only promises to check if you qualify)Underline urgency and/or incentivise the offer clearly

WHY IT WORKS?Clean design with logoFocus on the offerIncentivised CTA button with choice

WHAT COULD YOU DO BETTER?Adapt and use :-)

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WHY IT WORKS?Eye-catching design, matching the websiteUse of the special occasion

WHAT COULD YOU DO BETTER?Make the CTA button an actual button, other-wise it’s not visible or attracting attention

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CREATING ACTIONABLE BUTTON

The simplest things can be of crucial importance.

MaxTraffic platform offers online creator, with templates and rich customization options, so you can realise your ideas and see the results immediately.

And we are always there to help you or advice when you need us.

Check for yourself!

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