2 ways your mobile search strategy needs to differ from the desktop
DESCRIPTION
Presented at Mobile Insider in January 2014, these are two of the five ways your mobile search strategy needs to differ from the desktop.TRANSCRIPT
1
5 Ways Your Mobile Search Strategy Has to Differ From The Desktop
Bryson MeunierDirector, SEO StrategyResolution Media
1. CONTEXT-DRIVEN CONTENTFive Ways Your Mobile Search Strategy Has To Differ From The Desktop
GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY
3Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creating-moments-that-matter.html
THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES
4
NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
5
NEW QUERIES REQUIRE NEW CONTENT AND/OR IA
6
ADAPTIVE CONTENT & DEDICATED MOBILE SITES
7
MOBILE ONLY CONTENT THAT ADDS VALUE
• Location-aware Alerts/Reminders• Indoor Maps• Click to call• Mobile coupons• Store locator• Barcode scanner
8
ACCOUNTING FOR NON-ADAPTIVE CONTENT
9
ACCOUNTING FOR NON-ADAPTIVE CONTENT
10
Printables Flash
PROMOTING MOBILE SITE WHERE USERS ARE
11
On the go…
Killing time…
USE COMMON SENSE
12
2. MOBILE SEARCH WORKAROUNDSFive Ways Your Mobile Search Strategy Has To Differ From The Desktop
BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES
14
VARY HTTP HEADER FOR ADAPTIVE SITES
15
RESPONSIVE TABLET SITES
Do not build a separate tablet-optimized site• Use Responsive Design if possible
16
Follow Google Guidelines for Tablets: https://developers.google.com/webmasters/smartphone-sites/tablets
NO RESPONSIVE FOR FEATURE PHONE SITES
• Google does not recommend responsive web design if site is intended for users of feature phones
17
AVOID COMMON RESPONSIVE PITFALLS
18
TO CINDY KRUM FOR THE LAST THREE WAYS…
19