2 theveterinariantheveterinarian.com.au/.../2017/04/media-kit-2017.pdf · effective january 2017...

Effective January 2017 MEDIA KIT

SYDNEY MAGAZINEPUBLISHERSPO Box 5068

South TurramurraNSW 2074

Tel: 02 9487 6627 Fax: 02 9487 5516

DirectorClem Martin

[email protected]

EditorLuke Martin

Tel: 0403 292 099 Fax: 02 9487 5516

[email protected]

National Sales ManagerJames Martin

Tel: 0432 575 877 Fax: 02 9487 5516

[email protected]

DesignerAnne Norrell

[email protected]

SubscriptionsClem Martin

Tel: 02 9487 [email protected]

The Veterinarian magazine is the most widely readveterinary magazine in Australasia, providing up to dateand independent news, views and in-depth clinical updates.

The Veterinarian magazine is the only independentlyproduced veterinary publication in Australia.

The Veterinarian magazine has a history of respondingto the opinions of readers. It caters to veterinariansand veterinary nurses in all facets of the professionwith coverage of small, large and exotic animal cases.

The Veterinarian magazine provides product and industrynews, practice management features and lifestyle articles. and expert columnists keep you informed ofissues affecting the profession globally.

The Veterinarian magazine produces four major supplements each year, the renowned How To Treateach March, Nursing in April, Small Animals In August and Large Animals in November. In addition tothese we have regular features targeting various facetsof our industry.

The Veterinarian magazine produces a free electronicNewsletter published monthly......Simply send usyour email address.

FORMAT Print Post (Trim 330mm deep x 240mm wide)

PUBLISHING DATE The second week of every month

FREQUENCY Monthly: 12 issues per annum

CIRCULATION 4,197 CAB September 2002

SUBSCRIPTIONAustralia - $93.50 for 1 Year

- $138.60 for 2 Years 24 issues- $182.60 for 3 Years 36 issues

New Zealand - $105 (AUD) New Zealand 1 Year- $160 (AUD) New Zealand 2 Years- $210 (AUD) New Zealand 3 Years

Rest of the World - $135 (AUD) 1 Year

TheVeterinarian2012

TREATMENT 2017

12 Angela Frimberger and Antony Moore oncanine non-haematopoietic gastrointestinal tumours21 Penny Linnett on treating the anorexic patient25 Thomas Donnelly on rabbit ophthalmology

18 Angela Frimberger and Antony Moore: Soft tissue sarcomas in dogs

21 Tom Donnelly: Ketamine: anaesthetic, analgesic, antidepressant and street drug. A cure-all or a poison?

26 Jeni Hood: Small animal abstracts

27 Penny Linnett: Constipation: what causes it, what treatment options are available and how do they work?

31 Annie Tao: Essay: Identifying aggression in domestic dogs

AnimalsSmall 2016

TheVeterinarian 1JANUARY 2017n www.theveterinarian.com.au

aking part in a wildlife tourhas always been on my “buck-et list”. When I spotted a tourthat went on safari in South Africa,that was also a veterinary study tour,it seemed too good to be true – and,being semi retired, the timing wasperfect. I decided to go for it.A tour like this was an absolutefirst for me and I didn’t know whatto expect or what the highlightwould be - but everything was ahighlight! Having been in practicefor 40 years, most recently as a smallanimal vet, it was also marvellous tobe on tour with vets from differentbackgrounds and of all ages – it wasenlightening to catch up with theyoung ones and so easy to chat witheveryone. A lot of them were solepractitioners and it was interestingto hear how they managed theirpractices. The group bonded very well.A few of us arrived before thetour started in Johannesburg andwere lucky enough to have JonBaines Tours arrange a guidedtour of Jo’burg and Soweto for us.I learnt a lot, especially about

Mandela. We headed next toPretoria and visited the PretoriaVeterinary School, which was mar-vellous. It was especially interestingto see their skills laboratory forstudents. There was significantemphasis on blood smear cytologyfor canine babeseosis and allstudents are expected to be able toprepare and read blood smears –not something I recall when Iwent through! It was interesting tosee these subtle developments inpractice and very relevant to me asa small animal practitioner.Next stop was the KrugerNational Park. Spotting the animalson safari was so exciting – we evencaught a glimpse of a leopardand got very close to some rhinos,lions, hippos and elephants. Ourtour leader, Jennie Hewlett, gave afascinating talk on being a veteri-narian in the Kruger National Parkwith insights into various diseases.The Moholoholo Rehab Centretaught us about the plight of therhino and their attempts to rehabil-itate them, the drugs used and thedifficulties they face. Poaching is abig problem – at any one time therecan be three professional groupsof poachers inside the Park. It’s alsovery dangerous as these poacherswill stop at nothing to get the rhinohorns. It was depressing to hear thestories but their dedication to pro-tecting the animals was inspiring.It was also wonderful to seethe cheetahs at the HoedspruigEndangered Species Unit. If I hadto choose one highlight out of themany on the tour, it would have tobe the visit to Elephant Whispers

Elephant Sanctuary – it wasabsolutely brilliant to be up closewith Tambo, the 5-tonne elephant.We received a lecture by one of thesenior vets there and he related hisexperiences regarding elephanttraining.The rest of the tour was marvel-lous. Table Mountain was wonderfulon a crisp clear morning. Visitingthe South African Foundation forthe Preservation of Coastal Birdswas really educational and visitingRobben Island was deeply moving –also outstanding. The visit to theDrakenstein vet clinic and theRupert Stud Farm was excellent. Awhole range of wonderful moments.The tour was very well managed –it was faultless, really. The pacewas right and the accommodationwas appropriate for someone of myyears who is no longer a backpacker.National guide Frank Mbete was amaster of his art – so reassuring andamusing and passionate about hiscountry. Having the professionalelement in common with the vetgroup meant that everyone couldswap stories and were able to under-stand each other’s issues. In factthat was an unexpected bonus tothe professional programme.Finally, a word to anyone con-sidering a tour like this. If you’rewanting to experience an Africanwildlife tour with expert guidanceand management, then be confi-dent of the Jon Baines Tour group.I’d never used a guided tour beforeand this one could not have beenbetter.

n JOHN PUMPA

TheVeterinarian 15

Large Animals 2016

n www.theveterinarian.com.au

T

Crossing one off the bucket list:a once in a lifetime experience

John Pumpa went on theVeterinary Study Tour to SouthAfrica organised by Jon BainesTours. Pumpa graduated fromveterinary school in 1973 andworked originally with largeanimals in Gippsland in ruralVictoria, until the rural recessionof 1975 forced him back into thecity. He became a small animalvet in Melbourne for many yearsbefore relocating to Adelaide in1989. He has been a small animalpractitioner ever since and isnow almost retired.For information on upcoming toursvisitwww.jonbainestours.com orcall (03) 9343 6367.

LARGEANIMALS 2016

CONTENTSClinical review: Management of wounds in horses 16

The brutal new world of veterinary practice 21Large animal abstracts 23Clinical review: Equine lymphoproliferative disease 25

Clinical review: Dental radiographs of the horse 28

Advertising sizes

TheVeterinarian JANUARY 20172 n www.theveterinarian.com.au

Rat

es(E

xclu

din

gG

ST)

CASUAL 4-COLOUR

DPS $6,800.00

Full Page $3,450.00

1/2 Page H/V $2,400.00

Junior Page $2,800.00

Reduced Junior Page $1,970.00

1/3 page H/V $1,750.00

1/4 page H/V/B $1,250.00

X 3 4-COLOUR

DPS $6,290.00

Full Page $3,191.25

1/2 Page H/V $2,200.00



1/3 page H/V $1,618.75

1/4 page H/V/B $1,156.25

FULL PAGE305 x 210mm

DOUBLE PAGE SPREAD305 x 450mm

FULL PAGEType: 305mmd x 210mmwTrim: 330mmd x 240mmwBleed: 340mmd x 250mmw

1/4 PAGE HType/Image: 75mmd x 210mmw

1/4 PAGE SQUAREType/Image: 150mmd x 100mmw


1/3 PAGE VType/Image: 305mmd x 70mmw

DPSType: 305mmd x 450mmwTrim: 330mmd x 480mmwBleed: 340mmd x 490mmw

1/4 PAGEHORIZONTAL60 x 210mm

1/4 PAGESQUARE

150 x 100mm

1/3 PAGEHORIZONTAL100 x 210mm

1/3 PAGEVERT305 x 70mm

TheVeterinarian 3JANUARY 2017

Advertising sizes

n www.theveterinarian.com.au

X 6 4-COLOUR

DPS $6,120.00

Full Page $3,105.00

1/2 Page H/V $2,160.00



1/3 page H/V $1,575.00

1/4 page H/V/B $1,125.00

X 12 4-COLOUR

DPS $5,780.00

Full Page $2,932.50

1/2 Page H/V $2,040.00



1/3 page H/V $1,487.50

1/4 page H/V/B $1,062.50

COSTS FOR USE IN EXCESS OF THE 12x RATE ARE BY NEGOTIATION



JUNIOR PAGEType/Image: 230mmd x 172mmw

REDUCED JUNIOR PAGEType/Image: 172mmd x 128mmw


1/2 PAGEVERT305 x

100mm

REDUCEDJUNIOR PAGE172 x 128mm

JUNIORPAGE230 x

172mm

1/4 PAGEVERT305 x42mm

1/2 PAGEHORIZONTAL

150 x 210mm

PREFERRED PLACEMENT OPTIONS

Inside Front Cover $4,000

Outside Back Cover $4,000

Inside Back Cover or Front Cover $3,675

INSERTS

National Loose, single $2,200

Other sizes - Price on application

SPECIALITY MARKETING ADS

Gatefolds, tipons and various speciality

orders are available. Prices on application.

ALL RATES ARE INCLUSIVE OF AGENCY COMMISSION AND ARE EXCLUSIVE GST

Production


Ad Design

DPS $350

Full Page $250

Half Page $150

Third Page $150

Up to 1/4 Page $100

Cost for changes/additions to Art

Text changes $60

Re-Sizing Ad $60

Additional Scans (Each) $50

Conversion of

Film to digital film

DPS $300

Full Page $200

Broken Space $150

Non-Compatible Files $60

Printing Process: sheet fed offset

Stock: 80gsm Alpha Gloss

Stitching Method: saddle stitched

DIGITAL FORMATPress ready PDF only

QuarkXpress up to version 4.1, Illustrator up to version 8.0.1 and Photoshopup to version 5.5. Supply files as hi-resolution TIFF, JPEG or EPS files.

(Freehand saved as Illustrator EPS version 6 with all texts as paths and CMYK).

We do not accept InDesign, Word, Coreldraw, Excel, Publisher,Powerpoint, Pagemaker, Freehand or any PC software

HARDWARE Macintosh formatted zip, CD or floppy disks.

RESOLUTION Minimum 300dpi at 100% scaling for images.

COLOUR CMYK colour only. Special colour by prior arrangement ONLY.

FONTS Includes all Type 1 Postscript (printer and screen fonts).

We do not accept True Type Fonts.

A colour correct proof at actual size MUST accompanyALL MATERIAL

STITCHED INSERTS (4pp or more) Supply untrimmed and folded with a

10-15mm binding lap on the last half and a head trim of 5mm. If bound insert

is a single (A4) sheet then an additional 80mm front flap is required for

stitching. A minimum 100gsm stock is strongly recommended.

LOOSE INSERTS Must not exceed trimmed dimensions of

magazine. If they do, they will be folded and charged a levy.

PROOFS Proofs supplied only on material requiring typesetting and supplied on or beforedeadine. Material received after deadline will be checked by the publisher from original

copy. No responsibility will be accepted for any loss arising from failure of all or part of anadvertisement to appear, or for any error in an advertisement. Typed copy and original

photos are requested. No guarantee can be given for the accuracy in setting handwrittencopy or for the quality of reproduction from unsuitable illustrative material.

Circulation/Website

Advertising RatesSize - Pixels 3 months 6 months 12 months

Leader Board 728 x 90 $1,110 $2,040 $3,600

Wide Skyscraper 160 x 600 $2,250 $4,200 $7,560

Large Button 160 x 60 $570 $1,050 $1,860

TheVeterinarian 5JANUARY 2017n www.theveterinarian.com.au

CirculationThe Veterinarian magazine is the onlyindependently produced and most widely read veterinary publication in Australia.Readers of The Veterinarian magazine areinvolved in veterinary education, the government,large, small and specialists practices, theenvironment, welfare groups, research and veterinary nursing.The Veterinarian magazine provides clinical reviews,product and industry news, practice managementfeatures, lifestyle articles and expert columnists tokeep the professional informed of issues affecting it globally and often leads in breaking news whichaffects our community.The Veterinarian magazine is supported by a website and keeps in touch with readers with a free monthly electronic newsletter.

Website advertising rate cardThe Veterinarian website at www.theveterinarian.com.au gives readers new ways to access additional, useful information, and also provides a way for enhancing your corporate message in the magazine. The site ensures strong levels of relavant traffic via searchengine optimisation, free email newsletters, integration with the print edition and strategic alliances with other sites. As a result The Veterinarian site offers new innovative opportunities for advertisers.

Website advertisingsizes

WideSkyscraper160 x 600

Large Button

160 x 60

Leader Board728 x 90

TheVeterinarian

2012

2017 Production Schedule


ISSUE

ADV BOOKING DEALINE

ADV COMPLETE MATERIAL DEADLINE

ETA TO READERS

JAN FEB MAR APR

1-Jan-17 29-Jan-17 25-Feb-17 1-Apr-17

6-Jan-17 3-Feb-17 2-Mar-17 6-Apr-17

23-Jan-17 20-Feb-17 19-Mar-17 23-Apr-17

ISSUE

ADV BOOKING DEALINE


ETA TO READERS

MAY JUN JUL AUG

29-April-17 27-May-17 24-Jun-17 29-July-17

4-May-17 1-Jun-17 29-Jun-17 3-Aug-17

21-May-17 18-Jun-17 16-Jul-17 20-Aug-17

ISSUE

ADV BOOKING DEALINE


ETA TO READERS

SEP OCT NOV DEC

26-Aug-17 23-Sep-17 26-Oct-17 23-Nov-17

31-Aug-17 28-Sep17 31-Oct-17 28-Nov-17

17-Sep-17 15-Oct-17 17-Nov-17 15-Dec-17

ISSUE

ADV BOOKING DEALINE


ETA TO READERS

Jan-18 Feb-18

4-Jan-18 27-Jan-18

9-Jan-18 1-Feb-18

26-Jan-18 18-Feb-18

ADVERTISING BOOKING FORM TODAYS DATE:

YOUR ORDER NO:

MATERIAL REQUIRED BY:

The publisher reserves the right to run repeat material if the client fails to meet the material deadline.The agreed rate set out below will be charged for allsuch advertising.ABN 64 351 774 898 SYDNEY MAGAZINE PUBLISHERS - Tel: 02 9487 6627

PO Box 5068 South Turramurra NSW 2074 - Fax: 02 9487 5516

CHARGE TO >>AGENCY/CLIENT

(Delete one)

PHONE:FAX:

EMAIL:

CONTACT:

POSTCODE:

EMAIL:

CLIENT:ADDRESS:CONTACT:

PHONE: FAX:

POSTCODE:

EMAIL:

MAT DETAILS:

CONTACT:

PHONE: FAX:

BOOKING SPECIFICATIONS

ISSUEMTH/YR

PAGEPOSITION

FULL RUNINSERT

RATE$$$

PRO$$$

TOTAL$$$

SPECIAL INSTRUCTIONS/COPY INSTRUCTIONS

SIZEDXW

Total Cost Excluding GST Media Total Subject to 10% GSTADVERTISING REQUEST CONFIRMATION AND INDEMNITY

TO: Sydney Magazine Publishers PTY Ltd, publishers of The Veterinarian magazine, PO Box 5068, South Turramurra, NSW 2074.1. I/We confirm the request that you publish the attached advertisement on my/our behalf.2. I/We confirm my/our agreement to pay for the advertisement in accordance with your terms.3. I/We confirm that there is no legal issue associated with the advertisement whether in relation to defamation, trade practices issues,

copyright or otherwise.4. I/Weagree to indemnify you for any legal fees, costs, charges or damages of any nature which you incur as a consequence of publishing

the advertisement on my/our behalf including any amounts you may have to pay to any other party.5. If signing on behalf of an entiry other than myself, I confirm that I am authorised by that entity to engage you to publish the advertisement

and to execute this document on behalf of the entity.

PLEASE FAX THIS FORM TO................................. THE VETERINARIAN (02) 9487 5516

YOUR SIGNATURE:

Your Name:

Your Position:

Your Company:

Address:

The Veterinarian Account Manager is

James Martin

Phone: 0432 575 877

Fax: (02) 9487 5516

Email: [email protected]

TheVeterinarian

2012


Terms of Trade

2 theveterinariantheveterinarian.com.au/.../2017/04/media-kit-2017.pdf · effective january 2017...

Documents