COME INTO THE NEW TREND WITH NOIROT!

ABOUT US

COMPANY PROFILE

SUPPLIER NAME

ANTESITE – NOIROT

BP 37

38501 VOIRON CEDEX

FRANCE

Fax : +33 (0)476 658 168

COMPANY WEBSITES

http://www.noirot-boissons.com/

http://antesite.fr/

http://fr.wikipedia.org/wiki/Ant%C3%A9site

BUSINESS TYPE

Manufacturing ultra concentrated

drinks (syrups) and processing

flavored wines and spirits from

France & Spain

ABOUT US

COMPANY PROFILE

MILESTONES

ANTESITE – NOIROT

More than 100 years of expertise…

Creation of the company with our

emblematic ultra concentrated drink

called ANTESITE (liquorices)

Beginning of the industrialization by

opening our first factory in Voiron,

south of France.

In the early 20’s, full marketing

activities are integrated in internal

organization with our own advertising

agency (direct mailing, live testing..)

Starting exporting our products to

North Africa where summer is very

hot!

All our range of ANTESITE is

reviewed with new design and new

labels

Appearing for the first time in Retail

network in France and promoting

worldwide events (Paris Dakar..)

Buying a new Aromatic factory in

Nancy (NOIROT). A new era is

coming..

100 years!! That’s the time for

celebration, but also for changing all

our marketing and design

orientations by creating new ranges.

In 2010, the new General Manager

Adrien Mollard rules the operations

and launches a new range of

products with new natural flavors for

Antésite.

A new mixed name is given to the

group: Antésite-Noirot. A new start

for our export operations..

ABOUT US

COMPANY PROFILE

FACTORY TYPE

All our products are shaped, formed and produced in our factories in South of

France (Lyon-Voiron) and East of France (Nancy). Meaning we have the full control

from scratch for a better industrialization, commercial & marketing development for

the satisfaction of our clients and customers (increasing the volume of sales, owned

branding and labels, nature of the ingredients, new flavors on demand…).

In 2013 we have invested € 2 million in a new production line for a full change and

adaptation to worldwide market expansion.

NUMBER OF STAFF

Today, our factory has more than 40 full time staff. These numbers are increasing

when summer’s coming facing big volumes of sales. Our wines are very trendy during

summer.

Furthermore, our commercial network for selling is based on Commercial Agencies.

We are today linked with 18 Commercial Agencies in France, acting to represent our

products within the large retail business in France, China, Canada & North Africa.

ABOUT US

COMPANY PROFILE

ANNUAL TURNOVER 2013 (US$ mil.)

Our company ANTESITE is selling in France per year 1.2 millions bottled for a global

annual turn over 7,5 euros million (nearly 9 US$ mil.)

If including NOIROT product in wine manufacturing, we sold between 2.6 / 3 millions of

bottles per year.

ABOUT US

COMPANY PROFILE

MAJOR SELLING MARKETS

Our main markets where we are currently selling are:

-FRANCE

- CHINA

- CANADA

- NORTH AFRICA

ABOUT US

COMPANY PROFILE

DISTRIBUTION IN RETAIL NETWORKS

ABOUT US

COMPANY PROFILE

AND “HORECA” NETWORKS IN FRANCE

THE INCREDIBLE SUCCESS OF FLAVORED WINES

KEY FIGURES

- Flavored Wine is a new trend beverage category appearing in France during summer

2011.

- A very tasty, affordable and convenient everyday beverage.

- It’s delicious, refreshing and habit forming.

- It has started on a very high demand level and according to Symphony IRI (survey), the

market has sold 2.5 millions of bottles in only 1 month during October 2011.

- At the end of 2011, 8 millions bottles has been sold.

- King of the Flavored Wine markets = the « Rosé grapefruit », a best seller with 70%

market share

- Sales for “Rosé Grapefruit” are growing 50% every month

- The “Flavored Wine “Rosé” = 80% of the total market (rosé, white & red)

- Other blockbusters are White Flavored Wine (peach, sangria, pinacolada..) and other

Rosé Flavored Wine (raspberry, strawberry, blackcurrant..)

- In 2011 retail owned labels is already representing 10% of the total sales

- In 2012, 22 millions of bottles has been sold in France (2012/2011 = +175%)

- In 2013, 30 millions (2013/2012 = +36%)

- In 2014, 50 millions (2014/2013 = +66%)

Now international markets are opened… following the same trend!

BENEFITS OF FLAVORED WINE

- A very low alcohol content between 8 and 10%

- A lower alcohol content = making the fun last longer.

- Not only an “appetizer” from South of France before eating but a “real appetizer” for

every moments.

- It comes in a very attractive 75cl, 25cl, 3L & 5L convenient packing, portable, quick

chilling with many glass servings per bottle.

- It’s an everyday wine drink for the masses everyone over 18/21.

- It’s a wine for connoisseurs.

- Success comes also from low selling prices for seducing a large panel of customers

- Market segment: 60% women / 40% men

- Market target = customers between 18-65 years old

- Very affordable selling price, cheaper than an appetizer or a traditional wine

- It’s not a “fashion” but a real trend

- It’s not only drinkable in summer times but during all seasons

- Flavored Wines are a good mix between “Wines” & “Fruits”

-For the first time in 2014, the Flavored Wines has been awarded by professionals

It’s LOW in alcohol, LOW in calorie, HIGH in fun, and the perfect party drink. That's

why men like it and women love it!

THE INCREDIBLE SUCCESS OF FLAVORED WINES

THE NEW FLAVORED WINE FROM FRANCE

NOW!

DISCOVERING OUR WINE COLLECTION

THE ALTERNATIVE TO WINE

FLAVORED WINE COLLECTION 75cl & 25cl

Rosé GRAPEFRUIT: a real phenomena

An absolutely “Must Have” for your summers,

the Florida citrus is coming into your holidays.

Silky taffeta color, its hues are a reminiscence of

juicy fruit. The sweet grapefruit is perfuming your

friendship and is inviting you to share it. Freshly

served this frank colored Rosé Grapefruit is in

perfect harmony with the fruit. Forget mixing!

The star of your evening is a Rosé Grapefruit.

Rosé RASPBERRY,

POMEGRANATE, CRANBERRY:

an explosive pleasure

Explosive pomegranate, tangy

raspberry and atypical cranberry are

mixing together with the Rosé wine

by sublimating its salmon color. The

cranberry dominates the nose,

supported in the mouth by raspberry

and pomegranate. A medley of red

fruits from the forest is naturally

unexpected. A slight bitterness that

sets the scene and makes us enjoy

differently. Sipping a chilled NOIROT

Rosé raspberry, pomegranate,

cranberry chilled, it’s already being

different.

White WINE & PEACH: a harmonious marriage

Fluffy and smooth, the peach is perfectly getting

married with the white wine. Smells of the festival are

soft and sweet. The color is reflecting like "golden

hairs" showcasing the yellow diamond inside the

glasses of the guests. The white wine possesses the

peach. This union is fully consumed. Now, it’s your

turn to celebrate the event now!

Rosé PETALS of ROSE, STRAWBERRY, PINEAPPLE: a sensual alchemy

Gluttony of fruits in fiery pink nectar. Caribbean sweet pineapple is required,

escorted by the fleshy strawberry, gently relieved of with rose petals. A perfume

like fruits and flowers in bloom. The rosé wine is discreet. It reminds us the

shimmering color of the bottle. Suddenly a stranger offers you a bouquet of

roses. Unless this is a drink ... You are seduced anyway.

White SANGRIA: the other color of Spain

Modern version of the classic sangria with this daring mix of white wine,

citrus and spices. From the first sips the tempo is in your mouth: the

flamenco sensual dances, proud and bullfighting. Notes of cinnamon, lemon,

orange, clove and white pepper are wrapping your evening. Your look is hot.

Your charm is torrid, Olé!

White BLACKCURRANT: the white wine colored

Wedding between white wine and black fruit. Luscious,

smooth, with violet hints, the cove is delicately required. A

subtle departure then, the aromatic power of the fruit is

completely coating your mouth. The strength of the little

blackcurrant surprises you at the first sip, then reassuring

you. This flavor is not unknown to you. It’s the flavor of the

White Blackcurrant French drink called “kir” with the

accuracy of the natural flavor of the fruit.

White Pinacolada: exotic flavor

Escape to Puerto Rico and enjoy this tropical blend of white

wine and Pinacolada. A "wine cocktail" with coconut cream

scent. Close your eyes, imagine palm trees, sand, sun

sweet pineapple. Totally refreshing "White Pinacolada" is

soft and gives you a leisurely pleasure. You swing gently in

your hammock under coconut palms.

Rosé SEX on the

BEACH: an explosive

cocktail

What a program!

Carnal and sensual the

rosé "Sex on the

beach" makes you

blushing.

Carmine color, luscious

lips, her color ignites

you. You succumb to

the desire of this fluid,

powerful, furious, fruity,

and gently flowing

blazing you. Exotic and

erotic, let’s lay down on

the beach!

SOME OF OUR FLAVORED WINES

ARE ALSO COMING IN A PACK..

BIB of 3L or 5L

THE NEW ALCOHOL

FROM FRANCE

DISCOVERING OUR ALCOHOL ICE PARTY COLLECTION

THE ALTERNATIVE TO ALCOHOL

FLAVORED 15% ALCOHOL COLLECTION 70cl

PASSION: tropical freshness

Unleash your passions! Make blushing crowds! Ignite the dance floor!

You are the star of the night. Dazzling in her bright red color, bright,

greedy, its perfume intoxicates you. Pure, neat, straight on ice or mixed

with cocktails, the power of fruit grabs you to take you on the track. All

dances are open to you. All rhythms envelop you. We only see you!

MINT: after dance

The intensity of mint with every sip! His emerald color with greenish-

blue color reflections transports you into a flow of air, a wind-blowing

your evening. Extreme feeling of freshness you cross the night surfing

his icy taste. Your lips are icebergs, your mouth is polar. Blow on the

glasses, you are frosted!

COCONUT: rhythm in your skin

Feeling of always having holidays, lazing in a hammock between two

coconut trees. The beach is all around you, you can hear the sound of the

waves. Hot wetness, Caribbean indolence, coconut fragrances gently lull

you and invite you to improvise a “zouk” dance. Your body sways under

palm trees. The sweetness of the coconut flavor is entering your mouth.

With every sip your pond ripples, waves, waves ...

APPLE: the voluptuous starter

Juicy and tart in your glass it is all fun, fresh and young. Perfect cocktail,

his "apple granny" flavor aspect tickles your nose, tickles the tip of the

tongue. Liquid, your dream is to chew it, to find the secret hiding under

his smooth and shiny skin! Well-rounded, it is essential for your party

and creates the event!

LITCHI: the forbidden fruit

Immediate departure for Asia with this famous sweet and timeless

"Chinese cherry". Its mild flavor, delicate is almost cloying. Pure, her

transparent color is suggesting the forbidden and the untouchable,

perceiving the aromas of white-fleshed fruit. It's too late, you are

conquered, seduced, submitted.

DISPLAYS & PALLETISATION

THE NEW FLAVORED ULTRA CONCENTRATED SYRUP FROM FRANCE

DISCOVERING OUR ULTRA CONCENTRATED SYRUP COLLECTION

THE ALTERNATIVE TO SYRUPS

FLAVORED ULTRA CONCENTRATED COLLECTION 13cl

MY NAME IS…

ANTÉSITE, THÉSITE, FRUISITE

FROM 1898, THIS IS THE BEST WAY TO DRINK WATER!

Today, there is a new trend of "drinking and eating well" always paying attention on

living in a healthy world protecting our bodies from obesity. We are constantly

facing diseases chronically attacking our organisms.

“Sugar”, “Cholesterol”, “Diabetes”… These words should not be part of our today’s

vocabulary.

We, French creators of drinks for more than 100 years, are proposing to the final

consumers and intermediary businesses, manufacturing a less oily, less salt, less

sweet, less “everything”… new drink product consumption for your health.

ANTESITE, THESITE & FRUISITE… THE BEST WAY TO DRINK WATER!

From Natural Fruits & Plants Extracts,

Our ANTESITE Drinks Are…

0% added sugar

0% sweetener

0% preservative

0% artificial coloring

100% tasty

100% refreshing

100% fresh

100% natural flavor

With 1 LITER of our natural

concentrated drinks

= 250 LITERS of healthy drinks….

= 1’000 glasses of 25cl

DRINK IT AND ENKOY IT WITH NO

RESTRICTION FOR ALL FAMILY

MEMBERS, IT’S GOOD FOR ALL!

The small bottle has not finished

surprising you!

DISCOVERING OUR 4 ANTESITE FLAVORS COLLECTION

ANIS

The Best

Seller, at the

origin

LEMON

Powerful

and full

of vitamins

MINT

Fresh from

the morning

PINK

GRAPEFRUIT

& GREEN

LEMON How

to see life

in pink color

From Natural Fruits & Plants Extracts,

Our THESITE Drinks Are…

0% added sugar

0% sweetener

0% preservative

0% artificial coloring

100% tasty

100% refreshing

100% fresh

100% natural flavor

With 1 LITER of our natural

concentrated drinks

= 150 LITERS of healthy drinks….

= 600 glasses of 25cl

DRINK IT AND ENKOY IT WITH NO

RESTRICTION FOR ALL FAMILY

MEMBERS, IT’S GOOD FOR ALL!

The small bottle has not finished

surprising you!

DISCOVERING OUR 3 THESITE FLAVORS COLLECTION

MINT

PEACH

RASPBERRY

From Natural Fruits & Plants Extracts,

Our FRUISITE Drinks Are…

0% added sugar

0% sweetener

0% preservative

0% artificial coloring

100% tasty

100% refreshing

100% fresh

100% natural flavor

With 1 LITER of our natural

concentrated drinks

= 100 LITERS of healthy drinks….

= 400 glasses of 25cl

DRINK IT AND ENKOY IT WITH NO

RESTRICTION FOR ALL FAMILY

MEMBERS, IT’S GOOD FOR ALL!

The small bottle has not finished

surprising you!

DISCOVERING OUR 3 FRUISITE FLAVORS COLLECTION

STRAWBERRY

BANANA

GRAPEFRUIT

CITRUS

RASPBERRY

POMEGRANATE

LOGISTIC INFORMATION

LOGISTIC INFORMATION

LOGISTIC INFORMATION

JOIN US NOW!

Your contact for your imports..

Franck AKERMANN

Mobile: +33 618 793 778 (France)

Email: franck.akermann@gmail.com