2 nd instinct strategic marketing your market deserves a 2 nd look 2 nd case studies don frattaroli...

2nd InstinctStrategic Marketing

Your market deserves a 2nd look

2nd Case Studies

Don FrattaroliTuesday, July 03, 2007

04/21/23

A 2nd Glance

• After 15 years of professional marketing and business development leadership with GE, AT&T and HP/Compaq, we are impassioned by the opportunity to help our client‘s:

– Transform innovation into high impact marketing solutions – Cultivate market intelligence into strategic marketing plans – Gain market share through in-depth competitive attack plans

• Our key solution areas are:

– Market overview & trend analysis – Target market profiling– Competitive SWOT analysis– Solution & product development – Strategic relationship/partnering strategy

3

•One of the most successful cross enterprise product solutions in client’s history

•Ground work for future cross business unit development

•Highest revenue producing program for quarters offered

•Q4 roll- out – 100 MM

•Q1 roll - out – 150 MM

2nd Instinct Case Study:Cross Enterprise Solution Development

• Effective cross enterprise product solutions• Cross divisional sales & marketing coordination • One enterprise voice to their customer

Business Needs Business Benefits

• Managed solution development across 6 Enterprise Business Units

• Cross divisional

marketing & sales relationship management

• Objective and effective business case studies

2nd Solution

`The 2nd difference

• Transform innovation high-impact marketing solutions• Cultivate market intelligence strategic marketing bus plans• Counter competitive advancement sales force automation

Fortune 10IT

Industry Leader

4

• Global BD template to insure more & profitable solutions to market

• Solution tracking model for global operational and sales readiness

• Training tool for new marketing staff development

2nd Instinct Case Study:Global Solution Development Process

• Consistent & effective global marketing solution development• Cross Global/regional solution integration• Consistent new marketing staff development


• Engineered and implemented a cross geography business development process

• Built a solution model for program revenue growth & initiative process development

2nd Solution

`

Global IT Solution

Provider

The 2nd difference


5

• Mission direction connection & commitment

• Prioritized list of initiatives, programs, membership & sponsorship targets

• A new focus on strengths & weaknesses for future opportunities & overcome threats

2nd Instinct Case Study:Strategic Planning & Facilitation

GBBC Needs GBBC Benefits

• Facilitated Board of Director retreat

• Mission analysis &

commitment review

• 3 year historical review

• SStrengths, WWeaknesses,

OOpportunities and TThreats analysis & prioritization

2nd Solution

`

• 6th largest MA Chamber of Commerce• 1400 Boston Business Members

The 2nd difference

• 12 years of Fortune Board advisory • Cultivate BOD commitment & creative thought• Transform brainstorming into strategic plan

• Mission focus to create organizational long-term strategy

• B.O.D shared vision & commitment

• Prioritize current & future goals, objectives and Board resources

6

• Increased market share due to cross enterprise portfolio differentiation

• Successful product & service solution integration

• Competitive SWOT readiness center

2nd Instinct: Case Study:Cross Divisional Sales Attack Plan

• Response counter sales initiatives due major shift in competitive field • Cross company marketing and sales integration


• Managed initiation, development and implementation of a 4 divisional sales counter attack plan

• Competitive differentiation analysis

2nd Solution

`

Leading IT Solution

Provider

The 2nd difference


04/21/23

Don [email protected]

O - 617-421-1952C - 617-821-01792ndinstinct.com

Your market deserves a 2nd Look

mailto:[email protected]

mailto:[email protected]

2 nd instinct strategic marketing your market deserves a 2 nd look 2 nd case studies don frattaroli...

Documents