2 minute drill: best practices for producing an effective enewsletter
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2 Minute Drill: Best Practices for Producing an Effective eNewsletterTRANSCRIPT
Best Practices for Producing an Effective eNewsletter
Barry Rosen
© 2008; The Pursuit Group, Inc.
The Best eNewsletter Programs
Content Appeal
Promotion Consistency
© 2008; The Pursuit Group, Inc.
Best Practice: ContentBest Practice: Content
• Readers care about THEMSELVES
• Keep it useful and educational
• Not a big sales pitch
© 2008; The Pursuit Group, Inc.
Best Practice: Appeal
Factors that impact eNewsletter success:– Headlines– Teaser paragraphs– Layout and graphics– Subject lines– Texture
© 2008; The Pursuit Group, Inc.
Best Practice: Consistency
NO:
YES:
Frequency = Monthly
© 2008; The Pursuit Group, Inc.
Best Practice: Promotion
• Subscription forms on website• Collateral and advertising• Hyperlinks to subscription form• Get creative!
Optimize the Business-to-Business Sales Cycle
866-4-PURSUE866-4-PURSUEBarry Rosen
www.thepursuitgroup.com