Top 5 Reasons Why Informatica Partners Should Take Advantage of DemandGen Central

Worldwide Headquarters 2100 Seaport Blvd., Redwood City, CA 94063, USA Phone: 650.385.5000, Toll-free in the US: 1.800.653.3871www.informatica.com linkedin.com/company/informatica twitter.com/Informatica

© Copyright Informatica LLC 2018. Informatica and the Informatica logo and are trademarks or registered trademarks of Informatica LLC in the United States and many jurisdictions throughout the world. A current list of Informatica trademarks is available on the web at https://www.informatica.com/trademarks.html. Other company and product names may be trade names or trademarks of their respective owners. The information in this documentation is subject to change without notice and provided “AS IS” without warranty of any kind, express or implied. 

1

5

3

Campaign Overview & Set Smart Goals

Measure Success, Assign & Nuture Leads

Don’t stop there, add full service packages for greater results (optional)

Content ready for Customization

Ready to build a marketing plan and execute lead generating campaigns? Here’s how DemandGen Central can support your marketing needs with Informatica.

As an Informatica Partner, experienced in marketing, you can take advantage

of this digital marketing platform for FREE. First align with your Informatica

Marketing Manager and digest the campaigns available, then set SMART goals

based on your companies objectives with Informatica.

DemandGen Central enables you to measure campaign success and leads with

a reporting, analytics and lead assignment tool. So you can continue to track and

influence your customers throughout their buyer journey. Plus you can assign hot

leads to your sales team.

DemandGen Central provides you with an easy to manage email marketing tool,

complete with tactical campaigns, microsites and nurturing workflows. Simply,

upload your contact list and hit activate! Or depending on your marketing plan,

you can ‘Create your own’ campaigns using templates provided.

Increase your Digital Brand Awareness

DemandGen Central allows you to create a full digital relationship with your

customers, starting with brand awareness. The auto co-branding function of this

tool introduces your business to your customers via delivery of social, website

and email content.

2

“Set and Forget” with Social & Website Syndication

QUICK LINKS TO GET STARTED:

Take advantage of customizable social content calendars, that we refresh

regularly and post for you. Utilize pre-built landing pages plus the Informatica

Solutions Showcase, to help identify which of your customers are truly engaged

and considering the value of your products/services.

DemandGen Central: http://informatica.zift123.com/ OR via Partner Portal: https://partners.informatica.com Marketing > Marketing Resources > Informatica Partner DemandGen Central

4