2. grey head company profile

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Page 1: 2. grey head   company profile

Company Profile

Page 2: 2. grey head   company profile

ABOUT GREY HEAD

A new media organization serving niche

communities and there business interests

Offers highly interactive peer-to-peer knowledge

sharing platforms – innovative, sustainable and

focused

Understands the needs of fiercely competitive

dynamics of the market to serve them best.

Strives to be a catalyst that promotes interaction

within communities.

Focuses on creating rich, engaging platforms

that enable both intra- and inter-community

dialogue.

Page 3: 2. grey head   company profile

THE PROMOTERS

With nearly 20 years experience in Tech

B2B space, Rahul comes up with a

distinct approaches for nurturing the CIO

& CISO communities across India. He

has worked with CIOs & CISOs from

cross sections of industries and has an

in-depth understanding of their unique

information needs.

Rahul's grasp of the IT & InfoSec

ecosystem is deep and wide.

RAHUL NEEL MANI

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THE PROMOTERS

Pranav comes with a rich sales

background through his 10+ years

career experience in sales. His

exposure in sales is diverse and

straddles both IT and non-IT

ecosystems. Besides IT, he has

worked for some of the most

influential communities such as

Manufacturing Heads and CFOs.

PRANAV SARAN

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THE PROMOTERS

For nearly 15 years Nitin has been

working in the sales and marketing

functions in (specially in the B2B media

space). With relevant skills and a

prolonged exposure into online space, he

has created successful campaigns for

vendor organizations. Nitin has expertise

in creating high-impact engagement plans

to provide win-win propositions for all

constituents of the business ecosystem.

NITIN WALIA

Page 6: 2. grey head   company profile

EDITORIAL TEAM

With nearly 20 years

experience in Tech B2B

space, Rahul comes up

with a distinct approach for

nurturing the CIO & CISO

communities across India.

He has worked with CIOs

& CISOs from cross

sections of industries and

has an in-depth

understanding of their

unique information needs.

Shipra comes with over 14

years of experience tracking

enterprise technology and

the CIO space. She has

been working on high

impact content in

enterprise technology space

as well as on the dynamics

shaping the CIO landscape.

She has worked with

Express Computer, DQ

before joining DynamicCIO.

RAHUL NEEL MANI SHIPRA MALHOTRA

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COMMUNITIES

In 2011, at its inception, Grey Head

decided to launch dynamicCIO to

engage with CIOs across India. The

key community stakeholders here are

senior IT decision makers. Members

of DynamicCIO have access to a

focused community portal where they

share thoughts and engage in a

regular dialogue without inhibition or

obligation.

Apart from the online knowledge

sharing, Dynamic CIO facilitates

dialogue through its small- to-

medium-to-large format CIO

conferences and events throughout

the year. With over 200 such

successful engagements under its

belt, DynamicCIO is one of India’s

fastest growing and admired CIO

Established in 2013,

DynamicCISO is Grey Head’s

newest passion. Market trends

predict that InfoSec continues to

be the most crucial link if India

Inc. wants to succeed in

business. This was a compelling

reason for us to introduce a

separate community on InfoSec.

We’re committed to nurture a

very strong platform for India’s

growing InfoSec community.

Similar to DynamicCIO, this

platform also has a 360degree

approach for community

development including a portal

and on ground engagement.

dynamicCIO.com dynamicCISO.com

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Started in 2011, dynamicCIO.com is a uniqueplatform provided to CIOs and senior IT leaderswhere they freely express opinions in three broadareas –Leadership, Strategy andTechnology. dynamicCIO has grown a popularresource for the community with a common goalof advancing the CIO profession by share theirthoughts and opinions with each other.

We aim to become the agents of progressivechange, and dynamicCIO is on track to be one ofIndia’s most engaging CIO platforms for fosteringthought leadership and peer-to-peer learning.

Page 9: 2. grey head   company profile

DEMOGRAPHICS

37%

30%

28%

5%

Region Wise

West North South EastTotal Database: 4250

(Senior IT Decision Makers, AGM’s &

above)

38%

21%

19%

22%

Designations

CIO / Head IT /Director

General Manager /AGM / DGM

Vice President

Others

22%

16%

15%12%

5%

4%

4%

3%19%

VerticalsIT/ITES

Manufacturing

BFSI

PSU + Govt.

Media & Entertainment

Healthcare

Retail + e-Comm.

Pharma

Others

Page 10: 2. grey head   company profile

QUICK FACTS

Content beyond technology

Leadership (805 Blogs*)

Management (590 Blogs*)

Technology (419 Blogs*)

Growing Traction

# of Blogs posted – 906**

# of contributors - 200 **

One blog everyday (except weekends & public

holidays)

Platform Dedicated to Community

* No. of articles tagged under this

topic

**Data as of 19th March

2015

Page 11: 2. grey head   company profile

SITE STATS

Monthly (16th Feb – 18th Mar’15)

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E-NEWSLETTER

Frequency:

Weekly

Reach:

5000 + technology decision makers &

influencers

Opportunities:

Sponsored e-newsletter

Banners

Text Inserts

Sponsored Sections

Page 13: 2. grey head   company profile

Established in 2013, DynamicCISO looks at the growing need for dynamic content in the information security domain. Only after understanding the criticality of the domain, we decided to introduce a new practice focused on and dedicated at information security professionals.

We aim at nurturing a very strong CISO community that will take on India’s response to growing cyber threats. DynamicCISO has a comprehensive news portal, a vast repository of Industry White Papers, a weekly newsletter and a round-the-year conference schedule.

Page 14: 2. grey head   company profile

DEMOGRAPHICS

47%

27%

25%

1%

Region Wise

West

South

North

East

Total Database: 400

(Dedicated IT Security Professionals)

57%17%

15%

11%

Designations

CISO / Directors /Head IS

Vice Preident

General Manager /AGM / DGM

Others

29%

16%30%

7%

6% 12%

Vertical Wise

BFSI

Manufacturing

IT/ITES

Telecom

PSU + Govt.

Others

Page 15: 2. grey head   company profile

QUICK FACTS

Over 500 news reports/articles/blogs till

date.

Resource Center with approx. 80 White

Papers

Average 2 blogs/articles per day

Platform Dedicated to CISOs and InfoSec

Community

Page 16: 2. grey head   company profile

SITE STATS

Monthly (16th Feb – 18th Mar’15)

Page 17: 2. grey head   company profile

E-NEWSLETTER

Frequency:

Weekly

Reach:

5000+ IT Security decision makers &

influencers

Opportunities:

Sponsored e-newsletter

Banners

Text Inserts

Sponsored Sections

Page 18: 2. grey head   company profile

OTHER OPPURTUNITIES:

EVENTS

Page 19: 2. grey head   company profile

Core Quadrant (CQ) is a research initiative jointly undertaken by Coeus

Age and Grey Head Media.

Complements dynamicCIO.com in its journey and is a logical extension of

its slacing up strategy.

Offers a unique position where a blend of Media and Research will provide

CIOs, IT Leaders, IT Producers and their affiliates actionable insights for

their next growth agenda.

Focused on covering the ‘wider technology market landscape’,

‘technology adoption and impact analysis’ and concentration on new

technology areas like SMAC plus (Social, Mobile, Analytics, and Cloud),

Internet of Things (IoT) etc.

Focused on researching trends and adoption of New Technologies shaping

and redefining the future enterprises.

Commenced its journey with a comprehensive research offerings on ‘Digital

Enterprise’.

Intends to work intensely with the CIO community and the IT vendors in

India to showcase the real directions in the fast evolving Digital landscape.

RESEARCH

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Print Content

OTHER PLATFORMS

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Vast Outreach: Our reach to the CIO & CISO communities across

industries, categories and geographies is second to none. Using a

wide array of social media platforms, we keep augmenting the

community universe.

High on Experience; Low on Inhibition: The collective experience of

the founding team of Grey Head is enviable. We listen to our clients

without inhibitions or barriers and provide personal attention.

Flexible: Without compromising with the key tenets, Grey Head offers

great flexibility. We don’t preach, we deliver.

Utmost Personalization: The small yet effective team of Grey Head

doesn’t treat work as projects. Though we follow a process, yet we’re

available 24/7 with no holds barred.

Cost Effective: One of the most cost effective alternatives in the tech

space.

Transparent and Realistic: We don’t go overboard on commitments

yet over deliver on expectations.

ADVANTAGE GREYHEAD

Page 22: 2. grey head   company profile

PARTIAL LIST OF CLIENTS