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    THE VOICE OF THEPATIENT AND THE

    FAMILY ALONG THE

    CONTINUUM OF

    PATIENT-CENTERED

    CAREGillian Cappiello, Planetree

    KPJ HEALTHCARE CONFERENCE &

    EXHIBITION 2013

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    How are we doing listening to patients?

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    Top Three Patient Concerns

    Top Three Patient Concerns:

    1. Dismissal / trivialization of

    the patient voice

    2. Absence of caring attitudesfrom providers

    3. Lack of continuity in care

    Based on 6,000+ focus groups with > 50,000 patients,

    family members and professional caregivers facilitated by

    Planetree over the past decade.

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    I felt like I was

    interrupting them

    when I asked a

    question.

    #1 Dismissal / trivialization of the patient voice

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bvgmv6se1mQ0PM&tbnid=ulHxDVVbOYMmhM:&ved=0CAUQjRw&url=http://www.mnn.com/health/fitness-well-being/stories/healthy-but-lonely-people-head-to-hospital-during-holidays&ei=jpoQUemDHqnJ0QGLnoHoBg&bvm=bv.41867550,d.dmQ&psig=AFQjCNEEaSVZxpfmSQkkI9tidxEHm-n6Cw&ust=1360129025186500http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bvgmv6se1mQ0PM&tbnid=ulHxDVVbOYMmhM:&ved=0CAUQjRw&url=http://www.mnn.com/health/fitness-well-being/stories/healthy-but-lonely-people-head-to-hospital-during-holidays&ei=jpoQUemDHqnJ0QGLnoHoBg&bvm=bv.41867550,d.dmQ&psig=AFQjCNEEaSVZxpfmSQkkI9tidxEHm-n6Cw&ust=1360129025186500http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bvgmv6se1mQ0PM&tbnid=ulHxDVVbOYMmhM:&ved=0CAUQjRw&url=http://www.mnn.com/health/fitness-well-being/stories/healthy-but-lonely-people-head-to-hospital-during-holidays&ei=jpoQUemDHqnJ0QGLnoHoBg&bvm=bv.41867550,d.dmQ&psig=AFQjCNEEaSVZxpfmSQkkI9tidxEHm-n6Cw&ust=1360129025186500http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bvgmv6se1mQ0PM&tbnid=ulHxDVVbOYMmhM:&ved=0CAUQjRw&url=http://www.mnn.com/health/fitness-well-being/stories/healthy-but-lonely-people-head-to-hospital-during-holidays&ei=jpoQUemDHqnJ0QGLnoHoBg&bvm=bv.41867550,d.dmQ&psig=AFQjCNEEaSVZxpfmSQkkI9tidxEHm-n6Cw&ust=1360129025186500http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bvgmv6se1mQ0PM&tbnid=ulHxDVVbOYMmhM:&ved=0CAUQjRw&url=http://www.mnn.com/health/fitness-well-being/stories/healthy-but-lonely-people-head-to-hospital-during-holidays&ei=jpoQUemDHqnJ0QGLnoHoBg&bvm=bv.41867550,d.dmQ&psig=AFQjCNEEaSVZxpfmSQkkI9tidxEHm-n6Cw&ust=1360129025186500http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bvgmv6se1mQ0PM&tbnid=ulHxDVVbOYMmhM:&ved=0CAUQjRw&url=http://www.mnn.com/health/fitness-well-being/stories/healthy-but-lonely-people-head-to-hospital-during-holidays&ei=jpoQUemDHqnJ0QGLnoHoBg&bvm=bv.41867550,d.dmQ&psig=AFQjCNEEaSVZxpfmSQkkI9tidxEHm-n6Cw&ust=1360129025186500
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    #1 Dismissal / trivialization of the patient voice

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    Physicians typically spend < 1 minute of a typical visit discussingnew prescriptions.1

    Physicians do not ask patients if they have any questions in more

    than 50% of outpatient visits.2

    The average time a health care professional spends educating a

    patient on conditions and treatments critical for the patients care

    is 11 minutes.3

    During that time, patients ask an average of only two questions.Patients are afraid to ask their doctor questions for fear of

    appearing to challenge them.3

    1Patient Education and Counseling. 2009. 2Circulation. 2008.3 Health Affairs. 2012

    The Engagement Dilemma

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    Invite Patients in to be a Part of the Discussion

    We must invite patients in to be a part of the discussionof what it means to achieve patient-centered excellence,

    and to be a part of developing the solutions for achieving

    that aim. (Planetree) Patients and families are

    essential to effectingtransformational change in

    health care and to enhancing

    its quality and safety.

    from Partnering with Patients and

    Families to Design a Patient- and Family-

    Centered Health Systempublished by the

    Institute for Family-Centered Care (IFCC)

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PSbSm6g6BPVCcM&tbnid=v0j5PPLO9RJAqM:&ved=0CAUQjRw&url=http://www.speakingofsuicide.com/2013/04/14/fears-of-mental-hospital/&ei=pZ1JUvjeCK2yygHp6oDgCw&bvm=bv.53217764,d.aWc&psig=AFQjCNGgbqGxR-RNmRzwqNODT8mpwi7fOw&ust=1380642245034620
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    Why We Need Patient Engagement

    Research shows that 1 in 2 patients are

    disengaged and prefer to follow a passive

    healthcare approach.

    In spite of having access to technology such as

    patient portals, less than 10% of patients

    actually use these online tools.

    They rely heavily on doctors to make all their

    medical decisions while they take no initiative

    to manage their own health.

    (Deloitte, 2013)

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    Why We Need Patient Engagement

    (Deloitte, 2013)

    Healthcare is expensive

    for patients and for

    nations.

    Research shows that

    patients who are actively

    involved in their

    healthcare are

    significantly more likely

    to practice positive

    health behavior, resulting

    in better health

    outcomes.

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    Why We Need Patient Engagement

    Case studies show patient engagement delivers dramaticresults, such as:

    40% reduction in emergency room consultations

    20% to 35% reduction in hospital admissions

    86% patient satisfaction 47% increase in the number of patients meeting cholesterol

    goals

    (Deloitte, 2013)

    This reduces the cost to all

    parties, minimizes patientsdiscomfort and increases

    both the length and the

    quality of their lives.

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    Challenging the Engagement Gap

    We do it

    already!

    Will it

    work?

    My patients

    dont want it

    What if they

    dont do whatI think they

    should do?

    I dont have

    the time!

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    HOW DO YOU TRULY ENGAGE WITHAND INCLUDE THE VOICE OF

    PATIENTS AND FAMILY MEMBERS?

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    We're all in this together!

    Kathy, Patient Advisor

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    It comes down to conversation

    We are talking to real people about real issuesthat affect their lives.

    Content educates, informs, and promotes

    conversation, leading to patient engagement.

    If you want your patients to join the

    conversation, you have to give them a reason

    to do so. It has to be content your patients can really

    relate to.

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    Invite patients and families to share

    their stories as one way to spark

    improvement.

    Patient participant, Expert Panel Meeting on Patient &

    Family Partnerships, June 2006

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    The Power of Storytelling

    Everyone loves a story!

    Stories have the potential to

    evoke emotion, such as desire or hope

    encourage us to go along for the journey

    offer a transformation between thebeginning, and the end

    motivate us to act

    In other words, stories ENGAGE

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    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OO-7I8i-IeJrkM&tbnid=jai3GKad5sB77M:&ved=0CAUQjRw&url=http://www.freshlygroundproductions.com/?cat=59&ei=kI1JUq-LMoLcyQGjzYHIBA&bvm=bv.53217764,d.aWc&psig=AFQjCNFDn_WoRgdwmXXn0oJ4IB0TERth3Q&ust=1380638391527101
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    Shared Decision Making explicitly

    recognizes a patients right to make

    decisions about their care, ensuringthey are fully informed about the

    options they face.(Coulter & Collins, The Kings Fund, 2011)

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    What is Shared Decision Making?

    1

    Two or more participants: Provider & Patient(and family member)

    Information is shared: Knowledge (provider);Values and preferences (patient)

    Participants build consensus

    Agreement is reached

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    Other Formal Wa s to En a e Patients and

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    Other Formal Ways to Engage Patients and

    Families

    Surveys

    Focus Groups

    Interviews; Leadership Rounding

    Shadowing; Ethnography

    Patient & Family Advisory Councils (PFAC)

    Resident Councils Organizational Committees and Task Forces

    Community Circles

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    Focus Groups

    An excellent tool for

    understanding howpeople feel or think

    about issues, ideas,

    products or services

    The use of neutralmoderators in safe

    environments encourages

    comments of all types,

    positive and negative

    An important goal in

    conducting listeningsessions is to find out

    where and how we can

    improve

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=7LU88m8_2btnwM&tbnid=E3Ll1Ogr44L8DM:&ved=0CAUQjRw&url=http://www.msresearchinc.com/focus%20group.html&ei=uadJUrfeH-egyQHBy4GABQ&bvm=bv.53217764,d.aWc&psig=AFQjCNHcA-BF6jXlU_8dJ4mQ3YWukPhatA&ust=1380644922728031
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    Leadership Rounding

    Engage at least one patient and/or family member tolearn about their care experience in the hospital. Ask:

    How has your experience been so far?

    Is the environment comfortable? Have you been able

    get enough rest? Is there information we can provide that would help

    you better manage their condition?

    Are there any suggestions for things we can do better?

    Is there anything else we can do to help meet yourneeds?

    Is there anyone in particular we can recognize orthank?

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    Patient and Family Shadowing

    The purpose of Shadowing is to help Care

    Givers see the Care Experience from the

    patients and familys point of view

    It involves direct, real-time observation of

    patients and families as they move through

    each step of a Care Experience in any health

    care setting

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    Patient and Family Shadowing

    We watch what people

    do (and do not do) and

    listen to what they say

    (and do not say). Theeasiest thing about the

    search for insightin

    contrast to the search for

    hard datais that itseverywhere and its free.

    OBSERVATIONS

    EMPATHY

    INSIGHTS

    Tim Brown, Change by Design

    Ethnography: Human Experience Projects at

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    Ethnography: Human Experience Projects at

    Alegent Health, Omaha Nebraska USA

    If you want to

    understand

    peoples needs,

    forget about your

    problems and

    worry about their

    lives.

    The purpose is:o to focus on the patient experience

    o innovation

    o to gather input for facility & process

    design

    Based on direct observation and

    interaction

    Throughout the journey there iscontinuous audio and video recording of

    the interactions, and picture journaling to

    document observations

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    The Purpose of a PFAC

    To provide a patient-centered view of the organization

    To provide an avenue to actively dialogue withconsumers

    To provide ongoing feedback to identify issues thatimpact patient services and aid in establishingorganizational priorities

    To build community relationships and increaseconsumer awareness and education

    To extend service excellence initiatives

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    Creating a Successful PFAC

    Support from the Top Membership Selection & Recruitment

    Council Structure

    By-laws: Responsibilities of Council Members; Size, Terms, Meetings,Officers, Compensation; Committees

    New Member Orientation

    Supporting the Council

    Sustaining the Council Tools & Resources for Councils

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    Support from the Top

    Successful implementation of patient

    advisory groups and incorporating the

    philosophies of patient- and family-centered

    care begins with support from the top.from Partnering with Patients and Families to Design a Patient- and

    Family-Centered Health Systempublished by the Institute for Family-

    Centered Care

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    PFAC

    PCCSteering

    Committee

    Quality

    ImprovementStructure

    Links in the Organizational Structure

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    Health Care Committees

    Patient and family members participate in policy andprogram development and sit on standing and ad hoccommittees, including:

    Service excellence

    Interviewing and hiring

    Staff orientation and

    education

    Research Ethics

    Leadership search

    Credentialing

    Strategic planning

    Facility design

    Patient/family education

    Discharge/transition

    planning Quality improvement

    Patient Safety

    Risk Management

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    Examples of Projects

    Peer-to-Peer mentor programs Patient & Visitor Navigation Guides to health care

    services

    Expanding use of Rapid Response Teams

    Changing admitting & waiting room procedures

    Redesigning the mammography experience

    Creating solutions for restitution to families with

    grievances Planning, presenting, and evaluating an annual patient-

    and family-centered care conference

    Sharing experience on video; use to educate staff and

    other patients and families

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    Beyond the Organization

    In addition to National & International PFACs, patientand families advisors from across the country

    participate in a variety of state, national and

    international councils that influence health care policy,

    including:

    The National Patient Safety Foundation (NPSF)

    The Institute for Healthcare Improvement (IHI)

    Joint Commission International (JCI)

    The World Health Organization (WHO)

    Consumers Advancing Patient Safety

    Partnership for Healthcare Excellence

    Engaging Patients in Improving

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    CommunityCircles

    Engaging Patients in Improving

    Ambulatory Care

    RWJF Compendium of Tools, March 2013

    https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Mm3RELIIg57M&tbnid=7IuD09Koj3IzgM:&ved=0CAUQjRw&url=https://app.azdes.gov/nmanagerpro/forms/newsletterarchive.asp?idNewsletter=19&ei=VYRJUu-aFLLlyAHQ2YDoDQ&psig=AFQjCNHJ0UL50shXylL1rx4U5YKs4wfq9A&ust=1380635792989212
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    Engaging the Community

    There is an inherent need to discern theneeds, come to know and appreciate the local

    culture, and respond to the healthcare needs

    identified ensuring the active voice ofrepresentative of the population served.

    Holly M. Gartmayer-DeYoung, CEO

    Eastport Health Care, Inc.

    Maine USA

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1zhp0626CnsYKM&tbnid=wuS7fXNup8-sOM:&ved=0CAUQjRw&url=http://pros.nyaprs.org/pros-talks/&ei=NYNJUvabGOjcyQHu2IA4&psig=AFQjCNHJ0UL50shXylL1rx4U5YKs4wfq9A&ust=1380635792989212http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1zhp0626CnsYKM&tbnid=wuS7fXNup8-sOM:&ved=0CAUQjRw&url=http://pros.nyaprs.org/pros-talks/&ei=NYNJUvabGOjcyQHu2IA4&psig=AFQjCNHJ0UL50shXylL1rx4U5YKs4wfq9A&ust=1380635792989212
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    Community Circles

    A community circle brings multi-stakeholderstogether to converse and plan better strategies for

    several public health problems in the community.

    General discussion topics offered could include:

    Patient Centered Medical Home

    Integration of Behavioral Health Services

    Health Care Reform

    Patient and Family Engagement Palliative Care

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    It is all too easy to welcome patient or family

    participation on a committee or two and then

    call the hospital patient- and family-centered.

    True change occurs only when patients and

    families are equal collaborators in the wide

    range of decisions that are made in health care

    settings, from establishing vision for theorganization and design of the facilities to

    hiring, policy development, quality improvement

    efforts, and bedside care.

    From: Expert Panel Meeting on Patient and Family Partnerships,June 2006.

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    Resources

    The Putting Patients First Field Guide: Global Lessons in Designing and

    Implementing Patient-Centered Care - Planetreehttp://planetree.org/?page_id=226

    Strategies for Leadership: Patient- and Family-Centered Care Toolkit.- AHA

    http://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtml

    Informed Medical Decisions Foundation

    http://informedmedicaldecisions.org/what-is-shared-decision-making/

    Advancing the Practice of Patient- and Family-Centered Care - IPFCC

    http://www.ipfcc.org/pdf/getting_started.pdf:

    Go Shadow - University of Pittsburg Medical Center; Patient and Family Centered

    Care: : http://www.pfcc.org/go-shadow/

    Engaging Patients in Improving Ambulatory Care - Robert Wood Johnson

    Foundation: http://www.rwjf.org/en/research-publications/find-rwjf-

    research/2013/03/engaging-patients-in-improving-ambulatory-care.html

    How to Develop A Patient and Family Advisory Council; Alegent Health Human

    Experience Project; Leadership RoundingMy Planetree Online Community

    (Members only) http://myplanetree.org

    http://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtmlhttp://informedmedicaldecisions.org/what-is-shared-decision-making/http://www.ipfcc.org/pdf/getting_started.pdfhttp://www.pfcc.org/go-shadow/http://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://myplanetree.org/page.aspx?name=HomePageJune2013http://myplanetree.org/page.aspx?name=HomePageJune2013http://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.rwjf.org/en/research-publications/find-rwjf-research/2013/03/engaging-patients-in-improving-ambulatory-care.htmlhttp://www.pfcc.org/go-shadow/http://www.pfcc.org/go-shadow/http://www.pfcc.org/go-shadow/http://www.pfcc.org/go-shadow/http://www.ipfcc.org/pdf/getting_started.pdfhttp://www.ipfcc.org/pdf/getting_started.pdfhttp://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://informedmedicaldecisions.org/what-is-shared-decision-making/http://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtmlhttp://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtmlhttp://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtmlhttp://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtmlhttp://www.aha.org/advocacy-issues/quality/strategies-patientcentered.shtml
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    Gillian Cappiello

    Planetree Experience Advisor

    [email protected]

    Tracy Walsh

    Planetree Experience Advisor

    [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]