2 faces of social media

14
The Two Faces of Social Media Dick Fisher, e-Merge Online Marketing

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Post on 13-Jan-2015

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All too often business owners shun social media because they don't fully understand the value. e-Merge Online Marketing believes there are two sides to a social media presence, the community or conversational side and the SEO traffic you achieve from the additional links, and intentional traffic being driven to the website.

TRANSCRIPT

Page 1: 2 Faces of Social Media

The Two Faces of Social Media

Dick Fisher,e-Merge Online Marketing

Page 2: 2 Faces of Social Media

Who Are We

e-Merge Online Marketing provides cost-effective solutions to businesses looking to

enter into, or supplement their existing social media marketing efforts.

Social Media Management | Social Media Consulting

Social Media Training

Page 3: 2 Faces of Social Media

Topics Covered

The Face You See The Face You Don’t See Top Business Mistakes

Page 4: 2 Faces of Social Media

The Face You See

Page 5: 2 Faces of Social Media

• It’s NOT LinkedIn, Twitter, Facebook, Google +, Pinterest, etc

• Sites are the tools that facilitate online conversations

• People join the sites to share opinions, perceptions, and experiences

• These conversations are the real definition of social media

• Allows your company to personality, gain trust and participate

So What Is It Anyhow?

Page 6: 2 Faces of Social Media

People Trust Others

Page 7: 2 Faces of Social Media

Customers

Endorsers

Evangelists

People Become The Foundation

Page 8: 2 Faces of Social Media

Traditional vs. Social Media

Page 9: 2 Faces of Social Media

The Face You Don’t See

Page 10: 2 Faces of Social Media

• If you build it, they will NOT come!

• Keywords

• Link Farms

• Black Hat vs. White Hat SEO

• Linking from social networks and social review sites are gaining significant importance

The Web Then and Now

Page 11: 2 Faces of Social Media

Top Business Mistakes

Page 12: 2 Faces of Social Media

• Failure to plan - no strategy

• Built the structure but not using it

• Impatient

• Single threaded

• Don’t understand or look at the ROI

• Not engaging

Top Business Mistakes

Page 13: 2 Faces of Social Media

• What does your overall online marketing strategy look like

• How does or could social media play into that strategy

• Has analytics code been installed on your website

• Do you know what performance you are getting from your website

• Who has primary responsibility for your online marketing strategy

Take Aways

Page 14: 2 Faces of Social Media

www.e-mergemarketing.net

facebook.com/eMergeOnlineMarketingtwitter.com/e_mergeonline

linkedin.com/e-merge-online-marketingpinterest.com/emergemarketing

[email protected]