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Fizz Day 2 “Entrepreneurship Fundamental Skills” Iain Verigin September 2009

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2009 Entrepreneurship Fundamental Skills. #2. * Made to Stick, Listening, Mindset, and No Asshole Rule

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Fizz Day 2 “Entrepreneurship Fundamental Skills”

Iain Verigin

September 2009

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Review

Seven Important Skills for Tomorrows Entrepreneurial Leaders

• Creativity and Opportunity Evaluation • Real-time Strategy and Decision Making • Comfort with Change and Chaos • Teamwork • Evangelism, Selling, Negotiation, and

Motivation through Influence and Persuasion • Oral and Written Communication • Basics of Start-Up Finance and Accounting

• Reference --- Byers - E145 - http://stvp.stanford.edu

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Entrepreneurship Fundamental Skills

Listen

Learn

Communicate

Don’t Be an Asshole

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Getting Ideas to Stick

• Let’s Listen to the Introduction

• 5:50min

http://www.madetostick.com/CommunicatingCommunicating

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Key Points• Simple is about Prioritizing.• Unexpected is about violating

schema/ “norms”• Concrete is about

using sensory language• Credible is about

human scale statistics or vivid details

• Emotional - People care about people (not numbers)

• Stories - drive action thru simulation

• SUCCES– Simple – Unexpected – Concrete – Credible – Emotional – Stories

CommunicatingCommunicating

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“Listening”Notes From Marshall Goldsmith Chapter 9 - Listening

ListeningListening

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Listening

• Think Before You Speak• Listen With Respect• Ask Yourself - “Is it Worth It?”• Make The Other Person Feel Important

– The Big Skill - – Do they feel like they’re the only one that matters?

ListeningListening

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Tactics• Listen• Don’t Interrupt• Don’t finish the other persons

sentences• Don’t say, “I knew that.”• Don’t even agree with the other

person ( even if he praises you, just say, "Thank you" )

• Don't use the words "no", "but", or "however”

• Don't be distracted.• Don't let your eyes wander, or

attention wander, elsewhere while the other person is talking

• Maintain your end of the dialogue by asking intelligent questions that

– (a) show you're paying attention– (b) move the conversation forward– (c) require the other person to talk

( while you listen )

• Eliminate any striving to impress the other person with how smart, or funny, you are. Your only aim is to let the other person feel he, or she, is accomplishing that.

ListeningListening

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Paradox:

The more you subsume your desire to shine, the

more you will shine in the other person's eyes

ListeningListening

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Mindset? What Do You Believe?

• Your intelligence is something very basic about you that you can’t change very much.– You can learn new things, but you can’t really

change how intelligent you are.

• No matter how much intelligence you have, you can always change it quite a bit.– You can always substantially change how

intelligent you are.

AttitudeAttitude

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-Brains grow like a Muscle

- practice makes it stronger!

- By extension “Groups can grow their intelligence”

-Brains grow like a Muscle

- practice makes it stronger!

- By extension “Groups can grow their intelligence”

AttitudeAttitude

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Let’s Listen To Vinod Khosla

• Persistence

• Getting into Stanford MBA School– He didn’t get in the first time.

• Closing Sun’s first Deal– Did he really sleep in the lobby?

• ~ 7:15• http://en.wikipedia.org/wiki/Vinod_Khosla• http://iinnovate.blogspot.com/2007/10/vinod-khosla-co-founder-of-sun.html

AttitudeAttitude

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The “No Asshole Rule”

• The Quiz– http://

electricpulp.com/guykawasaki/arse/

BehaviourBehaviour

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Entrepreneurship Fundamental Skills

Listen

Learn

Communicate

Don’t Be an Asshole

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Why Are People Skills So Important?

! New Ventures fail from lack of customers !

• Not lack of product

• Translates to– People make the product– People buy the products– People make the decisions– People sign cheques– People …

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Technology Ventures: From Idea to OpportunityChapter 1: Figure 1.5

THE FIRM'S INTELLECTUAL CAPITAL

Human Capital Organizational Capital Social Capital

Customers

Workers and Associates

Firm's Mission

and Purpose

Suppliers

Market

Technology

Society

Competitors

Engineering is primarily “Technology”,

Important in every “bubble”

Engineering is primarily “Technology”,

Important in every “bubble”

A Company’s Human Capital

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20 Bad Habits

• Here is a list of 20 Bad Habits• It is very useful to be able to describe them• Unfortunately it is very difficult to assess

yourself.

BehaviourBehaviour

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Bad Habit 1-4

• 1. Winning too much: The need to win at all costs and in all situations.

• 2. Adding too much value: The overwhelming desire to add our 2 cents to every discussion.

• 3. Passing judgment: The need to rate others and impose our standards on them.

• 4. Making destructive comments: The needless sarcasm and cutting remarks that we think make us witty.

BehaviourBehaviour

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Bad Habits 5 - 8

• 5. Starting with NO, BUT, HOWEVER: The overuse of these negative qualifiers which secretly say to everyone that I’m right and you’re wrong.

• 6. Telling the world how smart we are: The need to show people we’re smarter than they think we are.

• 7. Speaking when angry: Using emotional volatility as a management tool.

• 8. Negativity, or “Let me explain why that won’t work”: The need to share our negative thoughts even when we weren’t asked.

BehaviourBehaviour

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Bad Habits 9-20• 9. Withholding information: The refusal to share information in order to maintain an advantage over

others.• 10. Failing to give proper recognition: The inability to give praise and reward.• 11. Claiming credit that that we don’t deserve: The most annoying way to overestimate our contribution

to any success.• 12. Making excuses: The need to reposition our annoying behavior as a permanent fixture so people

excuse us for it.• 13. Clinging to the past: The need to deflect blame away from ourselves and onto events and people

from our past; a subset of blaming everyone else.• 14. Playing favorites: Failing to see that we are treating someone unfairly.• 15. Refusing to express regret: The inability to take responsibility for our actions, admit we’re wrong, or

recognize how our actions affect others.• 16. Not listening: The most passive-aggressive form of disrespect for colleagues.• 17. Failing to express gratitude: The most basic form of bad manners.• 18. Punishing the messenger: The misguided need to attack the innocent who are usually only trying to

help us.• 19. Passing the buck: The need to blame everyone but ourselves.• 20. An excessive need to be “me”: Exalting our faults as virtues simply because they’re who we are.

BehaviourBehaviour

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Rules to Live By• The company is a no-asshole zone. It requires employees to agree to sign this document• Rules of Engagement

• 1. I will be passionate—about SuccessFactors’ mission, about my work. I will love what we do for companies and employees everywhere.

• 2. I will demonstrate respect for the individual; I will be nice and listen to others, and respect myself. I will act with integrity and professionalism.

• 3. I will do what it takes to get the job done, no matter what it takes, but within legal and ethical boundaries.• 4. I know that this is a company, not a charity. I will not waste money—I will question every cost.• 5. I will present an exhaustive list of solutions to problems—and suggest actionable recommendations.• 6. I will help my colleagues and recognize the team when we win. I will never leave them behind when we lose.• 7. I will constantly improve Kaizen! I will approach every day as an opportunity to do a better job, admitting to and learning from

my mistakes.• 8. I will selflessly pursue customer success.• 9. I will support the culture of meritocracy and pay for performance.• 10. I will focus on results and winning—scoring points, not just gaining yardage.• 11. I will be transparent. I will communicate clearly and be brutally honest, even when it’s difficult, because I trust my

colleagues.• 12. I will always be in sales and drive customer satisfaction.• 13. I will have fun at work and approach my work with enthusiasm.• 14. I will be a good person to work with—I will not be an asshole.

• I agree to live these values. If my colleagues fail to live up to any of these rules, I will speak up and will help them correct; in turn, I will be open to constructive criticism from my colleagues should I fail to live by these values. I understand that my performance will be judged in part by how well I demonstrate these values in my daily work.

• http://blog.guykawasaki.com/2007/02/arse_the_asshho.html

BehaviourBehaviour