2 crosscultour project overview by j. mayer
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EU-Project CrossCulTour„Crossmarketing-Strategies for Culture
and Tourism"
Julia MayerMinistry of Regional Development and Transport, Saxony-Anhalt
About CrossCulTour
CrossCulTour stands for „Crossmarketing-Strategies in Culture and Tourism“
CrossCulTour is a follow-up project of „Transromanica“ (2003 – 2006)In 2007, TRANSROMANICA has officially been recognised as „European Cultural Route“ by the Council of Europe
Facts and Figures:• Duration: December 2008 – November 2011• Within the EU Central Europe Programme (Territorial Cooperation
INTERREG - ERDF)• Area of Intervention: Capitalising on Cultural Resources for More
Attractive Cities and Regions• Total budget of all partners: 2.3 Mio. €
Project partners
1) Ministry of Regional Development and Transport (Lead Partner)2) Transromanica Association (Communication Management)3) dwif-Consulting GmbH Munich (Project Management)4) Tourism Association Saxony-Anhalt 5) Thuringia Tourism Board6) Local Development Agency Langhe Monferrato Roero, Italy7) Province of Modena, Italy8) University of Klagenfurt, Austria9) International Tourism Institute, Slovenia
Transromanica Map with CrossCulTour Regions
Objectives of the project CrossCulTour
• Preservation and promotion of cultural sites and landscapes by means of an appropriate cross-marketing approach to cultural tourism
• Making cultural destinations more competitive by establishing cooperation with small and medium sized enterprises
• Opening access to markets and connecting disadvantaged regions with cultural centres by using innovative communication technologies
• Increase in employment and income
• Creation of a stronger regional and European identity for 7.6 million citizens from partner regions based on common cultural-historic roots
Selected European activities
Maps and Signs Guidelineto achieve consistent and recognisable presentation of Romanesque heritage
Audio-Guides available for sights in Saxony-Anhalt, Thuringia, Modena
Transregional cycling routePromoting the Saale Biketrail
Travel Magazine and Sales ManualTravel inspirations from the partner regions Products & Contacts for Travel agencies
Cross-Marketing CooperationsWith stakeholders and enterprises (VCH-Hotels, Winzervereinigung Freyburg,
ModeNatur, Baedeker, etc)Further Education, Knowledge Transfer
Summer School, Courses for young academics in Italy, Workshops in Volunteering in Saxony-Anhalt Sales-Tour
Marketing of Products in USA and China
Examples of Transnational Activities
Listen to Romanesque history
- EU-Funding allows for production of audio-guides- free download online- information on Romanesque times and sights
Audio Files for Saxony-Anhalt, Thuringia and Modena can be downloaded on www.transromanica.com.
Examples of Transnational Activities
New Signs for Romanesque Sights
Example: Cathedral and Church St. Sebastian Magdeburg
Offers for citizens and academics
The second Summer School at the University of Klagenfurt (Austria) takes place from 13th – 16th of September 2011. It’s focus will be on Architecture and Symbolism of the Middle Ages. It will consist of expert lectures, excursions and exchange of stakeholders.
More information on http://crosscultour.uni-klu.ac.at
Free Summer School „Architecture and Symbolism – History and Marketing Strategies“
University Course „History.Culture.Tourism“
• November 14 – 25, 2011, Location: Klagenfurt (Carinthia)• Focus on medieval history, art-historical knowledge on
Romanesque, symbolism and meaning in art and architecture, know-how on museum and exhibition didactics.
• Registration opens this autumn on http://crosscultour.uni-klu.ac.at
Offers for citizens and academics
Thank you for your attention!
More information on CrossCulTour:www.transromanica.com/crosscultour
and in our final brochure
Further EU-INTERREG projects in Saxony-Anhalt:http://www.sachsen-anhalt.de/index.php?id=34361
Julia Mayer Ministry of Regional Development and Transport Saxony-Anhalt