2 cristina nunez
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“Sustainable tourism project management in leading European tourist destinations”
Cristina NúñezNECSTouR Permanent Secretariat
Leadership and Management in Sustainable Tourism:Professionalising project management
Naples, July 10th
…The Next Tourism !Launch 2007 – Creation: 2009
- A network of European Regions, associated with representatives of the tourism entreprises, tourism associations and universities/ research institutes aiming at:
- Develop a strong framework for regional cooperation at European level;- Develop research & development model of Sustainable tourism
management;- Strenghening the Role of Regions in the European Tourism Policy
- A network launched during Euromeeting 2007 in Florence
- A self financed network
NECSTouR
Why Regions?
EUROSTAT DATA 2010Overnight stays in accommodation structures for tourist for NUTS2 Regions
NECSTouR = <600 million of overnight stays per year
Regions’ crucial role:Sustainable tourism policy designing, implementing and fund rising
Regions’ strategic position:• Gather the key local tourism stakeholders • Support tourism destinations and monitor their performance• Make the bridge between supranational and local level• Lead to public private partnerships• International benchmark and cooperate with other regions• Manage EU Structural Funds
Leading Tourism Destinations
Regional Competence
FULL MEMBERS
27 Regional authorities (NUTS 2)
Portugal: Alentejo, AlgarveNetherlands : ZeelandFrance: Provence-Alpes-Côte d'Azur, Aquitaine, Midi- Pyrénées, Bretagne, Bourgogne, Ile-de-FranceItaly: Emilia Romagna, Puglia, Tuscany, Umbria, Veneto, PiemontSpain: Catalunya, Islas Baleares, La Rioja, País Vasco United Kingdom: Cornwall RegionBelgium: German-speaking Community of Belgium Region, FlandersSwitzerland: Valais RegionSweden: Västra Goteland RegionCzech Republic: Zlín RegionGreece: South Aegean IslandsCroatia: Istria
Associated MembersNational, European, International public/Private Organisation working in the Sustainable Tourism Sector
Representatives of the Tourism Enterprises
Austrian Federal Economic Chamber (WKÖ) Croatian Chamber of Economy (HGK) Forum of the Adriatic and Ionian Chambers of Commerce (FAICC) French Chambers of Commerce and Industry Assembly (ACFCI) Italian Association Responsible Tourism & Legacoop Tourism National Tourism Research Institute (ISNART)
Representatives of the Sustainable Tourism Associations
Sustainable Tourism Working Group – National Association Coordination Italian Agenda 21 (TSG IT21) European Institute of Cultural Itineraries Legambiente Turismo Federcultura Observatory of Tourism Islands in Europe (OTIE) Coastal and Marine Union Statistic Institute for Northern Europe (NIT) European Federation of Nautical stations
Representatives of the Academic sector
Centre for Cooperative Research in Tourism (CICtourGUNE) City of Culture and of Sustainable Tourism (CCTD) Ciudad de la Energía (CIUDEN) European University for Tourism in Albania University of Girona Fondazione Campus Studi del Mediterraneo Centro Nationale di Ricerca (CNR) Luspio University of Rome - Faculty of Economics School of Business in Prague (VSO) University of Malta SiTI- High Insitute for Innovative Territorial Systems The Politechnical Insitute of Leiria University of Economics in Prague (VSE) University of Florence University of Pisa University of Leiria
National, European, International public/Private Organisation working in the Sustainable Tourism Sector
Representatives of the Tourism Enterprises Austrian Federal Economic Chamber (WKÖ) Croatian Chamber of Economy (HGK) Forum of the Adriatic and Ionian Chambers of Commerce (FAICC) French Chambers of Commerce and Industry Assembly (ACFCI) Italian Association Responsible Tourism & Legacoop Tourism National Tourism Research Institute (ISNART)
Representatives of the Sustainable Tourism Associations
Sustainable Tourism Working Group – National Association Coordination Italian Agenda 21 (TSG IT21) European Institute of Cultural Itineraries Legambiente Turismo Federcultura Observatory of Tourism Islands in Europe (OTIE) Coastal and Marine Union Statistic Institute for Northern Europe (NIT) European Federation of Nautical stations
Representatives of the Academic sector
Centre for Cooperative Research in Tourism (CICtourGUNE) City of Culture and of Sustainable Tourism (CCTD) Ciudad de la Energía (CIUDEN) European University for Tourism in Albania University of Girona Fondazione Campus Studi del Mediterraneo Centro Nationale di Ricerca (CNR) Luspio University of Rome - Faculty of Economics School of Business in Prague (VSO) University of Malta SiTI- High Insitute for Innovative Territorial Systems The Politechnical Insitute of Leiria University of Economics in Prague (VSE) University of Florence University of Pisa University of Leiria
National, European, International public/Private Organisation working in the Sustainable Tourism Sector
What do we do?
Increase KNOWLEDGE
Collection, exchange and evaluation of good practicesPresentation during high level EU Events (ETD, ETF…)Thematic Regional Conferences Database (more than 100 on the website)
Increase JOINT ACTIVITIES
Information, Facilitation, Development of projectsDynamic Taskforces
Increase EXPERTISE
Cooperation with European and International organisations: UNWTO, CoE, AREPO, RECEP ENELC, ISTO, ERRIN
Increase VISIBILITY
Promote the strategies and activities of the membersWebsite, internal/external newsletter, social media, Annual Regional Conference, Taskforce Meeting
Monitor, contribute and influence the European Tourism Policy: Consultations /Amendments/Positions
Ensure a Bottom up CONTRIBUTION
NECSTouR Methodology
1. Indicators2. Blue Growth3. Landscape4. Governance of Cultural Routes5. Accessible Tourism
Taskforces1. Reduction and optimisation of use of natural resources with particular reference
to water2. Reduction and optimisation of energy consumption3. Reduction of waste and better waste management4. Quality of life of residents and tourists5. Quality of work6. Active conservation of cultural heritage 7. Active conservation of environmental heritage 8. Active conservation of distinctive identities of destinations9. Widening the relations between demand/offer (geographical and seasonal)10. Transport and mobility
Priorities of the Agenda 2007
Thematic Approach
Projects, Studies, Events, Policy, Communication…
Transversal Approach
3 PillarsSocial Dialogue, Competitiveness, Measurability
Measuring Destinations Sustainability
2007 EC COM “AGENDA FOR A SUSTAINABLE AND COMPETITIVE TOURISM“3.2.1. Mobilising actors to produce and share knowledgeThe European Commission will support the strengthening or the creation of platforms – by also using new technologies – where lessons drawn by good and bad practices can be exchanged and where collaboration between tourism and other related sectors can be improved. The promotion of best practices exchange towards sustainable destination management (e.g. addressing the issue of seasonality and the prolongation of the tourism season) can contribute in a significant way to the competitiveness of the tourist destinations. These platforms could allow a more specific approach reflecting the territorial and economic characteristics of destinations”
)
2010 EC COM “EUROPE, THE WORLD’S N°1 TOURIST DESTINATION-A NEW POLITICAL FRAMEWORK FOR TOURISM IN EUROPE”
Action XI “The Commission will be supported by the initiative implemented in cooperation with the Network of European Regions for a sustainable and competitive European tourism (NECSTouR) and the EDEN destinations network with a view to developing a system of indicators for the sustainable management of destinations”
NECSTouR Regions as donors
Regions manage and allocate EU Structural Funds for tourism …. but better results justification is needed to pursue the investment
Next MFF 2014 – 2020 is structured in Thematic Objectives and Regions must …Integrate tourism in regional development strategy
European Court of AuditorsSpecial Report n°6, 2011, Where ERDF Co-financed Tourism Projects Effective
CSF 2014 – 2020: Perspectives for Tourism?
• “e-content relevant to the development of rural tourism” (EAFRD)Thematic Objective 2: “Enhancing access to and use and quality of ICTs”
• “development of SMEs in emerging areas such as new forms of tourism”Thematic Objective 3: “Enhancing the competitiveness of SMEs”
• “sustainable tourism (including the silver economy)”Thematic Objective 8: “Promoting employment and supporting Labour Mobility”
• “R&I infrastructures, promotion of R&I business advisory services, also in the field of services”Thematic Objective 1: “Strengthening research, technological development and innovation”
• “Protecting, promoting and developing cultural and natural heritage”Thematic Objective 6: “Protecting the environment & promoting resource efficiency
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NECSTouR Work Programme 2013
Work programme 2013: TESEO Tourisme European Sustainable Economy and Occupability
Aim? Provide its members with an overview of the EU Funding Opportunities for regional initiatives leading to competitiveness and sustainable tourism.
What actions?• TESEO Peer review cycle of the current utilization of the Structural Funds for tourism;• Analysing complementarity with thematic programmes (Horizon2020, COSME);• Public events involving tourism stakeholders where experiences are capitalized.
This is a collective learning exercise useful for the regions, which are currently writing their Operational Programmes and could include some of the recommendations learnt. How the European Commission can support this initiative?
The European Commission delegates can contribute to the debate and perspectives within 2014-2020 to fund the presented actions while providing recommendations for tourism within each fund.
TESEO Lessons Learnt
New forms of tourism
Competitive Tourism
SMEs
Tourism creates
jobs
Tourism research & innovation
Tourism supports entrepreneurhsip
Tourism resource efficiency
REGIONAL OPERATIONAL PROGRAMMES
PROJECT EVALUATION & MONITORING CRITERIA
ONLY JUSTIFIED TOURISM APPLICATIONS
WILL BE FUNDED
Momentum: Ongoing NegotiationsStructural FundsRegional Operational Programmes Draft by June 2013 Approval by October 2013
(Other) EU ProgrammesCooperation with EC Tourism Unit to integrate tourism in upcoming programmes
Why now?
Partnership Agreement MFF 2014 – 2020
NECSTouR Regions as Project Managers
Main EU Financial Instruments MFF 2007-2013 MFF 2014-2020
Cohesion
Structural funds:European Cohesion FundEuropean Social FundEuropean Regional Development Fund - Territorial Co-operation (INTERREG)
Structural funds:European Cohesion FundEuropean Social FundEuropean Regional Development FundEuropean Globalisation Adjustment Fund
Agriculture &Environment
European Agriculture Fund for Rural Development (EAFRD)LIFE+
European Agriculture Fund for Rural DevelopmentLIFE+
Research,Innovation andCompetitiveness
Competitiveness and Innovation Framework Programme:Entrepreneurship and Innovation ProgrammeInformation Communication Technologies Policy Support ProgrammeIntelligent Energy Europe ProgrammeSeventh Framework Programme for Research
Programme for the Competitiveness of Enterprises and SMEs (COSME) 2014-2020Horizon 2020 – Framework Programme for Research and InnovationConnecting Europe FacilityGalileo and EGNOS programmesEuropean Earth Monitoring Programme
Culture andEducation
European Culture ProgrammeLifelong Learning ProgrammeYouth in Action Programme
Creative Europe ProgrammeErasmus for All Programme
Employment
PROGRESSEuropean PROGRESS Microfinance Facility
Programme for Social Change and Innovation:PROGRESS Programme, PROGRESS Microfinance,EURES
Marine andFisheries Policy
European Fisheries FundProgramme to Support the Further Development of an Integrated Marine Policy
European Maritime and Fisheries Fund
CONCLUSIONS
Undertake Strategic actionsImprove the local situation
REGIONAL AUTHORITIES HAVE A GLOBAL VISION
SOCIAL DIALOGUE – MEASURABILITY – COMPETITIVENESS SUSTAINABILITY
• Methodology, structure & principles• Effective management monitoring • Investment justification• Benefits measurement
