V I S I O N M O N DAY. C O M D E C E M B E R 1 2 , 2 01 1

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D E C E M B E R 1 2 , 2 0 1 1 V I S I O N M O N DAY. C O M

F R O N T L I N E S

NEW YORK—Vision Monday and 20/20 Magazine

are pleased to announce the selections in the third

annual EyeVote Readers’ Choice Awards, a special

survey aimed at identifying readers’ favorite prod-

ucts and companies of the year.

Optical retailers and ECP readers of the two

Jobson Medical Information publications were

asked to identify their “favorite” products in eight

distinct categories: optical frames, spectacle lenses,

sunglasses, contact lenses, optical equipment,

diagnostic equipment. Two new categories, prac-

tice management software and online ordering,

were added to the list of categories for this year.

Selected companies were chosen based on both

brand and company choices supplied by readers.

This year’s survey also spanned a wider range of

product brands and product groups.

A total of 533 voters took part in the survey.

The 2011 EyeVote Readers’ Choice selections

were as follows:

Optical Frames • Readers’Choice,Company:Marchon

• Readers’Choice,FrameBrand,Men:Nike

• Readers’Choice,FrameBrand,Women:Gucci

• Readers’Choice,FrameBrand,Teen:Juicy Couture

• Readers’Choice,FrameBrand,Kids:Disney

• Readers’Choice,FrameBrand,NewLaunch:Marc Ecko

Sunglasses • Readers’Choice,Company:Maui Jim

• Readers’Choice,SportBrand,Men:Oakley

• Readers’Choice,FashionBrand,Men:Ray-Ban

• Readers’Choice,SportBrand,Women:Maui Jim

• Readers’Choice,FashionBrand,Women:Coach

Spectacle Lenses • Readers’Choice,Company:Essilor

• Readers’Choice,LensBrand:Varilux

S P E C I A L S U R V E Y / E y e V o t e

EyeVote Readers’ ChoiceReaders’ Choice: Company Readers’ Choice: Brand

Optical Frames

Men:

Women:

Teens:

Kids:

NewLaunch:

Sunglasses MenSport:

MenFashion:

WomenSport:

WomenFashion:

Spectacle Lenses

Lens:

LensTreatment:

Anti-ReflectiveCoating:

PersonalizedProgressive:

Photochromic:

R E A D E R S ’ C H O I C E

Vision Monday and 20/20 Magazine Announce EyeVote Readers’ Choice Awards3rd Annual Survey Highlights Products, Companies in 8 Categories

Readers’ Choice: Company Readers’ Choice: Brand

Contact Lenses

Toric:

DailyDisposable:

ExtendedWearDisposable:

Multifocal:

Optical Equipment & Supplies

Finishing:

Surfacing:

Supplies/Consumables:

DispensingTools:

Diagnostic Equipment

Brand:

Practice Management Software

Online Ordering

A Hilsinger Company

A Hilsinger Company

A Hilsinger Company

EyeVote Readers’ Choice• Readers’Choice,LensTreatmentBrand:TD2

• Readers’Choice,LensAnti-ReflectiveCoatingBrand:

Crizal Avance

• Readers’Choice,LensPersonalizedProgressiveBrand:

Varilux Physio

• Readers’Choice,LensPhotochromicBrand:Transitions

Contact Lenses • Readers’Choice,Company:Vistakon/J&J VisionCare

• Readers’Choice,ToricBrand:

Acuvue Oasys for Astigmatism

• Readers’Choice,DailyDisposableBrand:

1-Day Acuvue TruEye

• Readers’Choice,ExtendedWearDisposableBrand:

Air Optix Night & Day

• Readers’Choice,MultifocalBrand: Air Optix Multifocal

Optical Equipment & Supplies • Readers’Choice,Company:Hilco

• Readers’Choice,BrandforFinishing:Santinelli

• Readers’Choice,BrandforSurfacing:

Gerber Coburn/Coburn Technologies

• Readers’Choice,BrandforSupplies/Consumables:Hilco

• Readers’Choice,BrandforDispensingTools:Hilco

Diagnostic Equipment• Readers’Choice,Company:Carl Zeiss Meditec

• Readers’Choice,BrandforEquipment:Topcon

Practice Management Software• Readers’Choice,Company:Eyefinity/OfficeMate

Online Ordering• Readers’Choice,CompanyWebsite:VisionWeb

EyeVote was conducted from Sept. 30, 2011 to

Oct. 31, 2011. Respondents were contacted by

email invitation to take the survey and links were

posted on 2020mag.com and VisionMonday.com.

An incentive of a chance to win a trip (air fare and

lodging) to New York City for Vision Expo East

2012 or a $500 American Express Gift Card was

offered to encourage respondents to answer the sur-

vey. Two runner-up prizes were also offered and

they included a Kindle Fire® and a $250 Morton’s

Steakhouse gift card. In tallying the votes, only one

response per respondent per category was counted.

Votes from manufacturers were considered ineligi-

ble and removed from the final counts.

The winner of the Grand Prize was Kay Coher-

nour, a dispensing optician from Mather Vision

Group in Lafayette, Ind. Since joining the practice

in January of 2011, Cohernour has been busy famil-

iarizing herself with products, patients and updat-

ing the optical area of the practice. When asked

what prompted her to participate in the survey,

Cohernour said, “Since I am fairly new to the

industry I have been working hard to learn as much

as possible and the survey proved to be a great

learning opportunity for me.”

Mather Vision Group, located in the downtown

area of Lafayette, borders Purdue University and has

been in existence since 1946. The staff of 9 includes

two doctors, dispensing opticians and support staff

offering a wide range of quality eyecare services. n