2 1/2 day course on blue ocean strategy (bos) · • errc, “to be” strategy canvas and three...

Seminar objectives This seminar provides participants with a basic introduction to the principles, frame- works and analytical tools of Blue Ocean Strategy®. In particular, participants will: Deeply understand the concept of value innovation, the cornerstone of Blue Ocean Strategy® which allows to identify strategic options that dramatically raise customer utility while achieving lower costs for the company Learn how Blue Ocean Strategy® is “put into action” in businesses case with the proprietary Blue Ocean Strategy® formulation process and methodologies. Learn how to “wake up” their organizations to the need for pursuing new profitable growth. Explore the family of Blue Ocean Strategy® / Value Innovation tools and methodologies – including Strategy Canvas, Buyer Utility Map, Six Paths Framework – providing insights into how to unlock the possibility of creating new markets. DAY 1 • Introduction to BOS & Value Innovation • Visualizing Strategy • Case Study : Yellow Tail • Lecture: PMS Map and “As Is” strategy canvas • Active strategic session in teams: Drawing PMS Map and “As Is” strategy canvas DAY 2 • Looking for noncustomers • Active strategic session in teams: Discovering noncustomers’ insights • Buyer Experience Cycle and Buyer Utility Map • Active strategic session in teams: Investigating the Buyer Experience Cycle and Buyer Utility Map • Lecture: Looking across industry boundaries • Active strategic session in teams: Exploring the 6 paths DAY 3 • ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy • Active Strategic Session in teams: Drawing ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy • Case Study Itenarary For registration and inquiries, please contact Ms Norzaimah Ramli @ 03 2180 5287 or email [email protected] REGISTER NOW FEE RM 1500.00 2 1/2 Day Course on Blue Ocean Strategy (BOS) 16 - 18 July 2014 / UTM Kuala Lumpur 9.00 am - 4.00 pm “Go where profits and growth are – and where the competition isn’t” SPEAKER Dr. Dominic Lau is a Professor of Universiti Teknologi Malaysia (UTM) and heading the EDGE program. Dr. Dominic Lau is a certi- fied Blue Ocean Strategy practitioner. Prior joining UTM, he is formerly the Director of Blue Ocean Strategy Applied Research Centre Regional Centre in UCSI University.

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Seminar objectives

This seminar provides participants with a basic introduction to the principles, frame-works and analytical tools of Blue Ocean Strategy®.

In particular, participants will:

Deeply understand the concept of value inno-vation, the cornerstone of Blue Ocean Strategy® which allows to identify strategic options that dramatically raise customer utility while achieving lower costs for the company Learn how Blue Ocean Strategy® is “put into action” in businesses case with the proprietary Blue Ocean Strategy® formulation process and methodologies.

Learn how to “wake up” their organizations to the need for pursuing new profitable growth.

Explore the family of Blue Ocean Strategy® / Value Innovation tools and methodologies – including Strategy Canvas, Buyer Utility Map, Six Paths Framework – providing insights into how to unlock the possibility of creating new markets.

DAY 1• Introduction to BOS & Value Innovation• Visualizing Strategy• Case Study : Yellow Tail• Lecture: PMS Map and “As Is” strategy canvas• Active strategic session in teams: Drawing PMS Map and “As Is” strategy canvas

DAY 2• Looking for noncustomers• Active strategic session in teams: Discovering noncustomers’ insights• Buyer Experience Cycle and Buyer Utility Map• Active strategic session in teams: Investigating the Buyer Experience Cycle and Buyer Utility Map• Lecture: Looking across industry boundaries• Active strategic session in teams: Exploring the 6 paths

DAY 3• ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy• Active Strategic Session in teams: Drawing ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy• Case Study

Itenarary

For registration and inquiries, please contactMs Norzaimah Ramli @ 03 2180 5287 or email [email protected]

REGISTER NOW

FEERM 1500.00

2 1/2 Day Course on Blue Ocean Strategy (BOS)16 - 18 July 2014 / UTM Kuala Lumpur

9.00 am - 4.00 pm

“Go where profits and growth are – and where the competition isn’t”

SPEAKER

Dr. Dominic Lau is a Professor of Universiti Teknologi Malaysia (UTM) and heading the EDGE program. Dr. Dominic Lau is a certi-fied Blue Ocean Strategy practitioner. Prior joining UTM, he is formerly the Director of Blue Ocean Strategy Applied Research Centre Regional Centre in UCSI University.