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Page 1: 2 011 - The News & Observermedia2.newsobserver.com/advertising/pdf/SkirtMediaKit.pdf · Cellars Wine Club. ... Keith Jarrett/ Charlie Haden Dream Attic Richard Thompson ... For the

12/1/10

2 01 1

Page 2: 2 011 - The News & Observermedia2.newsobserver.com/advertising/pdf/SkirtMediaKit.pdf · Cellars Wine Club. ... Keith Jarrett/ Charlie Haden Dream Attic Richard Thompson ... For the

January The Amazing Issue Dec. 14 Dec. 17

February The Sinful Issue True Love, Weddings Jan. 17 Jan. 20

March The “What If ” Issue 9-5 Feb. 14 Feb. 17

April The Scrumptious Issue March 17 March 22

May The Escape Issue (Travel) April 15 April 20

June The Yes Issue May 16 May 19

July The Red, White + True Blue Issue June 16 June 21

August The Challenge Issue July 15 July 20

September The Rules Issue Aug. 17 Aug. 22

October The Open House Issue Sept. 16 Sept. 21

November The Conversation Issue Oct. 17 Oct. 20

December The Surprise Issue Nov. 14 Nov. 17

skirt! facts

skirt! has a distribution of 30,000 at more than 300 locations in the Triangle.

skirt! is competitively priced with other maga-zines in the market.

skirt! is 80% larger than other magazines, which in turn gives you larger ads and higher visibility.

skirt! is becoming the hottest magazine in the Raleigh, Cary, Chapel Hill and Durham markets.

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2011 Raleigh, Cary, Chapel Hill & Durham Publication Schedule

215 South McDowell St., Raleigh, NC 27601 Office: 919.836.5738 Fax: 919.836.2857 www.skirtmag.com

Allison BealeEditor

(P) [email protected]

Martha McLeodAccount Executive(P) 919.836.5738

[email protected]

$67,033 is the median

household income.

76% are

homeowners.

86% are college

educated.

33% have children

at home.

Source: Scarborough Research, Durham, Johnston, Orange and Wake Counties, April 2008-March 2010

Issue Theme Special Advertising Section Space Final Reservation Ready Deadline Deadline

skirt!contacts

Page 3: 2 011 - The News & Observermedia2.newsobserver.com/advertising/pdf/SkirtMediaKit.pdf · Cellars Wine Club. ... Keith Jarrett/ Charlie Haden Dream Attic Richard Thompson ... For the

unique articlesFemale-written essays that range from

funny to moving, sassy to solemn.

productsThemed items from local vendors.

skirt! lovesItems the skirt! staff can’t live without.

profilesProfiles of local women related to the theme of that month’s issue.

he’s so originalMen (in skirts!) who stand out in the community through their personal or

professional endeavors.

calendarLocal and regional events.

browseWhat’s good in books and music.

skirt of the monthA skirt chosen from a local vendor.

skirt!content

12 november 2009raleigh  www.skirt.com

Ira DavidWood III gets scrooged.Though best known for his portrayal of the lovable yet miserly Ebenezer Scrooge in his own musical adaptation of A Christmas Carol,

David has plenty to be happy about. For one “Hallo-Giving-Mas” is on the way. “That’s what we—the cast and crew—celebrate once rehearsals start.”

And two; he’s not in heels. “My hat’s off to women for walking around in those things. I know how difficult it is.” In his thirty year tenure at Theatre In

The Park, David has sparked a resurgence in The Bard, been voted Best Local Actor in dozens of public opinion polls, presented three keys to the City

of Raleigh and received The Order of The Long Leaf Pine (one of the highest honors this state can bestow on its citizens). Those are pretty ambitious

accolades for a man who’s most comfortable in tights and long knickers. Read more at raleigh.skirt.com.

What’s the best thing about wearing a skirt? “The updraft.”

What’s the best thing about reading skirt!? “Developing a sense of empathy.”

Photo by Beth Riley

HE’S SO ORIGINAL

Diane Von Furstenberg Patterned Skirt

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Charman Driver | Booty Buster

Inner Strength

Among women in the Triangle, Charman is something of a celebrity.

Her eight-week, women-only “Booty Camp” has changed many a body, mind and spirit. “I’ve found my life’s work,”

said the health and wellness coach. The program, known for its intense workouts, healthy eating plan and steady stream of support and motivation,

is designed for success. Forget the routine, says Charman, and be goal-oriented. “Once you know what you want,

you can do anything to maintain your health—walk, jump rope, lift weights.”

Read more at Raleigh.skirt.com.

How does it feel to exercise for the first time?

“There is no better high on earth, but don’t take my word for it. Go get high!”

Photo by Beth Riley

welove

“I got this personalized mouse pad from Monograms for my daughter’s birthday. What a perfect and easy gift.” Peter, Manager

“These peel-off nail polishes from Madison are fantastic! I change my nail color all the time and this makes changing polishes easy and fun, too.”Cristina, Advertising Associate

“The occasional sleepless night is no longer a problem thanks to Chanel’s Blanc eyeliner. It’s my morning go-to, coffee or no.”Allison, Editor

cellarswineclub.com

“Rose 31 by Le Labo is a unisex perfume—it’s seductive without being too sweet. Until I can afford a bottle, I’ll settle for The Laundress/Rose 31 laundry soap from thelaundress.com.”Nikki, skirt! Publisher

sept aprnovoct dec feb marchjan

4

“A friend gifted me a membership to Cellars Wine Club. How lucky am I?

They have a variety of offerings for even the fussiest of wine lovers. Caitilin, National Art Director

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This issue of skirt! was put together to the sounds of:FirecrackerThe Wailin’ Jennys

Lero-LeroLuisa Maíta

JasmineKeith Jarrett/Charlie Haden

Dream AtticRichard Thompson

Click

Listen

Watch

Download

Learn

For instant enlightenment, choose a mantra and then slide the beads on the iMantra screen to hear it spoken. Or, touch the Buddha’s beggar bowl and the mantra is spoken continuously. $3.99 from the iTunes App Store.

For one of the best playlists around, visit the Magnolia Pearl website. Yes, she makes some wild and crazy clothing, but her taste in music rocks, too. Check our her blog at magnoliapearl.com.

Let’s Get Lost, the mesmerizing documentary by Bruce Weber on jazz giant Chet Baker, is available on YouTube in 12 short segments. Get lost in the music and the life when you’re stuck in line or a waiting room. Google “Let’s Get Lost documentary” at youtube.com.

PhilosophersNotes is billed as “More Wisdom in Less Time.” You can buy the book or download the app that will condense and summarize these Big Ideas in a way that will make you want to learn more. philosophersnotes.com

Trouble sleeping? With White Noise, you click on a sound—thunderstorm, waves crashing, chirping crickets, etc.—and let your iPhone emit soothing soundtracks. The app features a volume fader and timer so your handset can “drift off ” at a time you select or wake you up gently. Download at iTunes. Created by tmsoft.com.

Page TurnersThe Pleasure SeekersTishani Doshi

Cross-cultural love is noth-ing new, but rarely has it been portrayed with such poignancy and intimacy as in the poet Tishani Doshi’s memoir of her parents’ mar-riage. While living in London, a young couple (she’s Welsh; he’s Indian) fall passionately in love, despite his parents’ opposition. A mandated move to India and the start of their own hybrid family only serve to deepen their affection, though not without obstacles.

Allison Beale, Editor

Fifth Avenue, 5 A.M.: Audrey Hepburn, Breakfast at Tiffany’s, and the Dawn of the Modern Woman Sam Wasson

This book about the making of Breakfast at Tiffany’s is as absorbing as the movie itself, and the cast of real-life characters just as fascinating as the fictional ones.

Nikki Hardin, Publisher

Life, Love & LaughterDonavon FrankenreiterRave OnWanda JacksonAll the Good ThingsBob RyanWalking My Baby Back HomeDean MartinI’m Coming OverAshley Monroe & Trent Dabbs

MAkE ME SMILE

“...real-life characters are just

as fascinating as the fictional ones.

Octoberplaylist

The summer after graduate school, I accepted a job as a copywriter at a well-known pub-lishing firm. I had been recruited and hired by a woman named Serena, a blonde, coolly professional woman, who praised my work lavishly. I loved my job. But two months later, Serena was inexplicably fired. They replaced her with a shrill, sarcastic woman named Crystal, who’d once worked for—and been fired by—Serena, and so she took an instant dislike to anyone Serena had hired. Especial-ly me. I believed my work was good; I was

diligent, always met deadlines and the editors consistently praised me. Yet each week Crystal would summon me to her office and catalog what she labeled as my professional failings. Some nights, weary and ready to weep, I would finally pry myself from the vise-hold of that office, and Crystal would look pointedly at the clock. “Running out early again?” she would say.

I couldn’t wait to get home. My cat would meow plaintively as soon as she heard my key in the door. Some nights, when I was just too tired to cook dinner, I’d go to the freezer, shave off a slice of frozen Sara Lee chocolate cake, sit by the window and listen to a scratchy recording of Dvorak’s New World Symphony. I was dismal that winter. I had just lost my beloved Aunt Jeanette, and Dvorak’s sonorous second movement, a beautifully melancholy melody based on an old spiritual called “Going Home,” spoke to my sadness.

Home was my haven. Alone in my 11- by 14-foot bedroom, I would sit for hours at my desk, a long butcher block slab that rested on white particle board crates. Night-ly I would fill the pages of a black and white marble composition book, parsing the events of the day. Writing was my refuge. Writing pinned the chaos to the page; it made it containable and manageable. I was 25, living alone for the first time, in a diminutive one-bedroom apartment near New York University. I was finishing a master’s degree there and had been dating another student named Victor on and off for two years. I liked and admired Victor, and I loved that he could always make me laugh, but I felt not an ounce of passion for him. I was repulsed by his sexual overtures; his kisses were so sticky that I wanted to wipe my mouth. One icy rush-hour evening, Victor managed to wedge his foot between the subway car and platform. While he was recuperating, I stupidly spent a night with a man who’d pursued me unsuccess-fully all through college (and who, once I’d finally succumbed, didn’t call again for three months). It had left me feeling used, bruised and abandoned. I was still licking that wound a week later, when a strike by the city’s transit workers derailed the entire subway and bus grid, bringing all five boroughs of New York to a standstill.

“Don’t know how I’m going to navigate getting to work on these crutches,” said Victor, who lived out in Queens. “Any way I could camp out at your place?”

It didn’t even occur to me that it was possible to refuse. All I could say was, “But you’re allergic to my cat.”

“I accept your gracious invitation,” he said.For the next 11 days and nights that the strike lasted, Victor, as well as

Meg, our mutual friend from Brooklyn, camped out in my apartment, passing containers of Kung Pao chicken and sesame noodles. My refuge had become a flophouse: Victor and his crutches took over the tiny bedroom and Meg com-mandeered the sofa bed that, when open, covered most of the living room floor. The only privacy to be had was in the small windowless bathroom, strewn with towels, toiletries and a large litter box. There was nowhere to write, nowhere to read, nowhere just to be. Each morning I couldn’t wait to leave. I would lace my sneakers, toss my high heels into a tote bag and walk two avenues west and 40 blocks north to my office overlooking Rockefeller Center. Exhausted, I would fortify myself with endless cups of coffee. By lunchtime my fingers would jitter across the typewriter keys.

And so the transit strike labored on amidst rumors it would not resolve before summer. One morning, Crystal ripped up the pile of press releases I’d written the day before, dropped a mountain of manuscripts she demanded I read for the next day and departed the office in a miasma of malice. I cradled my head in my arms, fighting tears.

My face grew hot, my hands icy; my heart pounded. Suddenly I couldn’t breathe. The sense of impending doom was overwhelming. I was certain I was going to die.

I thought: I can’t do this anymore. I shoved manuscripts into my tote bag and fled. I couldn’t even feel the

legs that carried me out of that cubicle and into the elevator. The sky was so bright it hurt. I don’t remember how I got home; all I remember is flinging myself onto my bed, still flailing against the quicksand pull of panic. I thought I was going mad.

I now know that what I suffered that day was a classic panic attack. Not surprising, given that I felt hounded at work, constricted with grief for my aunt and strangled in a dreary, dead-end relationship from which I did not know how to extricate myself. For as long as the transit strike wore on, I had—quite literally—nowhere left of my own.

The strike ended eventually, and the house guests departed. I found a ther-apist, booked a Club Med trip with my college roommate, and, two months later, on the aptly named Paradise Island, I met the man who would become my husband within the year.

And I quit my job.Since then, I have made sure always to preserve a place of my own. I feel

most grounded when I am in front of the keyboard, most fully myself. At my desk, I am still the dreamy teen writing unrequited love poetry to an older teacher; the harried young mother eagerly snatching at spare moments while the babies nap; and the middle-aged woman, struggling to wrest meaning from the mystery of a disabled son. When I write, I feel ageless, forever forging myself in the word smithy of my soul.

Liane Kupferberg Carter’s work has appeared in The New York Times, the Huffington Post, McCall’s, Parents, Child, New Parent, Cosmopolitan, Glamour, skirt!, Literary Mama, Babble, and Errant Parent.

L i a n e K u p f e r b e r g C a r t e r

Writing was my refuge. Writing pinned the chaos to the page; it made it containable and manageable.

20. It’s the Tar Heels vs. Wolfpack in North Carolina’s most famous foot-ball rivalry, this year at Kenan Stadium in Chapel Hill. Be there, or watch on TV. It’s the big game.

20. Raleigh’s 66th annual Christmas parade kicks off at 9:30am and makes its way through downtown streets. It’s the biggest parade between Atlanta and DC; be there early.

23. PlayMakers Repertory Com-pany in Chapel Hill will host the Vision Series director’s preview of the holiday show SHIPWRECKED! Free; RSVP to box office at 962.PLAY.

25. Head to Wake Forest for the 5th annual Gobbler’s Run 5K, to benefit the Boys and Girls Club. Race begins at 8am; register for $15 until Nov. 14. gobblersrun.com

26. Members of the Carolina Designer Craftsmen Guild show and sell their works at the well-known annual Thanksgiving week-end show. Tickets: carolinadesigner-craftsmenguild.org.

preview shake a legSanta, baby!

better days?

rivalry shop

10

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Spend a beautiful Sunday afternoon downtown, racing (or walking) in the 27th annual Old Reliable Run. It’s a Carolina classic. Register or volunteer at unitedwaytriangle.org/orr

“Discover the Real George Washington” at the NC Museum of History. A traveling exhibit with a refreshing perspective on our nation’s first president and his achievements, it runs through Jan. 21. Tickets, details: ncmuseumofhistory.org

Count your blessings today and lend a hand to people who aren’t as fortunate. How? Donate money or volunteer to help with the Durham Rescue Mission’s annual Thanksgiving community dinner. Find out more and sign up at durhamrescuemission.org.

2.Celebrate the story of one young boy’s dream. Billy Elliot the Musicalcontinues its run through Nov. 14 at the Durham Performing Arts Center. Tickets: dpac.com.

10. Writer/come-dian Amy Sedaris reads from her new book, Simple Times: Crafts for Poor People, at 7:30pm at Quail Ridge Books in Raleigh. Details: quailridgebooks.com.

7. Nostalgia rules in the world of Norman Rockwell. See for yourself in the art ex-hibit, “American Chronicles,” today through Jan. 30. NC Museum of Art. Tickets: 715.5923

13. Chef/traveler/raconteur Anthony Bourdain brings his No Reservations tour, his incredible stories and his bad self to Raleigh’s Me-morial Auditorium. ticketmaster.com

13. Responsibly dispose of old paint, TVs, computers, plastic bags and more. 10am-2pm, Seaboard Station. It’s America Re-cycles Day. Details: keepncbeautiful.org.

15. Sylvia Benson Trunk Show at Scout and Molly’s in North Hills. Adorn yourself with gorgeous, original accessories worth adding to your collection.

19.Raunchy, rel-evant and political. We must be talking about come-dian Margaret Cho. Catch her “Cho-Dependent” tour at Carolina Theater in Durham. Tix: carolinatheatre.org.

dump ithappy feet funny girl traveling man

14

laugh out loud

Nov

don’t miss

HomeWork

Manila FoldersContainer Store 4601 Creedmoor Rd.Raleigh

Dog CaddyImaginese 919.463.5515

Green LampEclectic Furniture Garden919.821.0363

Moleskine Colour a Month Daily Plannermoleskine.com

Page 4: 2 011 - The News & Observermedia2.newsobserver.com/advertising/pdf/SkirtMediaKit.pdf · Cellars Wine Club. ... Keith Jarrett/ Charlie Haden Dream Attic Richard Thompson ... For the

* rates & sizes

* guidelines *

ad design

* digital ad specs

Frequency & Contract TermsFrequency discounts are available on a 3-issue, 6-issue and 12-issue basis. Discounts are available to advertisers who run multiple ads at the same size or larger, in the same issue. The highest rated ad runs at full price, the second highest rated ad runs at a 30% discount and successive ads run at a 50% discount. If EDI ad or ad copy deadlines are not met, we will pick up the previous month’s insertion and run it with no changes, and the advertiser will pay the full charge.

Payment First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of the invoice. All prices are net.

PlacementPosition requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.

Make-Good PolicyErrors in ads must be reported to your account representative within two weeks of publication. At that time, any errors on the part of skirt! will be considered for a make-good by the publisher. skirt! is not responsible for errors overlooked by advertisers after an ad has been proofed and approved.

skirt!-designed ads stand out because of their quality and clean, stylish look. We are happy to provide this free service for our advertisers. The client must provide logos and/or specific photos and illustrations for the ad. We will provide one proof. Please proof for typographical errors as skirt! will not be re-sponsible for errors once ad has been approved.

All camera-ready ads must be a pdf or eps. We do not accept raw files for camera-ready art. Note: please make sure all fonts are embedded or outlined to prevent font problems.

When making pdfs: turn OPI off and make sure that all layers have been flattened prior to making a pdf.

Upload ads: to http://addrop.newsobserver.com

• Line screen is 150 lines per inch.

• Scanned images should be 300 dpi.

• Ads smaller than 1/2 page must have at least a .5 point border.

Ads received at the wrong size may be rebordered or resized at the discretion of skirt!

Format: 4-column tabloid • 10 3/4” x 16 7/8” All prices are net. Prices quoted are per month.

Color 1 time 3 times 6 times 12 times Size

Full Page $2,000 $1,800 $1,280 $1,050 9.75 x 15.625Full Page Bleed 11.25 x 17.375 (Live Area: 9.75 x 15.625)

1/2 Page $1,250 $1,130 $800 $660 9.75 x 7.625 (H) 4.75 x 15.625 (V)

1/3 Page $833 $750 $603 $531 4.75 x 10.5 (V)

1/4 Page $625 $570 $450 $396 4.75 x 7.625 (V)

1/6 Page $417 $380 $340 $300 4.75 x 4.75

1/12 Page $209 $188 $167 $147 4.75 x 2.24 (H)

Effective January 1, 2011 • skirt! rate card number SK-01012011 • Rates and dates subject to change

skirt!specs

Full Page

1/4 Page Vertical

1/12 Page 1/2 Page

Vertical

1/2 Page Horizontal

1/3 Page

1/6 Page Square

Ask us about rates for other markets:Augusta / Columbia / Aiken • Charleston • Charlotte • Savannah • Jacksonville • Knoxville • Memphis • Greenville

Greensboro • Lexington • Raleigh • Richmond • Winston-Salem

skirt! is published monthly and distributed throughout Raleigh, Cary, Chapel Hill and Durham. We reserve the right to edit or reject any material that may be unsuitable for our publication.