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    Welcome!

    @JessLivMo#1udigital!

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    Getting Buy-In:

    @JessLivMo

    How Your OrganizationJoins the Digital Conversation

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    Presenter:

    JessLivMo!Senior Digital Strategist,

    Digital StrategiesAFL-CIO

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    Understand what digital organizing is,the basics of how it works, and how to

    being to integrate it into your work.

    OBJECTIVE

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    What is digital?

    Why should I care about it?

    How do I integrate it into my work?

    How can I measure my impact?

    AGENDA

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    What is Digital?

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    Digital

    Media are the tools we use to communicate.

    Digital is anything to do with computers.

    Ergo, digital media is communicating withcomputers.

    But you need interaction and community

    formation.

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    Digital Tools

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    Why Should I Care?

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    Why Invest in Digital?

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    What about you?

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    Source: Facebook

    12M 158M

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    People want to connect

    Source: Pew Internet: Civic Engagment in the Digital Age

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    Building to scale

    =

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    Building to scale

    ~2M Impressions(Nov 3-6, 2012) 131, 345 found gas 94, 416 mold info

    36, 096 on

    unemployment 28, 352 GOTV reminder

    321, 432 views throughcross posts from other

    blogs

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    Building to scale

    500,000 views of graphic

    6,000 shares on FB

    4000 faxes to state reps

    600 calls to Congress

    150 new SMS #s

    1400 new emails

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    Your turn!

    &

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    Your turn!

    A.Say nothing

    B.Write a press release and push it around

    C.Post a tweet on your Twitter account/ post onyour Facebook page

    D.Respond to as many as posts as possible withthe facts

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    We tell our story

    By sending out a press release that lands in a pile of press releases

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    We tell our story

    Online storytelling

    GrassrootsNarrative

    driven In the

    momentWorker-ledShareable

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    Organizing, not messaging

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    Not a replacement

    replacement for

    any traditionalorganizing it

    supplements and

    amplifies all the

    already doing on

    the ground.

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    Worksite flyers

    Meeting turnout Attend rallies

    Recruit

    volunteers

    Plug digital into your work

    Add an SMS

    shortcode Invite people on

    Facebook

    Livetweet a rally

    Add them to anemail list (and

    actually email

    Things you already do +Digital

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    Time is needed

    This worktakes long

    terminvestment. It

    in an hour.

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    How to talk about Digital

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    Take me to your leader

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    Take me to your leader

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    Okay, but does it work?

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    Measure your impact

    How many actions are being taken? How much growth are you

    experiencing? How much time are people spendingon your site?

    Did your target respond? How many people are starting

    conversations with you?

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    QUESTIONS?

    Find me on Twitter:@jesslivmo


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