1st INFORM MEETING1st INFORM MEETING

Brussels, 17Brussels, 17th th June 2008June 2008

Nicola MasiNicola Masi

2

This presentationThis presentation

• The first communication activities: short example of activities of the central unit (but much more communication activities are realised and in progress on the regional and national OP’s)

• Next main activities

• A specific point: beneficiaries’ lists

3

Some communication activities realised for this programming periodSome communication activities realised for this programming period

• Logo and visual identity

• Website (QSN Area)

• Events (5 major last year)

• Publications

• …

4

QSN – Visual IdentityQSN – Visual Identity

• Logo and brand identity

• Publications

• Website

5

PON GOVERNANCE - Visual Identity PON GOVERNANCE - Visual Identity

• Logo and brand identity

• Publications

• Website

6

• Objective: stimulate awareness and mutual engagement of central and local authorities

on challenges and opportunities of the new programming period

• Speakers: Ministers, European Commissioner (in Bari), Presidents of Regions, Local Authorities, Socioeconomic parties

• Participants: 300-400 for each event

The 3 QSN launch eventsThe 3 QSN launch events

7

The launch events Visual IdentityThe launch events Visual Identity

• Naples, 24 September 2007

• Lamezia Terme, 26 November 2007 (thematic event on eEducation)

• Bari, 27 January 2008 (thematic event on Energy)

8

QSN 2007-2013 - Web SectionQSN 2007-2013 - Web Section

www.dps.tesoro.it/qsn/qsn.asp

9

PON GOVERNANCE & A.T. 2007-2013 (FESR) – Web SectionPON GOVERNANCE & A.T. 2007-2013 (FESR) – Web Section

www.dps.tesoro.it/QSN/Pon_governance/qsn.asp

10

Next main activitiesNext main activities

• Start of a national communication network

• Drawing up of the QSN Communication Plan

• Reorganisation of the Website QSN area

• Comparative study on OP Communication Plans in Italy

• Innovative and experimental actions (e.g. evaluate “Web 2.0” potentialities)

• Advertising campaign “From QCS to QSN”

11

The Beneficiaries ListsThe Beneficiaries Lists

- One List or More Lists?

Lists for each OP (then evaluate if also a unique list)

- When the first publication?

Within few months

- How often updating?

Two approaches * fixed dates (max 1 year)

* real time

A common choice should be defined in the next months

12

Head of Communication Unit DPS- MISE

Mr. Nicola Masi

Ministry of Economic DevelopmentDepartment for Development of Cohesion PoliciesVia Gaeta, 300185 Roma Italy

email: nicola.masi@tesoro.it