1 PPT Präsentation Name

Rīga, 06.02.2014

Cross marketing and social media use for development of tourism related services

2 Cross marketing and social media use for development of tourism related services.

About Sixt

• Sixt is a leading mobility service provider in Europe founded in 1912 with international headquarters in Munich, Germany

• Sixt operates in 105 countries and rents cars at over 4,000 locations worldwide

• Sixt supplies over 255,000 cars of all makes and models, from the economic Smart to the prestigious Mercedes Benz S-Class

• With the largest BMW and Mercedes-Benz fleet worldwide, the Sixt fleet includes 51% premium brands

• Sixt is the one-stop-shop for your entire mobility requirements, from car and truck rental to leasing and chauffeur driven limousine service

3 Cross marketing and social media use for development of tourism related services.

Sixt in the Baltic States

Sixt franchise partner in Baltic States – Transporent

Leading fleet management, full service leasing, car rental and bicycle sharing provider in Baltics

Experience starting from year 2003

Total fleet – more than 3000 vehicles

Revenue – 10 millions euro (2013)

Number of employees – more than 45

10 branches in all major cities and airports – Riga, Tallinn, Vilnius, Kaunas and Klaipeda

Exclusive car rental partner of airBaltic and Riga 2014

4 Cross marketing and social media use for development of tourism related services.

Sixt mobility concept

Sixt mobility solutions – from 1 HOUR to 5 YEARS

Rent a car Lease a car Limousine service

Daily rental

Weekly rental

Monthly rental

Mini leasing

Replacement car

Long term leasing

Full service leasing

Fleet management

Used cars sales

Transfer services

Chauffeur service

Events

Limousine Service

Car plus driver

Rent a bicycle

bicycle sharing in Riga and Jurmala

more than 250 bicycles available

20+ stations

Rent a truck

Trucks and vans

Daily rental

Weekly rental

Monthly rental

5 Cross marketing and social media use for development of tourism related services.

How people know us

6 Cross marketing and social media use for development of tourism related services. JJMMTT Dateiname.ppt

Sixt brand experience

"Drive first class – pay economy"

ORGANIZATION & INFRASTRUCTURE

MARKETING &COMMUNICATION

"Top of mind"

NETWORK & DISTRIBUTION

"Broad coverage"

"Lean (Cost-)structures"

VEHICLES, SERVICES & INNOVATIONS

"Premium product"

7 Cross marketing and social media use for development of tourism related services.

Marketing campaign on Facebook.com – Sixt car rental for 1 euro

car rentalfor

1€

1.

2.

3.To rise number of Facebook fans andtest their readiness to buy services

To create opinion Sixt car rentalis affordable for everyone

To enforce Sixt brand awareness

4.To deliver cars among Riga, Tallinn and Vilniuswith lowest costs possible

8 Cross marketing and social media use for development of tourism related services.

Marketing campaign on Facebook.comSixt offers car rental for just 1 euro

9 Cross marketing and social media use for development of tourism related services.

10 Cross marketing and social media use for development of tourism related services.

PublicationsSixt offers car rental for just 1 euro

Travelnews.lt, 22.05.2012 Naisteleht.ee, 29.05.2012 Jauniauto.lv, 22.05.2012

11 Cross marketing and social media use for development of tourism related services. JJMMTT Dateiname.ppt

Results

More than 30 cars delivered

without additional

costs

More than 2500 new FB fans in Baltics

Increase of Sixt brand

awareness in Baltics

12 Cross marketing and social media use for development of tourism related services.

Cross marketing: Visit your friend abroad with Sixt MINI and airBaltic! Press LIKE and win an airline ticket from airBaltic and car rental from Sixt!

FB campaign

Visit your friend!

1.

2.

3. To increase number of Facebook fans

Best way to travel – fly with airBaltic, drive with Sixt

To launch of Sixt & airBaltic partnership

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New “Likes”Latvia: 950; Estonia: 770; Lithuania: 618Total: 2238

14 Cross marketing and social media use for development of tourism related services.

Results

Sixt is known as preferred

partner of airBaltic

More than 2000 new FB fans in

Baltics

Increase of Sixt brand awareness

15 Cross marketing and social media use for development of tourism related services.

Thank you!Arnis JaudzemsSixt General Manager in Baltic Statesinfo@sixt.lvwww.sixt.lv