#1nwebinar: building and managing a strong editorial calendar
TRANSCRIPT
Cost-conserving
Audience-capturing
Sanity-saving
Brand-enhancing
PRE-BUILD
BUILD
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• What yearly events should be on
our calendar?
• Tax season; end of the fiscal
year
• What are our most important
events/announcements of the
year?
• Announcement of new Private
Equity Consultants; hosting a
conference; launch of new
website; launch of new practice
• What are the industry events we
want to be talking about this
year?
• 2016 Annual Consultants’
Conference
• IMC USA 2016 Consulting
Conference
• AMCF Global Leadership
Forum
• What are our major themes
this year as a business?
• Promote the Private Equity
practice
• What are our audiences looking to us for this year?
• Major reports and analytics
within the industry
• What is our key goal as a
business this year?• Increase business in the
Private Equity practice
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POST-BUILD
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